| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "SELLING WEALTH MANAGEMENT PRODUCTS": |
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Selling Wealth Management Products, 2004.
This paper is research proposal to determine how to sell wealth management products to high net worth Hispanics in South Florida.
904 words (approx. 3.6 pages), 4 sources, APA, $ 31.95
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Abstract
This paper is a qualitative research proposal to determine the most effective types of mass media to reach high net worth Hispanics in South Florida to sell wealth management products and services. The author describes qualitative research. The paper suggests the methodology to be used.
From the Paper
"Determining which mass media are effective in reaching Hispanics in South Florida for selling wealth management products has practical implications for companies in the region marketing these products and services. A qualitative research project is proposed in which subjects are given the opportunity to discuss their wealth management product use how they chose a particular vendor and mass media that influenced that choice. The discussion will be guided but will not use ..."
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Marketing Plan: RJS Private Wealth Management., 2002.
This marketing plan outlines the objectives, strategies and campaigns to be pursued by RJS Private Wealth Management during fiscal 2002.
1,900 words (approx. 7.6 pages), 7 sources, $ 71.95
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Abstract
This marketing plan outlines the objectives, strategies and campaigns to be pursued by RJS Private Wealth Management during fiscal 2002. Therefore it commences with an extensive review of the RRSP market in 2001. This review provides the basis for the "Outlook for Fiscal 2002". The specific problems and opportunities before RJS Private Wealth Management are identified. Then specific objectives and strategies for the 2002 campaign are identified. Finally, the deployment of resources in the 2002 campaign is outlined. In this area media relations and 'buzz' marketing are both approached innovatively to increase the appeal to, and contact with, the target demographic of affluent, professionals in their forties.
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Selling Software to Business People, 2002.
A discussion of the strategies for selling the product ManageT to the American business person.
1,575 words (approx. 6.3 pages), 5 sources, $ 55.95
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Abstract
Discusses startegies for selling the product ManageT to the American business person. Product is a multi-platform office management software that includes 200 different applications. Positioning element of the product. Targeting the customer. Creating a focused advertising message. How to handle an in-person sales pitch. Importance of good communication. Pricing. Negotiating.
From the Paper
"Strategic Steps for Selling Software to Businesses
Introduction
Although often not considered as glamorous or exciting as individual consumer marketing, the potential rewards and the efficiencies of selling a product to a business can more than make up for the effort (McGrath, 1997). There are several reasons for this. The most important is that, if the customer is satisfied with the product, the delivery and the service, then a long-term supply relationship can be established.
The product chosen for selling to the American businessperson is Manage +, a multi-platform office management software that includes some 200 different applications, ranging from office organizers to spread sheet software and from minimal graphics programs to word-processing. "
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Avon Products Corporation, 1994.
A marketing analysis including products, personal selling approach, strategy, service, pricing and strengths and weaknesses.
2,700 words (approx. 10.8 pages), 11 sources, $ 95.95
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From the Paper
"Introduction
Avon Products Corporation was incorporated in 1916 originally and has become an international company with sales in most countries throughout the world. This research examines the company and its marketing strategy, which combines personal selling with personal products for a highly successful organization."
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Mfee Screw Machinery Products, 2004.
Provides a business plan for Mfee Screw Machinery Products to grow into a leading supplier of quality, precision screw products.
7,458 words (approx. 29.8 pages), 5 sources, APA, $ 164.95
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Abstract
This paper is a business plan for Mfee Screw Machinery Products. Its objective is to present a plan that will enable Mfee to enhance its share of the market for precision screw products. The paper includes a vision and a mission statement, a marketing analysis and plan, a financial plan, and an overview of the company. Also covered are the management structure of the company, information on company products, and company research and development. The paper makes ample use of graphs and charts and financial data.
1.0 Executive Summary
1.1 Vision and Mission
1.2 Company
1.3 Product Strategy
1.4 Market Analysis
1.5 Marketing Plan
1.6 Financial Plan
2.0 Vision and Mission
3.0 Company Overview
3.1 Legal Business Description
3.2 Management Team
4.0 Product Strategy
4.1 Products
4.2 Production Equipment
4.3 Research and Development
4.4 Production and Delivery
4.5 Production Site
5.0 Market Analysis
5.1 Industry Analysis
5.2 Customer Profile
5.3 Competition
6.0 Marketing Strategy
6.1 Key Elements of MSMP?s Marketing Strategy
6.2 Product
6.3 Promotion
6.4 Price
6.5 Distribution
6.6 Operations Strategy
7.0 Financial Plan
7.1 Key assumptions
7.2 Key Financial Indicators
7.3 Break Even Analysis
7.4 Projected Profit and Loss
Works Cited
From the Paper
"Mfee Screw Machinery Products is dedicated to providing screw machinery products that combine quality performance with value pricing. We wish to establish a successful partnership with our customers, our employees, and our suppliers that is based on respect for the interests and goals of each party."
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Marketing Birth Control Products in China, 2005.
This paper is a summary of marketing information needed to sell birth control products in China.
2,245 words (approx. 9.0 pages), 6 sources, APA, $ 69.95
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Abstract
This paper explains that, given the paramount position of fertility reduction, people in China must use a birth control method unless they have justified reasons; they do have a choice among a specified range of contraceptives. The author points out that contraception falls totally on the woman, the majority practicing family planning or using IUDs, with little demand for contraceptives, particularly among rural families. The paper states that family planning programs are controlled by the Ministry of Health; local councils and other organizations enforce family planning but will not over ride the dictates of the state government. Includes a table contrasting differences between Chinese and the Western culture and values.
Table of Contents
Market Audit and Competitive Analysis
Market Trends
The Market Potential
Penetration of Urban and Rural Markets
Product Uses
Consumer Buying Habits
Product Use Patterns
Product Feature Preferences
Major Problems to Product Acceptance
Distribution (Modes, Channels, Relationship Between Levels, Traditional System)
Regulatory Agencies
Government Treaties
Business Customs and Practices
Currency (Official, Popular Use, Exchange Restrictions)
Payment (Banks, Cash Transfers, Accepted Methods of Payment, Payment Restrictions)
Trade and Industry Organizations
Independent Foreign Policy, With Trade and Relations
Trends
Technology
Current Technology Available
Technological Skills of the Labor Force and General Population
From the Paper
"China has changed the parameters of its health care system and is now focused more on patient safety and care. The center for policy and process is the Ministry of Health. In addition the National Institute for Control of Pharmaceutical and Biological Products plays a key role in enforcing regulations regarding drugs and biotech products.
The emphasis on economic efficiency also redefined the role of the Chinese government in the health care sector. There was a call for modernization and an increasing demand for urban health care services. However, even with modernization, strict controls remain in effect."
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Selling Beer to Argentina, 2004.
An economic analysis report of a proposed opportunity to sell Samuel Adam?s beer products in Argentina.
1,755 words (approx. 7.0 pages), 3 sources, MLA, $ 56.95
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Abstract
This paper provides an economic analysis for the Boston Beer Company, which intends to market and sell its Samuel Adam?s beer products in Argentina. The intention is for the company to utilize this report to understand the economic situation of Argentina in order to apply the 4 P's of marketing.
Outline
Introduction
Population
Economic Statistics and Activity
International Concerns
Transportation
Media
Summary
From the Paper
"Pricing will be dictated by tariffs, acceptance and marketing strategies. The aim of product pricing is to meet profitability objectives, to gain market share, and to make Samuel Adam?s an acceptable alternative for current beers for the everyday life of all Argentinean citizens. ?Brands and products can offer new benefits and play new roles in peoples' lives if marketers know how to identify and track key values, understand their impact on consumption behavior, and apply them to new products and advertising.? (Durgee, O'Connor, and Veryzer) Placement however, will be a much targeted approach. Placement may affect pricing but the main objective will be to gain market share in the urban areas first and then advertise the success of the urban establishment to migrate into the suburban locals."
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Consultative Selling, 2002.
This paper discusses the concept of consultative selling, in which the salesperson is no longer a vendor, but rather a consultant selling services.
925 words (approx. 3.7 pages), 10 sources, MLA, $ 32.95
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Abstract
This paper explains some of the key ways for companies to execute effectively consultative selling. The author points out that the first part of successful consultative selling is to understand that the goal is not to make sales but to make customers by identifying customer needs so that you can help them. The paper stresses that the sales person must co-manage the continuous relationship with the customer, and the entire organization must be willing to enter a collaborative relationship.
From the Paper
"In this new time, the old vertically integrated enterprise model business has decomposed into two types of restyled organizations. One is the Tier 2 Business - the process-driven and product-based manufacturer that does not need a sales force because it does not "sell". Instead, its output is brought under strategic alliance by Tier 1 Businesses acting as multi-vendor distributors and systems integrators on behalf of their customer-clients. Tier 1 businesses are staffed with co managers who work in a long-term partnership with the customer's operating managers."
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Selling Of "Command 7 Conquer", 1999.
Compares the selling of this computer game online and offline. Examines the product, pricing, advertising, target market, segmentation and consumer behavior. Includes tables.
2,250 words (approx. 9.0 pages), 4 sources, $ 79.95
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Abstract
Formed in 1985, Las Vegas-based Westwood Studios has released several popular computer CD-ROM titles including: Dune II, the Lands of Lore series, the Kyrandia adventure trilogy, Monopoly for the Internet, Blade Runner, Games People Play and the Command & Conquer product line.
In all, Westwood Studios has created more than 50 games in its 13-year history, and is regarded as one of the premiere game publishers in the industry
From the Paper
"COMPARISON OF THE SELLING OF "COMMAND & CONQUER"
ONLINE AND OFFLINE
Introduction
Formed in 1985, Las Vegas-based Westwood Studios has released several popular computer CD-ROM titles including: Dune II, the Lands of Lore series, the Kyrandia adventure trilogy, Monopoly for the Internet, Blade Runner, Games People Play and the Command & Conquer product line.
In all, Westwood Studios has created more than 50 games in its 13-year history, and is regarded as one of the premiere game publishers in the industry. This paper will examine the 1996 sales campaign for Command & Conquer, the premiere game in the series. Unless noted by a specific cite, all data concerning plans, strategies and problems are taken from telephone ..."
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Premium Pork Products, 2004.
This paper discusses the marketing of Premium Pork Products (PPP).
2,065 words (approx. 8.3 pages), 4 sources, APA, $ 65.95
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Abstract
This paper explains that Premium Pork Products is seeking to shift its current company status from a commodity business to a business providing consumer-packaged goods. The author points out that pork?s traditional role in a bacon-and-eggs breakfast, one the most tantalizing selling points of the Atkins Diet, creates an ideal tome for a potential rise in consumer interest in pork. Thus, by creating easy-to-prepare, high-protein, low-carbohydrate ?comfort food? TV dinners or pre-prepared frozen foods, PPP can create a marketable niche for itself. The paper recommends that advertisement of PPP products should create a brand that is seen as sinfully rich and decadent, yet paradoxically, healthy, perhaps solidified in the image of a lean pig, fresh from working out, kicking away a bowl of cereal from the lunch table or outrunning a pudgy, dumpy, overstuffed turkey in a race.
Table of Contents
The Pork Industry and Its Major Competitors in the Frozen Food and Refrigerated Meat Sections
People?s Needs and Wants Regarding Cooking with Meat Products and Convenience Food Products
Conflicting Desires for Quick Food Preparation vs. Meals from Scratch
Opportunities for Increasing Pork Consumption
Consumer Purchase Behavior of Meat
Recommendations of Developing the Business
From the Paper
"Conventional dietary wisdom as of late has proclaimed America?s lack of interest in consuming and purchasing pork products. Despite the supposed identity of pork as the ?other? white meat, according to the industry?s advertising campaign, for the past two decades, low fat and high carbohydrate eating has become the standard dietary recommendation for health-conscious consumers by both their physicians and by the federal government, in the form of the FDA. Turkey and chicken meat alone has benefited from this low-fat trend, as well as companies that sell meat alternatives, like soy and garden burgers."
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Personal Selling, 2004.
An assessment of the contribution that personal selling makes to marketing management.
1,657 words (approx. 6.6 pages), 16 sources, MLA, $ 53.95
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Abstract
This paper discusses the changing nature of the personal selling function, referring to the importance of organisations adopting a relational outlook rather than a traditional transactional marketing philosophy. It incorporates the contribution that personal selling makes in terms of achieving organisational objectives and the changing role of the salesperson. It also involves a brief discussion of the selling process and how knowledge of this can be utilised in order to influence the consumer decision-making process. It examines the main objectives that personal selling can achieve and the function of personal selling in terms of implementing marketing strategies.
From the Paper
"The selling process has evolved in such a way that it has increased the importance of the sales team in the eyes of the buyer (Wotruba, 1980,). One of the biggest factors to have influenced the changing role of the salesperson is technological innovation (Anderson, 1996). Companies such as IBM have introduced electronic notebooks and electronic data interchange in order to improve communication between sales managers and the sales team. In order to define the changing nature of the personal selling function, it is necessary to distinguish the six phases of the selling process as described by Jobber and Lancaster (2000). The six phases are: the opening of the sale, need and problem identification, the presentation and demonstration, dealing with objections (although this can occur at various stages in the selling process), the negotiation, closing the sale and following up the sale. In relation to Noonan?s (1998) statement, certain phases of this process will be of increased importance in terms of implementing marketing strategy and tactics at the customer interface."
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Autosafe Products Ltd, 2007.
This paper evaluates the potential for Autosafe Products Ltd's newest safety product.
2,605 words (approx. 10.4 pages), 8 sources, MLA, $ 78.95
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Abstract
This paper discusses Autosafe Products Ltd's state-of-the-art automotive safety device, the Autosafe Seat Belt Height Adjuster. The paper provides an in-depth analysis of the desirability and market sustainability of this product. The paper examines the automotive safety industry and other competitors, as well as economic factors. The paper discusses the importance of product differentiation and explains that if the company differentiates itself, it has an increased probability of increasing its foothold within an ever expanding market.
Outline:
Introduction
Segmentation
Marketing Communications
From the Paper
"The political framework for the current automotive safety industry is very favorable for the expansion of new safety equipment. The government has increased its rigid policy on automotive safety on both a national level as well as many locally sponsored initiatives that will have a positive affect on the automotive safety market. In the last year, new regulations "aimed at improving road safety through appropriate use of child restraints" were adopted by the Road Safety Ministry on a national level (AutoIndustry, npg). The inevitable result is that stiffer penalties and stricter enforcement are now being put into play to increase safety procedures."
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Marketing Sanitation Products in Japan, 2002.
This paper is a marketing analysis for the introduction into Japan of established, technologically superior sanitation products from the United States.
1,570 words (approx. 6.3 pages), 5 sources, MLA, $ 51.95
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Abstract
The paper explains that the United States? sanitation company wants to extend its market into Japan because the product demand for sanitation products is large, thus providing an opportunity for better profits. The author believes that the language problem is a strong marketing barrier and that there are many local products. The paper states that the company might face import problems because the government in Japan would certainly introduce some kinds of taxes, which would discourage people from importing these products from the United States or any other foreign country.
Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Plan
Synchronizing with the Market Realities
Export and Product Deployment
Assigning Distributors and Dealers
Market Penetration
Advertisement
Intellectual Right
Conclusion
From the Paper
"Even though the company is proficient in retail as well as direct marketing, there will be a definite change in scenario once the operation shifts to Japan. The company, as its first steps, has to ensure that the exports to Japan happen in a smooth manner. Before the actual commencement of exports, the company must ensure that its products are produced in the right quantity and is exported according to the needs of the Japanese market. Any problems with logistics or misinterpreting the demand dynamics in the Japanese market could create a lot of problem for the company and result in losses."
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Garudafood Food Products in China, 2006.
This paper is a complete dissertation exploring the potential sale in China of Gurudafood, Indonesian snack food products.
25,815 words (approx. 103.3 pages), 30 sources, APA, $ 249.95
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Abstract
This paper explores the research question: What strategies are needed to assure Garudafood can launch a profitable product into the Chinese marketplace? The author reports that the research design method for this study is in the form of a case study of Garudafood, utilizing a structured interview with the Garudafood marketing manager and a survey of the company's target market. The paper relates that the research concludes that the best channel for the Garudafood products from Indonesia is the indirect channel: importer to retailer to end-consumer. The paper includes pictures, tables, diagrams and surveys.
Table of Contents:
Introduction
Background - Snacks Industry in China
Overview of the Problem
Research Question
Research Objectives
Benefits of the Study
Scope of the Study
Definitions of Terms to be Used in the Study
Problem Context
Industry/Organizational Perspective/Implications
Overview of Garudafood and its Products
Economic Conditions in China
Advantages and Disadvantages of Investing in China
Provide Tools to Invest in China
Food and Snacks Industries Background
Pros and Cons of Investing in China
Legal Issues or Aspects
Target Audience
Industry Analysis: SWOT Analysis
Marketing Methods
Advertising and Promotion
Opportunities
Snack Characteristics
Review Of Literature
Research Design/Methods
Research Design
The Degree of Research Question Crystallization: Formal Study
Method of Data Collection: Secondary Data
Research Effects of Variables: Ex Post Facto
Purpose of the Study: Descriptive
Time Dimension: Cross-Sectional
Topical Scope: Case Study
Research Environment: Field Setting
Data Collection Methods
Limitations Of Research
Data Analysis And Presentation
Data Presentation
Answers to the Survey Questions
Business Environment in China and Market Opportunities
Benefits and Costs of Investing in China
Summary of the Surveys And Evaluation of the Overall Outcome
Data Analysis
Outcome from the Surveys
Revenue Projections
Break-Even Analysis
Balance Sheet
Balance Sheet
Summary, Conclusions & Recommendations
Summary
The Four Ps
Product
Price
Place (Distribution)
Promotion
Product Positioning
Financial Analysis
Competitive Analysis
Marketing Plan
Conclusions
Implementation Plan/Action Plan
Recommendations
Appendix: Target Market Survey, Supermarket Manager Survey, Garudafood Marketing Manager Interview
From the Paper
"The price is also very important, because some countries will pay much more for certain things than other countries will. It is important, therefore, to ensure that a country wants what is going to be sold and that it matters enough to it that it will pay a realistic price for the items. In other words, if the product is brought to a new country and marketed well but the price is too high for what the people in that country will pay, the product will not sell.This will happen regardless of how good the product is or how well the marketing is done, and has little to do with whether customers are satisfied with a product."
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Nestl? Products Marketing, 2003.
An in-depth look into the successful international marketing strategy of Nestle Products.
13,200 words (approx. 52.8 pages), 25 sources, MLA, $ 249.95
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Abstract
This paper provides an investigation into Nestle's marketing activities, examining its marketing techniques in terms of product, promotion, pricing and distribution. The paper looks at how Nestle has progressed to its present status in the food industry. It provides an analysis of Nestle's global marketing strategy and a study of the macro and micro environmental factors that affect the marketing strategies adopted by Nestle. The paper also looks at the Nestle website and shows how it can be used as a marketing tool.
Outline
Background and Significance Discussion
Implications and Recommendations
Macro and micro environmental factors and global marketing
The External Macro Environmental
Demographics
Technology
Economic Conditions
Business Cycle
Inflation
Interest Rates
Competition
Social And Cultural Forces
Gender Shift
Time Fitness
Political And Legal Forces
External Micro Environmental Factors
Market Suppliers
Marketing Intermediaries
An Organization's Internal Environment Factors
Market Segmentation
Marketing Segmentation Strategy of Nestle
Marketing Research Product, Packaging And Branding Strategy Of Nestle Nestle Product Positioning
Nestle Products Packaging And Labeling
Branding
Brand Equity
Pricing Strategy Of Nestle
Promotion of Nestle
Advertising
Sales promotion
Public Relations
The Role of Nestle's Website in Promotion
Distribution of Nestle's Products
Distribution System
Franchising Nestle's Organization Structure
Region Structure
Business Unit Structure
Nestle Foods And Beverages
Other Operations
Conclusion
References
From the Paper
"Nestle is a large company and its main aims are to maintain or increase its market share and sales volume in order to have stability in the market. Nestle adopts a sales oriented pricing scheme. Increase in sales volume would be advantageous to a company like Nestle because it allows for rapid growth and intimidates other companies which would like to enter the same market. Increasing or maintaining market share ensures that Nestle's products are the most widely used by consumers, giving Nestle market confidence in its products. This in turn could increase share prices and the stock because Nestle is regarded to be in a relatively stable position compared to other companies in the same market."
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