| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "WEIGHT LOSS CENTER ADVERTISING": |
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Weight Loss Center Advertising, 1993. Examines the Federal Trade Commission's investigation of deceptive claims of Jenny Craig, Nutri-System and others. 1,800 words (approx. 7.2 pages), 6 sources, $ 63.95 »
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From the Paper "Americans are concerned with being thin, and are willing to spend money to lose unwanted pounds. Weight loss solutions come in the form of powdered diets available through supermarkets (Slim-Fast and Sweet Success), diet pills available over the counter (Dexatrim), prepared foods available in the supermarket (Lean Cuisine and Le Menu) and hundreds of self?help books. Recent years have also seen the introduction of the diet program, in which participants meet with other dieters on a regular basis, generally daily or weekly, and work with representatives from the companies sponsoring these programs to lose weight. In 1991, this segment of the diet industry was estimated at 2.1 billion dollars.. Diet programs, including Jenny Craig, Weight Watchers, Nutri/System and Diet Centers, rely on advertising to promote their products. In 1991, Nutri/System spent more than 30 million dollars on advertising.. In early 1993, the Federal Trade Commission (FTC) ..."
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A Person-Centered Therapy to Weight Loss, 2006. This paper discusses person-centered therapy and how it may be used to assist people with weight loss objectives. 1,575 words (approx. 6.3 pages), 4 sources, $ 62.95 »
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Abstract Weight issues are a concern of millions of people within the country on a daily basis. Physicians have repeatedly warned Americans that being overweight can create serious health issues such as diabetes, heart disease, and stroke. Yet, although this common information exists, obesity remains a national health concern and does not appear to be diminishing to any significant degree. This may be because many overweight individuals excessively eat in response to emotional upheaval in their lives. When pressure is applied from outside sources to loose weight, the emotional tension becomes even more severe, causing more weight to be gained and obesity to appear to be permanent in the individual's life. This paper examines person-centered therapy as an approach to assisting people with weight loss.
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Weight-Loss Programs, 2006. This paper discusses weight control, weight-loss programs and how to evaluate them. 2,490 words (approx. 10.0 pages), 8 sources, APA, $ 75.95 »
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Abstract This paper explains that there were over 10,000 weight-loss centers in the U.S., which have a wide range of prices, approaches to weight loss and reliability; and Americans annually spend approximately $6 billion on diet books, gimmicks and other products on weight loss . The author points out that, before spending any money on weight loss programs, it is necessary to learn more about nutrition, in general, and the program, specifically, so that it will be much easier to know which weight loss program is best to follow and what results can actually be expected. The paper stresses that diet and exercise still remain important factors in losing weight, even considering genetic tendencies.
Outline:
Introduction: Thesis-- General Overview
Obesity: Fact or Fiction; Genetic and Virus
U.S. Obsession with Overweight/Obesity
Weight Loss Methods (Chart) and Review of Each
Conclusion
From the Paper "Diet gimmicks are just that, gimmicks. Options such as thigh cremes, massages, diet patches, stimulators and wraps do not work. Similarly, few people lose weight through hypnosis, which promises a safe and easy way to lose weight. However, the sessions are frequently led by people with no proper credentials. They should be trained as professional psychologists. Too often, concern about dieting leads to other physical ailments and problems such as anorexia and bulimia, especially in teens and young adults."
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Weight Loss, 2004. This paper discusses the impact of exercise on weight loss. 675 words (approx. 2.7 pages), 5 sources, MLA, $ 23.95 »
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Abstract This article looks at the importance and influence that exercise has on weight loss. The paper uses reputable scientific journals to document the relationship between exercise and sustained weight management. The writer discusses how regular physical activity can lower the risk for certain diseases. The writer examines the importance of exercise in achieving and maintaining weight loss.
From the Paper "The majority of people who lose weight with diet, gain the weight back. People often gain body fat back due to yo-yo dieting. Drastically reducing calories can slow one's metabolism and hinder the weight loss process. An article on dieting in the Mayo Clinic Health Letter explains that any change in metabolism can cause weight gain. Therefore it is best not to go on crash diets that may upset the metabolism. Regular physical activity is an essential part of effective weight loss."
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Weight Loss Surgeries, 2006. A discussion regarding weight loss surgery and the related dangers. 1,775 words (approx. 7.1 pages), 7 sources, MLA, $ 57.95 »
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Abstract This paper takes a look at weight loss surgery focusing primarily on the dangers involved. The paper reviews the risks, the process of the surgery and the possible complications. The paper concludes by supporting the surgery, saying that weight-loss surgeries can not only improve and/or cure obesity-related health issues such as high blood pressure, high cholesterol, sleep apnea, and diabetes, but can allow an individual to experience greater self-esteem, improved interpersonal effectiveness, and an enhanced quality of life.
From the Paper "The average adult stomach holds approximately 12 1/2 cups of food and fluid. In the RGB procedure, a small pouch is formed by closing off a large part of the stomach with staples (Fagel 2005). The small intestine is cut below the duodenum, and one open end is brought up and connected to the pouch, thus food and fluids pass from the esophagus into the pouch, then bypass the rest of the stomach and duodenum to flow directly into the small intestine (Fagel 2005). The larger part of the stomach remains intact, thus it continues to secrete digestive fluids which drain into the duodenum. Below the duodenum, where the small intestine has been cut to attach one loop to the pouch, the cut end is surgically reconnected to the small intestine farther down, creating a surgical Y, with one top branch being the esophagus-pouch-intestine loop and the other being the large stomach-duodenum-intestine connection (Fagel 2005). These two parts of the intestine join to form the bottom of the Y, allowing drainage through the rest of the small intestine and into the large intestine (Fagel 2005)."
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Dead-Weight Loss, 2002. A look at the concept of dead-weight loss and an examination of monopolies. 2,120 words (approx. 8.5 pages), 6 sources, APA, $ 66.95 »
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Abstract This paper explains the several different ways to understand the concept of dead-weight loss as one of the prices of monopolistic policy. The paper also examines the way in which one may calculate its empirical values. The paper defines what a monopoly is, provides explanations of power and dead-weight losses and provides examples to explain theory.
From the Paper ?We should perhaps begin with a definition of monopoly, which is simply the sole power or privilege of dealing in anything. In business, a company that has the sole power of dealing in a commodity may raise prices as high as it would like because of the absence of competition. To prevent such monopolies and to encourage competition within each industry, the U.S. government has a number of antitrust laws that it can use to increase competition within an industry. Antitrust laws to prevent the outright emergence of private monopolies in major industries by using law and the courts to impose competitive conditions on firms in these industries.?
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Health, Exercise and Weight-Loss, 2006. A discussion regarding the importance of health, exercise and weight loss. 4,398 words (approx. 17.6 pages), 11 sources, MLA, $ 115.95 »
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Abstract This paper takes a look at nutrition and exercise, reporting that the US population currently faces numerous problems regarding health issues, weight loss and childhood obesity. The paper examines the problems in the way Americans eat and provides a brief historical background of food consumption in the United States. The paper also addresses various sub-topics of health and weight loss, including exercise, diets, diet pills, nutrition and food, surgical options and attributable health issues.
Outline:
Introduction
Brief Overview of the American Diet
The American Diet Shift
Dieting
The Atkins Diet
The South Beach Diet
Diet Pills
Prescription Diet Pills
Over-the-counter Diet Pills
Nutrition and Food
Exercise
Surgical Options
Gastric Bypass Surgery
Gastric Band (Lap Band) Surgery
Gastroplasty (Stomach Stapling)
Health Issues Related to being Overweight
Hypertension and High Blood Pressure
Heart Disease
Cancer
Conclusion
From the Paper "Health experts recommend that individuals should get at least 30 minutes of moderately intense physical activity on all or most days of the week. Examples of moderate activity include brisk walking, cycling, swimming or doing home repairs or yard work. The President's Council on Physical Fitness and Sports (2006), recommends a little work toward permanently changing your lifestyle to incorporate more activity. Some of their suggestions are to: take the stairs instead of the elevator, park at the far end of a parking lot and walk to the office or store, get off public transportation a few blocks before your stop, get up from your desk during the day to stretch and walk around, take a brisk walk when you get the urge to snack, increase your pace when working in the house or yard, mow your own lawn and rake your own leaves, and carry your own groceries. It is also recommended that for persons with cardiovascular disease, an appointment with a physician should be made before undertaking more vigorous activity. "
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Obesity, Weight Loss, and Relationships, 2004. Qualitative study of obese persons and their partners. 25,208 words (approx. 100.8 pages), 167 sources, APA, $ 249.95 »
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Abstract This research paper attempts to identify the particular problems that arise from obesity and how they affect the couple relationship. The paper is a qualitative study that looks at the experiences of obesity and weight loss from the standpoint of the obese individual, their non-obese partner, and the couple.
Overview of the Study
Introduction to the Problem
Purpose of the Study
Need for the Study
Theoretical Framework
Definition of Terms
Research Questions
Literature about the Problem of Obesity
Hypothesized Interactional Patterns
Obesity and Poor Self/Body Image
Weight and Self-Esteem/Body Image
The Link Between Mind and Body
Psychopathology and Psychological Distress
on the Individual and Within the Marital Relationship
Obesity as a Mental Disorder
Obesity, Marital Satisfaction, and Intimacy in the Couple Relationship
Obesity, Psychopathology, and Marital Satisfaction in the Couple
Relationship
Obesity and Sexuality in the Couple Relationship
Obesity and Partner Support
PhotoTherapy
Rationale for the Methodology
Semi-Structured Interviews
Population, Setting and Sample
Subjects
Procedure
Instruments
Researcher Information and Biases
Data Collection
Data Analysis
Ethical Considerations
Trustworthiness of the Data
From the Paper "Literature about the problem of obesity indicates that it is attributable to a host of other problems that likewise contribute to the pain and suffering of these individuals. This includes problems with physical health, as well as emotional difficulties, and these will be covered in Chapter Two. Many of these problems are psychological in nature; however, the psychological problems that come from being obese can be equally, or even more, destructive to the individual than the largely recognized physiological problems. Both the experience of obesity and the treatment of weight loss need to be focused upon if the associated psychological effects and problems are to be identified and treated. Unchecked, these problems can help to perpetuate the cycle of obesity and weight loss, maintaining the high rate of recidivism associated with weight loss treatment programs."
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Behavior Modificaton & Weight Loss, 1989. Describes Weight Watcher's Diet: stimulus control, diet, eating behaviors, learning of new habits, altering environment, restaurant issues, internal contingency management, economics and reward structure. 1,800 words (approx. 7.2 pages), 9 sources, $ 63.95 »
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From the Paper "Programs of behavior modification are demonstrably effective in promoting weight loss. When the specifics of an individual instance of minor obesity are clearly delineated, a number of different behavioral control methods help in taking weight off and keeping it off. There is wide agreement on the components of a complex self-control program for the management of eating and weight loss (Craighead, Brownell & Horan, 1981). Behavior modification weight-loss programs generally involve forms of contingency management and stimulus control, as well as the more or less direct manipulation of actual eating habits. The program described here includes a combination of techniques that have proven useful in a variety of laboratory studies and clinical trials.
The behavior targeted for control is overeating. The behavior (...)"
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Effects of Ephedrine on Weight Loss, 2001. Examines effects of diet pill on 40 overweight adolescent females. Discusses methods, design, procedures & results of study. Concludes no effect revealed in sample. Abstract. 1,800 words (approx. 7.2 pages), 4 sources, $ 63.95 »
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From the Paper "Abstract
The current study examined the effects of ephedrine on weight loss in a sample of 40 overweight late adolescent females. While ephedrine has been shown to suppress eating in rats, it is not clear as to whether or not this drug is an effective means of weight loss in humans. In the current study, a test group of 20 participants took ephedrine for two months, whereas a control group of 20 participants took a placebo over the same two months. The results revealed no effect of ephedrine on weight loss in this sample. The implications of the findings are discussed in terms of future research on ephedrine."
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Weight Loss Market, 1992. An overview of products, services and diets including commercial programs (Jenny Craig, Nutri/System), the low calorie/fat-free diet market, consumer responses, successes and failures and the advantages and drawbacks. 6,975 words (approx. 27.9 pages), 68 sources, $ 135.95 »
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From the Paper "As people keep growing, so does the weight loss market. There are enough different programs, food supplements and food replacements to fit any one's preference. And if one program does not work, there are plenty of others for an individual to try that will keep them busy for years.
The key to the success of commercial weight loss programs is that Americans crave quick results." According to one source, a quarter of all Americans are too fat, 13 million are seriously overweight, and nearly 20 percent of American adults (and more than half of all women) are perpetually dieting (Blodgett, 1991, p. 139). These figures compare with 1989 ones in which it was found that 100 million adult Americans are overweight and about half of those are dieting.
According to the U.S. Department of Health & Human Services..."
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Advertising Images of Women, 2001. Discusses how print, billboard & TV ads present unhealthy messages aimed at selling weight-loss products & an idealized body image. 900 words (approx. 3.6 pages), 2 sources, $ 31.95 »
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From the Paper "Advertising does influence people, which is why newspapers and magazines engage in cutthroat competition to convince corporations to place ads in their publications. What appears in these ads are images that equate emotional well-being with material acquisition and encourage women -? beginning in their teenage years and perhaps even before -- to work at preserving the one ?right? look, one that emphasizes thinness except for in the area of breasts, which should always be voluptuous and lips, which should always be full and pouty (Kilbourne, 1995, p. 21).
The average American views three thousand ads in one day. Yet remarkably, most of us believe we are not influenced by advertising. Advertisers do far more than influence our taste -? they manipulate our desires so that their products will become our closest friends and the images that they project of the most.."
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Advertising, 1990. This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations. 1,575 words (approx. 6.3 pages), 7 sources, $ 55.95 »
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From the Paper "The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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The Effectiveness of Advertising, 2006. A summary of the advertising strategies of three major companies, their effectiveness on consumers, and some recommendations to improve customer focus. 1,486 words (approx. 5.9 pages), 5 sources, MLA, $ 49.95 »
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Abstract This paper analyzes effective advertising. It looks at three large corporations that use several mediums of advertising and public relations campaigns in order to promote products and services. The companies that the paper focuses on are Home Depot, Jenny Craig and Staples. The paper is an overview of their methods and a consensus of what works. It then looks at where improvements can be made in their advertising campaigns.
Table of Contents:
Home Depot
Jenny Craig Weight Loss Systems
Staples
From the Paper "Home Depot is an event marketer in that it sponsors The Home Depot Racing Team for NASCAR Racing, which sports the Home Depot logo on a race car, and this advertising is seen on stations across the globe. Home Depot sells NASCAR merchandise such as the #3 Dale Earnhardt Pedal Car and the NASCAR Total Team Control X-Box. Home Depot builds relationships with NASCAR fans in this manner and since its partnership with Joe Gibbs Racing and KaBoom, it is now reaching children (their parents, really) due to HD's role in the Racing to Play playgrounds constructed with at-risk children in mind, a non-profit venture with 10 playgrounds completed and 10 more in the process of being built by over 2,000 volunteers (Homedepotracing.com, 2006)."
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| Term Paper # 89115 |
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