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Selling Of "Command 7 Conquer", 1999.
Compares the selling of this computer game online and offline. Examines the product, pricing, advertising, target market, segmentation and consumer behavior. Includes tables.
2,250 words (approx. 9.0 pages), 4 sources, $ 79.95
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Abstract
Formed in 1985, Las Vegas-based Westwood Studios has released several popular computer CD-ROM titles including: Dune II, the Lands of Lore series, the Kyrandia adventure trilogy, Monopoly for the Internet, Blade Runner, Games People Play and the Command & Conquer product line.
In all, Westwood Studios has created more than 50 games in its 13-year history, and is regarded as one of the premiere game publishers in the industry
From the Paper
"COMPARISON OF THE SELLING OF "COMMAND & CONQUER"
ONLINE AND OFFLINE
Introduction
Formed in 1985, Las Vegas-based Westwood Studios has released several popular computer CD-ROM titles including: Dune II, the Lands of Lore series, the Kyrandia adventure trilogy, Monopoly for the Internet, Blade Runner, Games People Play and the Command & Conquer product line.
In all, Westwood Studios has created more than 50 games in its 13-year history, and is regarded as one of the premiere game publishers in the industry. This paper will examine the 1996 sales campaign for Command & Conquer, the premiere game in the series. Unless noted by a specific cite, all data concerning plans, strategies and problems are taken from telephone ..."
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Strategy of Local Direct Selling Companies in Hong Kong, 2007.
This paper explores emerging threats for direct selling companies in Asia, focusing, in particular, on a local company, Intersis International.
23,587 words (approx. 94.3 pages), 19 sources, MLA, $ 249.95
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Abstract
Intersis (HK) Limited, a local funded direct selling company in Hong Kong selling similar kinds of products as big players in the industry, will be at the edge of being eliminated if it is not able to counter such emerging critical competitive challenges. The strategies to help Intersis (HK) Limited survive are many and various, and they are addressed throughout the paper. In addition, organizational analysis and other company-related information is addressed in the literature review in order to show that there are many issues that Intersis must address. Furthermore, this study thus focuses on facing emerging threats, and what strategy locally-owned direct selling companies need to conduct to cope with them. This allows these companies to counter and overcome the challenges to continued operation in the industry, and hopefully also lead them into a new business era.
Outline:
Chapter 1
Introduction
1.1 What is Direct Selling?
1.2 Background of Direct Selling Industry in Hong Kong and China
1.2.1 Direct Selling Industry in Hong Kong
1.2.2 Direct Selling Industry in China
1.3 Statement of the Problem
1.4 Significance of the Problem
1.5 Hypothesis
1.6 Scope of the Study
1.7 Profile of Intersis International (Hong Kong) Limited
1.8 Aims of the Study
1.9 Objectives of the Study
Chapter 2
Literature Review
2.1 Michael Porter
2.2 Intersis and the Five Forces Model
2.2.1 Rivalry among Competing Firms
2.2.2 Potential Entry of New Competitors
2.2.3 Potential Development of Substitute Products
2.2.4 Bargaining Power of Suppliers
2.2.5 Bargaining Power of Consumers
2.3 SWOT Analysis
2.3.1 Strengths
2.3.2 Weaknesses
2.3.3 Opportunities
2.3.4 Threats
2.4 Business Ethics
Chapter 3
Research Methodology
Chapter 4
Findings and Analysis
Chapter 5
Conclusions and Recommendations
Bibliography
From the Paper
"Multinational companies often come under scrutiny because they do not always use their power in the best possible way. They have a lot of clout in some of the countries they do business in, and this allows them to get privileges that they would not normally have in their home country. There are conflicting views about multinational companies. Some see them as a helping hand for rich nations to continue to enslave poor nations, but others see them as the last hope for world peace. Multinational corporations often have technology that is far greater than that of some of the countries that they sell to, and they are held in high regard. Often their products are bought, even though they are more expensive, because of the advertising campaigns they use in smaller, less developed nations.
"Multinational companies exist under diverse legal systems, and often what is allowable in one country is not allowable in another. If one country feels that a product is dangerous, but another country allows the product to be sold there, it is up to the company whether they are morally and ethically comfortable with selling a product they know can cause harm simply because there is no regulation against it."
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Consultative Selling, 2002.
This paper discusses the concept of consultative selling, in which the salesperson is no longer a vendor, but rather a consultant selling services.
925 words (approx. 3.7 pages), 10 sources, MLA, $ 32.95
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Abstract
This paper explains some of the key ways for companies to execute effectively consultative selling. The author points out that the first part of successful consultative selling is to understand that the goal is not to make sales but to make customers by identifying customer needs so that you can help them. The paper stresses that the sales person must co-manage the continuous relationship with the customer, and the entire organization must be willing to enter a collaborative relationship.
From the Paper
"In this new time, the old vertically integrated enterprise model business has decomposed into two types of restyled organizations. One is the Tier 2 Business - the process-driven and product-based manufacturer that does not need a sales force because it does not "sell". Instead, its output is brought under strategic alliance by Tier 1 Businesses acting as multi-vendor distributors and systems integrators on behalf of their customer-clients. Tier 1 businesses are staffed with co managers who work in a long-term partnership with the customer's operating managers."
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Personal Selling, 2004.
An assessment of the contribution that personal selling makes to marketing management.
1,657 words (approx. 6.6 pages), 16 sources, MLA, $ 53.95
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Abstract
This paper discusses the changing nature of the personal selling function, referring to the importance of organisations adopting a relational outlook rather than a traditional transactional marketing philosophy. It incorporates the contribution that personal selling makes in terms of achieving organisational objectives and the changing role of the salesperson. It also involves a brief discussion of the selling process and how knowledge of this can be utilised in order to influence the consumer decision-making process. It examines the main objectives that personal selling can achieve and the function of personal selling in terms of implementing marketing strategies.
From the Paper
"The selling process has evolved in such a way that it has increased the importance of the sales team in the eyes of the buyer (Wotruba, 1980,). One of the biggest factors to have influenced the changing role of the salesperson is technological innovation (Anderson, 1996). Companies such as IBM have introduced electronic notebooks and electronic data interchange in order to improve communication between sales managers and the sales team. In order to define the changing nature of the personal selling function, it is necessary to distinguish the six phases of the selling process as described by Jobber and Lancaster (2000). The six phases are: the opening of the sale, need and problem identification, the presentation and demonstration, dealing with objections (although this can occur at various stages in the selling process), the negotiation, closing the sale and following up the sale. In relation to Noonan?s (1998) statement, certain phases of this process will be of increased importance in terms of implementing marketing strategy and tactics at the customer interface."
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Organ Selling, 2002.
A case for the legalization of selling of human organs.
1,445 words (approx. 5.8 pages), 11 sources, APA, $ 47.95
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Abstract
This paper deals with the legal, medical and ethical implications of the sale of human organs from live people and the selling of cadaveric organs. The paper explores the opinions of those both for and against legalizing organ selling, as well as describing the current situation, and concludes that organ selling should be legalized.
From the Paper
"Recently the topic of organ selling has become a popular topic for debate among bioethicists. As thousands of human beings continue to suffer, many people are beginning to explore the option of human organ sales; however, while there are those who argue for such an option, they must first consider those who stand by the government and completely abhor the idea. The arguments against the sale of organs are driven by the following concerns: it could exploit poor people who are willing to donate their organs solely for payment, it might favor the wealthy, and it could motivate families to withdraw treatment. Many ethicists also believe organ selling demeans the human body. They feel that if you allow organ selling to take place, the Nation?s faith in human pride will be shattered. Those opposed to organ selling raise the issue that although a Market Economy is relatively beneficial, unless it is monitored correctly, our human rights, such as social justice, bodily integrity and political freedoms will be stripped away. The greatest fear among those who strongly oppose the sale of organs is that people may murder each other in order to obtain money for their victim?s death."
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Selling American Used Cars in Saudi Arabia, 2007.
A research report looking at the advisability of selling American used cars in Saudi Arabia
9,025 words (approx. 36.1 pages), 24 sources, APA, $ 187.95
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Abstract
This paper studies the way to transform showroom visitors into customers when selling American used cars in Saudi Arabia. It reports that the methodology included personal in-depth interviews using two sets of survey questions created to compliment this study and secondary data from previous published articles. The paper relates that, while deeming potential used car buyers to be hesitant "one chance customers", when a seller gains insight into buyers' habits, he/she enhances the understanding of a customer which amplifies positive customer engagement, and in turn, increases the likelihood that a showroom visitor will become a satisfied customer. The paper includes questionnaires and color illustrations.
Table of Contents:
Introduction
American Used Cars
Aims and Objectives
Background and Overview:
Literature Review
Finding and Filling Used Car Buyers' Needs
Domain of Customer Behavior
Customer Roles
1998-2007 Forecast U.S. Arab Market Losses (U.S. $Billion) by Export Category
Reasons to Buy a Used Car
More Competition for Sellers of American and Other Countries' Used Cars
Car Buyers and the Internet
Another Manufacturer's Promotion PESTLE
Selling American Used Cars in Saudi Arabia - PEST(LE) Analysis
SWOT
Methodology
Personal and Private, Yet, Public Sales' Persuasions
Questionnaire for Buyers
Interview Questions for Sellers
Customer Satisfaction Survey
Reflections and Limitations
Difficult, yet Simple Significant Details
Conclusion/Summery
Today and Tomorrow's Timeless Truths
Aims and Objectives
From the Paper
"Customers invest effort and time when searching to select a used car dealer, just as sellers invest time to secure customers. "Word of mouth" communication, the report a customer verbalizes to his/her family and friends is one particularly, potent "tool" regularly used to gain new customers. A seller does not have to invest substantial funds, market his product, or invest special sales' resources, as the customer. The way a customer perceives the seller, however, determines whether "word of mouth" communication will prove to be positive of negative."
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Selling Women in Traditional China, 2002.
A reading of the female point of view in Yu Xuan-ji's poem a"Selling Tattered Peonies".
1,400 words (approx. 5.6 pages), 1 source, $ 53.95
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Abstract
This essay will examine the poem "Selling Tattered Peonies" by Yu Xuan-ji. As will be seen, the poem does not appear different from poems written by men in terms of structure. However, the choice of language and images represent womanhood in traditional Chinese identification. Moreover, the social situation that the poem represents is particularly that of a woman. Thus, the poem "Selling Tattered Peonies" reflects a woman's point of view as defined by the society of Yu Xuan-ji's time. Unfortunately, it may also be said that it reflects a woman's point of view as defined by our modern society as well.
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Biggart?s ?Charismatic Capitalism: Direct Selling Organizations?, 2004.
This paper reviews Nicole Biggart?s ?Charismatic Capitalism: Direct Selling Organizations? by comparing her theories to those of Max Weber.
1,425 words (approx. 5.7 pages), 1 source, APA, $ 47.95
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Abstract
The paper explains that both Weber and Biggart have discussed the commercial market by studying the roles, relationships, and structure of economic organizations. The paper points out that Direct Selling Organizations or DSO, as Biggart sees them, is an evolution of the entrepreneurial process, which combines the structural elements of the hierarchy with American ethics based on the need to incorporate social relationships within the context of the organization. The paper states that the method by which goals are accomplished differ from a bureaucratic organization in that independent distributors work under guidelines set up by a charismatic leader.
From the Paper
"The DSO relies on the on independent distributors to recruit new distributors who then choose the degree of participation they wish to contribute. This incorporates a sense (what Biggart calls an ?ideology?) of entrepreneurship that promotes profit through personal investment in the mission of the organization. To use Weber?s metaphor, members happily enter and exit a cage fortified by charisma. They do so by choice because it is profitable and, more so, because the organization reflects and promotes values in which they are invested. It?s not an organization as much as it is a way of life. The rules, policies and standards of the bureaucracy are replaced by "individualism, meritocracy, patriotism, religion, (and) community" (p. 10)."
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Selling Medical Supplies in Mozambique, 2006.
This paper is a marketing analysis of the selling of medical supplies in Mozambique.
2,120 words (approx. 8.5 pages), 10 sources, MLA, $ 66.95
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Abstract
This paper explains that, in addition to an acute incidence of AIDS, the local disease situation including bubonic plague, cholera, dengue fever, hepatitis A, malaria, meningitis, schistosomiasis and typhoid fever, presents an increased opportunity for selling medical supplies in Africa's Mozambique. The author points out that Mozambique's severe, generalized AIDS epidemic handicapped by a meager health infrastructure, pockets of population concentration and increased economic contact with adjacent nations with HIV prevalence rates. The paper relates that, although the National Health System (NHS), which is the primary service provider of allopathic service in Mozambique, faces extremely limited human and material resources, the NHS has managed to enhance the coverage of the health system since the last decade through an increase in the health facility infrastructure and health sector staff.
From the Paper
"While entering Africa's anti-AIDS drug market the company has to be considered as the top performer in the Black Economic Empowerment -- BEEE in South Africa and its expansion into the remaining region of Africa is backed by the SA Health Minister Manto Tshabalala Msimang. The new sector of trade and investment into Africa will render a crucial boost to the SA Black business that believes it has a hard task breaking into the white business world. The health minister stated that the local production of the anti-retroviral HIV treatment drugs which is being backed by the World Health Program must be seen in the context of the "regional" meaning of the African continent."
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'In Search of Respect: Selling Crack in El Barrio', 2006.
An analysis of Phillipe Bourgois' representation of gendered identity in his anthropological field study, "In Search of Respect: Selling Crack in El Barrio".
1,575 words (approx. 6.3 pages), 3 sources, $ 62.95
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Abstract
While Phillippe Bourgois' anthropological field study "In Search of Respect: Selling Crack in El Barrio" is heavily focused on issues of class, culture and economics in East Harlem, the issue of gender relations and gender construction within this cultural frame is also a prominent theme. This paper critically examines Bourgois' representation of gendered identity and how gender is constructed in El Barrio through public displays of forms of masculinity and femininity. It is argued that as traditional Puerto Rican patriarchal authority appears to be collapsing in El Barrio, the residents are improvising new gendered identities.
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Selling Software to Business People, 2002.
A discussion of the strategies for selling the product ManageT to the American business person.
1,575 words (approx. 6.3 pages), 5 sources, $ 55.95
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Abstract
Discusses startegies for selling the product ManageT to the American business person. Product is a multi-platform office management software that includes 200 different applications. Positioning element of the product. Targeting the customer. Creating a focused advertising message. How to handle an in-person sales pitch. Importance of good communication. Pricing. Negotiating.
From the Paper
"Strategic Steps for Selling Software to Businesses
Introduction
Although often not considered as glamorous or exciting as individual consumer marketing, the potential rewards and the efficiencies of selling a product to a business can more than make up for the effort (McGrath, 1997). There are several reasons for this. The most important is that, if the customer is satisfied with the product, the delivery and the service, then a long-term supply relationship can be established.
The product chosen for selling to the American businessperson is Manage +, a multi-platform office management software that includes some 200 different applications, ranging from office organizers to spread sheet software and from minimal graphics programs to word-processing. "
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'Selling Women Short', 2006.
A critical review and analysis of Liza Featherstone's "Selling Women Short: The Landmark Battle for Worker's Rights a Wal-mart".
1,350 words (approx. 5.4 pages), 1 source, $ 53.95
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Abstract
This paper explains that, in the book, "Selling Women Short: The Landmark Battle for Workers' Rights at Wal-Mart", the author, Liza Featherstone, focuses on sexual discrimination as practiced in Wal-Mart stores, and that her book centers on the case of Dukes v. Wal-Mart Stores. More specifically, this paper, in addition to summarizing Featherstone's text, also describes the assumptions she makes in the book and critically assesses those assumptions and the presentation of the material in the book as well. The paper contends that, ultimately, while compelling, readers would do well to challenge some of Featherstone's implicit assumptions and not be overly swayed by her emotional arguments.
From the Paper
"Liza Featherstone turns her journalistic talents to sexual discrimination as practiced in Wal-Mart stores in Selling Women Short: The Landmark Battle for Workers' Rights at Wal-Mart. Specifically, the book centers on the case of Dukes v. Wal-Mart Stores (2000). In that case, Betty Dukes acted as the lead plaintiff in a class action lawsuit against Wal-Mart involving 1.6 million other women from the extent of Wal-Mart stores. The purpose of this essay is to examine Featherstone's Selling Women Short. "
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Selling Nuclear Technology, 2004.
Addresses the question of whether the U.S. should continue selling nuclear technology to other countries.
1,031 words (approx. 4.1 pages), 5 sources, MLA, $ 36.95
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Abstract
This paper examines the pros and cons of selling U.S. nuclear technology to other countries. The paper pays particular attention to the history and ramifications of the continued sale of nuclear technology.
From the Paper
"For these companies, the reasons are economic. Domestic demand for nuclear technology has decreased drastically in the environmentally conscious 1990s. Many nuclear energy companies were thus forced to look elsewhere to market their technologies. An official at the ABB Combustion Engineering, for example, states that the survival of many such companies rely on their ability to open plants in China -- a move that could generate at least $40 billion for the beleaguered industries."
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Joe Mcginniss' "The Selling Of The President", 1990.
This paper is a critical analysis of Joe Mcginniss' "The Selling Of The President" about Nixon's victory through media manipulation.
1,125 words (approx. 4.5 pages), 1 source, $ 39.95
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From the Paper
"When Joe McGinniss published his The Selling of the President 1968 in 1969, he shocked the reading public with his expose of how a political campaign was won by the "media manipulators." It was McGinniss's contention that Richard Nixon was marketed as the chief executive for the United States just like Madison Avenue would sell a package of cigarettes. In fact, the original dust cover of the book had that very image: the new president's face on a tobacco pack. It is the thesis of this paper that McGinniss was correct in his assertions, and that the 1968 campaign forever changed the way in which Americans judged and voted for presidential candidates.
McGinniss starts his book off with an epigraph from Nixon himself: "When style and charisma connotes the idea of ... "
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Selling Spectrum Rights, 2002.
An analysis of the article ?Selling Spectrum Rights,? by John Macmillan, discussing the game theory behind the FCC?s decision of auction-process in the sale of spectrum rights.
1,110 words (approx. 4.4 pages), 1 source, MLA, $ 38.95
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Abstract
The paper reveals the problems inherent in the article such as the article being written before the auction taking place. The paper criticizes Macmillan for making profits his primary source of concern while emphasizing that the motivation behind this sale is not monetary. The paper notes a flaw in Macmillan's argument regarding efficiency being of paramount importance. The paper shows how the other goals discussed are mere covers for the desire to produce revenue.
From the Paper
"If the FCC were actually concerned about efficiency, minority ownership, preventing monopolies, and promoting the best usage of these spectrum for the sake of the people, it could have mirrored an auction such as the one in Argentina. This nation auctioned off its licenses not to the highest bidder, but to the company which could set up an efficient, goal driven system in the least amount of time."
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