| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "SOUTH AFRICAN MARKETING STRATEGIES": |
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South African Marketing Strategies, 2004. This paper compares the marketing and advertising strategies of three South African industries. 3,825 words (approx. 15.3 pages), 13 sources, APA, $ 135.95 »
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Abstract This paper compares the marketing and advertising strategies of South African businesses from three industries: Diamonds, Tourism and Fruit. The author presents the history of Union of South Africa and the three industries. The paper discusses the purpose of TISA (Trade and Investment South Africa).
From the Paper "The British seized the Cape of Good Hope area in Dutch settlers called Boers trekked north to establish their own republics. The discovery of diamonds in and gold in created wealth and increased immigration. It also intensified the subjugation of the native South Africans. The Boers resisted British encroachments but were eventually defeated in the Boer War that lasted from ... to ... . The resulting Union of South Africa operated under a policy of apartheid the separate development of the races. This policy was formalized ..."
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Strategy Analysis: South African Breweries (SABMiller, PLC), 2004. This paper is a case analysis involving the global expansion of the beer industry. 2,250 words (approx. 9.0 pages), 1 source, APA, $ 79.95 »
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Abstract This paper describe the South African Breweries and its 2002 acquisition of Miller Brewing Company. The author analyzes the period before the acquisition that describes the company at that time, identifies issues and problems and the company's performance, strategy and future. The investigation includes Five-Forces and SWOT analysis.
From the Paper "South African Breweries was a large firm operating as a multinational brewer in the time of this case. In, however, the status of the company in the industry changed with its acquisition of Miller Brewing Co in the United States. South African Breweries renamed itself SABMiller, PLC.. The acquisition of Miller Brewing boosted London-based SABMiller to the number two position in the global beer industry. The primary focus of this case analysis is on the company's strategy and performance prior to the acquisition.
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The South African Laundry and Fabric Care Industry, 2005. This paper is a research proposal to study the opportunities for investment and expansion of the South African laundry and fabric care industry. 5,990 words (approx. 24.0 pages), 23 sources, APA, $ 142.95 »
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Abstract This paper explains that, identifying the best approach to providing the consumers of South Africa with laundry detergents and fabric care products, which meet their unique needs, is a significantly more critical than for most of their Western counterparts. The reason given is because water supply and safety issues in South Africa remain a major health concern and government programs to address this issue have not yet been successful. The author points out that, although the market for soaps continued to be dominated by Lever, Olivine and Colgate-Palmolive, the growing popularity of other toiletry lines created opportunities for large local firms, such as the Central African Pharmaceutical Suppliers (CAPS), and other smaller firms, such as Robins Remedies and Stobard & Wesley, and multinationals like Ponds and Boots. The paper outlines the methodology for the proposed study including (1) focus groups about South African habits and practices to understand consumer needs, behaviors and attitudes in the detergent markets; (2) AC Nielsen share (volume and value) data of the South African detergent market in the past 5 years to determine market size, splits, trends and overall performance by key players; (3) Porter's 5 Forces model to analyze the industry sector; (4) a company analysis of Unilever using data from their annual reports in order to understand marketing spending, trends and overall investment strategies and (5) an evaluation of successful marketing campaigns and strategies in markets with similar market demographics by other leading detergent companies to understand winning formulas in other markets. Illustration, charts and tables.
Table of Contents
Introduction
Importance and Rationale of Study
Scope of Study
Review of Related Literature
Background and Overview
South Africa Today
Unilever Today
Corporate Strategy at Unilever
Shift from Mono Branding to House Branding
Eliminate Furtive Branding Techniques in Favor of Corporate Branding
Porter's Five Forces Analysis
The Relative Strength of Buyers or Customers
The Relative Strength of Suppliers
Ease of Entry of New Competitors
Availability of Substitutes
Rivalry between Competing Firms
Methodology
Description of the Study Approach
From the Paper "In researching the South African detergent industry and its growth potential one cannot discountenance the impact of the huge Unilever conglomerate in the market. The South African detergent industry is one of the most established in the developing world, dating back to 1887 when William Lever, the founder of Lever Brothers, registered the Sunlight trademark. His first visit to South Africa in 1895 was to an under-developed country crippled by drought with poor communications and few skills. However, he believed products would ultimately be manufactured locally. Initially, this was not viable as tariffs on imported vegetable oils were considerably higher than those on imported soaps. As a result, consignments of Sunlight, the first wrapped and branded soap, were shipped to South Africa. From 1912 to the late 80's the detergent industry in South Africa grew driven by massive investments by the Unilever company."
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South African Television, 2007. An analysis of the financial and ownership structures of South African television. 3,924 words (approx. 15.7 pages), 10 sources, MLA, $ 106.95 »
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Abstract In the following research paper, the financial and ownership structures of South African television are scrutinised, using the political economic approach. By explaining key concepts in media economics and using qualitative research, the financial and ownership structures of the SABC, e-TV and M-NET channels are described and analysed. The paper concludes that the South African television media market is a rising media power in the country as well as on the continent and internationally.
Outline:
Introduction
Literature Review
Fundamental Concepts
Media Concentration
Convergence
Media Conglomerate
Allocative and Operational Control
Legal and Economic Ownership
Corporatisation
Monopoly
Oligopoly
Critical Political Economy
The Concept of Power
Methodology
Legislation
Independent Broadcasting Authority Act
Broadcasting Act
Independent Communication Authority Act
Television in South Africa
The Sabc
M-Net
Multi-choice
E-TV
Conclusion
Sources Consulted
From the Paper "Convergence is the merging of information and communication technologies, in order to increase the ways of production and distribution, as well as the use of knowledge, information and entertainment (Fourie, 2001a). As convergence becomes more widespread, the boundaries between sections of media become blurred. Convergence is increasingly occurring in modern media circles, adding to the concentration of the media. Convergence is visible in the example of M-NET and Multichoice. M-NET is not only a television channel, but also available online is the Internet offshoot of MWEB, as well as the M-NET and DSTV magazines that are published on a monthly basis. "
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South African Government, 2002. A look at the history of South African government and a comparison with US political rule. 2,400 words (approx. 9.6 pages), 10 sources, $ 89.95 »
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Abstract This ten-page undergraduate paper explains the South African phenomenon of apartheid, then analyzes the way that the government of that country has changed since its official end in 1994. Finally, the paper compares the current South African government with that of the United States.
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The South African Market, 2002. An examination of South African imports and exports and various trade agreements. 883 words (approx. 3.5 pages), 8 sources, MLA, $ 31.95 »
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Abstract This paper provides a brief overview of South African imports and exports. It looks at how South Africa exports in the year 2001 were $32.3 billion f.o.b, while; imports $28.1 billion f.o.b. It shows how the major commodities included in the 2001 exports were gold, diamonds, platinum, other metals and minerals, machinery and equipment and how the commodities for imports comprised of machinery, foodstuffs and equipment, chemicals, petroleum products and scientific instruments.
Outline
Import and Export
South Africa Trade Restrictions, Tariffs and Duties
Re-Exports
Southern African Customs Union (SACU)
Southern African Development Community (SADC)
Trade Agreement with United States
Trade Agreement with Europe
From the Paper "In recent years South Africa has decreased the number of restricted goods that required import permits. However, list of restricted goods still includes fish and dairy products due to health concerns, petroleum products for strategic concerns, Montreal Protocol chemicals restricted because of international obligations, pneumatic tyres for quality specifications, footwear in terms and respect of monitoring of WTO quotas, and finally firearms and ammunition for the purpose of safety measures (TDC Trade, 2002). However, import permits are available from the Director of Import and Export and failure to produce a required permit results in the imposition of penalties (TDC Trade, 2002)."
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The South African Constitution., 2002. A look at the opposition to the ratification of the South African Constitution. 2,650 words (approx. 10.6 pages), 9 sources, $ 97.95 »
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Abstract This paper focuses on the contest over ratification of the South African Constitution in the post-Apartheid late 1990's. It looks at the two primary opposition movements that existed along the political and racial extremes to the ratification of the constitution.
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The South African Union Constitution of 1910, 2006. An analysis of how the South African Union Constitution of 1910 attempted to regulate and contain the interests of South Africa's different racial groups. 1,889 words (approx. 7.6 pages), 4 sources, MLA, $ 60.95 »
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Abstract The paper examines the impact of the constitution as defined by L. Thompson's four main points in "A History of South Africa". The paper also discusses events leading up to, and which influenced the creation of the constitution. It looks at the creation of a political system and the containing and regulating of the different racial groups through the Franchise laws. Additionally, the paper examines the attempt to protect the interests of the Afrikaners and English through the adoption of English and Dutch as the official languages. The impact and effectiveness of these points is also considered through evaluation of later legislation.
From the Paper "The Constitution contained four key principals, which were designed to regulate and control the interests of the main racial groups within South Africa. The first major principal was concerned with the establishment of a political system based on the British model, therefore creating a unitary state with parliamentary sovereignty. The once independent states of the cape Colony, the Transvaal, Orange Free State and Natal became provinces within the Union of South Africa. Each province had its own local government; however central government had legal supremacy over all local institutions. As in Great Britain, the executive was directly responsible to a majority in the lower house, known as the House of Assembly. "
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South African Opposition to Abolition, 2008. A look at the opposition to the abolition of slavery in South Africa in the writings of South African jurist Christoffel Brand and Governor of the United Laagers, Piet Retief. 880 words (approx. 3.5 pages), 2 sources, APA, $ 31.95 »
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Abstract This paper discusses colonial resistance to abolition in South Africa. In particular, the paper looks at the views of Christoffel Brand and Piet Retief regarding slavery and contends that their attitudes were the product both of a formerly accepted ethical acquiescence to slavery and of the heightened pressures to be disabused of this acceptance.
From the Paper "And ultimately, it is apparent that Brand's fears are warranted. Between the time of his grievance in 1831 and Piet Retief's Manifesto in 1837, British Parliament had completely outlawed all forms of slavery on its soil or in its foreign holdings. Naturally, in such prominent colonial locales as Cape Towne, to where both authors in question draw their origins, this would have a determinant impact on the future of Africa. In many ways, the moment captured by Retief's series of complaints may be seen as an inflection point leading to an end of British dominance on the African continent."
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SAB Miller (South African Breweries), 2004. Business analysis of SAB Miller (South African Breweries), the largest brewery in South Africa and one of the largest breweries in the world. 822 words (approx. 3.3 pages), 1 source, MLA, $ 29.95 »
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Abstract This paper presents a brief portfolio of SAB Miller investments, takes a look at the company's globalization efforts, provides current financial information on the company, and looks at some financial indicators concerning SAB Miller's industry competitors.
From the Paper "SAB Miller is by far the largest brewery in South Africa and one of the largest brewers in the world. Its presence is felt within 4 continents, with leading market shares in many of the countries it operates in. It is one of the largest bottlers of Coca-Cola outside the USA. AS of 1999, SAB Miller has been listed on the London Stock Exchange, a testimony of its economic strength.
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South African History, 2002. The Anglo-Boer War is examined in terms of South African history and its consequences. 900 words (approx. 3.6 pages), 5 sources, $ 35.95 »
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Abstract This paper discusses two historical events - the Anglo-Boer War and industrialization (and its link to mineral discoveries where relevant) - and two social changes, labor migrancy and urbanization, in the nineteenth and twentieth centuries in Africa. It explores how these concepts and events contributed to popular political mobilization in the twentieth century. Moreover, it investigates the timing and efficacy of popular resistance to white rule, and the forces that divided black resistance.
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South African Foreign Policy and Implications for America, 2006. A review of the impact of South Africa's foreign policy on the USA. 900 words (approx. 3.6 pages), 4 sources, $ 35.95 »
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Abstract This paper discusses how South Africa is an influential country on the African continent. As a result, its relations with near-by neighbors and its friendliness with Washington will greatly impact American standing and policy goals across the wide expanse of Africa. With this in mind, the following paper explores how South African foreign policy impacts America vis-a-vis the war on terror. Specifically, the paper looks at the complications which have arisen from South Africa's recent embracing of rogue states like Libya and Cuba and the paper also examines how South Africa's interventionist behavior under the aegis of the African Union can be used to protect American interests abroad and American lives at home by combating terrorism "over there" before it comes "here".
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South African Apartheid Legislation, 2006. A look at the success of legislation, introduced into 1950s South Africa, that was intended to suppress black interests in order to ensure white dominance. 3,197 words (approx. 12.8 pages), 8 sources, MLA, $ 92.95 »
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Abstract This paper discusses how throughout the 1950s, the government of South Africa passed extensive legislation in an attempt to suppress the African population and ensure the dominance of white South Africans. In order to evaluate the success of government attempts to stifle black interests, it considers the impact of legislation passed during the 1950s. More specifically, the paper analyzes legislation regarding social, political and economic factors. It considers the impact of legislation relating to relationships between the different racial groups and government attempts to control the education of African children. The paper also analyzes the success of the government's attempts to protect the industrial interests of white workers by limiting the employment opportunities available to Africans.
From the Paper "The restriction of black economic interests also played a key role in Government attempts to ensure white dominance. The Government's influx control policies were closely linked to economic factors; Posel contends that the Native Affairs Department viewed its influx control strategy as a method of 'rational' distribution of African labour between the cities and white farms. Verwoerd claimed that in the long-term apartheid required 'purposeful and deliberate economic segregation, not only by means of colour bars in regard to Bantu labour in white areas. But also by mechanisation of all labour activity to such an extent that the need for Bantu labour be reduced to a minimum' (Barnard, 'Thirteen Years', page 40). Beinart claims that the apartheid planners attempted to protect the interests of white workers and control the position of Africans in the labour market."
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South African Apartheid, 2007. This paper discusses the rise, fall and struggle during the apartheid period in South Africa. 3,350 words (approx. 13.4 pages), 8 sources, MLA, $ 95.95 »
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Abstract This paper explores, from a historical perspective, the evolution of imperial colonialism in South Africa by examining the political impact of the apartheid period on the society and the people and on the South African society today. The author points out that all the definitions of the term 'apartheid' contain the basic idea of segregated identities based on race, color or social position. The paper relates that the Group Areas Act of 1950 formally established apartheid in South Africa by delimiting by law the respective districts for each race and by barring members from other races from living, operating businesses or owning land in these districts.
From the Paper "This new structure of the society benefited from the vote of the population in 1948 when the Nationalistic Party came to power. It represented the legitimization of the white dominated system of law that is because in most cases "the institutions of white economic and political domination were already in place." According to their creed, "they sought to free South Africa from the 'yoke' of British imperial control" . Therefore, it can be said that the rise to power of the nationalistic forces, ..., was the result of the indirect actions of the colonial system of government. "
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Differing Achievement Levels in South African Universities, 2002. An in-depth examination about whether there exist actual and/or perceived differences in the achievement motivation levels of samples of colored and black African students attending The University of Fort Hare and the University of Western Cape. 7,753 words (approx. 31.0 pages), 29 sources, MLA, $ 168.95 »
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Abstract This study examines racial/ethnic issues in relation to achievement motivation and perceptions of achievement motivation in groups of South African university students. The study asks if achievement motivation is significantly related to differences in students' racial/ethnic background. It also questions whether perceptions of other racial/ethnic groups' levels of achievement motivation are significantly related to differences in students' racial/ethnic background. It then asks if achievement motivation is significantly related to differences in where students attend school (Fort Hare or Western Cape) and whether perceptions of other racial/ethnic groups' levels of achievement motivation significantly related to differences in where students attend school (Fort Hare or Western Cape).
Introduction
Review of Literature
Methods
Conclusion
Sources
From the Paper "The background of this study examination of achievement motivation as it relates to ethnic differences in groups of South African college students is really the history of South Africa and its ethnic diversity, tensions, and conflict. South Africa, located at the southern tip continent of Africa, has a population of 45.1 million people. It is slightly less than twice the size of Texas and boasts of high sweeping plateaus, towering mountains, deep valleys and beautiful beaches lining its long, fertile coast. Ethnically and racially diverse, South Africa is about 75.2 percent black, 8.6 percent Colored (mixed-race), 13.6 percent white, and 2.6 percent Indian. Most whites, coloreds and blacks (about 60 percent of each group) are Christians. However, there is a Hindu minority to which about 60 percent of the Indians belong; of the remaining groups, most are Muslims."
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