| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "TELEVISION COMMERCIALS": |
|
|
Mainstream Television Commercials, 2005.
This paper analyzes television commercials, which were aired during an episode of "CSI: Miami", a prime time television show, on September 19, 2005.
1,790 words (approx. 7.2 pages), 9 sources, MLA, $ 57.95
»
Click here to show/hide summary
Abstract
This paper explains that three types of commercials, aired during "CSI: Miami" on September 19, 2005, were aimed at selling female products, male products and the TV station itself. The author points out that these commercials were structured to appeal specifically to either males or females. The paper relates that commercials geared to attracting women are more populist in that they appeal to the female drive to visually fit in with the expectations of American society. The author states that commercials geared to attracting men are more elitist in that they are based on the motivation to have the bigger and better product so they will be the source of envy for others. The author underscores that both methods do not attempt to sell a product that the viewer may necessarily need, but rather sells the social implications that come with the acquisition of the product.
From the Paper
"The clothing commercials flaunt women that are single digit sizes strutting around while men check them out in their brand new attractive JCPenny and Marshalls Fall wear. They are always smiling and laughing as they dance around looking very comfortable and self confident. The colors used in these commercials complement the models. Since it is an autumn line, the ad is filled with earth-tones. For example, a red haired model is wearing a red scarf and a brunette is wearing a brown sweater. The colors support the models to show them in their best light, thus amplifying the attractiveness of the clothing being sold."
| |
|
Television Commercials, 2005.
A look at how television advertisements affect viewers.
1,413 words (approx. 5.7 pages), 9 sources, APA, $ 47.95
»
Click here to show/hide summary
Abstract
In this paper, the author describes her own responses to television commercials as well as how the population, in general, is affected by the advertisements they see on TV. The author concludes that, while it would not be feasible to eliminate television commercials altogether, it is hoped that viewers will become more aware of how they are being manipulated by advertisements.
From the Paper
"Although the Internet is the top choice of electronic media for young adults 18 to 24, this age group continues to watch significant amounts of television each week. On an average, these individuals will view between two to five hours of TV a day for entertainment and relaxation. Television advertising thus remains a top priority for marketing purposes, and companies continue to rely considerably on this medium to get across their messages (Carparelli, 2004). Audience ad recognition remains at a high 70 percent, and viewers actually like commercials more--especially those that appeal to feelings, use music in a central role, are humorous and tell a story (MTV-3). It is expected that most students in the United States see about 360,000 commercials by the time they graduate high school (Tamburro, 2004)."
| |
|
Feminist Critique of Television Commercials, 2002.
A look at TV ads from a feminist point of view.
1,650 words (approx. 6.6 pages), 5 sources, $ 62.95
»
Click here to show/hide summary
Abstract
This undergraduate level media-criticism paper takes a feminist view of television advertising. It looks at the continuing stereotypes of body image, social role, and career in contrast to emerging images which seem to contradict these more 'traditional' portrayals of women.
| |
|
TV Commercials and Children, 2008.
A review of the effects of television commercials on the eating habits of children.
892 words (approx. 3.6 pages), 5 sources, APA, $ 31.95
»
Click here to show/hide summary
Abstract
The paper discusses surveys which study the effect of TV commercials on children. The paper relates that the food industry has increased its advertising to all ages, including children, which is having a negative impact on their health. The paper suggests that companies should be held responsible for their influence on children, or at least present a more rounded view of food and nutrition. The paper also states that children have been bombarded by food marketing, which has resulted in higher rates of obesity. The paper ,after referring to various situations, concludes that a relationship has been found between television commercials and eating.
From the Paper
"A similar study was conducted in Europe, where children do not eat enough fruit and vegetables and where exposure to TV is negatively associated with the intake of these foods. This study by Klepp et. al. (2007) explored exposure to food commercials on TV in nine European countries with approximately 12, 750 children to determine the association between this exposure and attitudes toward eating fruits and vegetables. The authors state that the children report exposure more to more unhealthy foods than healthy ones such as fruits and vegetables. However, those who were exposed to fruit and vegetable TV ads were much more positively disposed toward eating these foods. These findings point to the important, and more positive, role that TV could play in supporting healthy eating messages."
| |
|
The Impact of TV Commercials on Children under 13, 1990.
This paper discusses the impact of television commercials on children under the age of 13: Research, fantasy vs. reality, desire for products, attention span, styles of ad presentation and effects on family life.
2,025 words (approx. 8.1 pages), 10 sources, $ 71.95
»
Click here to show/hide summary
From the Paper
"The typical American child spends 30 percent of his waking hours in front of a television set. For most children, this adds up to between 28 and 33 hours per week of TVwatching. Small wonder, then, that many people are concerned about the effects of television, particularly television commercials, on youngsters. Advertisers are becoming increasingly sophisticated in their persuasive techniques in this age of deregulation, and children are still the easiest targets of all. In this paper we will examine the impact of TV commercials on children under 13, with special attention to current research, the discrimination between fantasy and reality, the desire for products, the effects on children's attention spans, styles of ad presentation, and some effects on family life."
| |
|
Controversial Television Advertising, 2007.
An overview of what constitutes controversial advertising on television.
1,182 words (approx. 4.7 pages), 11 sources, APA, $ 40.95
»
Click here to show/hide summary
Abstract
During the past six decades, television advertising has changed considerably. Today, there are television commercials for a myriad of products, including drugs for virtually every health complaint, from headaches to erectile dysfunction. This paper shows that over the years, some television commercials have created concerns and stirred controversy. The paper looks at false advertising, commercials directed at children and teens, sex and medical advertisements.
From the Paper
"In 2005,it was reported that automakers are now developing marketing strategies to reach gay consumers, a large, often affluent and trend-setting demographic (LaReau 2005). According to General Motors market research data, gay Americans each have an average household income of nearly $65,000, compared to $45,000 of all U.S. households (LaReau 2005). In fact, during the past decade, gay television commercials have been popping up more and more on the airwaves (Is 2000). For example the Volkswagen ad that portrayed two trendy young males stopping curbside to pick up a discarded "kitschy old armchair," or the John Hancock Insurance commercial that featured a female couple adopting a baby (Is 2000)."
| |
|
American Television in the 1980s, 2004.
This paper discusses the problems of American television in the 1980s, television's cultural history, the postmodern television consumer culture as explored in DeLillo?s ?White Noise? and Wallace?s ?Girl with Curious Hair", and television sports.
2,630 words (approx. 10.5 pages), 5 sources, MLA, $ 79.95
»
Click here to show/hide summary
Abstract
This paper explains that the decade of the 1980s is seen as the explosion of television culture in terms of the proliferation of networks and the availability of programming through the cable. The author points out that Wallace and DeLillo are both concerned with postmodern characters that are absent internal selves, or rather, characters that seem to be informed of behavior primarily through the use of television. The author believes that sports on television now seems to be as dysfunctional as the nuclear family: a series of different schedules with a lot of hype, dreams or delusions of grandeur, with no meaningful connection to the simple love of the game.
Table of Contents
Cultural History of American Television
The Postmodern Television Consumer Culture: ?White Noise? and ?Girl with Curious Hair?
Television?s Impact on Sports
From the Paper
"The FCC continued to be the regulating body that determined what would be permissible for the American public to view. However, the Reagan administration that preached supply-side economics, believed that deregulation was the best method of growing the economy given the many slow-downs that dominated the 1970?s. ?For FCC chairman (Reagan appointee) [Mark] Fowler, the only kind of regulation that was legitimate came from the market itself, and he made this clear to gleeful industry executives from his earliest days in office? (Steyer 137). Fowler also acknowledged that such regulation should be at the hands of media and broadcasting executives because they had first hand knowledge of what Americans really wanted to see. Ironically, it seemed that the Reagan administration passively promoted a liberal media that looked for alternative methods of programming even though the business executives would assess its effectiveness and its decency."
| |
|
TV Commercials, 2004.
An opinion paper, which argues the commercial benefit of television advertising.
1,689 words (approx. 6.8 pages), 5 sources, MLA, $ 54.95
»
Click here to show/hide summary
Abstract
This paper establishes that advertising has a very fundamental and valuable contribution in as much that it fuels economic and social progress. The writer argues that advertising stimulates economic growth through creating new desires, thereby increasing the demand for goods and services. This paper also states how advertising allows consumers to make informed purchase decisions. It concludes that advertising revenue enables affordable, mass access to popular television programming, such as news and talk shows, which then leads to information, knowledge, and debate on issues of social concern.
From the Paper
"Though a simplistic definition of the advertising discipline is ??a commercial communication from an identified sponsor, which uses various commercial platforms, such as newspapers, radio, TV, billboards, satellite, Internet, to connect with an audience, e.g. customers,? the importance of the function is really seen in the role it plays in economic and social development. Advertising stimulates competition among providers of goods and services leading to the development of higher quality products, a better standard of living, increased consumer demand, employment generation, and incremental government revenue through sales tax and more taxable income. Advertising also increases consumer welfare, as it allows buyers to choose the product or service that best meets their needs, based on the information provided. The importance of the advertising industry in economic and social development is further reflected in the fact that advertising revenues are a significant source of finance for media, educational programming, and entertainment. Newspapers, magazines, cable, satellite, broadcast services, and the Internet depend on advertising support to keep their prices affordable (The Liberation of Advertising Services, Nov. 2002)."
| |
|
Race and Television, 2004.
Discussion of whether television endorses racial and gender equality or discrimination.
1,380 words (approx. 5.5 pages), 1 source, MLA, $ 46.95
»
Click here to show/hide summary
Abstract
In an effort to determine whether television's representation of race and gender is balanced and accurate, or negative and stereotypical, this paper studies the characters in mid-1990s television commercials to see which ones exercised power and which ones satisfied romantic and domestic fantasies. From this study, the paper finds that commercial television endorses and defends existing social hierarchies.
From the Paper
"In both television broadcasting and commercials, studies demonstrate that less than 10% of human air time comprises of any non-Whites, of which the majority are African Americans, with the odd glimpse here and there of Latinos and Asian Americans. Studies in addition, illustrate that images of nonwhite characters have altered significantly from older stereotypical representations of Aunt Jemima or Amos and Andy, but researchers do not have the same opinion that current television images are more constructive or sensible than their ancestors."
| |
|
Analysis of Women in TV Commercials, 2002.
A paper which examines the portrayal of women through television advertising and its cultural and economic effects.
3,300 words (approx. 13.2 pages), 11 sources, APA, $ 94.95
»
Click here to show/hide summary
Abstract
Despite constant pleas from feminists to TV advertisers to start portraying women accurately, erroneous and limiting stereotypes still prevail. If women are not depicted as the happy homemaker, they are being promoted as nameless, faceless objects of desire. These labels contribute much to impeding women's advancement into the traditionally male-dominated political, economic and social arenas. This paper defines what the images of women are that are projected through television commercials as well as determine the economic and cultural influences that mitigate such stereotypes. The writer shows that only in identifying the problem and measuring its gravity can we start to effectively reverse such restrictive portrayals of women in TV advertisements.
From the Paper
"It is interesting to note that there are not any absolute rules or codes of conduct for the advertising industry. It is understood that governments do not intervene directly in terms of advertising content as long as the content does not violate any universal definitions of decency. Normally there is an industry organisation that regulates the kinds of material bombarded on the public. Glory Dharmaraj, the Women's Division executive secretary for justice education recognizes that advertisers, sponsors and television writers control the media, "Viewers may not pay to watch TV but they buy the advertised products . . . [Mass media]'s first responsibility is not to tell the truth, or even to [viewers], but to corporate America." There aren't any hard and fast solutions to this problem but in the long term, it is believed that if there were to be a substantial increase in the number of women occupying positions of power and authority in the media industry as well as in big business, this would contribute much to addressing this dilemma. And who knows, maybe a few decades from now the focus will shift from one of inaccurate portrayals of women in television advertising to inaccurate portrayals of men in television advertising."
| |
|
The Impact of Television on Presidential Elections, 1991.
This paper discusses the relationship between the mass media, specifically television, and presidential elections: Function and impact of exit polls, debates and spot commercials on voters.
1,800 words (approx. 7.2 pages), 13 sources, $ 63.95
»
Click here to show/hide summary
From the Paper
"The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States."
| |
|
Women in Commercials, 2004.
This paper discusses the aspect of sexism in commercials.
675 words (approx. 2.7 pages), 4 sources, MLA, $ 23.95
»
Click here to show/hide summary
Abstract
This paper contends that commercials are far less sexist and less racist now than they were 50 years ago or even a generation ago. The writer discusses that subtle sexism is as dangerous as the more explicit varieties, because it is harder to identify and therefore to fight against. In this article, the writer explores sexism in the world of the television commercial.
From the Paper
"Most of us try to avoid thinking about commercials. We reach for our remote to mute them, wander out of the room during them, talk to our roommates, do some homework on our laptops. And because we try to ignore commercials much of the time, we believe that their influence on us is minimized. We are not really paying attention so we do not think that they are affecting us. But the average American is exposed to thousands of ads and commercials every year and even if we are ... '
| |
|
Television Media in France, 2006.
This paper explores television media in France and how it has changed over time.
1,817 words (approx. 7.3 pages), 11 sources, MLA, $ 58.95
»
Click here to show/hide summary
Abstract
The paper discusses the development of the television media in France and examines the ownership of the television channels, including the role of the government in controlling the television media. The paper looks at the program content, such as the different genres of shows featured on television including which are most popular and offers examples of specific television shows and their ratings. The writer illustrates this and notes how the phenomenal rise distinctly reflects the mushrooming of available channels. The paper also provides a brief comparison of the similarity between the television content in France and America.
Contents:
Development of the Television Media in France
Ownership
The role of the Government in Controlling the Television Media
The Program Content...
Examples of Specific Television Shows and Their Ratings
Recent Developments in the Television Media...
A Brief Comparison...
From the Paper
"Ever since the dawn of television since the initial part of 1970, broadcasting in France was controlled by a public service culture and an administrative philosophy. Under the strict administration of the Minister of Information, and subsequently of Culture and sometimes of Communication, broadcasting was managed by a single functionary, the Office of French Radio and Television -- ORTF. Till 1968, the body was fully funded by license fees and enjoyed the status of a unique triple monopoly on signal transmission, programming content and production. Commercial broadcasting was disallowed on the justification that it would result in mediocre programming or disparities among viewers. This initial phase of broadcasting was marked by extremely high authoritarian broadcasting and television was considered as a tool for promotion of culture and education and was not believed to fulfill the preferences of the majority. Accountability was absent and little audience research. Government used the medium to justify its political moves and controlled news content. President Georges Pompidou declared in 1970 that the television was the voice of people of France at home and overseas implying that television was supposed to symbolize the opinion of the legitimate Government and the cultural resources of the French nation."
| |
|
The History of Television, 2003.
Looks at the history of the television from its inception in 1872 to the digital television of today.
2,201 words (approx. 8.8 pages), 4 sources, MLA, $ 68.95
»
Click here to show/hide summary
Abstract
This paper examines the main stages of the invention and development of the television set. It looks at how the birth of television was the result of several inventions from several different men and started back around 1872 during what is called the "Mechanical TV Era" when the first series of images were viewed in one continuous string using a stroboscopic disc. It follows its development through the world's first public demonstration of a mechanical television apparatus in 1926 and the advent of color television in the 1950's to the digital television of today and its convergence with computers.
From the Paper
"In 1963 Instant replay is invented and introduced into televised sports, adding a new dimension when it's featured in a telecast of an Army-Navy football game. In 1964, it becomes a standard technique and goes on to become controversial in the NFL. FCC issues its first cable regulation: Operators are required to black out programming that comes in from distant markets and duplicates a local market station's own programming, if the local station demands it. There are about 1 million homes wired for cable in the U.S. at the time. In 1965 Color TV becomes an every day appearance as NBC leads the way and begins to use the phrase ?The Full Color Network" By the end of the year, 96% of NBC shows are broadcast in color, along with all major programs, sports events, and specials. In 1968 TV manufacturers turn out 11.4 million new TV sets, up from 5.7 million TV sets that were made in 1960. "
| |
|
Fox Television Network, 2006.
The impact that the Fox Television Network has had on broadcast television.
2,370 words (approx. 9.5 pages), 5 sources, APA, $ 72.95
»
Click here to show/hide summary
Abstract
This paper examines Fox Television Network and compares it to the three major networks in broadcast television, ABC, CBS and NBC. This network has produced a number of shows that have made television history. The paper looks at the history behind the formation of the network in 1986 by Rupert Murdoch, whose intention was to form an independent television network to compete with the three major networks, and the story behind its success. The paper also discusses Rupert Murdoch's background and his media company, Fox Corporation. Criticisms of Fox News Network and the Fox News Channel are also mentioned. The paper concludes that the network has a reach almost as great as the other three networks in terms of the amount of the country served and is certainly ahead of the smaller networks.
From the Paper
" The Fox Television Network is often simply referred to as Fox, and the company and related companies are owned by the Fox Entertainment Group as part of Rupert Murdoch's News Corporation. The network was launched in 1986 and has produced and shown a number of series since that time. The network took a long time to achieve sufficient standing to be considered a threat to the three major networks, meaning ABC, CBS, and NBC. Since the launch of Fox, two other national broadcast networks have been launched, UPN and the WB, or Warner Bros. Network. These companies are competing for audience and advertisers at the same time as broadcast television is losing audience to cable and other media, and many are uncertain of how long broadcast television will continue in its present form or what form it might take in the future."
|
|
|
