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Wild Oats--A Marketing Analysis, 2007.
This paper discusses the marketing strategy of the natural, organic chain of supermarkets known as "Wild Oats."
860 words (approx. 3.4 pages), 4 sources, APA, $ 30.95
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Abstract
This paper analyzes the marketing strategy of "Wild Oats," a chain of natural supermarket, through an examination of their promotional techniques. The author describes the different advertising approaches found on the chain's homepage. Although the tone of the marketing is not overtly persuasive, it subtly uses persuasive informative and reminder-type techniques. The author finds that "Wild Oats" successfully employs an integrated marketing communication strategy that appeals to middle class consumers.
From the Paper
"Wild Oats thus deploys a mass advertising promotional strategy through its web page, which gives consumers information about the product, and uses Amazon.com to increase the sales as well as the visibility of its product on a national level through the web. However, within the local stores themselves, Wild Oats makes use of community outreach through schools, by selling and promoting local products, and by engaging in other efforts through the stores themselves to increase local visibility, such as advertising the farms from where its products were purchased. Finally, by offering purely informational material on its Internet site, it draws additional traffic from web-surfers who may be looking for information regarding the benefits of 'going organic,' and after becoming persuaded about the general superiority of such produce, decide to make their next grocery store trip at Wild Oats."
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Quaker Oats, 2002.
A business profile of the Quaker Oats Company.
2,855 words (approx. 11.4 pages), 10 sources, MLA, $ 84.95
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Abstract
This paper provides an insight into the Quaker Oats Company, a manufacturer and marketer of packaged food and sports beverage products. It shows how the company manufactures hot and ready-to-eat cereals, pancake syrups, grain-based snacks, cornmeal, hominy grits and flavored rice products and how it owns numerous trademarks such as Quaker, Cap'n Crunch, Life, Quaker Toasted Oatmeal and Gatorade products. It examines the history of the company from its foundation in 1901, when several American pioneers in oat milling joined together to incorporate under the name the Quaker Oats Company to the multi million company it is today. It looks at some of its marketing techniques and some of the manufacturing processes.
From the Paper
"The Quaker Oats Company markets many of its products to children. Perhaps one of its best examples is what it has done with its breakfast cereal, Cap?n Crunch. Created in 1963, Cap'n Horatio Crunch is a fun-loving sea captain cartoon character. According to Quaker Oats and its marketing department, he was born and raised on Crunch Island, which is located in the Milk Sea. He wears a blue captain's uniform, and a large blue captain's hat. His ship is the S.S. Guppy, which he sails with his first mate, Seadog (1963), and his crew of four kids. Their mission is to keep the cargo hold of cereal from falling into the hands of Jean La Foote the Barefoot Pirate (1968). Competition for the market share will continue to be fierce among major U.S. food companies. Kellogg?s, Post, and General Mills. Relying on heavy advertisement support, the companies ? including Quaker Oats ? will continue to fight for market share.""
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Gatorade: Marketing Strategies, 2002.
A look at the marketing plan for Gatorade sports drink.
2,900 words (approx. 11.6 pages), 10 sources, $ 106.95
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Abstract
This paper discusses the major strategies Quaker Oats and its competitors used to segment the sports-drink market, what types of market coverage strategies Gatorade used during the early stages of the sports-drink market's life cycle, and what coverage strategies Gatorade and its competitors are using now. It also identifies new market segments that Quaker should pursue for Gatorade, and justifies those recommendations.
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The Quaker Oats Case, 1998.
An in-depth look at the failed merger between Quaker Oats and Snapple Beverages.
4,304 words (approx. 17.2 pages), 22 sources, MLA, $ 113.95
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Abstract
This paper discusses why the hyped-up merger of food giants, Quaker Oats and Snapple Beverages, was doomed to fail from the start. It identifies the three major reasons for the failure as distribution problems, stagnant industries, and rival wars.
Introduction
Abstract
Issues
Issue #1: Distribution
Issue #1: Alternatives and Recommendations
Issue # 2: Stagnant or Declining Industries
Strategy Options in Stagnant or Declining Industries
Issue #3: Rivals War
Strategy Option in Rivals War
Financial Calculations and Situations
Current Situation
Bibliographies
From the Paper
"In 1996, more than 10,000 mergers took place. Merging has become a trendy activity but only a few mergers have succeeded. Mergers offer several advantages some of them are to maximize profits, to increase market share, to offer a quick growth, to strengthen market position and to unify sales. Are they guaranteed to succeed? It is difficult to predict and yet companies keep on merging."
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Oats, 2002.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This paper discusses the history and uses of the crop known as oat. It looks briefly at the problems that can be caused if not properly taken care of and also the description of the crop.
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Quaker Oats Acquisition of Snapple, 1997.
Background of both firms and the reasons for the merger & poor performance. Compared to Gatorade and looks at short & long-term effects, leadership and their outlook.
1,800 words (approx. 7.2 pages), 11 sources, $ 63.95
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From the Paper
"Introduction
Business acquisitions can happen for a number of reasons. In some cases, companies buy their competition in order to gain larger market share and entrance to markets which are otherwise blocked to them. In other cases, companies buy companies in order to dismantle them and sell the assets, increasing the value of the acquiring company. In still other cases, acquisitions are seen as a way of keeping both companies continuing as ongoing concerns, with the acquiring company gaining synergy in a market or industry which has synergies with the core business of the acquiring company. This was apparently the reasoning behind the acquisition of Snapple Beverage by Quaker Oats in late 1994: the acquisition was synergistic to the core business (food products) of Quaker Oats, and Quaker already owned one beverage company (Gatorade) which did not .."
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Quaker Oats, 1997.
Financial analysis. Company analyzed in terms of balance, income, strategy, cash flow, ratios and stocks. Includes tables & chart.
2,250 words (approx. 9.0 pages), 5 sources, $ 79.95
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From the Paper
"Introduction
Quaker Oats, despite its name, is a diversified food and beverage company which provides not only the namesake breakfast cereal, but a variety of products (including Gatorade) on a worldwide basis. The company has used a growth through acquisition strategy throughout much of the early 1990s, but it has also sold off those businesses which are not part of its core market. As a result, the company is much less diversified than it was at the beginning of the decade. The sell-offs and restructurings which accompanied them have taken their toll on the company's financial performance, and the stock price has varied little until recent months, when it began turning upward and has seen nearly a 20 percent increase since mid-1996. This research examines the financial performance of the company and considers where the .."
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"The Abstract Wild", 2004.
This paper discusses Jack Turner?s ?The Abstract Wild?, which shows the reader how wild the wilderness actually is.
2,025 words (approx. 8.1 pages), 1 source, MLA, $ 64.95
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Abstract
This paper explains that Jack Turner?s ?The Abstract Wild?, eight provocatively written essays, reviews the ways in which the wilderness has been interceded, micromanaged and, in effect, nearly taken out of existence. The author points out that Turner feels humans need to spend time with the wilderness because the actual time they have spent with this very wilderness is rare; therefore, they do not know how to preserve the wilderness. This paper relates that Jack Turner, in ?The Abstract Wild?, defines wild as being natural; anything and everything, which stands in its natural form and away from development, is wild.
From the Paper
"This throwing of the spotlight on the wild and his related experience sieved out the special emotions he had once felt being created within him. It is here that Jack Turner has made his point, which deals with the effect of publicity on wilderness. From this story, one conclusion regarding his theory can be drawn. Had he not been involved in revealing his bond and connection either through pictures or through conversations, he would have encountered the equally intense or similar emotions inside him on his second visit."
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Wilde Visions of Paterian Aesthetics, 2007.
This paper analyzes works by Oscar Wilde and Walter Pater, examining parallels with regards to ethics and aesthetics.
19,650 words (approx. 78.6 pages), 25 sources, MLA, $ 249.95
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Abstract
In this work, Oscar Wilde's plays are partially taken into deep consideration as an analysis of his playwright identity. In the process of the discovery of his decadent resentment of the late nineteenth century orders, the influential figures of the new movement are also indicated. Oscar Wilde and Walter Pater have important parallels among their Epistemologies, ethics and aesthetics. The writer uses extensive examples primarily regarding to Pater's first book, Marius The Epicurean: His Sensations and Ideas (1885) and Wilde's plays of 1894, An Ideal Husband, and The Importance of Being Earnest, to display their aesthetic ideology to demonstrate the precise link between the two, for it has never been convincingly interjected. The main question underlying this paper is of how Wilde perceives art. While exploring his conception of art, dandy-ism is comprehensibly touched in order to reveal his aesthetic identity. However, this paper discusses his aesthetic ideology in the context of individualism through the referencing of some of his works, particularly his aforementioned plays. The question at the basis of this preoccupation is of how Wilde displays the expressing of individuality and idiosyncrasies through art and in particular the value of art.
From the Paper
"The use of Puns is another concept that pars to both the aesthetic identity of Walter Pater as well as the aesthetic identity of Oscar Wilde. In this play "The Importance of Being Earnest", the pun, which is generally believed to be the lowest structure of oral humor, is hardly ever just a humor on words. The duality of the title in itself is proof of that. One example of such a notion lies in the earnest/Ernest humor that is utilized to hit the very truth of all the Victorian ideas and rules regarding propriety and responsibility. Gwendolen wants to be betrothed to a man named Ernest, without giving a thought to whether the man bearing such a name bears its qualities too or not. She, nevertheless, immediately exonerates Jack's dishonesty in personifying a man who is originally neither "earnest" nor "Ernest," and who, because of forces stronger than his own power, consequently develops both "earnest" and "Ernest." Jack is a perfect paradox and a compound emblem of Victorian duplicity."
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Joyce Carol Oates, 2006.
This paper discusses the work of author Joyce Carol Oates, as a stylistic move from the journalistic to the literary.
1,313 words (approx. 5.3 pages), 9 sources, MLA, $ 44.95
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Abstract
In this article, the writer describes how the American fiction writer Joyce Carol Oates has not simply tackled issues of national importance in her novels. She also has a substantial critical body of literary essays and works of nonfiction. The writer discusses that over the course of her career, as Oates' has grown more prolific as a writer of fiction, Oates' nonfiction essays and writing have had an increasingly literary rather than a journalistic quality in the tone of Oates' prose, even while their subject matter has tackled issues of national importance. Referring to examples of Oates' literary works, the writer examines the author's concerns and style of writing.
From the Paper
"The review of McCarthy precedes a flight of philosophical fancy, as Oates muses not simply about this novel, but about the style of the author and why his work compels her, and compels other readers, time and time again, despite the violent nature of McCarthy's prose. "No one would mistake Cormac McCarthy's worlds as "real" except in the way that fever dreams are 'real,' a heightened and distilled gloss upon the human condition." (Oates, 2005) Oates shows evident familiarity with the entire span of McCarthy's works, and the reader might have difficulty fully comprehending the review, had the reader not read Blood Meridian and All the Pretty Horses, books that Oates has read and refers to as common knowledge in her analysis of how the masculine and bloody world of the author she is reviewing speaks to the extreme nature of the human life, not just in the Wild Wild West McCarthy chronicles, but in modern times. Her essay on Lear, in contrast, wrestles more with what Shakespearean critics such as Norman Lear have written about the Bard's use of narrative structure."
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"The Wild Duck", 2002.
A review on the play "The Wild Duck" by Henrik Ibsen.
1,165 words (approx. 4.7 pages), 0 sources, $ 40.95
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Abstract
This paper provides a brief analysis of Ibsen's play and focuses on the symbolism of the wild duck and its relation to the characters of the play. It explains that the protagonist, Hjalmar Ekdal's life and behavior are similar to the symbolic wild duck. The wild duck possessed one sort of life spirit when alive, and in that form it symbolized the life Hjalmar might have had or should have had; in its wounded form, as a trophy, though, it symbolizes the life Hjalmar has now and the plight of his family.
From the Paper
"The wild duck would once have been free, alive, strong, and able to make choices as to where to go and what to do. This is no longer the case, any more than Hjalmar would be able to express himself, be free, or show any real strength. Another element of the wild duck's existence is that it is kept away from the real world in which it formerly lived. It is Gregers who says that if the duck ever glimpses the sky, its former home and place of greatest freedom, it will die of a broken heart. It can only live by the illusion that the sky no longer exists, much as Hjalmar has to have illusions in order to live. Hjalmar is therefore contrasted with the hard-headed realist seen in the elder Werle, and it is the clash between the two that represents the war between illusion and reality most clearly, with the wild duck as a symbol of Hjalmar's hiding his head from the real world because he has been wounded."
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Oscar Wilde?s Fairy Tales, 2004.
An analysis of Oscar Wilde?s philosophy of Greek love in his fairy tales.
2,484 words (approx. 9.9 pages), 8 sources, MLA, $ 75.95
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Abstract
This paper examines how Oscar Wilde?s reputation as one of the preeminent literary geniuses of the Victorian era remains an extraordinary accomplishment for an Irishman writing for and about English society. It looks at how, after his conviction on sodomy charges led to two years in prison and self-imposed exile to France, Victorian society vigorously denied Wilde's existence in their ranks and how Wilde?s role as an outcast within Victoria?s conservative society represents a compelling force in his fairy tales. It analyzes his books, ?The Happy Prince?, ?The Star-Child", and ?The Young King?, as well as ?The Soul of Man Under Socialism?, for elements of Wilde?s theory of masculine love.
From the Paper
"In ?The Young King? the protagonist is a very young man ?for he was only a lad, being but sixteen years of age? (Pomegranate) with enchanting beauty ?wild-eyed and open-mouthed, like a brown woodland Faun? (Pomegranate). This detail about the Young King corresponds with an age-frame where Wilde would have been discovering his own sexual preference. In ?The Young King?, the young man?s metamorphosis, through a dream quest, reconciles his conflicting roles as the son of the poor goat-herder and his destiny as ?the son of the Old King.? Shimmering on the surface of this tale is Christ?s message from the ?Sermon on the Mount? (Matthew 5, 6 & 7). Wilde declares, in "The Soul of Man under Socialism,? that the message of Christ to man was simply ?Be Thyself.? The young King?s recognition of his true self within these conflicting roles reflects his attainment of the virtue asked for in Christ?s message."
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Joyce Carol Oates, 2007.
An analysis of two of Joyce Carol Oates' stories; 'Where Are You Going, Where Have You Been' and 'Heat'.
2,581 words (approx. 10.3 pages), 9 sources, MLA, $ 78.95
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Abstract
The paper examines Joyce Carol Oates' short stories that deal with children or adolescents and unexpected threats and peril: 'Where Are You Going, Where Have You Been' and 'Heat'. The paper discusses Joyce Carol Oates' own experiences and her social and political viewpoints and concerns. The paper shows how her narrative style is authentic-sounding and fully convincing. The paper demonstrates how Oates is a feminist and how her feminist concerns are apparent within both stories. The paper also analyzes how Oates is both a nostalgic and a realistic writer.
From the Paper
"For the narrator of "Heat" herself, life after the twins' violent death has simply gone on, with relative non-eventfulness and, ironically, what now triggers her distant memories of the twins and their horrible deaths is when she herself now goes to the area of the icehouse in order to make love. Violence and death was once, the narrator knows, literally "right around the corner" from where she now enjoys the ecstasy of lovemaking, but at the same time the memory of the Kunkel twins' fateful afternoon nearby, so long ago, though it remains sharp and vivid is also, somehow, at the same time, distant and surreal."
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James and Oates, 2002.
A comparison of Henry James's novella "The Turn of the Screw" and Joyce Carol Oates? short story ?The Accursed Inhabitants of the House of Bly?.
1,400 words (approx. 5.6 pages), 0 sources, $ 46.95
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Abstract
This paper discusses how Oates' story is a compressed version of "Turn of the Screw". It explains how the setting and the names (or lack thereof) of the characters in question are the same. However, despite this initial sense of familiarity, the reader emerges with a very different ghost story when reading Oates? vision of James? world. It shows that Oates? story is comic in tone, rather than intent upon creating a sense of horror. Yet Oates? story also has far more subtlety than her predecessor James? story in its understanding of supposed female sexual repression.
From the Paper
"Re-envisioning James? story was an ambitious project upon Oates? part. James? story initially seems to completely depend upon its gothic environment and setting to generate its sense of suspense. The governess is anonymous. This is true both from the reader?s point of view but also in terms of the way the other characters, except the children, envision her. She is alone. She is unable to articulate her most basic physical desires in her environment. The passions of the dead servants become articulated in the children in her charge. It is as if her own desires have now, against her will, become voiced in the innocent faces of Miles and Flora, whose characters gradually become twisted with an adult sexual awareness. The remoteness of the local and the woman?s isolation cause the reader to question her sanity until the very end of the tale. How could someone not go mad in such an environment, in such circumstances? The sexual repression inherent in the narrative?s setting seems to be necessary to believe in the ignorant character of the unnamed narrating governess. How could a modern reader believe in a woman who was so innocent to her own sense of sexual knowing and her charges' developing sexualized, alien personas?"
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Oscar Wilde and Victorian Morality, 2006.
This paper examines Victorian views of morality and marriage as portrayed in 'The Importance of Being Earnest' by Oscar Wilde.
675 words (approx. 2.7 pages), 2 sources, $ 26.95
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Abstract
In this paper, the writer discusses the institution of marriage as demonstrated in the Victorian play 'The Importance of Being Earnest' by Oscar Wilde. The writer shows that the morality of being unity with a loved one is certainly the external social apparatus of Victorian marriage, but Wilde often points out the reality of patriarchal institutions that make marriage more like a business. Further the writer demonstrates that by realizing what moral virtues uphold the union of man and woman in love; the contrary affect of female abuse and sublimation are often the satirical reality in Wilde's classic play.
From the Paper
"This drama study will examine the morality of the Victorian marriage within the context of Oscar Wilde's 'The importance of Being Earnest'. By defining the often patriarchal nature of marriage in the Victorian period, one can realize the social institution that forged the strict observance of men and women being 'one' through a legal and moral binding. However, Oscar Wilde often conflicts with the institution of marriage, and argues that it is a business, rather than a pleasure. In essence, the Victorian institution of marriage is often hypocritical in that it portrays an image of money and legality, which denies the supposed moral pleasure of loving commitment. The opening First Act presents the conflict of pleasure and business in relation to marriage, as Algernon and his butler Lane discuss the topic of morality in marriage."
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