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Tourism Research in Effective Marketing, 2002.
This paper discusses the growth of the gaming industry in America since the passage of the Indian Gaming Regulatory Act (IGRA) in 1988 and how marketing research aids the growth of the potential gaming market.
3,631 words (approx. 14.5 pages), 12 sources, MLA, $ 101.95
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Abstract
The writer focuses on marketing and research as tools to help casino owners choose geographic venues. The paper describes how an owner must know the draw or appeal of the individual property well enough to optimize profits though marketing to the segment of the traveling (tourism) public. The writer then outlines how this can provide the greatest return for the investment and the effort expended in the process.
From the Paper
"The point of casino marketing is to bring in customers whose primary desire is to gamble in the casino; these customers produce more revenue in a shorter period of time than other types of customers. Casino operators have traditionally recognized the need to segment the potential gaming market along geographic, socio-economic and psychological lines. (Dandurand and Sciullo, 1977). Typically, however, those responsible for doing so have backgrounds in the general hospitality, management or accounting areas, and need to focus on the differences between marketing to visitors who are or might be interested in casino entertainment and those who would not be so inclined is of vital interest in maximizing the return on the efforts. (Gullo and Verbon, 1982)."
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Internet Marketing and the Tourism Industry, 2000.
The following paper discusses how Internet Marketing has changed the Tourism Industry in the last ten years and what the future holds.
1,780 words (approx. 7.1 pages), 7 sources, MLA, $ 57.95
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Abstract
The following essay looks at the methodology, literature and analysis of the trends within the tourism industry and how the digital age and Internet marketing has changed this industry dramatically.
Table of contents
Introduction
Trends within the Tourism Industry
Methodology
Results and Analysis
Future challenges for the Tourism and Travel industry in the Digital Age
From the Paper
The growth of the WWW on the Internet has created many opportunities as well as challenges for commercial businesses and industries. One of the challenges for a small- or medium-sized business is how to be found by the potential customer. This is underlined in a recent article about international marketing in Sloan Management Review (Quelch and Klein, 1996). The authors state that "the potential for 'information overload' is enormous" (p. 66). Even though the lack of rules on the net is critical to electronic commerce (Spar and Bussgang, 1996), this is not so critical for Internet as an information source.
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Relationship Marketing and the Tourism Industry, 2002.
This paper discusses the principles, techniques, benefits and limiting factors associated with relationship marketing (RM) as applied to the tourism industry.
2,215 words (approx. 8.9 pages), 13 sources, APA, $ 68.95
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Abstract
This paper defines relationship marketing (RM) as a way of doing business transactions with a customer focus to gain a competitive advantage through differentiation in a crowded market place. The author evaluates RM by using PO Cruises, Malaysia Airlines and the role of Frequent Flyer Programs within airlines as examples. The paper concludes that the success of RM within the tourism industry is an effective strategy and should be part of a firm?s long-range planning.
From the Paper
"RM is an efficient, effective and cheaper way to generate repeat business. Despite the fact that ?the cost of gaining a new customer is falling through the use of the internet, global players and large market shares? (Middleton 2002: 167) some organizations within the tourism industry still fail to recognize it?s potential. Club 18-30 can be put into this category when their Resort Representative selling techniques are assessed. The welcome meeting on any Club 18-30 holiday takes place in a contained area and Reps somewhat pressure holiday makers into purchasing the ?trips? on offer (at a mere ?150 for 2 weeks) by suggesting that they will not have any fun without them. Many young tourists buy into this, which in turn influences others. With a pressurized environment, pushy selling techniques and a sense of consumer obligation, the company makes a substantial profit and the reps a small commission. This experience overall makes the consumer feel like a transaction rather than a valued customer."
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Effects of Technology on Tourism, 1999.
This paper discusses technological effects on tourism and destination development.
4,085 words (approx. 16.3 pages), 16 sources, $ 110.95
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Abstract
This paper is an analysis of several different types of technology , and the effect that each of them has on on different part of the tourism industry. Some of the issues discussed are, the used of the internet, digital video and laser video.
From the paper:
"The IMAX films that are promoting Pittsburgh right now are also very interesting because it puts the viewer in perspective of the destination. It is a virtual reality of the destination. People will not always be sold just by word of mouth, but if they could actually see the destination and, in a way experience part of it at home, then they will be more likely to want to travel to that particular destination. Another one of my articles talks about the internet and how important it is to have good marketing skills in order to sell your business or destination. People are on the internet more now than ever and are constantly thirsting for more information."
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Globalization's Effect on Tourism, 2005.
Globalization's effect on the international tourism industry.
1,404 words (approx. 5.6 pages), 4 sources, MLA, $ 46.95
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Abstract
This paper discusses the impact of globalization on the international tourism industry in the U.S. and abroad.
From the Paper
"The globalization of the developing world by the industrialized, developed world is a large concern for these new progressing nations. This effect has been brought to light as a result of the resurrected focus on opening up these markets to free trade and tourism opportunities. Several of these nations have been caught up in a practice of isolationism, or separatism from the developed world. This has depressed their economies significantly and limited their opportunities for growth in the new age globalization. This limited horizon has recently taken a huge turn for the better in several of these countries and spurred much development and growth for these areas."
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Product Marketing and Marketing Research, 2005.
Cites an article that discusses the relationship between marketing research and marketing strategy.
690 words (approx. 2.8 pages), 2 sources, APA, $ 23.95
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Abstract
This essay cites an article that discusses the relationship between marketing research and marketing strategy and tactics. It describes the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"According to an essay published by the U S Small Business Administration online entitled Marketing Basics to be successful senior management must know its markets its competitors strengths and weaknesses ..."
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Leisure Travel & Tourism Market, 2001.
Examines financial aspects incl. Industry & market growth, airline deregulation, conflicts between travel agencies & commerical airlines. Areas of growth. Eco-tourism. Financial analysis of l travel firm. 5 figures.
3,375 words (approx. 13.5 pages), 29 sources, $ 119.95
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From the Paper
"Selected aspects of financial management in the leisure travel and tourism market are examined. The perspective from which the selected aspects of financial management are investigates is that of a travel agency. The specific aspects of financial management in the leisure travel and tourism market examined are as follows: (1) industry and market growth; (2) effects of airline deregulation on the travel and tourism market; (3) recent conflicts between travel agencies and commercial airlines; (4) responses by travel agencies to changes made by commercial airlines in commission schedules; (5) effects of monetary policy on the travel and tourism industry; (6) financial analysis of a specific travel agency as an ..."
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Tourism / Hospitality and Travel Marketing, 2006.
An analysis of the tourism environment and hospitality marketing industry as a strong factor in globalization.
2,505 words (approx. 10.0 pages), 5 sources, MLA, $ 76.95
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Abstract
Tourism is one of the world's largest and fastest growing industries. The paper discusses how the World Tourism Organization (WTO) views tourism and its defining feature. It also mentions the poverty and tourism. The importance that the role of marketing plays in tourism is also examined; hospitality and marketing depend on one another. The role of transportation is also analyzed. The paper concludes that the tourism environment and hospitality marketing industry will always remain a strong factor in globalization, even in light of disasters that can negatively influence vacation and travel.
From the Paper
"In recent years, the comprehensive atmosphere of tourism has undergone extensive changes worldwide in comparison to tourism during decades of the past. The traditional face of tourism has been exposed to numerous acts of terrorism, and even more recently, historical natural disasters. Although these recent tragedies have significantly altered tourism, the tourism and hospitality sector nevertheless remain as one of the largest components of the global economy. Even in recent years, the growth rate of tourism supersedes that of most other goods and services. As a result of this rapid growth, the profile of tourists has changed as consumers apparently have become more experienced, more demanding, and more likely to treat tourism purchases in very much the same way as they do any other item of consumption (Baum & Moudambi, 1999). The globalization of communications transport and technology has also created a new environment for tourism's economic and social planning. This has led to new tourism policy formulations and recommendations both by and for tourism professionals. This paper will discuss a comprehensive understanding of such elements of tourism as outlined above."
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Conference Tourism: The Future of Tourism Greece., 2002.
A look at the link between conference tourism and tourism in Greece.
5,400 words (approx. 21.6 pages), 4 sources, $ 196.95
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Abstract
This paper discusses the subject of Conference Tourism both as it relates to Greece and also as it relates to the tourism industry as a whole. Discussed will be the base definitions and methodology of conference tourism as well as the impact on the tourism industry and the economy as a whole. Examples will be given and a conclusion reached.
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Contemporary Marketing Problems and Capability-Based Marketing, 2002.
Examines the need for contemporary marketing policies to change to those based on capabilities, due to globalization.
2,316 words (approx. 9.3 pages), 13 sources, MLA, $ 71.95
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Abstract
The nature of marketing has changed in the wake of globalization. The marketing organization that both survives and thrives in this evolving environment will be the one that hones its capabilities, builds upon these capabilities and applies these capabilities in the satisfaction of customers. This research examines contemporary marketing problems within the context of capability-based marketing. Essentially, capability-based marketing holds that a firm should concentrate on its most problem-causing customers and attempt to satisfy them. The paper shows that through learning to deal with such problem customers, the capability-based marketing approach holds that marketing companies will develop expertise that will enhance their capabilities to serve all customers.
From the Paper
"The concept of mass production is based on assumptions of stability in both product and process change. Within the framework of such assumptions, both "product specifications and demand are relatively stable and predictable" (Boynton, Victor, & Pine, 1993, p. 43). Such stability facilitates the standardization of products, the centralization of decision-making, the routinization of work and rewards, the development and enforcement of standardized rules and procedures, and the allocation of work on a dedicated basis to specialized tasks. Such conditions, thus, lead naturally to the development of the mechanistic organization (Davidson & Davis, 1990)."
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Stock Market And The Bond Market, 2002.
Compares and contrasts both markets in the U.S. from the investor's perspective.
1,350 words (approx. 5.4 pages), 6 sources, $ 47.95
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Abstract
Compares and contrasts both markets in the U.S. from the investor perspective. Advantages and disadvantages of each class of securities. Dow Jones Industrial Average as a measurement. Volatility of the markets, and risks for the investor. How the two investment vehicles differ. Three factors that determine price of a bond. Four Exhibits.
From the Paper
"COMPARING AND CONTRASTING THE STOCK MARKET AND THE BOND MARKET IN THE UNITED STATES
This research compares and contrasts the stock market and the bond market in the United States from the perspective of the investor. The assessment discusses advantages and disadvantages of each class of securities.
There are several barometers used to describe stock market activity in the United States. The most widely known of these barometers is the Dow Jones Industrial Average of 30 stocks. There are other Dow Jones index averages, utilities and transportation as examples, and there are other indexes, such as such as the Standard and Poors 500, the Wilshire 5000, the NASDAQ, and others. The Dow Jones Industrial Average is easily the most recognizable stock market measure to most people."
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Marketing Products in the European Markets, 2006.
A discussion regarding the marketing of products in Europe.
2,925 words (approx. 11.7 pages), 5 sources, $ 115.95
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Abstract
This paper addresses the characteristics and requirements for marketing products in the European markets. Because there are many local differences in Europe, a single unitary approach is difficult to fashion. The paper further discusses how by gathering data and applying it globally with emerging patterns of target publics, global themes can be developed and applied in marketing campaigns.
From the Paper
"In the competitive economic environment evident in European markets, the importance of marketing cannot be overemphasized. Just as in the United States, the developed markets and sophisticated consumers in the countries of Europe necessitate effective marketing strategies for products to be successful. A mediocre product can gain market prominence with a strong marketing campaign; however, even the best product can languish if effective marketing strategies are not used to make consumers aware of the product and convince them to consider its purchase. This paper will consider the environment and policies that drive the development of product marketing in European markets."
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Marketing Management, 2004.
Looks at the concept of marketing and the different types of marketing strategies.
3,550 words (approx. 14.2 pages), 5 sources, MLA, $ 99.95
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Abstract
This paper looks at how critical successful marketing is to the survival of a company and that company's product and then describes different marketing concepts and strategies. The paper also looks at the company called eBay and cites it as an example of a business with a successful marketing strategy. Finally, this paper looks at the ways in which marketing strategies have changed over time.
Concepts of Marketing
Segmentation in Marketing
The Development of Marketing Strategy
Marketing Mix Decision Making
A Great Marketing Company of Today
From the Paper
"In the highly competitive world of today, all organizations understand the implications of using the concept of marketing to improve the situation for their products or services in the market. In the classical definitions of management where it is viewed as a system, the function of marketing is the one that brings back resources to the organization from the society in which the organization functions. Production is the function which converts the resources for products or services and in a way this completes the cycle for the organization and thus earns the organization its profits. Next is the question of concepts of marketing. It is said that some organizations give a lot of emphasis and importance to the function of marketing and these organizations are said to be progressive and marketing oriented as opposed to others which are said to be production oriented."
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Strategic Marketing Management in Japan, 2002.
The paper explores marketing strategies used to obtain organizational aims and the overall marketing concept in the Japanese market. It outlines a strategic marketing plan and evaluates it in the light of the achievement of organizational aims.
2,129 words (approx. 8.5 pages), 5 sources, MLA, $ 66.95
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Abstract
The paper outlines a marketing strategic plan based on the known marketing tools and techniques. The paper then analyzes the marketing strategies used in the Japanese market and what it offers to buyers, sellers, manufacturers and investors thereby showing the connection between marketing and the accomplishment of the corporate goals. It also shows how the process of strategic marketing planning determines the accomplishment or failure of the targeted performance and goals of an organization.
From the Paper
"Choosing the market of Japan for a close analysis from the standpoint of marketing strategies and principles being employed in the international market is most suitable decision, keeping in mind the fact that Japan has the world?s second most large economy. This is because Japan ?occupies an important position in virtually every industry and business activity worldwide? (Genzberger & Hinkelman, Introduction)."
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Elements of Marketing Mix, 2007.
An examination of the key components of a solid marketing strategy and the marketing mix (product, place, price and promotion).
1,723 words (approx. 6.9 pages), 3 sources, MLA, $ 55.95
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Abstract
This paper discusses the key components of a solid marketing strategy included in a comprehensive analysis of the marketing mix (product, place, price and promotion). The paper addresses each element of the marketing mix and describes the impact of the development of an organization's marketing strategy and tactics. Furthermore, the paper describes how each of the four elements of the marketing mix affects the development of the marketing strategy and tactics of the Performance Food Group company.
Table of Contents:
Abstract
Elements of Marketing Mix
Performance Food Group
Product
Place
Price
Promotion
Conclusion
From the Paper
"PFG understands that "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals" (Kotler and Keller, 2006 p.16). PFG focuses on each element of the marketing mix as depicted in Figure 1 and incorporates the vital marketing mix components in the organizational strategic planning of the company at the corporate and local levels of the organization."
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