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Targeting Minority Markets, 2000.
An examination of the spending traits of Black, Hispanic and Asian consumers and ways for marketers to appeal to those traits.
1,575 words (approx. 6.3 pages), 9 sources, $ 55.95
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Abstract
Targeting the African-American, Hispanic-American and the Asian-American Consumer Markets
Until the last few years, most marketing texts in the United States were directed toward the concept of a mass market that was predominantly white. When ethnic groups were considered at all, they were referred to as minorities, and not considered essential to target marketing segments. Since the beginning of the 1990s, this concept has changed as more and more research suggests that there are vital target markets that are becoming identified.
From the Paper
"Targeting the African-American, Hispanic-American and the Asian-American Consumer Markets
Until the last few years, most marketing texts in the United States were directed toward the concept of a mass market that was predominantly white. When ethnic groups were considered at all, they were referred to as minorities, and not considered essential to target marketing segments. Since the beginning of the 1990s, this concept has changed as more and more research suggests that there are vital target markets that are becoming identified.
Three in particular will be dealt with in this paper:
* The African American consumer market
* The. Hispanic American Consumer Market
* The Asian Consumer Market "
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Target Marketing in Foreign Countries, 2005.
This paper discusses ethical and cultural factors for target marketing in foreign countries.
10,355 words (approx. 41.4 pages), 40 sources, APA, $ 207.95
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Abstract
This paper explains that, while the techniques involved in segmenting foreign marketplaces do not differ dramatically from their domestic counterparts, there are certain cultural, religious, ethnic, age and gender-related issues, which may confound even the most carefully crafted marketing campaign. The author points out that consumer-based studies attempt to determine specific characteristics of consumers in foreign or domestic markets, which differentiate them from other consumers; such target marketing initiatives usually focus on traditional demographic (age, income, education) and psychographic (attitudes, values) segmentation variables. The paper identifies several criteria, which companies can use to evaluate the efficacy of expanding their operations into any given foreign marketplace: (1) Product transportable and cost, (2) transferability of competitive advantage, (3) inter-firm transferability of resources and (4) need to adapt to local market conditions. Includes the proposal for the project. Table and graph.
Table of Contents
Introduction
Review and Discussion
Background and Overview
Target Marketing for Global Penetration
Conducting Strategic Market Research
Ethical and Cultural Considerations in Target Marketing
Discussion
Conclusion
From the Paper
"The first two steps concern consumer research or the identification of exactly who shops and buys in the store, where they live, what and when they buy, how frequently they shop, how much they spend, and how they use the product purchased. The third step is concerned with product or actual in-store opinion tabulations using focus groups or informal meetings with customer, and the penultimate step is concerned with market analysis. White notes that the final step involves a comprehensive assessment of the competitive situation within the marketplace for the industry involved. This can be accomplished using any of the standard market analysis techniques such as a SWOT, a Porter's five forces model or a PESTLE."
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Customer Targeted Marketing, 2002.
A paper which explores how a company strategically changes from a traditional marketing approach to customer targeted marketing.
2,495 words (approx. 10.0 pages), 10 sources, APA, $ 75.95
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Abstract
In today?s society it is critical that every business possesses a strong marketing plan that incorporates the best interests of the firm in order to promote profitability. This paper shows that in the wake of the volatile economic conditions that the United States is currently experiencing, it is increasingly important to concentrate marketing efforts towards the customer rather than the traditional brand-focused arrangement. This paper provides insight into the traditional and customer targeted marketing plans and how they work in organizational efforts to increase profitability. Furthermore, an analysis of the need for customer-focused marketing is established. Finally, a viable transition plan is determined and evaluated for its feasibility in the achievement of growth and the sustainability of a firm.
From the Paper
"In many firms, it is often believed that the primary key to success in the marketing area is to establish a strong recognizable brand or series of brands that promote customer interest in the product because a strong brand image denotes quality and longevity. For example, the Martha Stewart brand of home d?cor products has been very successful since its inception and promotion at Kmart stores throughout the United States. However, it is only natural that this brand interest will eventually wane with the onset of new products and unique marketing efforts raised by other firms. Much of this activity can be attributed to the relative ease of starting new businesses for new entrepreneurs and the amount of capital available for promoting growth and sustainability. As a result, it has been determined that the Martha Stewart brand requires a boost in order to sustain its image and profits. The brand is already recognized and is synonymous with the Martha Stewart television show and magazine. However, in order to enhance customer relationships, new strategies must be developed that will deliver value to the franchise and optimize and leverage the customer base while simultaneously extending the brand image (Davis 10). These activities will provide a new direction for the firm to promote its quality and attractiveness to a new and existing customer base."
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Men as Marketing Targets, 1991.
This paper examines the marketing character and status of the male as the "new" consumer: Changing market and socio-cultural conditions.
3,375 words (approx. 13.5 pages), 12 sources, $ 119.95
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From the Paper
"The purpose of this research is to examine the marketing character and status of the male as the "new" consumer. The plan of the research will be to set forth the scope and limit of the so-called neo-male as an important segment of the buying public, and then to discuss the details of market, society, and culture that have contributed to the shifts in perception of the male as contemporary buyer of consumer goods.
The term neo-male has, as at early 1991, reached common usage in the popular literary culture. This is the name given to the prototypical adult male buyer of consumer goods who also has been assigned certain sociopsychological and sociocultural characteristics that differentiate him from the male typical of earlier periods. ... discusses this in terms of popular-culture male role models of postwar decades, particularly male"
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Importance of Segmentation and Identification of Target Market, 2002.
A discussion on home-based networking, security and automation systems.
2,125 words (approx. 8.5 pages), 15 sources, MLA, $ 66.95
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Abstract
The following paper examines how home based automation systems have become a necessity for people. The writer discusses studies that show that burglars will commit crimes somewhere else when confronted with a monitored security system. This paper focuses on the marketing strategies of home based automation systems that can cater to the needs of different customers through proper segmentation. The writer asserts that understanding the preferences, shopping attitudes and price expectations of the different consumer segments is essential for marketers to succeed in the largest consumer market in the world.
From the Paper
"The Five Faces of Chinese Consumers"
"It is hard to ascertain a category for this product. In the current setting everyone needs some security, no exceptions. Market will be segmented on the basis of income and household type. We can also segment our market on the basis of Metropolitan Statistical Areas (MSAs). This will help us in identifying how many people, in a particular area are in need of an automation system that is cost- effective as well as efficient. Our products are also meant for middle-class and low-income families. There may be nothing more frightening and unnerving than coming home to find that your home has been ransacked. While no area is immune from criminal activity and every dwelling is a likely target, there are certain things that you can do to make your home a safer, more secure place.
? Advertising professionals realize that the heart of any campaign is the product and the position it holds in people's minds. Products and their brand names are newsmakers themselves. Wendy's hamburgers, Apple computers, and California raisins (particularly when they sing and dance) are objects of our attention and interest."?
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Corporations and Minority Groups, 2003.
This paper discusses the ways in which major U.S. corporations target minority groups and the poor.
1,150 words (approx. 4.6 pages), 5 sources, MLA, $ 39.95
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Abstract
This paper explains that the methods that major U.S. corporations target minority groups and the poor pollute areas that are impoverished and vulnerable. The author explore and evaluates legal measures to curb environmental injustice.
From the Paper
"Advocates for environmental justice endeavor to stem a tide of environmental inequities that appear to disproportionately burden minority populations by exposing them to harmful pollution. According to conventional wisdom, the culprits in these cases of environmental ..."
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Marketing Products in the European Markets, 2006.
A discussion regarding the marketing of products in Europe.
2,925 words (approx. 11.7 pages), 5 sources, $ 115.95
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Abstract
This paper addresses the characteristics and requirements for marketing products in the European markets. Because there are many local differences in Europe, a single unitary approach is difficult to fashion. The paper further discusses how by gathering data and applying it globally with emerging patterns of target publics, global themes can be developed and applied in marketing campaigns.
From the Paper
"In the competitive economic environment evident in European markets, the importance of marketing cannot be overemphasized. Just as in the United States, the developed markets and sophisticated consumers in the countries of Europe necessitate effective marketing strategies for products to be successful. A mediocre product can gain market prominence with a strong marketing campaign; however, even the best product can languish if effective marketing strategies are not used to make consumers aware of the product and convince them to consider its purchase. This paper will consider the environment and policies that drive the development of product marketing in European markets."
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What Defines a Minority?, 2002.
Uses examples such as the works of Frederick Douglass and Benjamin Franklin to explore the true meaning and power of minority groups.
1,400 words (approx. 5.6 pages), 2 sources, $ 53.95
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Abstract
To define "minority" is not as simple as just saying "African", "Latino", or "Asian" because, in the grand spectrum of the world, these peoples far outnumber what is traditionally thought of as the majority, the Caucasians. So, because the process of defining a people as a minority within the American context is rather subjective and limited only to the factors that govern our particular society, we must turn to a slightly more accurate description of a minority. Minorities in America, the true minorities that are not subjective, but objective, are those people and groups that represent something separate from society, either above or below, or parallel, but separate. There are economic minorities, racial minorities, ethnic, religious, gender, age, educational, and intellectual minorities. All of these have an identity within America. For the purposes of this paper, it is intended to examine the concept of "minority" as being truly defined by those who are able to use their minority status to establish a position of influence and of good. Perhaps, in the most important ways, being able to positively influence those around you is the greatest achievement that a person can realize. These people are, indeed, few; they are a minority. Autobiographies present a personal view of a life that often lacks the kind of unflinching insight that a biography brings, but the strength of the autobiography is that it presents a person's individual view of his or her life, presenting stories and details that most others could not know. Both Frederick Douglass and Benjamin Franklin offer autobiographies that provide insight into the very heart and soul of the men. It is the purpose of this paper to examine the works of both men as autobiographies and as writers so as to demonstrate the power of the minority and the strength of the individual, the ultimate minority.
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Success of the Involuntary Minority Student, 2003.
A look at why involuntary minorities have experienced far less academic success than voluntary minorities.
9,625 words (approx. 38.5 pages), 46 sources, APA, $ 196.95
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Abstract
In this paper the author provides a brief overview of the past and present explanations of involuntary minority academic success and failure and then argues that the presently accepted sociolinguistic and cultural-ecological theories do not adequately explain the variability in involuntary minority academic success. Subsequently, the author proposes an alternative explanation of involuntary minority academic success and failure based on the ability of the local school to institute measures which develop a sense of trust -- or at least an abeyance of distrust--in the school and school authority held by involuntary minority students, parents, and community. Using the posited explanation as a basis for discussion, the authorl then proceeds to describe how current educational practices at the local school site contribute to involuntary minority academic failure through the development of involuntary minority distrust of the school. Within this discussion, the author also proposes some strategies, which schools can employ to increase achievement of involuntary minority students by justifying the development of a sense of trust in the school within the involuntary minority community.
Outline
Explanations of Involuntary Minority Low Achievement
Trust as a Critical Variable in Involuntary Minority Academic Success
Parent Participation
Teacher Self-Efficacy and Expectations
Multicultural Curriculum and Culturally Relevant Pedagogy
Meaningful Curriculum
Conclusion
From the Paper
"Since the early years of the twentieth century, significant concerns have existed about the academic and social problems encountered by minority students in the schooling process (Ogbu, 1991; Tyack, 1974). These concerns have, once again, become a prominent issue among educators and politicians as the result of a multitude of demographic studies indicating students of color will comprise a majority of our school-aged population in the foreseeable future. In studying the ubiquitous disparity in academic achievement between minority and non-minority students over the past decades, however, anthropologists and educators have identified a distinct variability in the academic success between two discrete subgroups within the minority school population: the first subpopulation consists of those minority groups which have voluntarily emigrated from their original society to a different society, while the second subpopulation consists of those minority groups which, because of slavery, conquest, or colonization, did not voluntarily choose to become members of a particular society (Ogbu, 1991). Within the United States, the first subpopulation, described as voluntary minorities, would consist of groups such as Europeans, Central and South Americans, and Asians. The second subpopulation, described as involuntary minorities, would include primarily African Americans, Native Americans, and many Hispanic Americans.1 A large and growing body of research has documented that voluntary minority students tend to academically outperform their involuntary minority counterparts in a number of different settings, including in the United States (Ogbu, 1991)."
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Minority Groups and the American Health Care System, 2002.
An assessment of minority access to the American Health
Care system, focusing on HIV-AIDS patients.
7,229 words (approx. 28.9 pages), 39 sources, APA, $ 160.95
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Abstract
Approximately 12 percent of America's population is without any formal health care insurance coverage, although some estimates of this proportion are higher. The research problem investigated in this study concerns minority access to health care. The central issue in the study is the determination of the best approach to improve such access, especially in relation to HIV-AIDS patients. The paper begins with a review of health care delivery problems for minority population groups, which is followed by a consideration of the HIV-AIDS issue among minority population groups. The primary focus of this assessment is on health care outcomes.
Paper Outline:
Introduction
Minorities and HIV-AIDS
Interaction with Health Care System
Racial and Ethnic Orientation
Structure and Method of Investigation
Minorities: Health Care Delivery Problems in the Community and Health Care System
Bioethical Issues
Failure to Address Racial Differences
Failure to Address Insurance Status Differences
Health Care Delivery and Accessibility
HMOs and Fee-for-Service Providers
Social Psychological Influences
Distrust of the Health Care System
Health Beliefs of Minorities
Social Identity Influences
Minority Status and HIV-AIDS
HIV-AIDS and Minority Population Groups
Origins
Ethical Issues
HIV-AIDS Health Care for Minorities
Initiatives to Improve Minority Access to Health Care
Proposed Initiative
Conclusions and Recommendations
Restatement of Problem
Summary of Findings
Conclusions
Potential Solutions
Assessment
Recommendations
From the Paper
"In the 1990s, one initiative designed to broaden access to health care services needs for the nation?s indigent involved the development of nurse-managed clinics targeting low-income persons. A nurse practitioner is a specially educated and trained nurse who provides some level of health care directly to patients without supervision by a physician.
Nurse managed clinics for the indigent are prominent in the nation?s inner cities. Nurse managed clinics such as those associated with the Kellogg Homeless Project in Washington, the Pine Street Inn in Boston, and the Los Angeles School of Nursing Health Center are delivering health care services to indigent persons at cost savings (compared to more traditional delivery venues) and in areas that would not otherwise be served by health care professionals (Sharp, 1992; Lutz, 1991)."
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Minority Teachers, 2002.
A study of the effectiveness of the school-university partnership aimed at recruiting and training minority teachers.
7,302 words (approx. 29.2 pages), 16 sources, MLA, $ 162.95
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Abstract
This paper presents a project that attempts to define the status of minority teachers in the American educational system and to evaluate the effectiveness of the school-university partnership which aims to increase the number of minority teachers available by providing recruitment and training. It examines how the supply of minority teachers is low and the benefits to the educational system of having them include using them as role models, as counselors to students of their own race/ethnicity, to break many white students out of cultural isolation and to provide input into educational reform.
Outline
Background and Definition of the Issue
Review of the Literature
Nature of School-University Minority Teacher Recruitment and Training Programs
Types Of School-University Minority Teacher Recruitment and Training Programs
Effects Of School-University Minority Teacher Recruitment and Training Programs
Summary
Methodology
Research Approach
Data Gathering Procedures
Data Analysis Procedures
Analysis of the Data
Findings
Interpretations
Implications
Summary, Conclusions and Recommendations
References
From the Paper
"The numbers of non-white teachers and education majors in America are well below what might be expected on the basis of population norms (Osler, 1997). This despite the fact that there are several good reasons for expanding the numbers of minority teachers in public schools. First, minority teachers serve as positive role models for non-white students (Brooks, 1987); this is an important consideration in light of the fact that students of color comprise over 74 percent of urban public schools in America's ten most populous cities (Council of Great City Schools, 1998)."
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Minority Politics, 2007.
This paper explores how the interests of minority groups are represented in the government of a country.
3,513 words (approx. 14.1 pages), 3 sources, MLA, $ 98.95
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Abstract
The paper discusses how the representation of minority groups is better insured in district elections, because there is a greater chance for the options of the minority groups to be materialized. The paper shows how despite the increased efforts to create an equal society and to offer minority groups similar treatment, it is still a matter of debate whether power holders can succeed in combining majority and minority interests. The paper explains how minority groups have always represented a sensitive issue for every social policy, regardless of the historical background. Yet, the paper contends that it is important for minority groups to take part and get involved in political life as it is the only way through which a democratic society will acknowledge the merits of any individual or group.
From the Paper
"The government is, first and foremost considered to be the supreme executive authority in the state. However, at the same time it can be perceived as the source of all federal, state, local and district decisions. Therefore, the impact and role it plays in the life of a minority group or in an individual's political representation can be the outcome of both perspectives"
"The Government, through its influence over the state authorities is able to play a role in the life of a politician who represents the interests of a minority group. This can be perceived from the very beginning of the electoral participation."
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Minority Teachers, 2002.
A study into the need for and effectiveness of having minority teachers in schools in America.
7,490 words (approx. 30.0 pages), 15 sources, MLA, $ 164.95
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Abstract
This paper is a review of a study undertaken to evaluate the effectiveness of the school-university partnership program aimed at recruiting and training minority teachers. The project begins with background information that discusses the status of minority teachers in the American educational system. The discussion points out that the supply of minority teachers is low; it also delineates several reasons why it is important that the educational system increase its rates of hiring and retaining minority teachers.
From the Paper
"The numbers of non-white teachers and education majors in America are well below what might be expected on the basis of population norms (Osler, 1997). This despite the fact that there are several good reasons for expanding the numbers of minority teachers in public schools. First, minority teachers serve as positive role models for non-white students (Brooks, 1987); this is an important consideration in light of the fact that students of color comprise over 74 percent of urban public schools in America's ten most populous cities."
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Failing Methods of Disciplinary Action for Minority Students, 2005.
An in-depth case study of the how the American educational system has failed in disciplinary action amongst minority students.
18,301 words (approx. 73.2 pages), 45 sources, MLA, $ 249.95
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Abstract
This is a case study concerning the effects of educational system policies and punishment practices on minority students at-risk for becoming delinquent. It has been shown that discipline too severely administered such as that of suspension and expulsion may lead to delinquency in some students. According to surveys, the No Child Left Behind Act reports that poor response to minority students comprise the experience by those minority students and once suspended they have no where to turn except to life in the streets. The consequences of the schools inability to effectively administer discipline to minority students either through intervention or disciplinary procedures are the focus of the case study. Due to time limitations the method of research is limited to research of available literature.
Abstract
Introduction
Statement of the Problem
Methodology
Purpose of the Study
Theoretical Base
Operational Definitions of the Study
Literature Review
Case Study Research
Data Collection in Canadian Case Study
Evaluating Case Study Research
Economic Systems
Conclusion
From the Paper
"According to surveys administered in relation to minority students and the effectiveness of discipline, there is much to be lacked in this area. Poor methods of administering discipline is resulting in minority students who are expelled being left in the streets and turning to the lifestyle of the streets in order to attempt survival. There is some specific element or bit of vital knowledge that is lacking and which is crucial in gaining knowledge of in relation to the methods that is being used by schools in the meting out of punishment and discipline to minority students. In the majority of studies recently performed in relation to poor academics and poor behavior the concentration has been on standardized test scores instead of the real issue of excessive punishment being administered. The fact that these students have difficulty comprehending and functioning in the classroom is clear enough evidence that something more than draconian discipline methods need to be considered. Delinquency is more prevalent among minorities. Bowman (2001) Casella (2003) found that the escalation of delinquency occurs when school experiences are of a negative nature particularly during the junior high school and high school years."
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Gifted Minority Students, 2002.
A discussion about the phenomenon of gifted and talented students among minority groups.
4,151 words (approx. 16.6 pages), 16 sources, MLA, $ 111.95
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Abstract
This paper presents a detailed examination of gifted and talented education for minority students. The writer explores the screening process for gifted and talented programs and the various problems that screening process causes when it comes to locating and educating minority students. The writer also explores the societal mindsets and the urban areas that play a part in the overlooking of minority gifted students. The bulk of the exploration is done with a literature review on previous studies, research and decisions regarding the screening and education of minority gifted students.
From the Paper
"Each day across the nation millions of students sit in classrooms and are educated. The classrooms contain a large number of students and the lessons are designed and geared to reach the largest students in each setting. This means that for the most part the lessons are aimed at the average intellect and average abilities student. Within the context of these students there are a few students in each group who are above average in ability and in intellect. These students are often recognized because of their advanced thought process, their advanced abilities and their thinking outside of the box. Students who meet a pre-set criteria in certain areas are labeled as gifted or gifted and talented. Gifted and talented screening varies across the nation but in many cases it includes standardized testing to decide who meets the criteria and who does not. The students who are screened are sometimes chosen by teachers or administrators. Other times they are located because parents have requested a screening. In recent history there has been some focus on whether or not the screening techniques pass over qualified gifted minority students. Through the use of research and studies it appears that the screening process used for the gifted and talented education criteria in American schools negatively affects minority student populations."
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