| Papers [1-7] of 7 | Search results on "SEAGRAM BUILDING": |
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The Seagram Building, 2008.
An analysis of the Seagram Building as a symbol of American capitalism.
2,666 words (approx. 10.7 pages), 10 sources, MLA, $ 80.95
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Abstract
This paper critically examines the Seagram Building in terms of not only its aesthetic and technological factors but also with a particular emphasis upon its economic-political and social-cultural context. As is seen, the prominence of the Seagram Building lies as much in its extraordinary design as for the fact that it symbolized American corporate power in an era when the hegemony of American capitalism was unrivalled in the non-Communist world.
Outline:
Introduction
The Seagram Building and the Bronfman Family
The Seagram Building and the Prestige of Design
Conclusion
From the Paper
"Prior to the Seagram Building, the emphasis in American corporate architecture was generally on cost and function. Aesthetic values were a secondary concern, and the idea of creating a "signature" building was not part of the corporate mentality of the period. The Bronfmans would change all of this with the Seagram Building. Thus, in order to understand why the Seagram Building was built, we must understand that agenda of the Bronfman in funding the creation of a building that was intentionally designed to make a dramatic statement in the capital city of global capitalism."
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The Seagram Building, 2005.
An architectural discussion on the Seagram building.
1,125 words (approx. 4.5 pages), 3 sources, $ 44.95
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Abstract
This paper analyzes one of the architectural structures of New York, the Seagram building. It discusses the structure of the building and gives a brief survey of the aspects of international style. The paper applies these concepts of international style to this observation of the Seagram building. The author describes it as a powerful postmodern reflection of this style.
From the Paper
"Even on an overcast day, it is striking to note the bronze, almost sunny tints, reflecting off of the Seagram building. That is it so striking is testament to the thinking that went into its design. Indeed, the exterior of the building is supposed to be striking. It is supposed to be the presentation the building exposes to the world. When Ludwig Mies van der Rohe (Mies) designed this building, he was realizing a design that had been waiting to be built by him for years. Strictly speaking, the Seagram building is not part of the International Design genre to which it is most often associated. However, a survey of what International Design entails and a close examination of the Seagram building reveal that not only should it be associated with that genre, but it should also be hailed as a..."
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Vivendi-Seagram Merger, 2006.
An overview of a potential merger between the Vivendi, Seagrams and Canal+ companies.
1,965 words (approx. 7.9 pages), 8 sources, MLA, $ 62.95
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Abstract
This report analyzes the possible outcome of a merger between communications companies Vivendi, Seagrams and Canal+, explaining that such a merger could provide a far greater opportunity for global access and domination of various enterprises than these companies could achieve by themselves. The report focuses on the opportunities and strengths that the merger could provide as well as the potential weaknesses and problem areas it could create. The conclusion of the reports includes recommendations for the success of the merger and points out that a successful merger would necessitate a great deal of planning and compromise.
From the Paper
"Communications now offers a multitude of opportunities. As the 21st century becomes the advent of the digital age, international strategies move communications far beyond the computer, and linked media. By combining communications and entertainment companies along with the facilities for broadcast and distribution of films, television, and other media products, the opportunities for a profitable and symbiotic merger makes sense in terms of bottom line income as well as gaining greater consumer acceptance of products- from music, to theme parks, from television programs to motion pictures, from daily newspapers, to business news on the Internet.."
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Generational Marketing, 2006.
This paper analyzes how advertisers and manufacturers target consumers with generational marketing.
1,135 words (approx. 4.5 pages), 3 sources, APA, $ 39.95
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Abstract
This paper examines the impact of generational marketing which segments the consumer audience into various age groups. According to statistics the audience most desired is between the ages of 19-34, which results in most products advertised on television aimed at this particular group. This paper also probes the marketing approach of several brand name companies including Seagram's, Weight Watchers and Betty Crocker.
From the Paper
"Marketers have also researched who watches the evening news, and found that the audiences skews older. So, the commercials tend to be aspirin, vitamins, some medications for ulcers or heartburn or lowering cholesterol. It is this "older" generation which is afflicted most often with the discomforts and illnesses that these products help "cure."
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Martel Negotiating Points, 2006.
This paper examines the negotiation and sale of the Martel company.
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
This paper discusses the Martel case study as it relates to negotiation and negotiation preparations. Martel is being acquired on the open market by either The Seagram Company or Grand Met and the resulting competition for Martel has resulted in the need for negotiations. The paper relates that Martel is believed to have benefited from the competition and intends to elevate its asking price to $700m or more given its sudden valuation.
From the Paper
"Martel's overall strategy is based on obtaining the best possible cost per share basis for its shareholders as possible. Although originally wishing to avoid a bidding-war for itself, that fact that one has arisen in spite of its best efforts should be fully utilized to its advantage. The goals derived from this cost per share strategy are fairly straightforward: 1) leverage Grand Met's desire to undercut The Seagram company against The Seagram Company's desire to acquire such an old-world brand, 2) ensure that the Martel brand remains intact throughout any acquisition, and 3) obtain a target price in excess of $500 per share and more than $700m total."
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Universal Studios, 2002.
Examines the history and present situation of the motion pictures company, Universal Studios.
2,320 words (approx. 9.3 pages), 7 sources, APA, $ 71.95
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Abstract
The motion picture industry, like the automobile and the steel industries, saw tremendous growth and change in the twentieth century. The paper shows that motion pictures evolved over the twentieth century from a collection of widely dispersed small operations to a handful of large companies which comprised not just motion pictures, but "entertainment" in a broader sense. Universal Studios has been at the heart of the motion picture industry for much of the twentieth century and this paper explores the history of the company, its current situation and the outlook for its success.
Outline
Introduction
Getting Started
Universal Studios
Carl Laemmle
IMP
Universal's Image
The MCA Years
History of MCA
Historical Relationship between Universal and MCA
MCA's Acquisition of Universal
Universal Under MCA
Matsushita
Seagram
Acquisition
Universal and Barry Diller
Non-filmed Entertainment
Filmed Entertainment
Lackluster Performance by Universal to Date
Outlook
Mergers and Joint Ventures
Increased Involvement by Bronfman
Universal as an Entertainment Company
Conclusion
References
From the Paper
"Over the years, Universal struggled to create a unified vision for itself. Metro-Goldwyn-Mayer is often associated with large, lavish musicals while Paramount Studios was often associated with westerns. Universal produced prestige pictures such as All Quite on the Western Front (which won the Best Picture Academy Award in 1930), but also produced horror films such as Dracula and Frankenstein. Abbott and Costello, W. C. Fields and Basil Rathbone also became associated with the studio. Standard Capital took control of the studio in 1936 for $4.5 million. In 1946, Universal merged with International Pictures forming Universal-International, a subsidiary of Universal Pictures. One year later, a British distributor purchases a majority interest in Universal ("Time Line," 1999, p. 2)."
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The Diageo Wine Company, 2005.
This paper is a case study of Diageo Plc, the world's largest spirits and wine company.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
The paper describes Diageo Plc. and discusses how it has divested itself of businesses that do not have a synergistic relationship to its core business, such as its holdings of Burger King. The paper explains that in terms of its core business, the company became the world's largest spirits and wine company when it acquired Seagram's, an acquisition that included four California brands and the importation rights for various French wines and champagnes.
From the Paper
"The Diageo wine company has had a strong business for some time and began to work to make it stronger through brand rationalization, meaning the company decided to concentrate on its mid-priced wines for about $10 to $15 and to sell off its holdings for higher-priced brands which it had acquired over the years. A reconsideration of this strategy came soon after, including an indication that the company was willing to acquire more land for vineyards if the price was right and if the cost structure fit with its overall company structure. The head of the company is Ray Chadwick, president of Diageo Chateau and Estate Wines, and he sees cost synergy as the main growth driver for the company into the future."
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