| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "TV ADVERTISING CHILDREN": |
|
|
TV Advertising, 1990.
This paper discusses the social and psychological methods of persuasion used in TV advertising: Short spots, product image, values and lifestyles, focus groups, culture-commercial feedback and appeal to women.
1,125 words (approx. 4.5 pages), 7 sources, $ 39.95
»
Click here to show/hide summary
From the Paper
" "Share of mind has to precede share of market." This is a tried and true axiom in the marketing field. Television advertisers, however, seek to win the hearts as well as the minds of its viewers. They employ professional psychologists, anthropologists, and sociologists to help them define exactly who buys what, when, and why. Sociologists have made an impact on TV advertising by giving its producers access to data regarding relevant social trends and the values and lifestyles people have, think they have, or want to have.
One of the best known sociological tools available to marketing professionals is The Yankelovich Monitor, an annual report which identifies the 52 most important social trends related to consumers' purchasing behavior. For example, some of the trends listed in the 1985 edition were physical fitness, ... "
| |
|
TV Advertising And Children, 1989.
Emphasizes the negative effects. Contends that TV ads foster unhealthy attitudes. Also discusses TV violence.
1,350 words (approx. 5.4 pages), 8 sources, $ 47.95
»
Click here to show/hide summary
From the Paper
"The purpose of this paper is to discuss television advertising and its affect on children, particularly in light of the fact that children have a difficult time differentiating between advertising and programming, much of which today is of a violent nature. In addition, the research will review what kinds of protections there are for children versus the rights of advertisers and television stations, and what have been the positions of consumer groups and governmental agencies with respect to television advertising and children. Television, both from a programming and advertising point of view, is having a dramatic, and some believe negative, impact on child development. Therefore, it is important to look at steps parents can take to respond to the barrage of advertising stimulation received by their youngsters."
| |
|
Effectiveness of TV Advertising, 1996.
Examines economics, theories (encoding, memory decay, retention interval, crossover interaction), cultural differences, Proctor & Gamble.
2,250 words (approx. 9.0 pages), 3 sources, $ 79.95
»
Click here to show/hide summary
From the Paper
"This research reviews the economics of television advertising. Cost-effectiveness is a focus of this review.
In 1992, one of the country?s largest television advertisers, Proctor & Gamble, shocked the major television networks when the company canceled $15 million in television commercial advertising spending in the spring of that year. Proctor & Gamble concluded that its television advertising was not cost-effective; however, the reasons were not all based on the cost of the television commercials. A major factor involved in the problem was that the company had miscalculated the television advertising strategy of its competitors (Brunelli & Schmuckler, 1992, p. 4). One observer in the television industry said of..."
| |
|
TV Advertising and Politics, 1992.
Examines the importance of image, media packaging, negative ads, the history of political ads, costs and deception.
3,600 words (approx. 14.4 pages), 11 sources, $ 127.95
»
Click here to show/hide summary
From the Paper
"This paper will explore the relationship between television advertising and political campaigns. Television is an important factor in politics because the medium of television is itself very important in contemporary society. From its modest beginnings in the 1940s, television became increasingly popular among the American people during the 1950s and 1960s. In 1946, there were only seven thousand television sets in American homes; by 1960, "the number of homes with sets had reached forty-five million" (Salmore & Salmore, 1989, pp. 42-43). The number of homes with TV sets has continued to grow, and today "home reception of television communications has become a nearly universal feature of our society" (Cundy, 1990, p. 41).
There is widespread agreement in the literature that television advertising is essential to a successful political ..."
| |
|
Psychology Of TV Advertising, 1989.
Discusses deception, regulation, fraud, perpetuation of social & racial stereotypes, manipulation of fears & desires, dissemination of false values, conformity, irrationality, selectivity and impact on consumer & society.
2,250 words (approx. 9.0 pages), 12 sources, $ 79.95
»
Click here to show/hide summary
From the Paper
"Everyone knows that television advertising is designed to persuade the viewer to buy a given product. We are also all aware that television ads are, therefore, not likely to tell us the whole truth about the product in question. What many of us may not be aware of, however, are the increasingly sophisticated techniques with which advertisers now manipulate the television audience, and the extent to which advertisers are allowed to present misleading or unfounded product information. Deception by television advertisers and their manipulation of viewers' fears, desires, and even values are the topics which will be examined in depth in this paper.
In this age of deregulation, when broadcasters are free to bombard the audience with as many commercials as it will tolerate ("Caveat" 48), it is not surprising that advertisers can get away (...)"
| |
|
Children and Television Advertising, 2008.
This paper discusses the influence that television advertising has on children in particular with regards to sex and violence.
1,982 words (approx. 7.9 pages), 8 sources, MLA, $ 62.95
»
Click here to show/hide summary
Abstract
In this article, the writer notes that the media's original purpose was to inform and entertain, but as technology grew, so did society's dependence on the media. The writer maintains that there was a time that media was a teacher and in many ways it still is, but the message currently being taught is not what we want our children to learn. The writer then goes on to examine some of the messages that advertising sends out to children about their bodies, their sexuality and alcohol and smoking. The writer also notes that the media affects children by making them more interested in sex, sexuality and addictive behaviors. The writer concludes that the messages that advertisements send are persuasive and influence the lives of children in a more negative than positive manner.
Outline:
Introduction
Overview of Kids TV and Ads
Negative and Positive Associations
Discussion
Conclusion
From the Paper
"During prime time, advertisements children watch most frequently are full of sexual activity. Most of the sexual content in advertisements is from characters discussing their own or others' current or future sexual activity. The idea of sexual risk or responsibility, however, is almost never talked about or shown. In fact through sexual exploitive advertising the attention of children is sought after rigorously. Children who watch advertisements ultimately become the audience for shows they shouldn't be watching and products they shouldn't be using. The Joe Camel advertisements of the 60's and 70's on television affected the lives of teens negatively even after the cigarette companies were mandated through government legislation to pull their advertisements. Teenagers were already addicted--legislation came too late. "
| |
|
Children, TV and American Values., 2002.
A study of the effect of TV on children.
2,600 words (approx. 10.4 pages), 0 sources, $ 78.95
»
Click here to show/hide summary
Abstract
This paper presents a look at children, television and American values. The writer collects and reviews empirical evidence about the way television affects American values in the children of the nation. The writer uses a survey approach and conducts a study of children age 5-10 year old and combines the results in this paper.
From the Paper
"American values are as American as apple pie. When one has children one of the things they hope for is that they can raise those children to have strong American values, which might include respect for others, hard work and the ability to accept diversity. Often times the lack of American values is blamed on the things that children watch on television. Experts claim that the television shows that are popular today with children send a message to the children that they do not have to have values to be well liked and successful in life. Research is firmly divided on the issue and the debate continues. American values can be confusing for anyone who has to depend solely on television to attain them. Television shows today target audiences of children not only with the content of the show but with the commercials that are supporting the show. Even when the age bracket in question is not being targeted they watch and they learn from the messages that are sent."
| |
|
Children, TV and Video Games, 2008.
This paper looks at the effects of television and video games on children.
3,172 words (approx. 12.7 pages), 9 sources, APA, $ 91.95
»
Click here to show/hide summary
Abstract
In this article, the writer notes that controls are placed on certain products and on advertising when targeted to children. The rules covering these regulations have changed over the yeas, based on perceptions of potential harm to children and the Internet age has raised new issues related to video and computer games, the content of which is often violent. The writer points out that television is a special case because it comes into the home and because controls can be imposed more easily as broadcasters must adhere to the requirement to serve the public in exchange for a license. Today, though, most people get television through cable, with many channels that are specifically for cable, and the same regulations and controls do not apply. The writer explains that this reduces the ability of government to pass and enforce rules on content for children. The writer notes that video and computer games are also widespread, though some regulations have been passed to reduce the ability of children to get such games if they are deemed to be not for children, largely through a ratings system with varying degrees of adherence to imposed norms. The writer maintains that concerned parents still want more rational and more effective controls on such content and a solution to the problem.
From the Paper
"Advertising on programs for children has been under fire for many years. Some object to images of violence, as with the sale of war toys or cowboy gear, and others object to unrealistic images of women, exemplified by products like the Barbie doll. Controversy has also centered on the very concept of developing the next generation of consumers, with some seeing television advertising to children as a way of creating a need where none existed and selling products that are not needed while accustoming children to the idea of being consumers. At some level, this can be a more abstract fear, not as clearly tied to a specific product or type of image, but it can be quite persuasive when one consider the number of ads directed at children, the way toys and other products are sold to children, and the way other products are geared to children, such as sugary cereals and soft drinks. Advertising to all markets increases at certain times of the year, notably in the fall into December, with advertising developed for Christmas and the buying season then and after as bargains attract buyers into the new year. An analysis of the commercials directed at a young audience for films, DVDs, and video games shows some of the selling methods and the appeal made to young people as well as the pervasive nature of such advertising messages, increasing as they do during the months before Christmas in order to increase sales of these products."
| |
|
Children and TV Violence, 1999.
A look at how violence in children can be directly linked to TV.
1,032 words (approx. 4.1 pages), 5 sources, $ 36.95
»
Click here to show/hide summary
Abstract
The average American child watches three to four hours of television daily. This paper looks at violence on television and how it subliminally effects children. The author argues that the amount of time children watch TV, regardless of content, should be moderated, because it keeps children from doing more beneficial activities such as reading and playing with friends.
From the Paper
"It?s three o?clock in the Smith residence and little Johnny just arrived home from school. He is greeted by his mother, and she asks him how his day was and they talk for a couple minutes, similar to the routine in many households. After they are done talking, Johnny decides that he?s going to watch some television. While Johnny?s mother is ironing in the other room, little does she know that her son was watching the wild coyote attempting to blow the roadrunner?s head off."
| |
|
TV Commercials and Children, 2008.
A review of the effects of television commercials on the eating habits of children.
892 words (approx. 3.6 pages), 5 sources, APA, $ 31.95
»
Click here to show/hide summary
Abstract
The paper discusses surveys which study the effect of TV commercials on children. The paper relates that the food industry has increased its advertising to all ages, including children, which is having a negative impact on their health. The paper suggests that companies should be held responsible for their influence on children, or at least present a more rounded view of food and nutrition. The paper also states that children have been bombarded by food marketing, which has resulted in higher rates of obesity. The paper ,after referring to various situations, concludes that a relationship has been found between television commercials and eating.
From the Paper
"A similar study was conducted in Europe, where children do not eat enough fruit and vegetables and where exposure to TV is negatively associated with the intake of these foods. This study by Klepp et. al. (2007) explored exposure to food commercials on TV in nine European countries with approximately 12, 750 children to determine the association between this exposure and attitudes toward eating fruits and vegetables. The authors state that the children report exposure more to more unhealthy foods than healthy ones such as fruits and vegetables. However, those who were exposed to fruit and vegetable TV ads were much more positively disposed toward eating these foods. These findings point to the important, and more positive, role that TV could play in supporting healthy eating messages."
| |
|
Children and TV Advertisements, 2002.
A behavioral study into children's television viewing habits, with special focus on commercial watching.
1,250 words (approx. 5.0 pages), 6 sources, MLA, $ 42.95
»
Click here to show/hide summary
Abstract
By observing different child subjects, the writer of this paper found that while watching TV, children create their own imaginary world and are totally engrossed in it for a period of time. The writer shows that despite recent surveys showing the hazardous effect television has on children's intelligence and social skills, kids are in fact not totally engrossed with the program. The writer discusses how during the program they also insert several tasks such as inviting friends over. The question is asked why certain children lose interest in television programming during commercials and begin other tasks and whether there are any other factors from the commercial itself that prevent them from watching? The research combines behavior observation and questionnaire method to determine how children really feel and think about commercials and the reasons why they leave them.
From the Paper
"During the program an observer will need to take notes on how the children behave during commercial break. Since children are doing this at their convenient time and feel nothing different with their ordinary task, it is predicted that they also have several other tasks or objects that usually they have around. Some predicted actions might include starting a chat with other family members, poking their partners and having mischief time, tipping a snack, heading to kitchen to find some other things to eat, having their heads in the clouds, falling asleep, being busy with their toys, books, or tapes, or even starting a phone call. In other case I have even found that some students study for exams while watching TV, since it relieved their boredom and anxiety before an exam. The observer will record everything during the experiment and the possible factors that may trigger the kids on doing that."
| |
|
TV Violence and Children, 2002.
This paper examines the effects of viewing televised violence on children.
2,987 words (approx. 11.9 pages), 11 sources, MLA, $ 88.95
»
Click here to show/hide summary
Abstract
This paper discusses the impact of televised violence on children and questions whether a problem exists at all. It provides a literature review of the sources available and background research in the field. It also examines the implications of such a research and need for further study in the field. The paper focuses on research that is available dealing with the impact of television violence on aspects of child development.
From the Paper
"Statements about the impact of televised violence are not always supported by the research, but may sometimes reflect people's opinions about that issue. There is also a great deal of uncertainty about the impact of televised violence on developing brains, and contradictions within the literature regarding the impact of watching televised violence on children's behavior. Thus, in looking at two different books on child development, I found many different opinions, but little discussion of the available research. One asserted unequivocally that watching televised violence has a variety of negative effects (Leach, 1997). The other book was more equivocal noting that there was not adequate research regarding the impact of too much video viewing, in general, on attention problems in children, and that we really do not know what television and video do to the growing brain, even though there are likely to be neurological consequences with any repeated exposure to a stimulus (Healy, 1994)."
| |
|
TV Violence and Children, 2000.
An examination of the research on the impact of viewing violence on children's behavior, psychological and emotional reality, social relationships and individual cognitive development.
2,925 words (approx. 11.7 pages), 12 sources, $ 103.95
»
Click here to show/hide summary
Abstract
Statements about the impact of televised violence are not always supported by the research, but may sometimes reflect people's opinions about that issue. There is also a great deal of uncertainty about the impact of televised violence on developing brains, and contradictions within the literature regarding the impact of watching televised violence on children's behavior.
From the Paper
"The Effects of Viewing Televised Violence on Children
Introduction
Statements about the impact of televised violence are not always supported by the research, but may sometimes reflect people's opinions about that issue. There is also a great deal of uncertainty about the impact of televised violence on developing brains, and contradictions within the literature regarding the impact of watching televised violence on children's behavior. Thus, in looking at two different books on child development, one may find different opinions, but little discussion of the available research. One asserted unequivocally that watching televised violence has a variety of negative effects (Leach, 1997). The other book was more..."
| |
|
Advertising and E-mail Marketing, 2002.
Comparison of the advantages and disadvantages of on-line vs. print and TV advertising.
1,900 words (approx. 7.6 pages), 9 sources, $ 71.95
»
Click here to show/hide summary
Abstract
The following paper will explore ethical and legislative actions considered in the use of e-mail for advertising, as they relate to "SPAM". Details include what motivates advertisers to use unethical and dishonest advertising tactics (SPAM). The paper also will explore a view of the artistic requirements and qualities of on-line vs. print and TV advertising. The benefits and disadvantages of each will be considered, and how they may complement each other in an integrated marketing campaign.
| |
|
Proposal for Study of the Effects of TV Violence on School Children, 2001.
Need for study. Hypotheses, theory, definitions, assumptions, limitations. Overview of the issue.
2,700 words (approx. 10.8 pages), 13 sources, $ 95.95
»
Click here to show/hide summary
From the Paper
"Need for the Study
Shelton (1998) commented that a results of the National television Violence Study confirmed the worst fears of the American Medical Association (AMA) and other public health and
other children's advocates in that [prime time TV violence has been seen as increasingly on both broadcast and cable networks. The study found that much of the aggression that appears no television is glamorized, sanitized, and trivialized. About 60 percent of all entertainment programming was found to contain some type and level of violence, a figure that has remained constant over the past three years (Federman, 1996, 1997, 19980). "
|
|
|
