| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "TOBACCO COMPANY ADVERTISING TARGETS TEENS": |
|
|
Tobacco Company Advertising Targets Teens, 2001.
Tells how tobacco companies continue to market their products to those under the age of 18.
1,000 words (approx. 4.0 pages), 5 sources, $ 35.95
»
Click here to show/hide summary
Abstract
This paper discusses the history of tobacco companies advertising strategies, focusing on the way in which they were forced to say goodbye to Joe Camel and other teen-appealing figures in their advertising campaigns but still continued to market their products to those under the age of 18.
From the Paper
" Cigarettes are the most heavily marketed consumer products in the United States. Each year, tobacco companies spend more than $5.7 billion to promote and advertise their products as fun, sexy, glamorous, and macho. Yet, an estimated 430,700 Americans die each year from diseases caused by smoking. A study conducted by the American Lung Association found that 34 percent of teens begin smoking as a result of tobacco company promotional activities. Cigarette brand names are used in sponsoring sporting events and concerts, events that are geared to teens and young adults".
| |
|
Targeting Youth in Tobacco Advertising, 2004.
Examines how and why the tobacco industry aims its advertisements at the youth market.
1,074 words (approx. 4.3 pages), 5 sources, APA, $ 37.95
»
Click here to show/hide summary
Abstract
The largest market segment in the smoking and non-smoking population, the youth sector, has been targeted as the most important market segment for cigarette product ads. This paper discusses the main reasons why targeting the youth sector is considered the most lucrative market in the cigarette/tobacco industry today and answers the question why advertisements remain the most effective method of enticing consumers to buy cigarette products despite the obvious health risks to the consumer.
From the Paper
"In psychology, the influence of tobacco ads among the youth illustrates the importance of image copying and self-concept formation than the risks of potential health problems as primary motivations for smoking. It is evident that social interaction is important, since ?[s]moking experimentation commonly occurs at transition points in adolescence when there is a threat to a teen?s emerging self-concept? They are more subject to social pressure and more attuned to advertising? (Lynch, 1994:119). Thus, smoking among the youth cannot be generalized as a product of ?limited capacities? in the process of decision-making, but rather, participating actively in making the choice on whether to smoke to form one?s own self-concept and image in his/her society or not to smoke in order to avoid the health risks posed by consuming the product."
| |
|
Advertising to Teens, 2002.
This paper discusses the way advertisers market to teenage audiences and why these campaigns are so effective.
1,640 words (approx. 6.6 pages), 5 sources, MLA, $ 53.95
»
Click here to show/hide summary
Abstract
This paper states that advertising to teenagers is a big business because teens buy more of many types of products than any other age group. This paper explains that most teens view advertising directed toward them very positively; they view commercials more as reality and do not always realize they are created to sell products, especially when they perceive the ads as infomercials or news, rather than advertisements. The author believes that teens are indeed heavy Internet users, but they trust many other forms of advertising before they trust ads online.
Table of Contents
Introduction
Advertising to Teens
Advertising to Teens on the Internet
The Effects of Advertising on Teens
How Teens View Advertising
From the Paper
"Clearly, advertising to teenagers is an important and vital part of the advertising market, and the most successful advertisers recognize how and where to market to teens. An example of these successes includes the tobacco manufacturers, whose advertisements geared to teen smokers, have been banned due to health issues. There marketing campaigns were so successful, teen smoking is still on the rise, and "Joe Camel" is still a cool icon to many teenagers. One critic noted, "Considering the number of billboards and the coolness of the characters, we wonder less and less about why 90 percent of today's smokers started underage. Concerned educators and government officials have been coming up with ways to help minimize the effect of advertising on teens"."
| |
|
Should Tobacco Advertising Be Restricted? Yes, 2001.
This is a persuasive paper detailing the effects of tobacco advertising on the public, primarily youths under the legal smoking age.
990 words (approx. 4.0 pages), 3 sources, $ 35.95
»
Click here to show/hide summary
Abstract
This paper argues in favor of the restriction of tobacco advertising that targets youths under the legal smoking age. Through the use of statistics, and personal experience, the author argues the extent of the protection allowed under the First Amendment to tobacco companies and their advertisers.
From the paper:
"Some of these regulations include age verification (by sales persons), the elimination of free samples, and denial of sponsorship of social/cultural events. As it is yet too early to judge whether these newly implemented restrictions will have a great influence on youth consumers, one can only hope to see improvements soon. As I had at one time worked in a store that sold tobacco products, my opinion is that even these new regulations are not enough. Many salespeople simply do not bother to check age identification of tobacco consumers."
| |
|
Tobacco Advertising, 2002.
Argues why tobacco advertising bans volate First Amendment rights.
1,650 words (approx. 6.6 pages), 11 sources, $ 62.95
»
Click here to show/hide summary
Abstract
In the past decade, many laws have been passed regulating the advertising of tobacco products, particularly cigarettes. In this paper, I will address not the actual banning of tobacco ads, but rather the constitutionality of this practice. I will argue that it is neither effective, nor constitutional, because it has not stopped smoking and it has severely curtailed the First Amendment rights of tobacco companies.
| |
|
Teens and Tobacco, 2004.
An analysis of the issues involved in tobacco use among teenagers.
843 words (approx. 3.4 pages), 1 source, MLA, $ 30.95
»
Click here to show/hide summary
Abstract
This paper reviews a "Journal of Family Practice" article, "Current Trends in Tobacco Prevention and Cessation in Nebraska Physicians' Office", and explores many aspects of the problems that exist with teenagers using tobacco in the form of smoking cigarettes, as well as other forms of tobacco. The paper explores statistical data and discusses recommendations for helping to educate teenagers and others on the dangers of tobacco use.
From the Paper
"The Journal of Family Practice article ?Current trends in tobacco prevention and cessation in Nebraska physicians' office? (Backer et al 1997) explores many aspects of the problems that exist with teenagers using tobacco in the form of smoking cigarettes, as well as other forms of tobacco. Additionally, the authors of this journal article explore statistical data and discuss recommendations for helping to educate teenagers and others on the dangers of tobacco use. While this journal article focuses on the relationship that exists among teenagers, physicians, and tobacco use, the information is nonetheless quite relevant to a school situation. This article actually deals with the effectuality and ineffectuality of intervention methods used with teenagers, so the recommendations that can be drawn from this data actually have basis in facts rather than simply being proposals that may or may not prove to work in real-life situations. The data published in this article is important for every person who works with teenagers, whether that be in a school, clinical, or home setting, to be familiarized with."
| |
|
Advertising, Fast-Food and Childhood Obesity, 2007.
This paper examines the role of advertising campaigns targeted at children and childhood obesity.
1,119 words (approx. 4.5 pages), 5 sources, APA, $ 38.95
»
Click here to show/hide summary
Abstract
This paper examines several corporate marketing campaigns and their potential impact on childhood obesity. The paper first describes factors contributing to childhood obesity, and then considers the role of fast-food in this problem. The writer also presents some recent dissolutions of corporate partnerships, such as that between McDonalds and Disney, because of issues of children's nutrition. The paper also details plans by McDonalds to encourage healthy eating for children.
From the Paper
"Children are highly impressionable consumers. "Children see 40,000 advertisements a year on television alone" (Gavin, 2005.) Marketing food toward children is by no means solely done via the fast food industry and processed food producers believe that children represent the largest untapped market for the purchase of their products. As a result, more and more advertisers are focusing food commercials on children, who have difficulty discerning reality from what they see on television. The numbers are clear - children aged 5-13 represent 36.8 million consumers in the United States and can influence a total of $100 billion in food spending by adults. Parents are much more likely these days to listen to the child's opinion regarding food purchases, and advertisers see that market as wide open (McCue, 1996). It may be that the shake up between McDonalds and Disney is simply a way to approach the market from a new angle. "
| |
|
McDonald's Advertising, 2007.
A discussion of the possible techniques to protect children from being targeted by advertising, particularly by McDonald's.
2,447 words (approx. 9.8 pages), 22 sources, APA, $ 74.95
»
Click here to show/hide summary
Abstract
This paper discusses advertising that targets children, particularly that which is harmful to them, such as fast food. It particularly discusses the advertising techniques of McDonald's. The paper asserts that government regulation is the best solution to protect children from advertisers because businesses have no incentive to do so and because parents are not in a position to control the problem.
Table of Contents:
Introduction
Advertising and Children
McDonald's Role in Advertising to Children
Social Implications
Economic Implications
Political Implications
Analysis and Conclusion
From the Paper
"Government regulation is the only option that will protect children from advertisers. The government already regulates the advertising of products such as cigarettes and alcohol that have proven to have negative health consequences. Because of the rise in obesity and diabetes, fast food should not be an exception. At a minimum, the government should place the same restrictions on fast food advertising as its does for alcohol and cigarette advertising. This may not be a panacea, but at least it would be a step in the right direction. As fast food businesses realize they are not immune to government regulation, they will be more likely to curb their unethical conduct to avoid even further restrictions."
| |
|
Phillip Morris Company, 2001.
An examination of one of the largest companies in the United States, that is involved mainly with cigarette and tobacco sales and how recent legislation has affected this company.
1,400 words (approx. 5.6 pages), 4 sources, MLA, $ 46.95
»
Click here to show/hide summary
Abstract
This paper gives a thorough history of this cigarette company from the times it was a one-man show in the late 1800's to the giant conglomerate it is today. It explains the occasions were turning points in the success of the company, especially during the Great Depression. The paper finally looks at legislation taken recently against tobacco companies with regard to production and advertising and examines the effects on Phillip Morris.
From the Paper
"The Philip Morris Company started in England in 1847 where Mr. Philip Morris operated a shop; Morris began making his own cigarettes seven years later. In 1919, U.S. stockholders acquired control of the company. By 1929, it opened its first factory in the United States. The trend towards diversification accelerated in 1969-70, with the purchase of the 115-year-old Miller Brewing Company, and then again in the mid-1980s with the procurement of General Foods and Kraft Foods in the largest non-oil-related acquisitions in U.S. history. "
| |
|
The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
»
Click here to show/hide summary
Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
| |
|
Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
»
Click here to show/hide summary
From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
| |
|
The Children's Advertising Market, 2002.
A look at why children in particular are targeted by advertising.
2,900 words (approx. 11.6 pages), 5 sources, $ 106.95
»
Click here to show/hide summary
Abstract
This paper will explore the children's advertising market in an effort to discover why advertisers focus so much energy on children; how they target the children's market, and consider the consequent social and political effects that such advertising strategies engender.
| |
|
Cigarette Advertising, 2008.
This paper analyzes cigarette advertising in Canada, especially the ethical aspects.
1,455 words (approx. 5.8 pages), 3 sources, MLA, $ 48.95
»
Click here to show/hide summary
Abstract
This paper explain that, when strategically analyzing cigarette advertising in Canadian, emphasis must be placed upon what could realistically be achieved given the range of conflicting interests of all of the stakeholders in this debate. The author points out that the Supreme Court of Canada in the mid-1990s struck down a carefully crafted Canadian government policy, which radically restricted advertising by tobacco companies. The paper stresses that any successful advertising strategy must form a balance between utility and rights. The author relates that the concept of rule utilitarianism is a normative ethical model that provides us with some guidance in developing a strategic approach. The paper states that this model suggests that the advertising must not only be considered in terms of pure utility but also in terms of what is practically achievable given the complex range of interested stakeholders.
From the Paper
"Within these parameters, a strategic approach would balance the utility to the Canadian public from less tobacco promotion with the rights of freedom of expression of the tobacco companies to sell their products. It would be likely, for example, that the courts would consider a ban on advertising in media where it may be easily encountered by minors/children to be an acceptable limitation on the tobacco companies' freedom of expression. For example, cigarette advertising could be banned from television, movies and radio, as these media have a considerable youth audience."
| |
|
Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
»
Click here to show/hide summary
Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
| |
|
Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
»
Click here to show/hide summary
Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
|
|
|
