| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "SUBWAY SANDWICH SHOP": |
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The Subway Sandwich Shop, 2005.
This paper evaluates the market position of the Subway Sandwich Shop.
830 words (approx. 3.3 pages), 4 sources, MLA, $ 29.95
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Abstract
This paper that the Subway Sandwich Shop, started as a single store in Connecticut in 1965, has grown into a multi-billion dollar organization with more than 17,000 locations in 72 countries around the world, currently having more stores in the United States than McDonald's. The author points out that the chain received more requests for franchises in 2001 than in any other year of its existence, beating out all other fast food franchise requests. The paper relates that, in recent years, Subway has successfully associated itself with a general movement toward healthier foods, taking advantage of consumers' preference for low-fat meals and healthy ingredients by advocating its sandwiches as a means for weight loss and control.
Table of Contents
Introduction
Strengths
Weaknesses
Opportunities
Threats
From the Paper
"While Subway sandwiches are certainly popular, the company must be careful not to fall into the trap of believing that it must continually change its offerings in order to remain the market leader. Change is good in moderate amounts; smart executives, indeed, will carefully monitor consumer preferences in order to ensure company strategies are in line with them. However, too much change too soon can cause a company to lose favor with customers, as the reasons for a company's popularity begin to be erased."
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Online Shopping vs. Traditional Shopping., 2003.
A compare and contrast paper on these two kinds of shopping.
920 words (approx. 3.7 pages), 5 sources, APA, $ 31.95
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Abstract
This paper compares and contrasts online shopping with traditional shopping. The paper discusses the similarities and contrasts the difference of each type of shopping. It contends that in spite of its advantages, online shopping has still drawbacks in terms of accessibility, security issue and look-and-feel feature of shopping and that is why online shopping falls behind traditional market systems.
From the Paper
"Watson defines online shopping as the use of computer technology to purchase products from retailers and/or stores ..."
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Market Potential for Subway, 2006.
Examines the market potential for a new Subway store, an international sandwich shop operated by franchises.
1,575 words (approx. 6.3 pages), 2 sources, $ 62.95
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Abstract
This paper presents a marketing potential analysis for a new Subway location. The paper looks at a number of factors including location, demographics, income, population trends and socio-economic trends. The paper concludes that market potential exists for the location in question.
From the Paper
"Market potential is one of the most important factors in determining the location of any business. If the market potential for the area is not large enough for a particular business then that business will fail because it will not have a big enough customer base. This part of the paper will examine the market potential for new Subway store that will possibly be built at 526 Yonge Street (Appendix 1). Basically we want to know if the area in which this store is located will have the right set of conditions to provide a large enough customer base."
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Shopping Centers, 2007.
This paper explores the reasons for customer satisfaction in shopping malls.
4,073 words (approx. 16.3 pages), 19 sources, MLA, $ 109.95
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Abstract
The paper examines the factors and elements that are related to customer satisfaction. The paper focuses on the differential data relating to gender and age differences in customer satisfaction. The paper reveals how many factors impact the satisfaction of customers including the shopping mall design, location, stores availability, entertainment availability and availability of places to rest and for children to play. The paper also discusses pricing, stock, environment, configuration, whether the store has online Internet shopping and the culinary offerings of the shopping mall.
Outline:
Bigger "Mega' Centers Customer-Preferred
Branding and Image are One-in-the-Same
Lack of Effective Planning Leads to Irrational Development Patterns
Teens, Preferences and Satisfaction Attributes of Shopping Malls
Gender-Focused Research and Customer Satisfaction Variables
Successful Pricing-Strategies
Store Design and Customer Satisfaction
Internet Shopping and the Impact on Traditional Store Shopping
Design of Shopping Mall (Location and Design Factors)
Summary of Review of Literature
From the Paper
"A press release in 2005 related that "in the next two years the total retain spending in UAE is expected to grow to AED 35bn (US$9.5bn) from the present level AED 26bn (US$7bn) or a growth rate of 35%." (Dubai Women's College, 2006) Furthermore the Dubai shopping centers have grown from 2 only one decade ago to approximately 35 shopping centers and ten of them stated to "fall under the category of "Mega" centers, hosting almost every major brand label around the world... [with a reported] retail space...estimated at 2 million square feet...[which incidentally] is "one of the highest per capita availability in the world.""
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"Shopping for Pleasure", 2002.
Explores Erika D. Rappaport's "Shopping for Pleasure" which presents shopping as an expression of feminity in Victorian England.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
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Abstract
This paper explores the qualities of femininity as expressed through shopping in respect to Erika D. Rappaport's book "Shopping for Pleasure: Women in the Making of London's West End". The theme of this paper is that shopping allowed women to have a realm of social influence that was separate from their male counterpart and this was a positive solution for women seeking independence in the male- dominated pleasure city of Victorian London.
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Internal Theft/Shrinkage at Subways Inc, 2008.
An analysis of the effect of internal theft/shrinkage at Subways Inc., in the United States.
1,705 words (approx. 6.8 pages), 5 sources, MLA, $ 55.95
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Abstract
This paper describes issues related to internal theft/shrinkage at Subways Inc., in the United States. It describes the aims and benefits of their automated cash control system and looks at the role of managing in regards to internal theft/shrinkage. The paper also discusses the implications of internal theft/shrinkage for Subways Inc., and the hospitality industry in general.
Table of Contents:
Internal Theft/Shrinkage at Subways in the United States
Effect on the Hospitality Industry
Effect on Subway, Inc
The Role of Management in Relation to Internal Theft/Shrinkage at Subway
Training Implications and Concerns
Training and Information Resources for Internal Theft/Shrinkage at Subways in the United States
Financial Implications for Internal Theft/Shrinkage at Subways in the United States
From the Paper
"Whereas it is apparent that training implications and concerns are needed for Internal threat/ shrinkage, a lot of OBM practitioners undertake an assessment prior to interfering, the details of such evaluations do not find coverage in writing. It is important to conduct an organizational functional assessment before intervention to find out variables responsible for maintaining cash shortages, and an intervention package comprising of feedback and responsibility was implemented based on the outcomes of the evaluation. The impact of the intervention package was assessed with an ABAB reversal design. At the time of baseline, daily cash shortages averaged $2.27. When the feedback and accountability package was executed, average cash shortages were lowered to $0.06 daily. A rise in average daily cash shortage to $7.78 was observed at the time when the intervention package was taken away. At the time when the feedback and accountability package was reinstated, average daily cash shortages lowered to $0.19. The outcomes of the present study recommend that novice practitioners can successfully use organizational functional assessment in order to diagnose and rectify performance problems. (Rohn; Austin; Lutrey, 2002)"
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University of Perk Coffee Shop, 2002.
A strategic plan for a proposed coffee shop near a university, to be named University of Perk Coffee Shop.
1,015 words (approx. 4.1 pages), 0 sources, APA, $ 35.95
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Abstract
This paper explains that strategic management is the continuous process of identifying and pursuing the organization's mission statement by aligning internal capabilities with the external demands of the environment. The paper then outlines the actions of planning, organizing, leading and controlling, which formulate the strategic plan for the proposed University of Perk Coffee Shop. The paper stresses that the demand for coffee, especially among college students, is apparent by the amount of coffee being consumed around the world; therefore, if done correctly, the coffee-by-the-cup business offers significant financial rewards for those entrepreneurs who have researched the market and have found the right location.
Table of Contents:
Abstract
Introduction
Planning Premises
Location and Atmosphere
Marketing
Product Analysis
Alternative Plan
Evaluation
Implementation of Plan
From the Paper
"Location is the most important part of every retail business, especially the food service industry. University of Perk will be located at the University of Phoenix campus, thereby catering to the students and faculty of the college.
"University of Perk will provide a comfortable and inviting atmosphere for college students looking for a place to regroup and enjoy a nice cup of java or an atmosphere conducive to studying."
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Subway Restaurants, 2004.
A marketing communication for Subway restaurants.
4,233 words (approx. 16.9 pages), 23 sources, MLA, $ 112.95
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Abstract
This paper looks at aspects of marketing that seem to help restaurants, in general, together with an understanding of the Subway restaurants chain, in particular. It examines how, although it is considered part of the fast food category, the emphasis of Subway is, however, on the health aspect of the food that it serves. It serves sandwiches of either one feet or six inches long of all different types, including meat, cheeses, vegetables, or other toppings. It shows how the main advertising and publicity theme is the weight reduction that is possible by eating at Subway.
From the Paper
"A product for the general public is viewed in marketing terms more as a sales exercise than a publicity exercise. (Buttle, 1996) Marketing is generally considered as the sexier stepsister to the soot covered and dirties ?Cinderella? of sales. Yet, the fairy godmothers of certain business have changed the conditions that take Cinderella to the ball for eventual marriage to the prince. In academic and business circles, the sales force and the sales management are often viewed as the part of the promotional or communications elements of the marketing mix. This view is reflected in the traditional concept of the 4-Ps of marketing. The strategic importance of sales in certain businesses has not been fully appreciated and the degrees of importance of integrating the sales activity into the wider marketing activities of the organization are not realized."
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Sunday Shopping, 2002.
An overview of the issues related to the Sunday opening of shops in Canada.
1,150 words (approx. 4.6 pages), 5 sources, $ 44.95
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Abstract
This paper looks at the social, economic and, in particular, the legal aspects of Sunday retail shopping. Sunday shopping has been a controversial subject across Canada. Each province has dealt with it slightly differently. These differences will be highlighted and the possible reasons behind them. Many interest groups from the buying public, retailers, the church and the government have strong views on Sunday shopping. These views will also be discussed in terms of the decisions made by the courts.
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Where to Shop? The High Street vs. The Internet, 2005.
Examines the benefits of shopping over the internet versus shopping in brick-and-mortar stores.
1,646 words (approx. 6.6 pages), 4 sources, APA, $ 53.95
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Abstract
This paper takes a closer look at the new phenomenon of online retailing, and compares it to the more customary variety of commerce. The researcher interviews "real-life" shoppers, asking them to compare their internet experiences with their experiences in the high street. The paper questions whether consumers prefer one over the other and whether there are certain things that people will not buy in cyberspace. The paper also questions whether the online marketplace inspires the same level of comfort and trust as its brick and mortar counterpart.
Paper Outline:
Introduction
Aims
Literature Review
Methodology
Results
Conclusion
References
From the Paper
"Internet shoppers cited the wider variety of choices available, especially in terms of the above-mentioned favorite purchases. For the high street shopper, the "what you see is what you get factor" proved to be the most positive aspect of the shopping experience. The subjects were fairly evenly divided as far as the other criteria were concerned. However, subjects did feel that one could get a better price online, as opposed to in the high street. There was, nevertheless, a striking difference in spending amounts between the two styles of shopping. Very clearly, the subjects spent considerably more money in the high street than on the Internet."
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The Body Shop International, 2007.
This paper performs a SWOT analysis and reviews the internal and external environments of The Body Shop International, a cosmetic company that has a mandate to support social marketing.
1,825 words (approx. 7.3 pages), 9 sources, APA, $ 58.95
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Abstract
This paper explains that, in addition to making a profit, The Body Shop International gears its cosmetics business activities towards supporting community trade, defending human rights, activating self-esteem, trying to protect the planet, fighting against animal testing and supporting its own charity called The Body Shop Foundation. The author points out that, after a period of slowed growth in the 1990s and increased competition, The Body Shop established a new strategy of increased investment in marketing and promotion at the store level. The paper reveals that the industry growth is occurring in Africa and Asia where The Body Shop has a huge market share; however, changes in the political, economic or social climate in these countries will affect the Body Shop's overall demand since some of these countries have volatile environments.
Table of Contents
Internal Environment
Business History and Operations
Business Concept and Mission Statement
Functional Products/Services
Product Marketing
Sales/Profit Profiles
External Environment
Industry: Major Competitors
Competitors
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
From the Paper
"The three major competitors are Alliance Boots, Bath and Body Works, and Estee Lauder. Alliance Boots is a British based company with approximately seventeen percent (17%) market share of the British market. It is the largest pharmacy chain in Europe and is a serious competitor in the cosmetic market for The Body Shop. Bath and Body Works is a subsidiary of intimate brands and enjoys a one point nine percent (1.9%) share of the bath and shower market in the United States. The company is a competitor to the Body Shop since its sells natural body and hair care products as well as personal care products and fragrances."
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Shopping Online, 2006.
This paper discusses to what extent the electronic marketing channel is the future of shopping.
3,836 words (approx. 15.3 pages), 10 sources, MLA, $ 105.95
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Abstract
The paper discusses shopping online and explains that the method of communication for exchange has become simpler through the fastest method of exchange presently available - electronic communication.
The paper relates that the nature of the economy is changing and in the new situation it is becoming important for companies who want to be leaders in the economy to master multi-channel marketing.The paper discusses the structure, advantages and disadvantages of multi-channel marketing. The paper concludes that online shopping has fared better than conventional shopping even in a conservative market like England. Thus there is potential in electronic marketing when it is used as a part of multi-channel marketing and used in a manner to protect the organization's profitability.
Contents:
Executive Summary
Introduction
Structure of the Electronic Marketing Channel:
Advantages of Electronic Marketing Channel
Disadvantages of Electronic Marketing Channel
The Combination of Online and Retail Shopping - the Multi-Channel Marketing Environment
The Future of Online Shopping
Conclusion and Recommendation
From the Paper
"With the advent of modern computers, electronic marketing has gained tremendous advantage which is being boosted further through the facility of the Internet now spreading out to be within the common man's grasp. Like all other media, the average man also views the computer, combined with the Internet as a medium through which he can gain a lot of information, and this attitude has come through the general use that the computer is put to, especially electronic mail. At the same time, there have been efforts to sell items to the average man through the computer since it is relatively easy and inexpensive to use as a medium."
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Internet Shopping, 2003.
Examines the effects of Internet shopping on the retail industry.
3,450 words (approx. 13.8 pages), 11 sources, APA, $ 119.95
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Abstract
This paper examines the effects of Internet shopping on the retail industry. It gives several examples including Staples and the GAP. The paper looks at the advantages and disadvantages of implementing on-line shopping and the development of the Internet. The paper looks at the global nature of the marketplace and the growth of online shopping.
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Holiday Shopping, 2002.
Examines the demographics of postponing holiday shopping, based on research.
2,650 words (approx. 10.6 pages), 8 sources, $ 97.95
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Abstract
This paper examines the demographics of postponing holiday shopping. This is accomplished in part due to a literature analysis and in part due to a fictitious survey that was conducted during the holiday shopping season of 2000 - 2001 at three urban malls. This paper determines that male shoppers are far more likely than female shoppers to postpone their holiday shopping until immediately before the holidays. In order to take advantage of this, merchants should concentrate on promotional packages that will attract male shoppers, such as gift boxes that are easily displayed and accessible to the shoppers.
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On-Line Shopping, 2004.
An analysis of the use of the Internet for on-line shopping.
1,190 words (approx. 4.8 pages), 6 sources, MLA, $ 40.95
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Abstract
This paper examines how on-line shopping was one of the new activities that was created through the use of the Internet and how its emergence cannot be considered a linear process. It looks at how, based on social constructivism, its development is attributed to different social interests from many social groups and how these social interests result in the pros and cons of the use of Internet for on-line shopping. It attempts to utilize different theories to analyze the use of Internet for online shopping.
From the Paper
"The use of Internet for online shopping also impacts human society in other ways. It constructs a new social relation. Conventional shopping way requires the meet up between consumers and retailers, but the Internet closes the gap between consumers and producers. Consumers can more directly reflect their need to producers through the virtual world, but interestingly, they do not have to meet up. The position of retailer seems disappearing. Some people consider it as alienation between people due to the adoption of this technology , but some think it as more frequent interactions between consumers and producers."
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