| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "SPORTS SPONSORSHIP": |
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Sports Sponsorship, 2007.
An in-depth study exploring sponsorship within the Formula One racing series.
18,064 words (approx. 72.3 pages), 40 sources, MLA, $ 249.95
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Abstract
The study examines sports sponsorship in general and how it is being used to support the Formula One racing series in particular. The paper shows how the Formula One racing series has emerged in recent years as one of the front-runners in televised sporting events around the globe and discusses how sports sponsors have taken careful note of these trends. The paper provides a literature review and includes a survey of industry professionals.
Outline:
Chapter 1: Introduction
Chapter 2: Sports Sponsorship
Chapter 3: Sponsorship Within the Formula One
Chapter 4: Importance of Evaluation
Chapter 5: Research Methodology
Chapter 6: Analysis and Discussion of Results
Chapter 7: Conclusion and Recommendation
From the Paper
"Corporate sponsorship of events, especially sports, has become a commonplace marketing communications tool. Around the world, marketers are using a wide range of sporting events - some of which may not even fit the classical definition for sports - are receiving billions of dollars in sponsorship money. The most sponsorship money, of course, goes to the most popular sports and today, the Formula One racing series is one of the most televised sporting championships in the world, representing a growing multi-billion dollar global industry. Some of the marketing techniques that have gone hand-in-hand with such sponsorship has resulted in mixed reviews from consumer advocates and governmental policymakers, but just about everyone agrees that there is a lot of money to be made and everyone, if would seem, wants some of it."
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Corporate Sponsorship in Sports, 2004.
Presentation of a managerial model for understanding the positive and negative aspects of corporate sponsorship in the sports arena.
4,723 words (approx. 18.9 pages), 20 sources, APA, $ 121.95
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Abstract
This research paper presents a managerial model that can be effectively applied when discussing the cost-benefit relationship of corporate sponsorship in athletic events. In order to create this model, the paper considers the impact of what a community may consider to be too much corporate influence, the problem of advertising a controversial product, overall community perceptions of the presence of a sponsorship, and the goals of the athletic competition at different levels. The paper contends that the managerial model should be able to identify these factors and use them to develop standards for the sponsorship relationships.
Marketing, Money and Maturity
Cost-Benefit Relationship
Determine Managerial Model to Use as a Basis for Evaluating Corporate
Sponsorship
Determine Positive Effects of Sponsorship
Determine Negative Impacts of Sponsorship
Determine Equilibrium
Develop Model for Different Levels of Athletic Competition.
Managerial model
Nature of Sponsorship
Integrated Marketing Communication (IMC)
Managerial Aspects of Sponsorship.
Research Methodology
Compare and Contrast Equivalent Systems
Schools with Corporate Sponsorship
Schools without Corporate Sponsorship
Condition of Athletics and Scholastic Performance without Corporate
Sponsorship
From the Paper
"This cost benefit relationship is multifaceted. The direct cost to the corporation is the amount of dollars paid for the sponsorship. However, the indirect costs are the resulting public opinion of the sponsor. The assumption is that by expensing advertising revenue, the company is improving their relationship, and brand recognition in the community. However, the question as to whether or not the sponsorship is at risk of creating a backlash against the company has not been addressed. Recent moves by soft drink and snack food corporations to introduce their products into elementary and secondary schools have created a feeling in the communities which are opposed to this level of corporate influence."
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Sports Science and Sports Medicine, 2004.
An overview of sports/exercise science and medicine, two fields that have only recently begun consolidating into distinct professions.
2,272 words (approx. 9.1 pages), 6 sources, APA, $ 70.95
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Abstract
Sports has become a multi-billion-dollar business, and the ever-increasing competitiveness and challenges, both mental and physical, faced by the modern sportsperson has increased the need for a medical and scientific support system for athletes. This paper discusses two fields that have developed from this need: sports science and sports medicine. The paper shows that they are interrelated, the former being more of an investigative and experimental area, while the latter deals with the implementation of the knowledge and techniques developed by sports science.
From the Paper
"High quality sports performance depends largely on an individual's movement pattern and is usually referred to as technique. Good technique not only produces an effective performance but also reduces the risk of injury. The effect of physical forces on the movement and on the size, shape and structure of the body is scientifically studied by biomechanists today in an attempt to help optimize athletic technique. (Stein, 2003) Through qualitative analysis via direct observation on film or video tape, a biomechanist will study an athlete's performance with a view to diagnosing any problems which might be limiting sporting potential. In close consultation with the athlete's coach, training patterns may be altered to incorporate elements which may help to rectify the problem."
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The Sociology of Sport: The Ideals of Sports as a Reflection of Society, 2002.
A paper which looks at what sports represents and what it communicates to society.
2,917 words (approx. 11.7 pages), 0 sources, APA, $ 86.95
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Abstract
Sports has become a central part of society, introduced to children at a young age and often continuing to be part of a person's life throughout their lifetime. Sports impacts on people in a number of ways. The paper shows that in childhood, the focus of sports is often on participating, working with other people and aspiring to be the best one can be. Successful sports people also become heroes for children, something that continues into adulthood. The paper shows that as individuals grow older their focus may change from playing sports to watching sports. At the same time, sports people continue to be respected and viewed as heroes, the fact that successful sports people get paid millions in sponsorship money is evidence that they must have a major impact on consumers. Overall, this paper looks at what sports represents and the values it communicates to people.
From the Paper
"Sport is also closely related to a person's life in society in a general way. In sport, people compete against each other to win. In a person's working life the same thing occurs. A person works against others in the workplace to earn individual rewards and promotions. A person also works as part of the company team, to grow the company. The same occurs in schools where students works in competition with each other to receive awards. Students then work to get into college, with the best students winning the college place. This illustrates one of the main aspects central to sports, the competition factor inherent to sport. This also shows how this competition factor inherent in sports is also one inherent in life. This is another major reason why sport reflects society."
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Sports Marketing, 2004.
This paper researches the topic of sports sponsorship.
1,575 words (approx. 6.3 pages), 7 sources, MLA, $ 55.95
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Abstract
This article examines the subject of sports sponsorship. The paper analyzes why a particular company chooses to become involved in sports marketing. The writer looks at the various benefits of sponsorship. The writer also examines different forms of corporate sponsorship. Following an introduction, the paper provides a review of literature in the area of sponsorship. The article includes an analysis regarding reasons for company involvement in sports sponsorship. The writer looks at the matter of corporate goals and objectives. The paper also discusses the issue of target markets and benefits received for being a sponsor.
From the Paper
"Many factors influence whether companies choose to become involved in sports sponsorship. The key factors in the decision making process are cost, the likelihood of product image enhancement resulting in increased sales and the likelihood of a significant amount of positive media exposure. Sports sponsorships provide corporate sponsors with a myriad of benefits that can be used to market and promote a company's products and services. The benefits of sponsorship include signage at sporting events, local or national media coverage, promotional opportunities before and after the event and ... "
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Sport Commissions and Amateur Sports.
An exploration of how the sports industry is a land of opportunity for sports commissions and the local communities that are trying to generate economic impact from sports.
3,688 words (approx. 14.8 pages), 12 sources, MLA, $ 102.95
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Abstract
This paper explores different avenues for small-scale sports tourism in the direction of amateur sports tournaments and how establishing a sport commission can help. It focuses on recreational sport tournaments for adults and youth by examining a case study dealing with the organization of a sports commission and the economic impact it that has resulted on the community. The reason for discussing sports tournaments is because they are fairly low-investment opportunities that small communities can explore, with large returns for the resources that are already present.
Outline
Introduction
Review of Literature
Case Study
Discussion and Analysis
Conclusion
From the Paper
"Green and Chalip (1998) help explain who is participating by exploring the motivations of the active sport tourist traveling to participate in their chosen sport by examining a women's flag football tournament. The authors explain the increasing growth in active lifestyles and how it is not only the younger population, who are participating, but also the older segment is starting to stay more active. This trend is leading to more vacations that are based on or around sport. The paper presents the ideas that the active sport tourist does not only travel for the competition, but also to be able to identify with the subculture of their sport. As in the case of the women football players, they enjoy being able to socialize with people who share their same interests during social events sponsored by the tournament organizers. They travel as teams, and along with these teams comes family and friends, which in turn bring along more economic impact for the community hosting the event."
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Sports Stadiums and Arena Finance, 2002.
A comprehensive analysis of the social and economic impact of sports facilities and sports teams on cities and states.
12,083 words (approx. 48.3 pages), 15 sources, MLA, $ 233.95
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Abstract
This research paper provides an overview and background of the issues, followed by a discussion of specific stadiums throughout the nation. An assessment of the legal issues involved in financing a major sports arena is followed by a summary of the research and an analysis of the future of sports arena financing in the conclusion.
Table of Contents
I. Introduction
II. Review and Discussion
III.Review and Discussion of Recent Examples
V. Summary and Conclusions
From the Paper
"We may not have the Circus Maximus, but Americans come close. Not only do sports enjoy a special status in the hearts of Americans, it turns out that sports franchises do too. New sports facilities costing at least $200 million each have been completed or are under way in Baltimore, Charlotte, Chicago, Cincinnati, Cleveland, Milwaukee, Nashville, San Francisco, St. Louis, Seattle, Tampa, and Washington, D.C., and are in the planning stages in Boston, Dallas, Minneapolis, New York, and Pittsburgh. Major stadium renovations have been undertaken in Jacksonville and Oakland. Industry experts estimate that more than $7 billion will be spent on new facilities for professional sports teams before 2006. Most of this $7 billion will come from public sources. The subsidy starts with the federal government, which allows state and local governments to issue tax-exempt bonds to help finance sports facilities. While major sports franchises across the country are reaping the benefits of taxpayer-financed arenas in which to compete, the debate continues about the appropriateness of providing such enormous amounts of resources for the reasons provided by the promoters."
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Organized Crime in Sports, 2003.
Discusses illegal sports gambling in professional sports, horse racing, and college sports.
1,575 words (approx. 6.3 pages), 8 sources, $ 55.95
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Abstract
Examines athletes as problem gamblers. Provides a history of gambling. Discusses mob-connected, organized control of sports betting and the growing link between organized crime and college athletics.
From the Paper
""If there's competition involved, you can bet that you can bet on it" is a quote from Henry J. Hyde (R, Ill). Hyde is chairman of the United States House of Representatives and Chairman of the committee ..."
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Different Eras in Sports, 2001.
A comparative essay between ancient sport and modern sport. A look at their differences and similarities.
1,615 words (approx. 6.5 pages), 4 sources, $ 52.95
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Abstract
A paper about sports history, a comparison between ancient sports and modern sports of today. The author looks at aspects such as the sports played, how they were played, their technological differences and how their symbolic and societal meanings differ.
From the Paper
"Sports in the ancient world had their similarities to modern sports, but there are a few differences as well. In modern sports, there is more attention to detail when preparing fields for play, but nonetheless there are numerous amounts of workers who prepare the fields that athletes play on. In modern sports, nearly every sport has their schedules devised much before the season even begins. Although not all sports had officials at that time, there were people who kept order. In ancient sports, there were no records that were kept of ongoing statistics. Without role players, teams could not play to their optimum levels at all times."
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The Incredible German Sports Car, 2004.
Argues why German sports cars are superior to Italian sports cars.
1,133 words (approx. 4.5 pages), 11 sources, MLA, $ 39.95
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Abstract
This paper first describes what it is that buyers find so attractive in sports cars and then talks about what a buyer must consider when purchasing a sports car. The paper then goes on to explain that the superior engineering, design, reliability, and innovation of German sports cars makes them superior to Italian sports cars.
From the Paper
"Since the invention of the automobile, cars have taken an important role in our society. Once they were available only to the wealthy few that could afford them as a luxury in life. However, today cars have become a necessity for everyone. Everyone needs to commute to work, get to school, or go to the store; roads are filled curb to curb with traffic and cars of all sorts. However, that social status experienced by those wealthy enough to afford an early automobile can still be felt today by owning a sports car. "Sports cars are for the individual who relishes a thrilling drive and a bolder visual statement with a hint of exclusivity. All style AND substance.... Power and speed, looks to die for and a throaty roar - once you have driven a sports car then you never want to drive anything else." (Sports Cars...) Like the change from riding a horse to driving a car, the difference between a standard family car and a speed-filled sports vehicle can be the boost to make life exciting again. Purchasing a sports car is a fun and exciting event, but one must remember that it is a very serious investment to make. Car lovers must consider many things when deciding upon a sports car, many things that do not necessarily go into the purchasing of a mini van for the kids."
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Women in Traditionally Male-Oriented Sports: A Possibility, 2005.
A research paper that explores the possibility of women participating in male-oriented sports.
1,937 words (approx. 7.7 pages), 7 sources, APA, $ 61.95
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Abstract
The purpose of this research paper is to determine whether or not women participating in traditionally male-oriented sports are likely to experience the same respect from both the media and the general public as women participating in other events. Specifically this study examines whether women have the potential to be treated equally when participating in male-oriented sports and whether they are as likely to succeed in men in the same venues. The researcher determines the extent to which women are portrayed as athletes in the news media. The paper explores the following questions: (1) Do women have the same opportunities as men in traditionally male-oriented sports, (2) Are women perceived in the same manner as men when participating in these sports and (3) Do these portrayals influence women's participation in sports. A comprehensive literature review is conducted to discuss these ideas further.
Paper Outline:
Purpose
Research
History of Women in Sports
Women in Sports Today
Status of Women in Male Dominated Sports
Discussion
Conclusion
References
From the Paper
"Wiley, Shaw & Havitz (1999) suggest that women are more likely than men to emphasize pleasure and enjoyment with regard to sports, whereas men are more likely to focus on the competitive aspects of a sport. However women also face higher levels of constraints, thus are only willing to participate when they remain highly motivated. Self expression is also discussed as an important aspect of sports participation, and the authors suggest that women participating in male dominated sports might have an increased sense of self and need to express themselves in an outward and competitive manner than other people (Wiley, Shaw & Havitz, 1999). This pattern was found in men and women alike."
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Sports Fans, 2002.
Discusses the impact sports has on its fans and the impact fans have on sport.
2,370 words (approx. 9.5 pages), 9 sources, MLA, $ 72.95
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Abstract
This paper discusses the psychological make up of a sports fan and shows that it is much more complicated than its first glance suggests. The payback for being a sports fan includes the feeling of belonging, a better sense of well being, the ability to identify with the success of someone else and the ability to escape stresses in real life. The paper shows that sports fans around the world behave as consumers in both positive and negative ways which lead marketing departments scrambling to put their finger on keeping it profitable. Sports fans of all kinds identify and lock into their sport or team. Through their own actions they continue to drive profits up while relishing the togetherness being a fan affords them. The paper shows that for sports marketing departments to increase profits, it is important that they focus on making the group experience a positive one for fans.
From the Paper
"Tailgate parties, thematic approaches to office parties and the selling out of merchandise are all examples of the psychological stronghold that being a sports fan holds for the person who becomes one.
Sports fan behavior has been studied since the 1970s (Nelson pg 18).
The social identity theory has long since been attached to sport fan behavior to explain how self esteem and evaluation can be elevated by identifying with the success of someone else. This is because many fans will discuss the athletic wins in the first person including statements such as "We played well" but when it came to losses the fan moves back to third person with statements such as "They lost last week" (Nelson pg 18) This behavior provides an understanding of what draws sports fans to become fans. They feel success through the success of the athletes and can push losses off on the team because they are not on the team themselves."
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Sports Management, 2002.
An overview of the sports management process through a review of Contemporary Sports Management" by Janet b. Parks, Beverley R. K. Zanger and Jerome Quarterman.
2,150 words (approx. 8.6 pages), 4 sources, $ 80.95
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Abstract
This paper will discuss the sports management scope of administrative by "Contemporary Sports Management" by Janet b. Parks, Beverley R. K. Zanger and Jerome Quarterman. By realizing how the management process with an athlete can be detrimental to his or her organization within the world, an analysis of the way that these two entities meet will be explained. The active organization of an athlete's life is dependant on what their manager can make happen for them in the sports world. The main incentive of this paper is to describe how this is planned out, actualized and thought on, for the sole purpose of making the athletes life more organized and their careers the best they can be under guidelines of this book.
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Women and Sports, 2002.
A study of women gaining presence in American sports.
1,460 words (approx. 5.8 pages), 6 sources, MLA, $ 48.95
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Abstract
The paper addresses the issues of women in sports, the changing trends and the struggle involved in accomplishing the desired place in athletics. It describes how the field of sports since 1970's, has been the obtrusive battleground to fight for the equality of sex. he paper describes how women's participation in sports has increased dramatically since the passage of Title IX.
Table of Contents:
Gender Discrimination and Women Sports Participation
Role of Title IX in Women's Sports Participation
Increased Sports Opportunities for Women
Increase in Men's Support for Women Sports
Practical Implications to Increase Women Participation in Sports
Getting Results Through Increasing Awareness
Removal of Myths
Augmenting Press Coverage
Getting Authorities Intervene and Take Adequate Actions
Conclusion
From the Paper
"Sports are another field where racial differences and gender biases are common. Women equality to play, to prove their abilities and to compete with men on the field is still a primary goal on the women rights association's agenda, those organizations working to ameliorate the contemporary conditions of the womenfolk. However gone are the days when women were willing to conform to the roles of a domestic wife, an obedient daughter and a dutiful sister. Women of today are not only well educated but they are also aware of their rights as human beings. With the signing of the Title IX, women became adamant in accomplishing equality of sex in the field of sports, apart from other disciplines."
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"A Brief History Of American Sports" ( Elliott Gorn and Warren Goldstein ), 1999.
Critical review of this work on sports as a symbol of promises and deceptions of the American Dream, focusing on the differences between women and men in sports.
1,575 words (approx. 6.3 pages), 1 source, $ 55.95
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Abstract
Elliott J. Gorn and Warren Goldstein, in A Brief History of American Sports, explore not only the historical evolution of sports from the colonial days through the early 1990s, but just as importantly "the entanglements of sports with life, and of how confused the real accomplishments of players on the field become with American culture's giddy dreams" (xii).
From the Paper
"Elliott J. Gorn and Warren Goldstein, in A Brief History of American Sports, explore not only the historical evolution of sports from the colonial days through the early 1990s, but just as importantly "the entanglements of sports with life, and of how confused the real accomplishments of players on the field become with American culture's giddy dreams" (xii). The underlying argument of the book is that sports have come to represent the American Dream itself, in terms of both that Dream's promises and its deceptions. This study will provide a brief overview of the book and will then focus on American sports as they relate to gender.
Although the book is thoroughly documented and deals in some detail with American sports history, it "is by no means a comprehensive survey" of that history, but focuses instead on the ..."
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