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Toyota Prius, 2004.
A case study of the U.K Toyota Prius including background information, product logistics and intellectual property.
4,322 words (approx. 17.3 pages), 26 sources, MLA, $ 114.95
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Abstract
This paper examines how, although it has taken a century for the concept of a practical hybrid car to become a reality, it is clear that the hybrid has found its time and how thanks to the improvement in hybrid system technology, the increased concerns surrounding the environment and the relatively limited supply of fossil fuels, hybrid cars are closer to mainstream than ever before. It uses as an example the Toyota Prius, the world's first volume production hybrid car and looks at how the five-passenger Prius has since become by far the world's most popular hybrid with current total sales of over 110,000 units worldwide.
Outline
Introduction and Background Information on Toyota Prius
Product Logistics
Materials Procurement System
Bill of Materials System
Intellectual Property
Patents
Trademarks
Designs
Copyrights
U.K. Market Information
Market Size and Trends
Market Segmentation
User Benefits
Performance Specifications for Improved Product
The Competition
Problems and Complaints
'Must Have? Features
From the Paper
"The notion of a hybrid car is nothing new however Toyota?s Hybrid Synergy Drive is, because of the way it works. In conventional hybrid cars or mild hybrids, which rarely develop further than the concept stage, the batteries were recharged either through a dynamo or simply by plugging it to a power source. The Prius however is much more sophisticated in this sense because it recharges the batteries by restoring the kinetic energy of the car which would otherwise be wasted during breaking. This is also called regenerative breaking. This makes Prius and the Hybrid Synergy Drive superior to other forms of hybrid technologies. The main component of this system is the Power Split Device (patent number: WO2004100202), which directs the kinetic energy generated during breaking to be restored in the batteries which are located at the rear section of the Prius."
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Toyota's "Prius", 2002.
A market analysis of the position of the car manufacturer, Toyota's "Prius" model.
3,000 words (approx. 12.0 pages), 9 sources, APA, $ 88.95
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Abstract
With the increased level of awareness of the environment, automotive car manufacturers vie on the viability of selling environmentally hybrid cars. Leading this group are Honda and Toyota. This paper is a market analysis of the position of Toyota's Prius. It analyzes the situation of the firm in the market, the industry of hybrid cars, the strategy adopted by Prius and how it is faring in the market, the barriers of the market, some alternative strategies to rectify the weakness of Prius and the implementation of one of its alternatives.
From the Paper
"Strength and weaknesses: Currently, the company is focussed on external environment more then its internal environment. This is because having established its organization on concrete structure right from the beginning. Set on a hereditary mode of operations, Toyota operates on hierarchy basis. The company believes in not firing its employees, which could be one of its greatest disadvantage resulting in redundant retainment. However, at the executive level, Toyota is one of the most admired companies due to efficient management planning.
The key to its success among consumers is its ease of sales through its drive-away pricing systems that takes away the issue of negotiation of new cars. Individual model prices are set in all geographical location therefore consumers are not subjected to dealer's manipulation. "
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The Toyota Prius, 2006.
A case study of Toyota's launch of the Prius hybrid model car in the Canadian market.
675 words (approx. 2.7 pages), 0 sources, $ 26.95
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Abstract
In 2000, Toyota launched the "Prius", a hybrid gasoline/battery powered car that achieved twice as many kilometers per liter of very low emissions. This case study responds to a set of fixed questions mainly to do with responses to competitive market, a product not well understood, a diverse Canadian consumer market of cultural ecology but also, cultural fondness for larger, less fuel efficient or ecological transport. Toyota changed its organizational culture, produced specialised front line sales staff, and worked towards the production of repeat and permanent customers.
From the Paper
"Several micro-environmental factors affected the introduction and sale of the Toyota Prius. First, there was a potential customer base of private consumers, businesses, resellers, and governmental and international markets. Toyota researched what a private consumer was willing to pay for a simpler, fuel-efficient and low-emission model. The company consulted with firms that bought cars, and Toyota distributors and resellers. Toyota also examined legislation involving emissions control in several countries, average fuel-cost expectations, and oil price levels. The stress put on international markets involved all of these factors. Second, there was assessment of competitors as largely drove the marketing of Prius, as explained in greater depth below."
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The Toyota Prius, 2005.
An brief overview of the the 2005 Toyota Prius.
1,005 words (approx. 4.0 pages), 4 sources, MLA, $ 35.95
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Abstract
This paper investigates the 2005 Toyota Prius within the car industry and analyzes it from a marketing perspective. It looks at how it is a hybrid vehicle that has grown in popularity over the last few years, how it has been successfully promoted, and how it continues to be synonymous with the renowned quality that Toyota is known for.
Outline
Introduction
Marketing Mix
Promotion
References
From the Paper
"The Prius is sold at Toyota dealerships throughout the country. However, most do not have the vehicles in stock because the demand for the vehicle is so great. Many who want to own the vehicle must be placed on a waiting list and may wit to receive the vehicle for six months or more. In years past Toyota has chosen not to increase production to meet demand because the company actually looses money by producing these vehicles. Aukofer explains that Toyota loses money on every one sold, and has no plans to ramp up production to meet the demand."
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Toyota Prius, 2004.
A proposed marketing communication plan to build on the expressed interest and demand for the Toyota Prius to increase sales and profits for a local Sydney Toyota dealership.
6,456 words (approx. 25.8 pages), 9 sources, MLA, $ 149.95
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Abstract
The overall mission of this report is to create a plan for increasing the market interest, resulting in increased sales for the Toyota Prius. The marketing plan is designed to put the Prius in front of the public, communicate a message about the hybrid vehicles features and benefits, increase the public?s awareness and favorable opinion of the vehicle, and ultimately increase market penetration. It examines how, currently, the Toyota chains in Sydney, Australia, are selling 30 units per month and how the goal of this marketing and communication plan is to increase that sales rate by a significant margin to 600 units per month in the greater Sydney area.
Outline
Executive Summary
Overall Mission
Budgets
Timetable for Launch
Product Description ? FAB and SWOT
SWOT Analysis of the Prius
Audience Profile
Advertising Creative Tasks
Advertising ? Media Planning and Buying Tasks
Competitive Environment Analysis
From the Paper
"Featured in this advertising will be the winners of the Prius give-away. Also, the winners of the ?I love my Prius because? contest will be features, and the contributions received from this contest can become the heart of the marketing message. The marketing in this phase will shift form the transmission ? rational approach to the ritual ? emotional approach. Because of the successful execution of the first two phases, the marketing campaign will have build a successful foundation on which to create increased buying demand. The first two phases were designed to create consumer interest. These final two phases will be designed to create consumer purchasing decisions."
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Comparing and Contrasting the Honda Insight and the Toyota Prius, 2002.
This paper compares and contrasts two main electric hybrid competitors, the Honda Insight and the Toyota Prius.
2,570 words (approx. 10.3 pages), 5 sources, APA, $ 77.95
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Abstract
This paper gives a comparison of two hybrid cars based on the assumption that the market for hybrid cars will increase with time as fuel resources become scarce and the consumer becomes more environmentally conscious.
From the Paper
"Many companies use sales training to develop their employees. The active development of a company's employees contributes to the overall productiveness of the employee, which maximizes company profits. These profits are then passed on to the employee in the form of higher salaries and other benefits such as commissions, profit sharing or stock options. We are interested in conducting a sales development program that will inform our sales staff of the new line of hybrid cars produce by Honda and its main competitor, Toyota."
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Econometric Model for Toyota and GM, 2008.
A discussion of the sales and profits of Toyota and General Motors (GM) and a look at the likelihood of Toyota surpassing GM in the near future.
1,751 words (approx. 7.0 pages), 1 source, MLA, $ 56.95
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Abstract
This paper discusses the speculation surrounding the business model of Toyota and the likelihood of Toyota surpassing General Motors (GM) in the near future. It identifies the necessary economic model that will explain this phenomenon. The paper then gives accurate predictions surrounding the future trends of sales and profits for both companies. It provides graphs to illustrate its points.
Table of Contents:
The Competitiveness of Toyota and GM: Implications From the Model
Toyota's Price Elasticity: How Can Toyota Sell More than GM at a Higher Price?
From the Paper
"Toyota's fleet of hybrid cars is so expansive and popular, that the consumer preference factor favors them. Since the society is generally becoming more 'green'; Toyota has seen substantial increases in the quantity demanded of these cars. Also, consumers who don't necessarily buy Hybrid cars may affiliate some philanthropic notion in regards to Toyota's current strategy and still prefer to buy automobiles from the company.
"The price of gas is a major determinant within this model, as the price of gasoline continues to increase, there is the expectation that the quantity demanded of automobiles in general will fall, however companies like Toyota that market cars with higher miles per gallon, may not face the most significant decrease in the quantity demanded as GM."
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Toyota's Lean Production, 2008.
This paper focuses on the Toyota Production System (TPS) that creates Toyota's lean manufacturing environment.
935 words (approx. 3.7 pages), 2 sources, APA, $ 33.95
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Abstract
The paper discusses the basic elements of lean manufacturing and describes several delivery contingencies. The paper then provides a review of Toyota Motor Corporation's Toyota production system (TPS), one of the pioneering organizational manufacturing strategies of lean manufacturing.
Outline:
Abstract
JIT Processes
Lean Processes at Toyota
From the Paper
"TPS is designed to eliminate all manner of waste, reduce inventories, and increase efficiencies throughout any production system or process. TPS is based on three simple objectives which drive all its lean processes which are: 1) to design out stress in the system, 2) eliminate all forms of waste, and 3) make production form efficient (Sato & Hoshino, 1984, p.37). These objectives within TPS have led to the development of several widely known manufacturing strategies and processes which are well known in their own right but are often not recognized as originating with Toyota's TPS."
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Toyota as a Global Corporate Citizen, 2005.
Examines this car manufacturer's strategy of respecting the culture of the country in which it operates.
1,346 words (approx. 5.4 pages), 9 sources, MLA, $ 45.95
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Abstract
Toyota's incredible success as a truly global corporate power can be attributed to many factors, but the one that sets it apart is its emphasis upon being a "good corporate citizen" of every country in which it does business. This paper shows that by respecting and engaging the culture and communities in which it markets its products, Toyota minimizes concerns over the import status of its products. In the countries where Toyota has established large manufacturing operations, these investments have even given the company favored status in state and local communities as a large employer. The paper shows that these strategies, combined with Toyota's traditional team-oriented and methodology based management, have created a company which can deliver high quality products in an efficient business model.
Paper Outline:
Abstract
Toyota International Marketing Strategies
Toyota's Social Conscience
A Case Study: Toyota in America
Social Factors Influence U.S. Auto Sales
Toyota in Joint Venture with General Motors
Toyota in America Today
Toyota in Other Countries
Other Aspects of Toyota Management Style
References
From the Paper
"Toyota's organization and management methods work seamlessly with their marketing strategy in a way seldom achieved by organizations of their size. As with cities, large corporations often grow organically, and take on infrastructure and organizational characteristics as they acquire new additions. With Toyota, the emphasis has been upon maintaining a single management culture which is flexible enough to adjust the product and marketing strategies to each new market."
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Toyota Case Study, 2006.
An in-depth look at the Toyota Corporation.
2,391 words (approx. 9.6 pages), 17 sources, MLA, $ 73.95
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Abstract
This paper takes a look at the Toyota Corporation. According to the paper, the Toyota Corporation has managed to prosper in the face of various challenges to assume a leadership roles in the industry. The paper goes on to discuss how Toyota is recognized around the world for its progressive management techniques and efficient manufacturing process. This paper makes use of Henry Mintzberg's five managerial mindsets in order to assesss why Toyota has succeeded where other companies have failed.
Outline:
Introduction
Description of the Focal Organization
Assessment and Analysis the Focal Organization Using Mintzberg's Five Managerial Mindsets
Conclusions and Recommendations
From the Paper
"A number of Japanese multinational corporations enjoy leadership positions in their respective markets; for example, Toyota passed Chrysler's U.S. monthly sales, the first time one of Detroit's Big Three had fallen to fourth place in the U.S. Today, the company remains a leader in the difficult field of new product and manufacturing process development, and they ". . . successfully preserve the 'spirit' of their companies through special human resource management approaches." While the company lags behind General Motors (the world's largest automobile manufacturer) and Daimlerchrysler AG in the international market, its sales in the North American market continue to experience increasingly rapid growth as shown in Table 2 and Figure 1 below."
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Toyota Motor Corporation, 2008.
This paper discusses Toyota Motor Corporation's success application of TQM -- total quality management.
2,190 words (approx. 8.8 pages), 10 sources, APA, $ 68.95
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Abstract
This paper explains that Toyota Motor Corporation is almost a showcase company for how effective total quality management (TQM) can be applied at every stage of the production process. The author points out that Toyota is credited with several innovations in automotive manufacturing including supply chain management and inventory control, including just-in-time management as well as quality processes including total quality management, which has been heralded as one of Toyota's keys to success. The paper relates that TQM emphases a corporate culture with a lot of employee participation and systematic management of the data, processes and practices to eliminate waste and pursue continuous improvement. The author describes several of Toyota's seven principals of TQM, such as reducing set-up times by teaching workers to do their own set-ups, producing products in smaller batches and pull production.
Table of Contents:
Introduction
A Brief History & Overview
Total Quality Management
Toyota's Production System - Lean Manufacturing - Do More with Less
Conclusion
From the Paper
"Quality at the source is another key element to TQM. In other words, as soon as a problem or defect is found, it must be corrected as soon as possible. It is much less expensive to fix a problem early on, than later in the process. For instance, if a problem is discovered at step one in the production process, it might cost as little as $6 to fix. If it is discovered at step three, it might cost $15. If it is not discovered until the part is eventually inspected for quality that same mistake could cost the company $1,500, $2,000 or more. When that number is compounded by several mistakes, the savings of catching mistakes early can be substantial."
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The Toyota Motor Corporation, 2005.
This paper discusses the strategic management of the Toyota Motor Corporation.
1,685 words (approx. 6.7 pages), 8 sources, MLA, $ 54.95
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Abstract
This paper explains that the fundamental marketing strategy at Toyota is to leverage its complete line-up of vehicles to satisfy regional requirements across the world; other companies rarely have as large a line-up of vehicles as Toyota manufactures. The author points out that a recent corporate strategy is a new management system, which speeds up the decision-making process and augments the potential to devise and implement global strategies. The paper relates that the management philosophy comes through the efficient implementation of the Toyota Production System (TPS) that goes beyond physical and cultural boundaries thus increasing their global competitive advantage and that depends in part on a human resources management policy, which stimulates not just the creativity of employees and loyalty but also an extremely efficient network of suppliers and manufacturers of components
Table of Contents
The Firm and Its Principle Business Activities
The Firm's International Level Strategy
The Firm's Corporate Level Strategy
An Example of the Firm's Business Unit Operation
How These Strategies Create Value and Sustain Competitive Advantage
From the Paper
"Ever since it's founding, the corporate philosophy has all the time to work towards motorization and play a significant part in the development of society through offering reasonably priced, and qualitative cars to people in areas of the world where automobiles have not become so popular. Keeping this objective in view, and also a type of self-encouragement for the Toyota group the company emblematically the Global Vision 2010 a perfect goal of attaining a 15% market share in the early stages of the year 2010. The strength at Toyota is the common passion and motivation for manufacturing of vehicles which the Toyota Way creates and entrenches in every personnel. Truly, the Toyota way does not embark to homogenize the diverse values which are present in any group of individuals."
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Company Profile: Toyota, 2005.
This paper presents a profile of the Toyota Motor Corporation and the automotive industry .
2,250 words (approx. 9.0 pages), 3 sources, $ 89.95
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Abstract
This paper discusses Toyota Motor Company from a marketing perspective. An overview of Toyota is offered as way of establishing a background on the company and its industry. The paper also offers a competitive profile of the automotive industry and examines Toyota's marketing operations from the perspective of price, product, promotion and place or distribution.
From the Paper
"Toyota Motor Corporation designs, manufactures and distributes motor vehicles in all major markets around the world and is one of the largest automotive manufacturers in the world (Global, 2004). Its product line consists of mini transportation vehicles designed for the Asian region to large transportation trucks. Like many of its competitors Toyota maintains a series of business operations, primarily financial related, around its core automotive business. These consist of financial services related to automotive financing, vehicle insurance services and credit card services. However, Toyota is also involved to varying degrees in telecommunications, industrial equipment, prefabricated housing, as well as leisure boating products. Toyota's headquarters is in Aichi, Japan. Its fiscal year ending in March 2005 was reported to be $172,749m which represented an increase of 13.6% over the previous year's revenues (Positioned, 2004.)"
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General Motors vs. Toyota, 2008.
A comparison of the market strategies of Toyota and General Motors.
1,024 words (approx. 4.1 pages), 7 sources, MLA, $ 36.95
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Abstract
This paper discusses the market strategy at Toyota and General Motors. It bases its discussion on issues of quality, efficiency and utility within the organizations. After discussing each company individually, the paper compares the two companies with each other. It concludes that General Motors needs to improve various aspects of its business if it wishes to remain competitive in the automotive industry.
Table of Contents:
Industry Overview
Working Hypothesis
Definition of Terms
General Motors
Overview
GM's Market Position
Toyota Motor Company
Overview
Toyota's Market Position
Conclusions & Recommendations
Conclusions
Recommendations
From the Paper
"The automotive industry in North America and specifically GM is heavily unionized and has served to increase the wages and benefits of the industries workforce for many years (Oughton). This massive cost overhead in tandem with the generous retiree benefits package is largely responsible for GM's cost overhead per vehicle that makes it unable to compete on price with the import companies. These cost factors ensure that GM must attempt to try and consolidate its brand structure into fewer offerings as has begun to do with its closing of the Oldsmobile line in 2004. Many market pundits believe that for GM to return to profitability it must first: 1) reduce its product line-up, 2) renegotiate union contracts to better terms, and 3) shutter some manufacturing facilities across all markets (Beucke, et al pars.38-40). Any other strategy that attempts to avoid these measures is certain to result in continued market declines."
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Ford Vs. Toyota, 2008.
A market analysis of the Ford and Toyota companies.
1,307 words (approx. 5.2 pages), 7 sources, APA, $ 44.95
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Abstract
The paper discusses the automotive industry from the perspective of the Toyota Motor Corporation and Ford Motor Company. The paper examines the financial troubles of the Ford company and its continuous slide in revenues and market share. The paper contrasts this to Toyota who is gradually overtaking the three major U.S. automotive manufacturers.
Outline:
Abstract
Automotive Industry Overview
Ford Motor Company
Toyota Motor Corporation
Market Comparison
From the Paper
"The automotive industry in North America is dominated by the big three of General Motors, Ford, and Daimler-Chrysler although Toyota has now overtaken Chrysler in overall sales and is threatening General Motors in terms of global sales for world leadership. While the import manufacturers play a significant role in the overall automotive industry the big three domestic manufacturers in the U.S. market essentially define the industry. The total market value in the U.S. for the new car market is just over $202b and is expected to grow to an estimated $243b by 2009 which is why this market is so important for all international automotive manufacturers such as Ford Motor Company (Ford) and Toyota Motor Corporation (Toyota) (New, 2005, p.3)."
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