| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "SPORTS MARKETING": |
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Sports Marketing, 2002.
An analysis of "Sports Marketing: A Strategic Perspective" by Matthew D. Shank, using a model team as an example.
1,650 words (approx. 6.6 pages), 4 sources, $ 62.95
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Abstract
This paper will discuss sports marketing in the scope of "Sports Marketing: A Strategic Perspective" by Matthew D. Shank and seek to discover how marketing is a valuable aspect in making sure a team has a good foundation. Shank's marketing theory will be discussed and it will be shown how his theories differ from other authors who have tried other means in making marketing a way to get a sports franchise more popular. The Cleveland Indians will be used as a model for describing the theories.
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Sports Marketing, 2007.
An analysis of the alternative forms of sports marketing to television promotions.
1,933 words (approx. 7.7 pages), 8 sources, MLA, $ 61.95
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Abstract
This paper examines the industry of sports marketing. In particular, the paper explores alternative methods to television promotion for advertising, due to the high costs of this method of sports promotion. The paper concludes that a strong promotional mix that includes telemarketing, print, volunteer work and the Internet should be able to garner as strong a promotional response as television promotions.
Table of Contents:
Introduction
Promotional Tools In General
Alternatives To Television
Conclusion
From the Paper
"Another excellent method of promotion for sports organizations on small budgets is volunteer work. If members of the sports organizations sign up for and donate hours to non profit community projects the local news media and print media will pick it up and through the stories told the organization will be promoted free of charge. One organization that often has help through sports organizations is the Habitat for Humanity Organization. This organization builds houses by hand for under-privileged citizens to purchase from the organization at low or no interest loans. If members of sports organizations come out to help with the building of the home the news channels flock to cover the event."
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Sports Marketing, 2004.
This paper researches the topic of sports sponsorship.
1,575 words (approx. 6.3 pages), 7 sources, MLA, $ 55.95
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Abstract
This article examines the subject of sports sponsorship. The paper analyzes why a particular company chooses to become involved in sports marketing. The writer looks at the various benefits of sponsorship. The writer also examines different forms of corporate sponsorship. Following an introduction, the paper provides a review of literature in the area of sponsorship. The article includes an analysis regarding reasons for company involvement in sports sponsorship. The writer looks at the matter of corporate goals and objectives. The paper also discusses the issue of target markets and benefits received for being a sponsor.
From the Paper
"Many factors influence whether companies choose to become involved in sports sponsorship. The key factors in the decision making process are cost, the likelihood of product image enhancement resulting in increased sales and the likelihood of a significant amount of positive media exposure. Sports sponsorships provide corporate sponsors with a myriad of benefits that can be used to market and promote a company's products and services. The benefits of sponsorship include signage at sporting events, local or national media coverage, promotional opportunities before and after the event and ... "
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Marketing in Sports, 2002.
An overview of the marketing strategy used in sports with a focus on the N.B.A. (National Basketball Association).
1,150 words (approx. 4.6 pages), 7 sources, $ 44.95
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Abstract
This paper looks at the basic theory of marketing strategy, the marketing approaches to various sports, the specific marketing approach taken by the N.B.A. (National Basketball Association), its effectiveness, how it can be improved or changed and its future.
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Sports Science and Sports Medicine, 2004.
An overview of sports/exercise science and medicine, two fields that have only recently begun consolidating into distinct professions.
2,272 words (approx. 9.1 pages), 6 sources, APA, $ 70.95
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Abstract
Sports has become a multi-billion-dollar business, and the ever-increasing competitiveness and challenges, both mental and physical, faced by the modern sportsperson has increased the need for a medical and scientific support system for athletes. This paper discusses two fields that have developed from this need: sports science and sports medicine. The paper shows that they are interrelated, the former being more of an investigative and experimental area, while the latter deals with the implementation of the knowledge and techniques developed by sports science.
From the Paper
"High quality sports performance depends largely on an individual's movement pattern and is usually referred to as technique. Good technique not only produces an effective performance but also reduces the risk of injury. The effect of physical forces on the movement and on the size, shape and structure of the body is scientifically studied by biomechanists today in an attempt to help optimize athletic technique. (Stein, 2003) Through qualitative analysis via direct observation on film or video tape, a biomechanist will study an athlete's performance with a view to diagnosing any problems which might be limiting sporting potential. In close consultation with the athlete's coach, training patterns may be altered to incorporate elements which may help to rectify the problem."
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The Sociology of Sport: The Ideals of Sports as a Reflection of Society, 2002.
A paper which looks at what sports represents and what it communicates to society.
2,917 words (approx. 11.7 pages), 0 sources, APA, $ 86.95
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Abstract
Sports has become a central part of society, introduced to children at a young age and often continuing to be part of a person's life throughout their lifetime. Sports impacts on people in a number of ways. The paper shows that in childhood, the focus of sports is often on participating, working with other people and aspiring to be the best one can be. Successful sports people also become heroes for children, something that continues into adulthood. The paper shows that as individuals grow older their focus may change from playing sports to watching sports. At the same time, sports people continue to be respected and viewed as heroes, the fact that successful sports people get paid millions in sponsorship money is evidence that they must have a major impact on consumers. Overall, this paper looks at what sports represents and the values it communicates to people.
From the Paper
"Sport is also closely related to a person's life in society in a general way. In sport, people compete against each other to win. In a person's working life the same thing occurs. A person works against others in the workplace to earn individual rewards and promotions. A person also works as part of the company team, to grow the company. The same occurs in schools where students works in competition with each other to receive awards. Students then work to get into college, with the best students winning the college place. This illustrates one of the main aspects central to sports, the competition factor inherent to sport. This also shows how this competition factor inherent in sports is also one inherent in life. This is another major reason why sport reflects society."
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Media and Sport, 2007.
This paper researches the importance of the media's role in sports marketing.
3,590 words (approx. 14.4 pages), 7 sources, MLA, $ 100.95
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Abstract
The paper emphasizes how the role played by the media in sports marketing is one that cannot be undervalued or under-estimated. The paper explains that media roles include advertising products and services for companies who 'sponsor' sports teams or sports celebrities through buying advertising time on the air. The paper discusses how the advent of interactive media has changed the shape of today's sports marketing initiatives and has produced a need to reconsider how the effects and effectiveness of marketing communications are measured. The paper is of the opinion that further study is needed in this area of media sports marketing.
Outline:
Introduction
Importance of Research
Literature Review
Summary and Conclusion
Recommendations of This Study
From the Paper
"According to The 2006 Sports Marketing Handbook the reason that there is so much in terms of money invested in sports programming is because sporting events, and specifically major sporting events: "brings networks stronger affiliates and crates an ideal platform to promote prime-time shows along with the added opportunity to fill many hours of the broadcast week with practical entertainment." (The 2006 Sports Marketing Handbook, 2005).
"Fox reported 133.7 million viewers turning to the channel that the game was playing on during Super Bowl XXXIX, which provided FOX with the largest viewing audience ever. However this total fell 2.5 million short of CBS's 35.7 million in 2004."
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Cliffhanger Sports, 2002.
Examines the sports shoe industry and Cliffhanger Sports' place in the market.
3,900 words (approx. 15.6 pages), 10 sources, APA, $ 106.95
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Abstract
The paper provides a summary of Cliffhanger Sports, a company that manufactures and sells a line of outdoor styled shoes and boots. It provides an overview of the history, location and mission statement of the company. The paper then explores the product, service and technology issues associated with Cliffhanger Sports. The paper provides a comprehensive analysis of the hiking boots industry, focusing on Cliffhanger's competitors such as Timberland and providing a full marketing strategy for the company. Finally, the paper provides a financial plan for the company.
From the Paper
"Consumers do not need a boot designed for constant wear in wilderness conditions, but a practical, attractive, affordable shoe that can stand up to daily life on the street, and sometimes venture away from the street. The market thus does not make such demands on design experience that the traditional manufacturers have an inherent advantage on technical grounds alone (apart from the marketing power of their names). This is a market that is potentially open not only to them, but also to the sports shoe manufacturers, and to general casual-shoe makers such as Keds."
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Sport Commissions and Amateur Sports.
An exploration of how the sports industry is a land of opportunity for sports commissions and the local communities that are trying to generate economic impact from sports.
3,688 words (approx. 14.8 pages), 12 sources, MLA, $ 102.95
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Abstract
This paper explores different avenues for small-scale sports tourism in the direction of amateur sports tournaments and how establishing a sport commission can help. It focuses on recreational sport tournaments for adults and youth by examining a case study dealing with the organization of a sports commission and the economic impact it that has resulted on the community. The reason for discussing sports tournaments is because they are fairly low-investment opportunities that small communities can explore, with large returns for the resources that are already present.
Outline
Introduction
Review of Literature
Case Study
Discussion and Analysis
Conclusion
From the Paper
"Green and Chalip (1998) help explain who is participating by exploring the motivations of the active sport tourist traveling to participate in their chosen sport by examining a women's flag football tournament. The authors explain the increasing growth in active lifestyles and how it is not only the younger population, who are participating, but also the older segment is starting to stay more active. This trend is leading to more vacations that are based on or around sport. The paper presents the ideas that the active sport tourist does not only travel for the competition, but also to be able to identify with the subculture of their sport. As in the case of the women football players, they enjoy being able to socialize with people who share their same interests during social events sponsored by the tournament organizers. They travel as teams, and along with these teams comes family and friends, which in turn bring along more economic impact for the community hosting the event."
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Gatorade: Marketing Strategies, 2002.
A look at the marketing plan for Gatorade sports drink.
2,900 words (approx. 11.6 pages), 10 sources, $ 106.95
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Abstract
This paper discusses the major strategies Quaker Oats and its competitors used to segment the sports-drink market, what types of market coverage strategies Gatorade used during the early stages of the sports-drink market's life cycle, and what coverage strategies Gatorade and its competitors are using now. It also identifies new market segments that Quaker should pursue for Gatorade, and justifies those recommendations.
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What Has Become of Sports?, 2001.
A persuasive discussion of the transformation of sports into a money making business.
10,805 words (approx. 43.2 pages), 41 sources, $ 214.95
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Abstract
This is a persuasive paper that tackles the idea that sports has become simply a marketing agent and a business game rather than a sport that promotes competition, values and respect. The author argues that sport has recently been transformed to a commercial mechanism whereby the media promotes ideals of heroes and contribute to the ideals of falsity and corruption. Sports has become a commodity and a marketing tool and a money orientated idea. Includes an analysis of the statement by Tyler Cowen "we run the danger that commercially successful heroes induce dangerous forms of mimesis and fail to help citizens coordinate around noble ideas."
From the Paper
"Thesis: The marketing of sports has become a business where players make more money marketing the products than playing the game. Sports heroes are then, no longer promoting the ideals of competition and values, rather through the commercialization of the team and player they are contributing falsity to a society already chaotic. "
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Sports Fans, 2002.
Discusses the impact sports has on its fans and the impact fans have on sport.
2,370 words (approx. 9.5 pages), 9 sources, MLA, $ 72.95
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Abstract
This paper discusses the psychological make up of a sports fan and shows that it is much more complicated than its first glance suggests. The payback for being a sports fan includes the feeling of belonging, a better sense of well being, the ability to identify with the success of someone else and the ability to escape stresses in real life. The paper shows that sports fans around the world behave as consumers in both positive and negative ways which lead marketing departments scrambling to put their finger on keeping it profitable. Sports fans of all kinds identify and lock into their sport or team. Through their own actions they continue to drive profits up while relishing the togetherness being a fan affords them. The paper shows that for sports marketing departments to increase profits, it is important that they focus on making the group experience a positive one for fans.
From the Paper
"Tailgate parties, thematic approaches to office parties and the selling out of merchandise are all examples of the psychological stronghold that being a sports fan holds for the person who becomes one.
Sports fan behavior has been studied since the 1970s (Nelson pg 18).
The social identity theory has long since been attached to sport fan behavior to explain how self esteem and evaluation can be elevated by identifying with the success of someone else. This is because many fans will discuss the athletic wins in the first person including statements such as "We played well" but when it came to losses the fan moves back to third person with statements such as "They lost last week" (Nelson pg 18) This behavior provides an understanding of what draws sports fans to become fans. They feel success through the success of the athletes and can push losses off on the team because they are not on the team themselves."
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Class Project: Commodity Marketing of Coors Light Beer, 2002.
The paper is the report from a class commodity marketing project, the purpose of which was to develop a sourcing strategy for a commodity, Coors Light Beer, for the buying firm, Fumbles Sports Bar.
3,775 words (approx. 15.1 pages), 7 sources, MLA, $ 103.95
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Abstract
The paper presents a detailed summary of Coors Beer. The group concludes that the existence of a monopolistic market limits the options available to improve sourcing of Coors Light for Fumbles; therefore, Fumbles should increase the contract length with Pierce Distribution, decrease the amount of competitors' kegs purchased and combine purchasing of Coors Light with other local bar. The paper includes four graphes and tables.
Table of Contents
Executive Summary
Purpose
Methodology
Introduction
Business Unit and Sourcing Strategies
Cost/Price Reduction
Quality Improvement
Delivery Improvement
Buying Firm: Internal Information
Importance
Usage/ Price
Specifications
Substitutes
Volume Requirements
External Market
Brewing Company
Manufacturing Process
Component Raw Materials
Primary and Secondary Uses
Possible Substitutable Products
Cost Structure/ Trends
Pricing Method and Trends
Technology Trends
Identification of Key Suppliers in the Industry
Type and Level of Competition
Identification of Major Buyers within the Industry
Competing Demand
Current
Projected
Supply Origins
Supplier Specific Information
Financial Overview
Supplier Size
Market Shares
Cost & Resource Saving Strategies
Supply Chain Strategies
From the Paper
"The primary brewing and packaging facility for Coors, though, is in Golden, Colorado, with a supporting production plant in Memphis, Tennessee. The other packaging plant that Coors operates is in Shenandoah Valley near the town of Elkton, Virginia. Golden, Colorado is essential to Coors Light because of the supply of fresh water provided at the site, which is a main ingredient in the beer. This significant factor is also used as a marketing tool to emphasize their beer's quality. In fact, the main reason for each plant's location is the high-quality water. Golden, Colorado is also the original location that Adolph Coors, the founder of the Coors Company, who founded the beer headquarters in 1873. It is now the largest brewery in the world."
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Marketing Research Proposal: NHL Fan Attendance, 2008.
A marketing research proposal aimed at finding ways to increase the National Hockey League's fan attendance.
1,650 words (approx. 6.6 pages), 11 sources, APA, $ 53.95
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Abstract
This marketing research proposal focuses on the question of how small- market National Hockey League (NHL) teams can increase fan attendance. Its objectives are to determine NHL fan demographics based on different regions, understand what fans want in their NHL experience, why potential fans are not attending NHL games, and where they are spending their entertainment dollars instead. The proposal concludes that is possible for small market NHL teams to increase their fan attendance with the right mix of marketing (promotions, prices, and product) based on the data collected and how the individual teams will use it.
Table of Contents:
Opening
The National Hockey League
Sport Marketing Research Company
Research Problem
Research Objectives
Research Design
Research Timelines
Research Budget
Conclusion
From the Paper
"How can small market NHL teams increase fan attendance? The research problem should recognize the most specific issue facing an organization and the level of need. Why are small market teams struggling to fill arenas even though the overall interest in the NHL has increased since the lockout? Small market teams face many problems but increasing fan attendance would provide the following benefits: an obvious increase in revenue and return on investment, added value to the franchise, increase the interest in corporate sponsorships and also cause an increase in the external aspects of the team such as team merchandise and television ratings. SMRC will travel and analyze specific data for each of the small market teams in the NHL."
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Marketing Plan: XM Radio, 2007.
This paper applies marketing principles to a marketing case featuring the introduction by satellite radio XM Radio of a new revolutionary product, Replay Radio.
1,845 words (approx. 7.4 pages), 3 sources, APA, $ 59.95
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Abstract
This paper discuses Replay Radio's product life cycle, channel management, an advertising plan and price, promotional and public relations strategies. The author points out that, during the launch phase, XM's marketing team should follow a skimming price strategy because of their competitive advantage and limited product availability. The paper relates that the pricing strategy for Replay Radio should be sales-oriented objective, which seeks some level of unit sales, dollar sales or share of market goal without referring to profit. The author recommends an initial promotion schedule starting the first of August so that the company can catch the height of sports, shopping and new releases for television shows and the music tour calendar. The paper suggests a public relation campaign by promoting technological sharing with the other satellite radio system Sirius, to assist in growing the industry market.
From the Paper
"The second phase is growth, during this phase of the product's life cycle the product tends to become more profitable and competitors tend to become more attracted to the market. Companies tend to start forming alliances, and more money is put into the advertising the product. Replay radio should be in mass production at this point of the life cycle and be marketed to manufacturers worldwide. The third phase is maturity; products that tend to survive the early phases normally spend the longest in this particular phase. Sales tend to grow at a decreasing rate then stabilize and price wars begin with the competition and promotion of the product becomes more widespread."
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