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Customer Loyalty in the Hotel Industry, 2006.
Examines the subject of customer loyalty within the context of the hotel industry.
1,736 words (approx. 6.9 pages), 7 sources, MLA, $ 56.95
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Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
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Hotel Industry in Dubai, 2006.
A discussion regarding the changes within Dubai's hotel industry over the past 10 years.
1,573 words (approx. 6.3 pages), 6 sources, MLA, $ 51.95
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Abstract
This paper presents an exploration of the hotel industry in Dubai. The paper examines the industry as a whole, the changes that have taken place over the past decade and the effect of globalization on the hotel trade.
Outline:
Overview:
Introduction
Culture
Conclusion
From the Paper
"Social custom dictates that handshakes are an important part of greeting someone. In addition the Arab custom believes that one should not address a woman unless one has been properly introduced to that woman. The hotel industry has worked to accommodate both the Arab culture and the western culture within their guests. Offering alcohol to an Arab is considered offensive if one is not positive that the Arab drinks, however, in western civilization offering a drink is considered a mark of politeness. The Dubai hotel industry has had to incorporate ways to offer drinks without offending any guests.
Ramadan is the most revered holiday among Muslims and it is considered extremely offensive to eat, drink or smoke in front a Muslim from sunup to sun down during that time frame. The Dubai hotel industry has devised methods to allow non Muslim guests to partake in food and beverage without offending the Muslim locals and guests. "
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Technology in the Hotel Industry, 2002.
A look at the concept of the online 'virtual tour' of the premises in the hotel industry.
2,900 words (approx. 11.6 pages), 7 sources, $ 106.95
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Abstract
This paper details new technology that is helping businesses expand profits and sales. Electronic commerce has become an essential reality for all industries, including travel and hotel industries. The latest trend must be followed-it is that of the virtual tour of the hotel premises. This aspect of technology is expected to boost sales by increasing the customer base of hotels, and making it easy to market hotel facilities.
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Southern California Hotel Industry, 2002.
Examines the perplexing state of the hotel industry in Southern California: 1960 - 2003.
1,400 words (approx. 5.6 pages), 4 sources, $ 53.95
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Abstract
This paper explores the nature of the hotel industry in the five- county area of Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties as compared to its regional and national significance as an economic venture.
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Hotel and Motel Industry in British Columbia, 1995.
This paper analyzes the hotel and motel industry in British Columbia: Industry conditions, concepts and practices, economics, competition, consumers, management strategy, retail mix and future.
2,475 words (approx. 9.9 pages), 19 sources, $ 87.95
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From the Paper
"The accommodations industry in British Columbia as a whole is experiencing a problem with over capacity. The excess of rooms derived from a continuation of new construction in the provincial industry all through the period of the economic recession in the early-1990s. The problem of over capacity in the accommodations industry on a provincial-wide basis should end by late-1996.
Over capacity has not been a problem for the industry in Northern British Columbia. In fact, occupancy rates in excess of 90 percent have not been uncommon in the northeastern part of the province. Over capacity problems have been most serious in the Okanagon ... "
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Hotel Industry & Yield Management, 1996.
Examines theory & practice of maximizing revenue in all time periods, despite changing demand, applied to hotel industry. Pricing, location, competition, computers, marketing, more.
2,925 words (approx. 11.7 pages), 15 sources, $ 103.95
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From the Paper
"Yield management is the balance of selling limited and perishable inventories at the right price to the right customers. This means that a single commercial airplane flight can have many different prices based on the needs of the travelers involved and when they purchased their ticket. Hotels can have guests paying different rates for essentially the same room, and even hospitals are competing in ways that not only boost their occupancy rates, but their overall yield results.
Initially begun in the hospitality industry, yield management can be incorporated into other related industries where the conditions are right. However, there is the potential for problems if managers focus exclusively on yield management instead of building into their overall strategic plan."
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Brand Management in the Japanese Hotel Industry, 2003.
A brief examination of 10 articles and their impact on the subject.
920 words (approx. 3.7 pages), 10 sources, APA, $ 31.95
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Abstract
This paper examines ten articles on the subject of brand management in the Japanese hotel industry. It looks at brand management as an important part of most marketing activities and its importance to the hospitality industry. The paper also looks at the importance of building brand awareness, image and loyalty.
From the Paper
"Brand management is an important part of most marketing activities and can be particularly important in the hospitality industry. This research examines ten articles and their ..."
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Training In Hotel Industry, 1999.
Examines personnel training in operations and hospitality, management, immigrant and young workers, as well as recruitment.
1,800 words (approx. 7.2 pages), 20 sources, $ 63.95
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Abstract
The purpose of this research is to review training in the operations/hospitality area of the hotel industry. In addition to training, issues related to recruiting, advancement, and length of the work week are discussed.
From the Paper
"TRAINING IN THE HOTEL INDUSTRY: OPERATIONS/HOSPITALITY
Introduction
The purpose of this research is to review training in the operations/hospitality area of the hotel industry. In addition to training, issues related to recruiting, advancement, and length of the work week are discussed.
Issues Related to Personnel Training and Related Aspect of Operations/Hospitality in the Hotel Industry
The significance of the appropriate and high quality training in the hotel industry cannot be overstated. Personnel turnover is an exceptionally troublesome phenomenon confronting hospitality firms in the 1990s. Personnel turnover as opposed to being a basic issue, however, is a manifestation of underlying problems. The surface problem that is the leading cause ..."
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Customer Safety in the Hotel Industry, 2004.
This paper examines the issue of hotel security from a few different perspectives.
2,712 words (approx. 10.8 pages), 7 sources, MLA, $ 95.95
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Abstract
The paper treats the issue of hotel security from the standpoint of the hotel, management and the guest. The paper includes the importance and the advantages/disadvantages of providing safety in hotels.
From the Paper
"Casual travelers do not necessarily give much thought to their personal safety when they are traveling domestically. However their sense of safety can decline significantly when they travel abroad, particularly given recent kidnappings and attacks on guests in hotels. In Europe and the Middle East, hotels also recognize that they can be targets not of guest-specific acts of violence but of attacks that target the hotel as a whole."
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Yield Management in the Hotel Industry, 1993.
Describes concept and procedure to increase revenues and profits and applies them to lodging and related industries.
1,800 words (approx. 7.2 pages), 12 sources, $ 63.95
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From the Paper
"THE USE OF YIELD MANAGEMENT IN THE HOTEL INDUSTRY
Introduction
This research examines the use of the yield management concept and procedure in the hotel industry. Yield management is a practice that, in the early.1990s, is widely used in the transportation and lodging industries. The practice received its first widespread applications in the air transportation industry and then expanded into the lodging industry through computerized reservation systems that interconnect the two industries.
The Yield Management Concept and Procedure
Yield management is a tactic to increase revenues and profitability.1 Yield management is the process of establishing different prices for similar services and allocating those services ..."
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Interval Training vs. Steady Training, 2002.
An in-depth study into the benefits of interval vs. steady (continuous) training on endurance performance.
5,229 words (approx. 20.9 pages), 26 sources, MLA, $ 130.95
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Abstract
Interval training is a concept wherein a person works out at a medium to high intensity for a specified period of time or distance and then reduces the exercise intensity for an equal period of time or distance. A 1997 study found that splitting training tasks into intervals or repetitions will increase the amount of oxygen consumed and needed to be repaid after each unit when compared to performing the same distance at the same workload in a continuous or steady exercise regimen. The paper explains that intermittent, or interval, training tasks were found to place a greater load on the oxygen transport system than do continuous tasks This study investigates the effects of interval versus steady (continuous) training on endurance performance. The paper includes detailed tables.
Table of Contents:
Introduction
Statement of the Problem
Operational Definitions
Delimitations
Limitations
Hypotheses
Significance of the Study
Review of the Literature
Introduction
Theoretical Framework
The Muscle System
Muscle As Motors and Regulators
Classification of Muscles by Location, Function, and Structure
Gross Structure and Functioning
Structure of Myofilaments
Internal Membranes of Muscle Fiber
Skeletal Muscle Contraction and Muscle Power
Energy Pathways Involved in Exercise
Interval Training Versus Continuous Training
Short-Term Maximal Performance
Methods
Subjects
Instrumentation
Experimental Protocol
Design and Statistics
Bibliography
From the Paper
"The creatine phosphate pool provides a buffer for the rapid supply of ATP for the work of contraction, as well as a link to the cellular sources of ATP. Depending on the type of muscle fiber, this cellular ATP is produced by one or both of two common biochemical pathways?glycolysis (anaerobic) and the citric acid cycle (aerobic). The aerobic pathway is the most efficient off the two; however, when muscle activity level reaches approximately 70 percent of the maximum possible level, aerobic metabolism no longer is able to supply the muscle with a sufficient supply of ATP. At this point, the anaerobic metabolism pathway begins to function. The anaerobic pathway works more quickly, although less efficiently, than the aerobic pathway, and thus can supply large amounts of ATP that are stored in the muscle itself (24)."
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The Hospitality Industry, 2002.
Using the Ritz Carlton Hotel as an example, this paper provides an assessment of how external customers? and suppliers? requirements are met in the hotel industry.
1,074 words (approx. 4.3 pages), 7 sources, APA, $ 37.95
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Abstract
Discount prices and distinctive products are no longer a complete solution for success in the hospitality industry. The paper shows that high-end hotel chains, for example, simply do not have the luxury of reducing the prices. This assessment focuses on research of the Ritz-Carlton Hotels, LLC. The objective of assessing how the various departments in the hospitality industry meet external customers? and suppliers? requirements was the main objective. The Ritz-Carlton is world famous for paying special attention to the customer and the organization?s suppliers.
From the Paper
"Suppliers obviously play a major roll in the continued success of the Ritz-Carlton hotels. The Ritz-Carlton hotels recently began offering high-speed Internet access throughout their resorts. STSN, a leading provider of high-speed Internet technology and services, is the supplier for the hotel chain. The Ritz-Carlton has reported that frequent guests of competitors are beginning to change their loyalties because of the Ritz-Carlton?s affiliation to the new high-speed Internet provider."
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The Hospitality Industry, 2005.
This paper examines the most used configurations of information systems in the hospitality industry today and the requirements for proper implementation.
4,030 words (approx. 16.1 pages), 15 sources, APA, $ 109.95
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Abstract
This paper explains that the hotel industry has been very dissatisfied with the current technology system being used due to its' ineffectiveness in the pursuit of satisfying future business needs in the hospitality industry because it (1) lacks effective inter-vendor cooperation and systems integration, (2) drawbacks in the current
technology financing process and (3) has poor adoption of modern technologies. The author points out that the complexity of the systems presently in use in many of the hotels do not and will not ever have the capacity to streamline the process, much less increase the ROI for the company. The paper relates that hospitality industry is seeking new information technology solutions to meet the growing demands of the high-tech business world, which interacts with the hospitality industry and counts upon services such as those provided by the Hilton and the Marriott hotels.
Table of Contents
Statement of the Problem
Objective
Introduction
History and Background
Hospitality Industry: CRM Requirements
Hospitality Industry: ERP
Requirements/Current Needs in the Industry
Limitations of the Industry and Hesitancy in Utilizing IT Systems
Changes Needed in the Industry
Case Studies in the Hotel Industry
Information Technology Solutions in the News
Summary and Conclusion
Recommendation of Technical Standards for the Hotel Industry
Technical Standards
2005 Hospitality Industry Market Reports
From the Paper
"Contractual licensing and use restrictions have led to many of the current existing restrictions of software in the hospitality industry as well as the unwillingness of the vendors in supporting the requirements of integration needed by their customers in the industry. More than the technical standards are needed as they create only the platform for open systems while business standards needed are for the ensuring of the contract right of the hotels in licensing and integration of systems. The vendors do have however, a right in protection of their intellectual property as well as the right to compete in software provision as well as provision of services for assistance with integration efforts. In order to avoid many of these limitations the HTNG White Paper suggests and even urges the adoption of the following forward-thinking business standards that respond to and answer the needs in the hotel industry."
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Employee Turnover Rates of Hotels and Restaurants, 2002.
A paper which studies the reasons behind the steadily rising employee turnover rate in the American hotel and restaurant industry.
1,227 words (approx. 4.9 pages), 6 sources, APA, $ 41.95
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Abstract
This paper examines the hotel and restaurant industry in the United States and provides several reasons for the rise in employee turnover rates in previous years. The paper shows that it might be the case that management is more at fault for this trend than the employees themselves.
Table of Contents
A Tight Job Market
Turnover Statistics
Salaried Versus Hourly
Part-time Employee Rates
The Hotel Industry
Layoffs Provide Potential Employees
Terrorism and the Economy
Attracting Employees
Surfing the Web
Luring Back Employees
Creating a New Image
Training the Future
Conclusion
From the Paper
"Most people believe those in the hospitality industry work long hours, earn a low income and have very little chance for advancement in their career. The industry actually offers a wide selection of jobs with flexible hours. Hotels and restaurants are attempting to change their image by showing prospective employees the many benefits now being offered, which include training programs and the chance for advancement within the company."
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Employee Training, 2006.
A review of employee training in the service industry.
3,750 words (approx. 15.0 pages), 7 sources, MLA, $ 103.95
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Abstract
This paper looks at the methods of and motivation for employee training in the service industries, such as hotels and restaurants. The paper begins with an exhaustive overview of the term training, including a detailed recitation of Carter McNamara's six-point rationale for training in "Employee Training and Development: Reasons and Benefits." The author also provides background information about the importance of good trainers and training techniques. The paper then looks at specific case studies, including the Hilton Hotels, to understand how and why companies train their employees and to evaluate their success.
From the Paper
"One of the most important aspects of employee training is the cost involved, a cost that needs to be recovered when the employee becomes an effectively contributing member of the organization. The problem is that in spite of the fact that most companies spend less than $1,500 a year on employee training, it is a cost nevertheless and causes some concern among management regarding how long an employee will remain within the organization once the training is complete."
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