| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "SPEECH TRUTH ADVERTISING": |
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Free Speech and Truth in Advertising, 2007.
A discussion of whether limitations should be placed on advertising and the forms these regulations should take.
1,210 words (approx. 4.8 pages), 7 sources, APA, $ 41.95
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Abstract
This paper discusses the struggle between free market commerce and free speech. It considers the question of what, if any, limitations ought to be placed upon commercial speech. It analyzes the arguments concerning the venues and content of advertising and then the paper attempts to draw conclusions about the need for regulation and the form it should take.
From the Paper
"Historically there have been a number of issues which have required addressing in order to analyze the appropriate place for advertising in a society. The first is where and how in the public space advertising should be allowed. The second is what types of content should be allowed. The issue of venue involves considerations of whether there are some places and times which should be immune from the intrusion of marketing speech, but also considerations of whether certain audiences - such as children - ought to be protected from advertising. The question of content involve concerns of whether business should be allowed to say anything it wants to say - and buyer beware! - or whether there should be some enforcement of truth-in-advertising policies that require businesses to be responsible and accurate in the information they relay about their products."
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Speech About Misleading Advertising, 2001.
Oral presentation, including a few stage directions for the speaker, on false advertising. Includes several examples of egregious misleading advertisements.
900 words (approx. 3.6 pages), 0 sources, $ 31.95
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From the Paper
"Has this ever happened to you? You see something advertised on television that looks great! You call the toll free number, give them your credit card, and in a few days the dream item to thought was such a bargain arrives. And you can't believe your eyes! What you received was nothing like what you thought you ordered. Welcome to the club. You've just joined thousands of people who are misled by false advertising each and every year, according to statistics from the Advertising Council, a U.S.-based watchdog organization that strives to keep honesty in advertising. Do those two concepts -- honesty and advertising -- go together?"
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The Truth Behind Fast Food Advertising, 2002.
This paper analyzes the duplicitous nature of advertising in the fast food industry, focusing on the advertisements of three multinational fast food companies, McDonald's, Kentucky Fried Chicken and Long John Silver.
2,125 words (approx. 8.5 pages), 8 sources, MLA, $ 66.95
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Abstract
Fast food advertising has been allowed to profess anything, from the ?healthy quality? of their food to the food company?s contribution to homeless kids. While fast food giants are quick to take any of their detractors to court for any erroneous allegations made by members of the public, it doesn?t stop these same companies from committing libel themselves through their promotions. However, most fast food companies steer clear of making outrageous claims such any health benefits, preferring to concentrate on marketing their service?s convenience, economy and perceived lifestyle. This paper endeavors to highlight this discrepancy in the industry and showcases three fast food companies and their advertising efforts in that regard.
From the Paper
"Fast food outlets have become the messiah for the millions of people out there who don?t have more than five minutes to spare in grabbing a bite to eat or for the millions of mothers desperate for one night of not cooking dinner for the family. There is certainly a lot to choose from. All one has to do is switch on the television, turn on the radio, go to the cinemas or even walk down the street. People from all walks of life are bombarded each and every day with jingles and gimmicks and catchcries, inviting the consumer to partake of their fried or greasy menu. Some appeal to the consumer?s need for convenience, others appeal to the consumer?s economic constraints, and others appeal to the consumer?s perceived utopian lifestyle. Some even go so far as to appeal to the consumer?s interest in healthy eating. But are these appeals from fast food conglomerates based on truth or are they just trying to beef up their profits duplicitously? This paper endeavors to explore some claims that fast food companies have made in the past through their advertising. Three fast food giants will also be held under the microscope and studied for any evidence of duplicity through their advertising."
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Absolute Truth and the Relativity of Truth, 2005.
Are there absolute truths or is truth relative? A review of the philosophical concept of truth and an extended discussion of the movie, "Rashomon", to see if the question is even understandable.
5,145 words (approx. 20.6 pages), 6 sources, MLA, $ 128.95
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Abstract
This paper investigates the intelligibility of the philosophical understanding of truth as appearance and reality. After reviewing the nature of the philosophical picture of what constitutes truth, there is an extended discussion of an often-cited example of truth?s relativity in the movie, "Rashomon". There is then a discussion of some other examples, which attempt to clarify the philosophical picture, only to conclude that the philosophical posing of truth and appearance is actually not yet understandable.
From the Paper
"In Theaetetus Socrates quotes Protagoras with what is possibly the first clear statement of the relativist: that ?man is the measure of all things? and that anything ?is to me such as it appears to me, and is to you such as it appears to you?? (856, 152a) On the other hand, there is Plato?s well-known allegory of the cave in the Seventh Book of the Republic, (747- 750, 514a-518b) in which he advances the notion that there is an ultimate truth that lies beyond our interpretations or appearances of that truth. But how understandable are both the notions of relativism and of an absolute truth?"
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Hate Speeches: The Right to Freedom of Speech, 2001.
A look at freedom of speech with respect to 'hate' speeches' and whether or not these speeches are protected under the First Amendment.
1,168 words (approx. 4.7 pages), 5 sources, $ 40.95
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Abstract
In this paper the author argues that ?hate speeches?, however abhorrent, should be protected by the U.S. Constitution, that in the interest of free speech, they should be allowed. He suggests that this is synonymous with American freedom and refers to some specific examples in order to assess whether hate speeches should be protected under the First Amendment. The author contends that as long as we are free to judge the importance of what is being said for ourselves, then words should never be banned.
From the paper:
?Words are serious, not because they have any direct effect in their own right, but because words, and the ideas they express, are what we use to weigh up our own decisions, their likely effects, and our responsibilities. Words have consequences only if we choose to give them consequences.?
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The Truth About Truth, 2006.
A philosophical look at the meaning of truth.
1,401 words (approx. 5.6 pages), 2 sources, MLA, $ 46.95
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Abstract
In this paper the author looks at all the aspects of truth as we understand it. He identifies truth as something which could be universal and eternal and if it is, he examines whether it should be considered eternal or absolute. The author elaborates on these points and enters a deep discussion of how absolute truth can be assessed and defined. The author concludes the paper with his belief that truth is relative and therefore it cannot be absolute as absolute truth is eternal.
From the Paper
"One common mistake made by men is to allow ourselves to be led by our senses alone. I believe our senses do not always lead to truth. Senses can be deceiving, especially when relating dreams. In a dream one may feel things or see things, and when that person wakes up has to ponder for a second whether those things were real. Of course, those things experienced in a dream were not real, but for an instant that dreamer believed those things to be true. He was fooled by his senses. Although many will agree that in this case the senses do deceive us, still some will rely solely on their senses to guide them through life."
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Concepts of Relativity and Truth: Finding Your Own Truth, 2000.
A discussion of Nietzsche's belief on deconstructing truth and the concept of relativism in terms of other thinkers.
793 words (approx. 3.2 pages), 0 sources, $ 28.95
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From the Paper
"The concept of relativism makes many ideas and concepts impossible to argue. The idea that every person and group acts and is entitled to live by their own perception of the truth allows such a difference in opinions that consilience among them seems to be impossible. Friedrich Nietszche wrote that we had to ?deconstruct? truth because we can?t allow ourselves to rely on truths that we think are absolute. To rely on an absolute truth is to put your trust into something that may prove false. John Stuart Mill wrote that an individual should be able to seek happiness and liberty, as long as that search does not encroach upon the happiness and liberty of another. In a sense, he speculated that each man has to search for his own truth. In finding his own truth, Nietszche would urge us to question those truths constantly, to make sure in ourselves that what we are believing in is true. "
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Gay Speech, not Hate Speech, 2008.
A discussion on the use of word forms specifically constructed for recognition by gay and lesbian groups.
1,041 words (approx. 4.2 pages), 4 sources, APA, $ 36.95
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Abstract
The paper illustrates how language serves a purpose to the gay and lesbian community to assist them in recognizing themselves as a group in a world of opposition and ridicule of their status. The paper quotes several words and descriptively explains how the word is utilized in gay society. The paper then summarizes the situation with examples on how language has been used negatively with the resultant necessity for this group to formulate their own vocabulary.
From the Paper
"This usage appears to have grown out of political activism. The need to combat homophobic oppression - including internalized homophobia - was perceived, and a concrete way of doing this was to hold a public parade in which pride in one's alternative sexual orientation was expressed. Out of this activity, the word "pride" acquired a whole new meaning - a meaning that is useful for this community in overcoming the societal prejudices it has to deal with."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, $ 40.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Ethical Advertising, 2002.
Investigates the ethics surrounding advertising and the legal steps which can be taken to ensure that unethical advertising does not go unpunished.
3,650 words (approx. 14.6 pages), 5 sources, $ 133.95
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Abstract
Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements. Ethical advertising provides as much truth as possible without undermining the autonomy of consumers to reflect critically upon their desires and interests. Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service being advertised. Legal framework ensures that advertisers do not deceive consumers by conveying deceptive messages. Legal actions against unethical messages, however, are corrective rather than punitive.
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, $ 133.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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