| Papers [1-12] of 12 | Search results on "UNILEVER CORPORATION": |
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Unilever Corporation, 2005.
This paper discusses the Unilever Corporation, a multinational manufacturer and distributor of consumer products.
4,175 words (approx. 16.7 pages), 15 sources, MLA, $ 111.95
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Abstract
This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day, someone somewhere chooses a Unilever product. This paper points out that, at the heart of the corporate purpose, which guides Unilever in its approach to doing business, is the drive to serve consumers in a unique and effective way by (1) working with suppliers who have values similar to Unilever and work to the same standards, (2) utilizing its wealth of knowledge and international expertise to the service of local consumers as a truly multi-local multinational and (3) improving the environmental efficiency of manufacturing operations, products and services to produce the same product with less energy, fewer materials and less waste. The paper relates that Unilever wants to increase their use of the Internet to improve their brand communication marketing and on-line selling and to simplify business-to-business transactions throughout the supply chain. Charts and Illustrations.
Table of Contents
Preamble
About Unilever
Introduction
Overview of Legal Structure
History
About Lever Brothers
About Margarine Unie
Unilever Vietnam
Motto and Purpose
Motto: To Add Vitality to Life
Purpose: To Serve Consumers in a Unique and Effective Way
Logo and Products
Unilever's New Identity
Product Ranges
Food Products
Savory and Dressings
Spreads and Cooking Products
Beverages
Ice Cream and Frozen Foods
Home and Personal Care (HPC) Products
In Personal Care
In Hair Care
In Skin Cleansing
In Home Care
Facts and Figures of Some Key Brands
Knorr Brand
Comfort
Sunsilk
Performance
Current Performance
Strategy:"Path to Growth"
Sales Figure
2nd Quarter, Year 2005
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Increasing Competition from Other Companies
The Core Brands are in a Weak State
Restructuring the Organization
Spending Much More on Advertising
E-Commerce
From the Paper
"William Hesketh Lever, the son of a shop keeper, started selling 'Sunlight' soap - the world's first packaged, branded laundry soap - to the workers in the North of England in 1884. Five years later he was manufacturing soap at his own factory in 'Port Sunlight' near Liverpool. Fewer than half Lever's employees and their families were housed in the so-called model village he built for them at Port Sunlight. Mr Lever established a reputation as a social reformer, championing a shorter work day, savings plans, libraries and health benefits. By 1911 Lever Brothers was producing one third of the UK's soap. But in 1917, he decided to diversify into foods. He bought fish, ice cream and canned foods businesses. In 1930, he chose Margarine Unie as a merger partner. The Dutch company had grown through mergers with other margarine companies in the 1920s."
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Multiple Branding Strategy at Unilever, 2004.
A look at how commercial giant, Unilever, uses the marketing strategy of multiple branding.
1,224 words (approx. 4.9 pages), 7 sources, MLA, $ 41.95
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Abstract
Multiple branding is a marketing strategy of many major companies. Unilever, one of the world?s largest producers of consumer goods, is one company that uses the strategy for many of its product types. To consider why this marketing strategy is effective, its usefulness is described for Unilever?s washing detergent products. This begins with a description of the various brands and their characteristics. It is followed by a discussion of how this multiple branding assists the company.
From the Paper
"Unilever produces several washing detergent products, each one with different features and a different target consumer. Omo is the major washing detergent brand, with annual sales of over $2 billion. The 2002 Annual Report notes that Omo is positioned ?as a brand for mothers and their families? (Unilever, Annual Report 31). Surf is the second largest laundry detergent product, and is positioned as a good product at a value price. Persil is another brand of washing detergent, and is especially designed to be gentle on the skin. The Radiant brand is positioned as a laundry detergent that provides superior whiteness and brightness."
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Unilever's Project Shakti, 2008.
An evaluation of Unilever's new distribution network in India, Project Shakti.
1,227 words (approx. 4.9 pages), 4 sources, MLA, $ 41.95
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Abstract
The paper looks at Unilever's Hindustan Lever Limited (HLL) brand's new distribution network throughout several Indian states, known as Project Shakti. The paper explains that Shakti relies on an informal distribution network modeled after a micro-finance enterprise structure. The paper analyzes the project's competitive issues, including its consumer marketing, product/service innovation, marketing strategy and target markets. The paper concludes with a recommendation of how to expand the Shakti project.
Outline:
Abstract
Competitive Issues
Conclusion and Recommendations
From the Paper
"Unilever is one of the world's most recognized consumer product goods (CPG) companies with operations in every major region of the globe. In India, Unilever operates primarily under the Hindustan Lever Limited (HLL) brand and is India's largest CPG manufacturer and specifically within the Fast Moving Consumer Goods (FMCG) segment of the industry with revenues of $2.43b in India. While successful in the India market, HLL and its parent corporation are not content because competitive pressures from both local and international brands are forcing HLL to squeeze margins while lowering prices. Unless HLL is able to further penetrate its existing markets in India as well as enter and expand new ones throughout the country, these ever shrinking margins will lead to a lack of profitability and negative revenues. In order to enter new markets within greater India and to reach the rural consumer which is a largely untapped market in India, HLL is developing a sort of grass roots sales and marketing (S&M) distribution network throughout several Indian states known as Project Shakti."
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Ben & Jerry's Ice Cream & Unilever, 2001.
Background of acquisition of Ben & Jerry's by Dutch-based conglomerate. Reaction to sale, potential effects. 2 charts.
1,800 words (approx. 7.2 pages), 4 sources, $ 63.95
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From the Paper
"Background of the Deal
On April 12, 2000, the Dutch-based consumer goods conglomerate Unilever Inc. agreed to acquire Ben & Jerry's Homemade Inc. for $326 million cash, based on a tender offer of $43.60 cash for each outstanding B & J share, a price which represents a 25% premium over the company?s April 11 closing price of 34-15/16.
Among the terms of the deal are these:
* The South Burlington, Vermont-based company will operate as an independent entity from Unilever's current U.S. ice cream business, which includes the Breyer's, Good Humor and Klondike specialty brands.
* Ben & Jerry's also will continue to have its own independent ..."
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The South African Laundry and Fabric Care Industry, 2005.
This paper is a research proposal to study the opportunities for investment and expansion of the South African laundry and fabric care industry.
5,990 words (approx. 24.0 pages), 23 sources, APA, $ 142.95
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Abstract
This paper explains that, identifying the best approach to providing the consumers of South Africa with laundry detergents and fabric care products, which meet their unique needs, is a significantly more critical than for most of their Western counterparts. The reason given is because water supply and safety issues in South Africa remain a major health concern and government programs to address this issue have not yet been successful. The author points out that, although the market for soaps continued to be dominated by Lever, Olivine and Colgate-Palmolive, the growing popularity of other toiletry lines created opportunities for large local firms, such as the Central African Pharmaceutical Suppliers (CAPS), and other smaller firms, such as Robins Remedies and Stobard & Wesley, and multinationals like Ponds and Boots. The paper outlines the methodology for the proposed study including (1) focus groups about South African habits and practices to understand consumer needs, behaviors and attitudes in the detergent markets; (2) AC Nielsen share (volume and value) data of the South African detergent market in the past 5 years to determine market size, splits, trends and overall performance by key players; (3) Porter's 5 Forces model to analyze the industry sector; (4) a company analysis of Unilever using data from their annual reports in order to understand marketing spending, trends and overall investment strategies and (5) an evaluation of successful marketing campaigns and strategies in markets with similar market demographics by other leading detergent companies to understand winning formulas in other markets. Illustration, charts and tables.
Table of Contents
Introduction
Importance and Rationale of Study
Scope of Study
Review of Related Literature
Background and Overview
South Africa Today
Unilever Today
Corporate Strategy at Unilever
Shift from Mono Branding to House Branding
Eliminate Furtive Branding Techniques in Favor of Corporate Branding
Porter's Five Forces Analysis
The Relative Strength of Buyers or Customers
The Relative Strength of Suppliers
Ease of Entry of New Competitors
Availability of Substitutes
Rivalry between Competing Firms
Methodology
Description of the Study Approach
From the Paper
"In researching the South African detergent industry and its growth potential one cannot discountenance the impact of the huge Unilever conglomerate in the market. The South African detergent industry is one of the most established in the developing world, dating back to 1887 when William Lever, the founder of Lever Brothers, registered the Sunlight trademark. His first visit to South Africa in 1895 was to an under-developed country crippled by drought with poor communications and few skills. However, he believed products would ultimately be manufactured locally. Initially, this was not viable as tariffs on imported vegetable oils were considerably higher than those on imported soaps. As a result, consignments of Sunlight, the first wrapped and branded soap, were shipped to South Africa. From 1912 to the late 80's the detergent industry in South Africa grew driven by massive investments by the Unilever company."
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Preserving the Ben & Jerry's Brand, 2008.
This paper examines Unilever's acquisition of the Ben and Jerry's brand.
2,628 words (approx. 10.5 pages), 7 sources, APA, $ 79.95
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Abstract
The paper relates that the Ben and Jerry's brand had a philosophical and ethical foundation of a triad of product, economic and social factors. The paper examines Unilever's acquisition of this brand and highlights how Unilever's governance and compliance could not replace the ethics and shareholder trust that was inherent in the Ben and Jerry's organization. The paper explains that Unilever's need to show a profit from the acquisition does not allow the ethical ecosystem to stay intact. The paper recommends that Unilever should look at the most severe areas of weakness and work quickly and thoroughly to turn them into strengths, for otherwise, the value of the original brand acquired will be lost.
Outline:
Executive Summary
Defining Product, Economic and Social Mission at Ben & Jerry's
Lesson for Unilever: You Can Buy a Brand but You Can't Buy Trust
Corporate Social Responsibility Assessment
Conclusion and Recommendations
From the Paper
"Ben & Jerry's business model from the beginning was one of the most unique in the history of business, in that it successfully integrated Corporate Social Responsibility (CSR), commitment to product, economic and social initiatives that successfully balanced both product quality and concern for the environment while attaining profitability. In many respects, Ben & Jerry's egalitarian roots in one of the most liberally-mind states, Vermont, would eventually permeate the company during its rapid growth period and be tested as the growing pains of the company began to become apparent."
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Ben & Jerry's Homemade, Inc., 2005.
A look at the origins, development, and evolution of the famous ice cream company, Ben & Jerry's.
9,154 words (approx. 36.6 pages), 41 sources, APA, $ 189.95
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Abstract
This paper describes the beginnings of the Ben & Jerry's Ice Cream company, its mission statement, the takeover of the company by Unilever, the "caring capitalism" approach to business that Ben & Jerry's founders promoted and which was continued under the ownership of Unilever, and the reasons for the company's continued success.
Outline
Ben & Jerry's Homemade Inc.
History of Unilever
Unilever's Purchase of Ben & Jerry's
Ben & Jerry's Social Responsibilities Post-Unilever
Conclusions
From the Paper
"Jerry Greenfield and Ben Cohen, friends who happened to be hippies, decided to go into business. They did not decide on producing ice cream right away; however, all their ideas for business ventures did revolve around food (Lager, 1994). Once Jerry and Ben decided on ice cream, they were on the hunt for the ideal location and ended up in Vermont. The first Ben & Jerry's Homemade Ice Cream and Crepe shop opened May 5, 1978 (Lager, 1994; and Theroux, 1993). Surprising both Jerry and Ben, the business did so well that by the ninth day they had to close early due to lack of salable ice cream (Lager, 1994). Nevertheless, the business continued to grow even though Jerry and Ben were not astute businesspersons."
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Multinational Enterprises, 2001.
An analyses of multinational enterprises through a case study of Unilever Corporation.
1,980 words (approx. 7.9 pages), 12 sources, $ 62.95
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Abstract
This paper provides the history of Unilever and explores the complexity of exporting and licensing of multinational products. It investigates the life cycle of international products and the OLI paradigm. The paper describes the advantages and disadvantages of being multinational company. It includes diagrams that support the research.
Table of Contents:
Introduction
History
Lever Brothers
Exporting
Multinational
Product Life Cycle
Merger with Margarine Unie
OLI Paradigm
Other Reasons Why a Firm becomes a Multinational
Advantages
Disadvantages
Bibliography
From the Paper
"Unilever was formed in 1930 through the joint venture of two companies - Margarine Unie and Lever Brothers. Between them they had operations in over 40 countries.
Unilever was formed as a multinational.
Some multinationals are vertically integrated, with different productive processes occurring in different countries. Others are horizontal, where the same production operations occur in different countries. Unilever is a horizontally integrated firm, where, for example, one of their products is ice cream, in which the same production occurs in different countries.
The company has a strong portfolio including more than 1,000 brands, concentrating on the food, detergent, personal products, and specialty chemicals markets.
Unilever is the 2nd largest multinational in the UK."
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Case Study: Walls (China) Co., Ltd., 2008.
This paper is a case study analysis of the logistics operations start-up of Walls (China) Co., Ltd.
1,745 words (approx. 7.0 pages), 9 sources, APA, $ 56.95
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Abstract
This paper explains that highly regarded Unilever, who owns Walls Ice Cream, already has established its line of personal care products and food offerings in China. The author reports that, in 1992, Wall's management team concluded that the China population was ripe for expansion in the ice cream market. The paper points out that, although Walls' distribution strategy had been successful in many other countries, it required serious adaptation in China because of the high costs associated with the under-developed transportation and retail infrastructure and fragmented logistics service providers. The paper indicates that these costs were passed on to consumers, who were not willing to pay higher prices for what was perceived to be a local brand. The author concludes that Walls' initial logistics start up resulted in a missed opportunity due to under-utilization of Unilever's vast business network and resources, which were already located in many other regions of China.
Table of Contents:
Executive Summary
Business Analysis
Government
Joint Ventures and Distributors
Retail Market and Consumer Culture
Conclusion of Business Analysis on Walls China
Further Points for Discussion
From the Paper
"The company retained a series of independent distributors who sold ice cream from the back of trucks to street vendors and small independent retailers in large cities. Walls coaxed vendors into selling their brand exclusively by lending more than 42,000 refrigerators for free, but later found vendors misusing equipment to store frozen products from other manufacturers, and inventory shrinkage due to freezer theft. Walls' refrigerator investment was quite sizable and due to the fact that ice cream demand in China was seasonal, the point of purchase refrigerator investment was not the most cost-effective.
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Procter and Gamble, 2002.
An overview of the history and market approach of this international consumer products company.
1,494 words (approx. 6.0 pages), 5 sources, APA, $ 49.95
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Abstract
Procter & Gamble is a developer, distributor and marketer of consumer products, with their products marketed to over 160 countries. This paper begins with a description of the company's history and business activities. It then looks at how P&G's interaction with the global business environment has changed over time, its major competitors and the change in the company's business strategy. The paper then discusses how these changes in the company's strategy affected its organizational structure as well as the costs and benefits of these changes. Finally, the paper looks at how P&G's organizational structure compares with its competitors such as Unilever.
From the Paper
"P&G?s new strategy involved moving from the organizational structure with four geographic business units to one with seven Global Business Units (GBU) based on product lines. The new structure also includes two support units that provide services to all the global business units. The first is the Market Development Organizations (MDO), which develops market strategies and tailors them to specific markets. The second is the Global Business Services (GBS), which provides the accounting, human resource management, information technology, and order management functions to all business units."
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'Ben and Jerry's', 2002.
An overview the economic success of this American ice cream company.
650 words (approx. 2.6 pages), 2 sources, $ 26.95
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Abstract
This paper will discuss the growth rate of the market segments of Ben and Jerry's Ice Cream Company. By realizing the statistics, which have been created for the company to the fiscal year 1999-2000, we can see how the company is growing to an international level. By showing the facts about its financial growth, we can see how the new merger with Unilever was made to consolidate Ben and Jerry's Ice Cream industry on a world level.
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Proctor and Gamble's, 2005.
An evaluation of Proctor and Gamble's web site with a comparison.
690 words (approx. 2.8 pages), 0 sources, MLA, $ 23.95
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Abstract
This paper is analysis and evaluation of Proctor and Gamble's web site, with a comparison to Unilever's Web site. It looks at the competitive strengths of the site and how its purpose of is to provide consumer information.
From the Paper
"The P. G. Web site http//..www.pg.com is a support site for a traditional business, it does not offer the customer any opportunities to buy products on the site. It does offer promotions and information about its products however .."
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