| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "TARGETING AFRICAN HISPANIC ASIAN AMERICAN": |
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Targeting the African-, Hispanic-, and the Asian-American Consumers, 2002.
This paper looks at the ways in which companies can branch out their consumer marketing.
1,522 words (approx. 6.1 pages), 9 sources, MLA, $ 50.95
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Abstract
The paper identifies and analyzes the characteristics of these three consumer market groups and then discusses ways in which marketers can use those characteristics to profitable advantage. The writer employs statistics to give a numerical focus to the population in the United States today, outlining characteristics of each population and giving marketing strategies for reaching each consumer group.
From the Paper
"The best way to reach these immigrants (and their potential dollars) is through the distribution of radio commercials and staff-produced stories on Spanish-language radio programs. Moreover, because the country at large expects strong increases in the Hispanic people, media companies are spending large amounts of money hiring consultants to help them do a better job of reaching Hispanics (Medina, Saegert, & Gresham, 1996)."
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Hispanic American Cultural Diversity, 2005.
This paper explains that, since the early 1600s, Hispanic Americans have influenced many aspects of today's American culture such as art, religion and education.
2,320 words (approx. 9.3 pages), 5 sources, APA, $ 71.95
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Abstract
This paper relates that Hispanic Americans, also known as Latinos, are residents of the United States who can trace their ancestry to countries in the Western Hemisphere where the Spanish language is spoken. The author points out that the Hispanic American community is a mix of subgroups with roots in various countries of Latin America, such as Mexico, Cuba, Puerto Rico, the Dominican Republic, El Salvador, Nicaragua, Colombia, Ecuador, Peru and Panama; many Hispanic Americans are uncomfortable with the term Hispanic American and prefer more specific designations, such as Cuban American or Mexican American, which more clearly reflect their community organization. The paper relates that almost every city in the United States has a Mexican, Cuban or other Spanish oriented restaurants from the corner "Taco Bells" to fancy sit-down cafes; Hispanics American culture has been greatly influenced the clothing industry with brightly colored skirts and dresses and all-cotton Mexican shirts popular style for golf-wear.
From the Paper
"The Spaniards found exotic stories to be very real. They also fed on wild rumors, stories from the Indians and survivors of early expeditions, and the fervid imaginations of explorers on the edge of a strange New World. The possibility of finding cities of gold and gilded kings was given credibility by the conquering feats of Hernan Cortes and Francisco Pizarro. In 1521, Cortes looted the fabulous treasure of the Aztec empire in central Mexico. In 1533, Pizarro vanquished the huge Inca Empire of western South America, centered in what today is Peru, exposing rooms full of gold and silver. These stories not only have become wonderful tales but also have found entry in the United States history books."
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Hispanic American Theater in America, 2002.
Looks at the history and future of Hispanic American Theater and discusses prominent Hispanic theater groups and artists in the U.S.
1,900 words (approx. 7.6 pages), 7 sources, $ 71.95
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Abstract
This paper examines and analyzes Hispanic American theater and drama in the United States today. Prominent theater groups and artists are discussed, and the paper concludes with a discussion of the history and future of Hispanic American Theater.
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Hispanic Americans: Colonial to Present, 2001.
An examination of the integration of Hispanic Americans into American society and culture
3,595 words (approx. 14.4 pages), 4 sources, $ 100.95
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Abstract
This paper takes a look at the immigration, assimilation, integration and multiculturalism of Hispanic Americans. The author describes the difficulty they experience with regard to integration into American society and their contributions to the development of American culture.
From the Paper
"Hispanic Americans are Americans of Spanish origin or Spanish-speaking descent. The terms "Hispanic" and "Latino" refer to a group of Americans who share common cultural origins and language. However, Hispanic Americans come from diverse nations and backgrounds with distinctive histories and distinctive socio-economic and political experiences (Who are, 1996). Hispanic Americans are the blend of various ethnic groups, including European, African, and American Indian. Three major Hispanic groups in America are Mexican Americans, Puerto Ricans, and Cuban Americans."
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Hispanic Americans and Diabetes, 2006.
A discussion on diabetes and the Hispanic-American community.
1,500 words (approx. 6.0 pages), 5 sources, MLA, $ 49.95
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Abstract
This paper examines why Hispanic-Americans have an increased likelihood to acquire diabetes. It discusses the prevalence of diabetes among Hispanic-Americans and looks at a number of risk factors, including obesity rates, lack of physical activity and increased failure to adhere to treatment regimes.
From the Paper
"In 1998, of the 30 million Hispanic Americans living in the United States, approximately 1.2 million of them have been diagnosed with diabetes. Also, about 675,000 have it, but are not diagnosed. It is especially a serious health concern for Hispanic American women. However, Hispanic American children, either male or female, seem to have lower rates of Type 1 diabetes than non-Hispanic white children. Within Mexican American and Puerto Rican adults, diabetes is two or three times more common, and although it is lower within Cuban Americans, it is still significantly higher than non-Hispanic white adults. Diabetes with in the Hispanic American community presents a serious health challenge for several reasons: the increased predominance of diabetes in this population, a higher number of risk factors in Hispanics, more common incidents of complications, and the growing number of the Hispanic ethnicity in the United States."
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Hispanic-Americans, 2004.
A discussion on Hispanic-Americans in the twentieth century.
1,808 words (approx. 7.2 pages), 4 sources, MLA, $ 63.95
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Abstract
This paper explores the difficulties faced by Hispanic-Americans throughout the twentieth century. It focuses primarily on their fight to achieve social, economic and political equality in the United States. It covers the time period of 1900 to the present. The author also explores Anglo stereotypes of Hispanics.
From the Paper
"The difficulties that Latinos and Latinas have faced and continue to face in achieving social economic and political equality in the United States stem from historical conditions of social contact between a group-in-power and a group-out-of-power. Inevitably this contact has generated discriminatory attitudes, assumptions, judgments and stereotypes about Hispanic-Americans. ..."
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Hispanic American Women, 2005.
This paper discusses the role of Hispanic American women in daytime soap operas.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
The paper evaluates the significance of Hispanic-American characters in modern soap operas, emphasizing the importance of strong characterizations that are not stereotypical in nature. The paper explains how in many cases, stereotypes dominate these female characters, which prohibits them from providing realistic portrayals of this culture in the modern world.
From the Paper
"In the modern world, women play a critical role in the television media throughout all walks of life. In the fantasy world of soap operas, women are prominent figures in these shows where they are featured in many lead roles as well as supporting players. Hispanic-American women have emerged as important figures in the daytime world in recent years; however, there are still a number of stereotypes that infiltrate their presence on these shows. The following discussion will evaluate an article that discusses this topic in greater detail, demonstrating the roles that these women play in the daytime soap opera world. Several soap operas that appear on the ABC network served as the focus of an article that emphasizes the significance of color and race on daytime television (Jenrette et al. 3)."
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Hispanic Americans in WWII, 2004.
Presents an analysis of social and educational trends of Hispanic Americans in WWII.
1,142 words (approx. 4.6 pages), 5 sources, MLA, $ 39.95
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Abstract
This paper looks at Hispanic Americans during World War II. It briefly discusses their educational profile in terms of learning styles and preferred fields of study, as well as the outcomes of these trends.
From the Paper
"Hispanic Americans have fought in every war that the US has fought, in the 20th and 21st centuries, including the two great wars, and the two Gulf wars (Bean and Tienda, 1988). During these tours of duty, Hispanic Americans have received 38 Congressional Medals of Honor: this is a high number, according to the percentage of Hispanic citizens in the US population, and makes Hispanic Americans, proportionately, the largest single ethnic group to receive this honor (Stone, 2000; Sanchez-Korroll, 1983). During World War II, 400,000 Americans of Hispanic descent fought, including citizens of Mexican, Cuban, Puerto Rican, Spanish, and South and Central American descent. Indeed, relative to their representation in the US population as a whole, Hispanic Americans contribute a disproportionately high number of military enlistees."
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Hispanic American Diversity, 2005.
Describes the migration of Hispanic Americans to the United States..
1,000 words (approx. 4.0 pages), 6 sources, APA, $ 35.95
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Abstract
The history of migration of people from Latin American countries has been a long and difficult one. It is an issue that is still being dealt with today. This paper describes the different groups of Hispanics migrating to the United States, including the Mexicans, Puerto Ricans and Cubans. The paper examines how these different groups have assimilated into American society.
From the Paper
"Cuban Americans settled in Florida back in 1831. The number of Cubans today is very modest. A census showed 79,000 Cubans live in the U.S. (Schaefer, 2006, P.247) Schaefer stated, "This group has negative reception, as well as modest skills, lack of formal education, and a great deal of difficulty adjusting to their new life in the U.S." (2006, P.248) The issue of communist governments still overshadows attitudes about the relationship with Cuba. (Dahlburg, 2004) As of today, Cubans are doing rather well, with their college rates being twice as high as other Latinos."
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Asians and Hispanics In The U.S. Media, 2005.
An analysis of media representations of Asians and Hispanics in U.S. films and media.
2,025 words (approx. 8.1 pages), 8 sources, APA, $ 71.95
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Abstract
This paper presents an analysis of how media representations of Asians and Hispanics in the U.S. film and television industry have become less stereotypical in light of various trends.
From the Paper
"The values, beliefs and customs of the dominant group in society are often reinforced by social institutions like the government, business, education and the media. The establishment of images in the media reinforces the values of the dominant group in American society, primarily white male Anglo-Saxon Protestants. When immigrant groups or other cultures are portrayed in the media quite often their representation is portrayed as somehow inferior to the superior portrayals of the dominant cultural group."
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Americans of African and Asian Decent, 2007.
A comparison and contrast of the immigrant experiences of African-Americans and Asian-Americans.
895 words (approx. 3.6 pages), 4 sources, APA, $ 31.95
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Abstract
This paper highlights the commonalities and differences in the immigration and integration process of African and Asian-Americans. The focus is on the hardships endured by both groups. The author points out how both groups endured difficult voyages to reach America, although the Chinese paid a fee to come while the blacks were brought against their will. Also illustrated is the racism both groups endured upon their arrival to America, which often included violence. The author concludes that although both groups have gained freedom and rights in modern America, they still face prejudice and racism in various parts of their lives.
From the Paper
"Asian Americans and African Americans both had to immigrate to the United States, they were not native to the area. African Americans were some of the first immigrants to arrive; most of them were initially brought here against their will to serve as slaves in both the North and South of the eastern United States. There are records of slaves and free blacks living in the U.S. in the 1700s and by the early1800s, there were thousands of blacks working as slaves on the great plantations of the South."
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Complicating Racism: Africans, Asians and Whites in Canada., 2002.
A discussion on racism and prejudice in Canada in terms of minority groups such as Aboriginals and Asians.
1,400 words (approx. 5.6 pages), 3 sources, $ 53.95
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Abstract
This essay will explore the complications of discussing race and racism in terms of other groups such as Aboriginals and Asians. I would argue that the prejudice directed against people of African heritage is of a fundamentally different order than that directed at other groups such as Asians. This fact suggests the inadequacies of racism as a broad concept, and indicates the need for a more careful revision of this concept.
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Targeting Minority Markets, 2000.
An examination of the spending traits of Black, Hispanic and Asian consumers and ways for marketers to appeal to those traits.
1,575 words (approx. 6.3 pages), 9 sources, $ 55.95
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Abstract
Targeting the African-American, Hispanic-American and the Asian-American Consumer Markets
Until the last few years, most marketing texts in the United States were directed toward the concept of a mass market that was predominantly white. When ethnic groups were considered at all, they were referred to as minorities, and not considered essential to target marketing segments. Since the beginning of the 1990s, this concept has changed as more and more research suggests that there are vital target markets that are becoming identified.
From the Paper
"Targeting the African-American, Hispanic-American and the Asian-American Consumer Markets
Until the last few years, most marketing texts in the United States were directed toward the concept of a mass market that was predominantly white. When ethnic groups were considered at all, they were referred to as minorities, and not considered essential to target marketing segments. Since the beginning of the 1990s, this concept has changed as more and more research suggests that there are vital target markets that are becoming identified.
Three in particular will be dealt with in this paper:
* The African American consumer market
* The. Hispanic American Consumer Market
* The Asian Consumer Market "
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Hispanic Assimilation, 2007.
A discussion on how Hispanic women are less likely to learn English and assimilate into American culture than Hispanic men.
836 words (approx. 3.3 pages), 6 sources, MLA, $ 29.95
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Abstract
The paper examines how one of the central myths about Hispanic or Latino people in America is that they do not want to learn or speak English. The paper details how this myth has been disproved in many studies and statistical analyses. The paper explores how there is tension between the need and desire for assimilation and acceptance and the simultaneous pull towards the retention of culture and language; and the fear of loss of identity through the process of assimilation. The paper concludes that there is a gradual process of assimilation which is taking place among Hispanic women. However, there is also the pull towards cultural traditions, which has resulted in fewer Hispanic women than men learning English and assimilating into American culture.
From the Paper
"This also points to the fact that there will a strong tendency to retain cultural language and traditions among many of the Hispanic immigrants. Furthermore, In the U.S., more than 28 million people speak Spanish at home, and about half of these people speak English less than "very well." (Rodriguez, L.) The following is an excerpt from an interview with a Hispanic woman. From a report entitled Hispanic Trends, this interview serves to illustrate the important part that language plays in the retention of culture."
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