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Toy Channels, 2007.
This paper discusses whether LeapFrog and other toy manufacturers should refuse to sell some of their best selling products to Wal-Mart.
1,019 words (approx. 4.1 pages), 4 sources, APA, $ 36.95
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Abstract
In this article, the writer considers the advantages and disadvantages for toy manufacturers to sell products to Wal-Mart. The writer first looks at marketing channels, channels of distribution and physical distribution. The writer explains that channels of distribution consist of one of four types of distribution systems that take a finished product to the consumer. The writer maintains that in one instance, if toy companies sell to Wal-Mart and use a retailer channel, they are allowing more people to see their product due to the great number of consumers Wal-Mart attracts. On the other hand, the writer points out that if a product sells well, the direct channel may work better because companies do not require a retailer due to the demand for their good, which means the company can go direct to the consumer. The writer concludes that the retail channel allows the manufacturers to utilize the Internet to set up a direct channel once product recognition is established, thereby increasing the number of items sold and thus the profits the company makes.
From the Paper
"With the advent of the Information Age, the Internet and Internet business are becoming the norm and there are an unlimited number of online vendors. The direct distribution channel allows consumers to purchase direct and the Internet provides the medium for a variety of these channels. Toy manufacturers can take advantage of this and set up websites and through a physical distribution channel such as FedEx, they can guarantee that their products are sold. In order to sell product this way, there needs to be some brand recognition. This is where retail channels help and increase recognition of a product through showcasing. The traffic that sees product at Wal-Mart is much higher than that of a company's individual website and therefore the product gets more brand recognition. This creates more recognition of the manufacturer and is therefore retail channels are needed."
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Marketing Channels for Franchising, 2007.
This paper examines the importance of marketing channels in the franchising of a business.
3,923 words (approx. 15.7 pages), 14 sources, MLA, $ 106.95
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Abstract
The paper addresses the marketing channels utilized by franchising and analyzes which methods have been proven to be more successful than others. The paper also discusses the importance of marketing channels as related to the franchise business and concludes with a brief summary of the issues.
Outline:
Introduction
Brief Franchise Overview
Franchise Channels: Research Objectives
Marketing Standards
Franchisee Marketing Content Requirements
Antitrust Laws in Marketing Channels
Comparative Advertising
International Franchising Channels
Conclusion
From the Paper
"For the majority of companies, there are two types of franchise methods; business format franchising and product and trade name franchising. Business format franchising provides the franchisee with the use of trademarks and logos, as well as a complete system of doing business (whichFranchise.com, 2007). In this case, the franchisor will assist the franchisee with site selection, interior layout and design, hiring and training, advertising and marketing and product supply. The franchisee pays an initial franchise fee and continues to pay royalties that pay for the research, development and support costs of the franchisor. In business format franchising, the franchise sells goods or services meeting the franchisor's standards under the franchisor's trademark or advertising (whichFranchise.com, 2007)."
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Channels Of Distribution, 2005.
This paper describes the channels of distribution Scottish Newcastle (SN).
678 words (approx. 2.7 pages), 4 sources, APA, $ 23.95
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Abstract
This paper describes Scottish Newcastle (SN), an Edinburgh Scotland-based brewer, with international distribution. The author points out the company's desire to expand its distribution to travel venues. The paper suggest channels of distribution to support this strategy.
From the Paper
"The purpose of this research is to examine an account of channels of distribution for the products of Scottish Newcastle (SN), an Edinburgh Scotland-based brewer, that has international scope. The company, which is traded publicly and is listed on the London Stock Exchange, reportedly is in the top ... by sales volume in the world. That information is in the background of a trade-publication article describing SN's deliberate expansion of marketing efforts to widen its channels of distribution in major travel venues in particular with ..."
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Dissemination Of Information Through News Channels, 2002.
Examines the methods of news dissemination through media and news channels and whether the methods used attract viewers.
1,150 words (approx. 4.6 pages), 5 sources, $ 44.95
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Abstract
The purpose of this paper is to examine a single day's exposure to media and news, to determine if the information contained in a particular story has been disseminated and how it has been disseminated to others. The paper discusses the story itself, theories on media, and the dissemination of information. It concludes that subjective opinions and a lack of common guidelines for disseminating information prevent most people from becoming involved in the vast majority of news stories.
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Channels of Distribution at Hewlett-Packard, 2003.
Reviews and assesses channel strategies at Hewlett-Packard.
920 words (approx. 3.7 pages), 6 sources, APA, $ 31.95
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Abstract
This paper reviews and assesses channel strategies at Hewlett-Packard as the company attempts to move into direct distribution. It looks at the four Ps of marketing and the management of place strategies at the company.
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Nokia's Distribution Channels, 2007.
The paper explores the distribution of Nokia's wireless and hand-held products.
1,133 words (approx. 4.5 pages), 8 sources, MLA, $ 39.95
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Abstract
The paper examines the channels of distribution used by Nokia, the cellular phone giant. The paper explores the company's retail stores and their locations, storage considerations vis-a-vis its wireless/hand-held goods and their transportation methods and the logistical challenges involved. The paper discusses Nokia's refusal to relinquish information about various aspects of its business practices that makes information about its means of distribution difficult to obtain.
From the Paper
"Drawing from our course discussions of chapter 11 of Perrault and McCarthy's text, a few things jump out immediately. For one thing, there is no "one way" for a customer to purchase a text directly; he or she can acquire a text a multitude of different ways. For example, in the last decade or so many distributors became enamored with the idea of the internet and with the possibility that it might serve as a low-cost distribution channel permitting distributors to circumnavigate more costly existing channels; unfortunately, these distributors quickly found that an internet-driven approach to distribution was not necessarily a better way of doing things insofar as things like online theft and the difficulty in a consumer returning an item cut into the expected healthy profits and into the amount of "traffic"."
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Cable News Channels, 2003.
Discusses the development of news in media.
1,125 words (approx. 4.5 pages), 8 sources, $ 39.95
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Abstract
Examines the transition from radio news to television news, network news programming and the cult of personalities, reasons for decline of newspapers and TV network news, and the growth of cable television and its all-news channels.
From the Paper
"Introduction- the development of news from newspaper to radio to network television to the growth of Cable networks that cover news 24 hours a day, seven days a week, and in detail."
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Old and New Cable Television Channels, 2002.
Examines the differences in marketing and perception of two cable / satellite television networks.
2,400 words (approx. 9.6 pages), 9 sources, $ 89.95
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Abstract
This paper looks at the new BBC America channel and how the British comedies are making a strong impression on a nation which long thought that all England watched was Benny Hill and Masterpiece Theater. It looks at the current trend towards cobranding and at establishing multiple networks in order to further build the programming library.
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"Channels of Desire" by Stuart & Elizabeth Ewen, 2001.
Critique of book of history of American industrial consumer society. Authors' beliefs; drawbacks of book.
1,800 words (approx. 7.2 pages), 2 sources, $ 63.95
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From the Paper
"In Channels of Desire, Stuart Ewen and Elizabeth Ewen investigate the history of American industrial consumer society of the twentieth century and attempt to explain how society reached a point where images have become more important than reality and the illusion of liberty has become a means of repression. In five essays the Ewens develop their argument that a culture based on consumption depends on the power of illusory images that ensure not only that the individual-as-consumer feel her/himself to be in constant need of more consumer goods, but also be unaware of the contingencies of such a way of life. The illusions generated in the entertainment media and product advertising constantly lure people with the promise of many kinds of fulfillment if they will only continue to consume. But the illusions generated by the political, educational, and..."
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Channels of Distribution, 2003.
Examines the transformation of Target from brick to click.
920 words (approx. 3.7 pages), 2 sources, APA, $ 31.95
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Abstract
This paper examines the transformation of the mass retailer Target from brick and mortar to a click and brick company. It looks at the strengths, weaknesses, opportunities and threats associated with doing business on the Internet.
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Microsoft's Distribution Channels, 2002.
Examines the need for availablity of the product to satisfy consumer demand.
675 words (approx. 2.7 pages), 4 sources, $ 23.95
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Abstract
Need for availability of product to satisfy consumer demand. Strength of Microsoft in areas of marketing and distribution. How Microsoft's Windows 2000 reaches the public. Agreements of equipment managers. Computer manufacturer options (provide Microsoft 2000 software or ship to re-sellers). Web site sales. Microsoft publications. Georgraphic areas of sales, marketing & distribution.
From the Paper
"MICROSOFT'S DISTRIBUTION CHANNELS
If, in real estate the key to success is "location, location, location" then in any consumer-oriented business, the priority is "distribution, distribution, distribution." There is no sense having a product that satisfies consumer demand, if that product is not readily available.
Microsoft, burdened as it is by government claims of monopoly practices, still has marketing and distribution strength that makes its products, such as Windows 2000, available in a number of ways so that the ultimate consumer can take advantage of its advantages.
This is an overview of how Microsoft's Windows 2000 reaches the public. First of all, Microsoft has agreements with various Original Equipment manufacturers (OEMs) to put Windows 2000 into ..."
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Toy Manufacturers and Wal-Mart, 2007.
This paper examines whether toy manufacturers should support retailers other than Wal-Mart by offering exclusive products.
974 words (approx. 3.9 pages), 5 sources, APA, $ 34.95
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Abstract
This paper examines the US toy market and its relationship to Wal-Mart. The author argues that toys should be distributed though various channels because of the stagnant growth of the industry. Also cited are other threats to toy manufacturers. The author concludes that toys should be distributed through as many channels as possible besides Wal-Mart.
Outline:
Introduction
The Toy Industry Overview and the Challenges it Faces
Possible Alternative Channels Should Toys 'R' Us Cease to Exist
Conclusion
From the Paper
"The United States toy and game market grew by a very low 0.4 percent in 2004, to a value of approximately $31.1 billion. The United States is the largest segment in the global toy market, accounting for 39.3 percent of the global market's value ("Toys & games", 2005, p. 3). Toy sales and profitability fell dramatically in 2003, with net earnings falling from $229 million to $88 million, in the course of a year (Brown, 2004). Although the United States is a large player in the global market, there are three distinct areas that may represent a challenge for toy manufacturers, when it comes to distribution: stagnant market growth, reduced distribution channels, and the potential loss of Toys 'R' Us."
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Toys R Us, 2002.
An analysis of business procedures of the famous toy company, Toys R Us.
3,065 words (approx. 12.3 pages), 7 sources, MLA, $ 89.95
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Abstract
A detailed look into Toys R Us, the world's leading toy company. This paper attempts to examine the company?s policies and methods of keeping a competitive edge and its methods of inter network communication. The author examines the company?s use of new computer equipment to improve their communication systems and looks at the way in which certain changes make it possible for the company to survive future challenges and change. An analysis of company interaction and communication.
From the Paper
?Competition is fierce in the retail toy industry, especially as more large discount chains enter the market. To help keep its competitive edge, Toys R Us, the worlds leading toy retailer, is using Microsoft?s Exchange Server and Microsoft NetMeeting?s to improve communication among the company?s national offices and U.S. distribution centres. The question that we are addressing here is to what extent the company?s changes in its internal organization and especially in its communications infrastructure is sufficient to enable it to meet the challenges that it will face in the future. Given the changes that the company has made, it does indeed seem to be in good shape for the future.?
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Children's Toys, 2005.
This paper discusses the history of toys and researches the likes and dislikes of toys children have today.
2,250 words (approx. 9.0 pages), 0 sources, $ 89.95
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Abstract
The paper looks at the history of toys and examines what toys children like today. The paper explains that toys were originally associated with the amusement of adults. The paper is set up as a research study that uses two informants as subjects of study. Each subject was asked to bring their favourite toy with them to the interview where data was collected.
From the Paper
"Toys were originally associated with the amusement of adults (Grossman, 1999). However, according to some researchers, in the 19th century, toys became strongly linked to the lives of children due in part to the industrial revolution and the increase in the standard of living. In the 1800's kids who lived in rural areas had very little time for play. Most of these children spent long hours working on the family farm. When given the time, children played with pieces of string, bits of wood, corncobs, old wagon wheels, or whatever else was available (Grossman, 1999)."
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SmarterKids Versus Walmart Toys, 2002.
This paper compares two online retailers who sell children?s toys: SmarterKids and Walmart Toys.
2,335 words (approx. 9.3 pages), 2 sources, $ 71.95
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Abstract
This paper presents a SWOTT analysis for SmarterKids and Walmart Toys, two children?s toy Internet retailers. The author feels that the strength of SmarterKids is their unique strategy focusing specifically on providing toys that help children learn. The author feels that one of the strengths of Walmart Toys is the reputation of the ?brick and motar? Walmart itself.
From the Paper
"With the rise of the dual-income family, the traditional mother role is not often present, with parents instead juggling work and career. This creates an opportunity to respond to a new market of parents who are specifically seeking toys that help their children learn. If this learning combines play and learning time, the parent has effectively made better use of their time."
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