| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "RESTAURANT MARKETING STRATEGY": |
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A New Restaurant Marketing Strategy, 2002.
An analysis of the restaurant market and trends that are conducive to opening a new restaurant.
3,261 words (approx. 13.0 pages), 1 source, MLA, $ 93.95
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Abstract
This paper determines a number of basic concepts concerning the restaurant market in the United States with the prime purpose of gathering information in order to open a new restaurant. It examines how in its current state the market is highly volatile, but is consistently experiencing increased growth due to the availability of disposable income. It evaluates how the restaurant business is centered around consumers and their varied tastes and consequently, many restaurant types, including fast-food, full-service, buffet and higher-priced fare exist to accommodate the needs and wants of a diverse culture.
Table of Contents
Introduction
Industry Data and Trends
Detailed description of Business
Proposed Marketing Strategy
International Considerations
Conclusion
From the Paper
"Since pasta is a relatively inexpensive food in today?s society, the majority of food expenses would lie in the associated meats, dairy products, and fresh vegetables that would be required for food preparation. However, successful negotiation with regional suppliers would result in affordable prices for these food items. Additional fixed costs would include the costs of labor, and it is estimated that a combination of approximately 25-30 full time and part time employees per store would be sufficient for startup until success is established."
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Marketing Strategy Plan, 2004.
This paper develops a marketing strategy for opening a digital restaurant.
1,356 words (approx. 5.4 pages), 6 sources, APA, $ 47.95
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Abstract
This paper explains that the marketing strategy for opening a Sab-E, or digital, restaurant is to be used by agencies outside of the business management team. The author points out the importance of business communications.
From the Paper
" The purpose of this report is to develop a marketing plan that would guide the agencies or publicists eventually used by Sab-e Restaurant to reach its target market, grow its business and possibly move the business from a single site to a multi-site chain entity. As Dignam has pointed out, good marketing involves excellent communication between a business and its customers or clients. Similarly, Kunkel has noted that successful businesses that become de facto brands rely heavily upon marketing to establish and maintain their ..."
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Restaurant Marketing Research, 2003.
An assessment of marketing strategy for the Alemlouk restaurant.
2,300 words (approx. 9.2 pages), 3 sources, APA, $ 79.95
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Abstract
This paper summarizes marketing research that was conducted to assess the effects on patronage of proposed changes to the Alemlouk Restaurant. The paper discusses the collection and analysis of data regarding customer perception of the Southern California restaurant.
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Restaurant Market Position, 2006.
This paper concerns the analysis of a marketing statement regarding the proposed relocation of the XYZ restaurant.
1,125 words (approx. 4.5 pages), 0 sources, $ 44.95
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Abstract
This paper presents a competitive analysis of XYZ restaurant and its nearest competitors, in an attempt to justify a change in location for XYZ. Bivariate tables are presented for Price and (1) menu selection, (2) service speed, and (3) food quality. It is demonstrated that XYZ has a competitive advantage overall that justifies the move. In conclusion, relocation is recommended.
From the Paper
"Restaurant proposes to change locations from its current site on Brand Street to a site in Little Italy on College Street. In order to make a successful relocation, XYZ has conducted this market positioning statement, in an attempt to define its likely close competitors at the new site and to determine the market niche that XZY Restaurant is most likely to fill successfully. Effective positioning requires current knowledge of competitors' strengths and weaknesses in relation to XYZ Restaurant's product offerings. It also affords the opportunity to analyze target audiences and to determine how well situated XZY is to meet the needs of these publics relative to its competition."
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The Entrance of Dougie's Restaurant into Global Markets, 2001.
Formal business research about a kosher American restaurant and the feasibility of bringing it into the global market through bringing a franchise of it to Israel.
3,670 words (approx. 14.7 pages), 17 sources, $ 101.95
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Abstract
As of now, Dougie?s Restaurant is having serious internal problems with customer satisfaction. There are plans of expansion of Dougie?s into the global market through the opening of a store in the heart of Jerusalem. This report identifies problems and areas which need improvement such as: training and communication skills between employees and customers. This may help lead to increased customer satisfaction and as a result solutions to this problem can be carried over to further stores. The feasibility of a Dougie?s Restaurant is also examined.
From the Paper
"The purpose of this report is to examine the feasibility of the success of a Dougie?s Restaurant in Israel based on the analysis of the existing stores in America. It was found that in out pre-existing stores in America, our employee's job training plan lacks informational and communication skills that our employees need. Overall, customers felt employees were too unfamiliar with products, price, and were not able to solve problems. These problems caused a decrease in profits as well as customers. It also caused a lack of motivation among the employees. Inefficient job training and communication skills have lead to a decrease in clientele, productive labor, and profits. These problems will continue to exist in the store that will be opened in Israel if they are not fixed.'
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Restaurant Business Strategy, 2002.
A business plan for a lakeside restaurant.
2,150 words (approx. 8.6 pages), 10 sources, $ 80.95
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Abstract
This is a business strategy plan for a lakeside restaurant.
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The Mall of America: A Study in Contemporary Marketing Theory, 2002.
An overview of the marketing strategies of the Mall of America in Bloomington, MN. and how it represents the modern marketing principles of centralized commerce.
2,900 words (approx. 11.6 pages), 5 sources, $ 106.95
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Abstract
This paper is on the marketing strategies of the Mall of America in Bloomington, MN. Currently the largest enclosed retail space in the world, it includes a seven-acre theme park, a vast variety of restaurants and nightclubs, and 1000 stores. It demonstrates modern marketing principles of centralized commerce, and the universal appeal of leisure activities in an economy whose participants have a large amount of disposable income. The paper also mentions the mall as a tourist attraction, and discusses how this has come about in the current cultural atmosphere.
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"Red Lobster" Paella Marketing Plan, 2003.
This paper discusses the roll-out and marketing strategy of a new product at "Red Lobster".
3,200 words (approx. 12.8 pages), 7 sources, MLA, $ 92.95
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Abstract
This paper discusses in-depth, the manner in which giant seafood restaurant chain, "Red Lobster" plans to market and promote a new product on its menu. It begins with a summary of Red Lobster's current business situation including a mission statement. It then describes the new product, including a recipe. The writer then provides a situational analysis and examines the demographic market and competitive market. It concludes with a discussion of the company's budget.
From the Paper
"Predictions for 2002 include increases in market share due to concept remodeling and restaurant execution. Proactive measures to assure continued market leadership must consider shifting demographics, especially, accounting for strong Hispanic and minority gains in ethnic diversity in many major cities. Promotion of new ethnic menu items via TV, Radio, and print advertising will allow Red Lobster to continue to grow and increase market share. Thus, we recommend that Red Lobster begin a methodical ethnic seafood menu expansion, beginning with a test marketing of paella. The suggested test market for the Paella Spanish menu item is a focus on a radius of 100 miles within the Raleigh/Durham area. The addition of Spanish menu items is an opportunity to capitalize on North Carolina's rapidly increasing Hispanic population. The president of Red Lobster, Edna K. Morris, whose background was in human resources before taking the helm at Red Lobster, says that the check averages are $10 to $12 for lunch and $14 to $18 for dinner. Menu management is a sophisticated science at Red Lobster, which currently has 137 different menus available. "You just have to be very agile and very flexible and have contingencies so that we will still have great products, Morris says.?You have to have the ability to make menu changes quickly and accurately driven by the scope of supplies." "
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Promotional Strategies in Quick Service Restaurants, 2008.
An in-depth look at promotional strategies employed in the UK by fast food chains.
9,398 words (approx. 37.6 pages), 24 sources, APA, $ 193.95
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Abstract
This paper is a research dissertation on the effects of promotional strategies, including discount vouchers, development, launch and sales of speciality meals (Breakfast Combos, Happy Meals), supported through marketing, public relations, and promotional activities throughout the U.K. The author specifically looks at the effectiveness of these combined strategies on increasing the loyalty and trust that customers have in fast food restaurants profiled in this dissertation. The paper includes a literature review and appendices with charts and tables.
Outline:
Abstract
Introduction
Literature Review
Pricing as a Differentiator
Product Differentiation and Uniqueness
QSRs: The Eye of a Turbulent Food Retailing Storm
Explaining QSR Restaurant's Challenges to Viability
QSR Strategic Challenges
Effectiveness of Entertainment in QSR Locations in the UK
The Role of Price as a Promotional Element in QSRs
Current Pricing Trends in the QSR Segments including McDonald's and Burger King in the UK
How QSRs are Using Price-sensitivity measurement (PSM) in Promotional Strategies
Role of Psychological Pricing in QSRs throughout the UK
Impact of Prices on Brand Equity in QSRs operating in the UK
QSR Societal Trends in the UK
UK QSR Consumption Trends
Research Objectives and Hypotheses
Methodology
Secondary Data Collection Methodology
Primary Data Collection Methodology
Results and Interpretation
Most Memorable Public Relations Strategies by QSR
Impact of Vouchers on Perceived Value of Food
Quantification and Predicting of Trust
Conclusion and Recommendations
References
Appendices
Appendix 1: Variable Name and Label Assignments in SPSS 13 Used For the Analysis
Appendix 2: Frequency Distributions by Variable in the Survey
Appendix 3: Factor Analysis Correlation Matrices to Quantify Trust for McDonald's and Burger King
Appendix 4: Questionnaire
From the Paper
"The intention of this research project is to evaluate the effectiveness of discount vouchers, development and marketing of special meals (Happy meals, Breakfast Combos meals and comparable offerings to these) , use of special meal promotions and vouchers, the use of both in-transit and Web-based promotional strategies, participation and contribution to community events, and public relations efforts overall that lead to the development of trust by consumers in McDonald's and Burger King Franchisees operating in the United Kingdom. All of these marketing, public relations and promotional activities lead specifically to the development of a quantification of trust measure for each of these quick service restaurants (QSRs). This term (QSR) will be used throughout this analysis to refer to the specific classification of restaurant that McDonalds' and Burger King are members of. A literature review of the successful strategies of Quick Service Restaurants (QSRs) is provided as the foundation for this project, followed by an analysis of survey data gained from in-mall intercepts of Burger King and McDonald's customers as they were leaving a QSR location. The outcome of the research shows that it is possible, through a synchronized approach to managing the many aspects of the marketing mix, specifically the effectiveness of promotional offers and the use of vouchers to increase the overall attractiveness to repeat customers of purchasing meals from either of the QSRs analyzed in this report. Statistical analysis of the 30 respondent's survey data is also provided using SPSS Version 13 for Windows, and the resulting frequency distributions and cross-tabulations, in addition to further statistical analysis, are provided in this report."
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Business Proposal: A Steak House Restaurant, 2008.
Presents a business plan for opening a steak house restaurant in Charlotte, North Carolina.
3,575 words (approx. 14.3 pages), 10 sources, APA, $ 99.95
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Abstract
This paper relates that the creation of a steak house restaurant in the area of Charlotte, North Carolina, appears to be a good business initiative. Charlotte is an extremely well-developed region from an economic point of view and the local authorities support the development of businesses in the area because they believe everyone will benefit from increased profits. Although there are many restaurants including other steak houses, the author believes that the proposed restaurant is different because it will be a casual- elegant restaurant where people can enjoy high quality meals and an exquisite atmosphere. The paper includes a SWOT analysis and a marketing plan.
Table of Contents:
Executive Summary
Situation Analysis
Market Summary
Target Markets
Market Demographics
Geographics
Demographics
Behavior Factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Key to Success
Critical Issues
Marketing Strategy
Mission Statement
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Product
Price
Place
Promotion
Marketing Research
Controls
Implementation
Marketing Organization
Contingency Planning
From the Paper
"The restaurant will use printed advertising and radio advertising at local level. Articles and advertorials should appear in the local papers and magazines on a periodical basis. PR strategies will also be used in order to make the restaurant more popular among the people living in Charlotte and the tourists coming here. The restaurant could get involved in the life of the community by making small financial contributions to charitable vents or organize them. In addition, it could mark events which are special for the community by organizing special nights dedicated to them."
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Planet Hollywood & International Marketing, 1997.
Examines economic & business strategies of global marketing & global potential for restaurant chain.
1,125 words (approx. 4.5 pages), 9 sources, $ 39.95
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From the Paper
"Introduction
In 1991, the first Planet Hollywood opened in Manhattan; in the following four years, the chain grew to 28 outlets with locations from Honolulu to Helsinki. Each time a new restaurant opens, some of the more famous owners, including Arnold Schwarzenegger, Demi Moore, Bruce Willis and Sylvester Stallone, are part of the opening festivities. Inside the restaurant, which features burgers, chili and similar fare, diners sit among props from movies and are able to purchase Planet Hollywood merchandise, including jackets and baseball caps; in some locations, the merchandise is available well before the restaurant opens for business. The result is that the restaurant chain has posted significant profits in an industry typically characterized by low profit margins, and an initial public offering was favorable.."
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The Restaurant Industry, 2003.
An overview of the market structure of the restaurant industry.
1,505 words (approx. 6.0 pages), 1 source, MLA, $ 49.95
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Abstract
This paper considers the different options available when trying to place the restaurant industry into a market structure. It discusses various structure,s including oligopoly, monopoly, and perfect competition, before using statistics from several sources to show that the industry falls under the monopolistic competition category. The paper also touches on the influence that macroeconomics has on the market structure of the industry.
From the Paper
"The dollar figures alone are impressive, and point to the fact that, no matter how each player in the industry operates, or what regional or local preferences the companies consider in their march to profits, the major economic forces point to competitive monopoly structure. The industry is expected to top $577 billion in sales in 2010. Today, consumers spend 44 percent of every food dollar on beverages, snacks and meals purchases already prepared by a food-service organization; by 2010, the association predicts that the figure will be 53 percent of every food dollar, essentially claiming that restaurants will replace supermarkets as the prime source of U.S. nutrition, and that certainly points to the probability that the industry is, indeed, one operated as a competitive monopoly."
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Yangpin's Noodle, 2008.
A research into the marketing strategy of an American-Chinese restaurant, known as "Yangpin's Noodle", with suggestions for improvement.
1,687 words (approx. 6.7 pages), 3 sources, APA, $ 54.95
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Abstract
The paper investigates and discusses the problems associated with a Chinese -American food outlet known as Yangpin's Noodle. The paper discusses marketing strategies, plans and demographics for improving positioning and gaining market share in the American restaurant market.
Outline:
Key Issues
List of Alternatives
Analysis of the Alternatives
Recommendations
From the Paper
"(i) The core competency of the Chinese-American restaurant can be applied to formulate a competitive edge through provision of products or services which the customer's value compared to products or services which the competitors are offering. The competitors of the Chinese-American restaurant are considered to be the pure-play Chinese restaurants. Further there are fast-food outlets such as McDonald's and the Japanese food outlets. The conventional Chinese eat-outs cater to an extensive wide level of choice available with excellent levels of ambience and the rates are affordable when compared to the high quality food being offered. However in comparison to this, fast food outlets such as McDonald's provide less scope to make choices with considerably poor ambience. The rates are less and this goes the same with the food quality as well. The Japanese food on the other hand which is being available is considered to be providing average selection along with average ambience, average rates with comparatively good quality food. The core competencies are the strengths of the brand that facilitate in fulfilling the customer requirements. It has to be kept in mind that the core competencies are subject to change and definitely change in the course of time, based on the requirements of the market and the significant status one desires to have over competitors. (ii) Reputation for best products/services - Providing the superior products or services in the industry or market is essential. The attention has to be on quality that will lend a reputation for expertise in particular arenas. To illustrate, the Chinese-American restaurant shall have to concentrate on providing clients the maximum amount of service which is possible, value, choice and quality."
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The Saigon Caf? Restaurant, 2005.
A business plan for establishing a restaurant near the university area and business buildings of the University of Houston.
4,011 words (approx. 16.0 pages), 3 sources, MLA, $ 108.95
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Abstract
This paper details the business plans for "The Saigon Cafe" restaurant. The paper discusses the products and services of the cafe, anticipated customers, management structure and its mission statement. The paper also discusses the cafe's strategic alliance plan, its opportunity for future growth, potential risks and then presents a thorough market analysis for the restaurant.
Executive Summary
Production
Services
Customers
Management
Objectives
Mission
Vision
Company Overview
Legal Business Description
Management Team
Business Advisor
Staffing
Strategic Alliances
Current Services
Competitive Advantages
Potential For Growth
Future Plan
Market Analysis
Market Segmentation
Customer Profile
Competition
Risk
Marketing Strategy
Financial Plan
Critical Risks and Assumptions
Exit Plan
From the Paper
"Food production and assembly will take place in the kitchen of the restaurant. Fresh vegetables, meat and dairy products will be used to create most of the dishes from scratch. The chef will exercise strict standards of sanitation, quality production, and presentation or packaging over the kitchen and service staff."
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The Far Horizon Marketing Plan, 2008.
This paper is a fully detailed marketing plan for the construction of The Far Horizon Convention Center, an addition to the already established commercial building called The Far Horizon.
2,900 words (approx. 11.6 pages), 6 sources, APA, $ 85.95
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Abstract
This paper is a detailed marketing analysis of The Far Horizon Convention Center, a multi-faceted facility providing a location for large group meetings and local business functions. The Far Horizon is already a premier location that includes the Wind Watcher Restaurant and the Idle Hour Bar/Lounge. The paper shows that the addition of the convention center will add to its success and will be called the 26 West Multi-purpose Convention Center. Additionally, the paper states that after 26 West is completed, a 100-unit motel and convenience store will be the next step in The Far Horizon expansion. The plan also details growth projections and investor strategies.
Outline:
Executive Summary
Market Analysis Section
Relevant Market Background Data
The Industry Product Class
The Industry Competition
National Competition
Local Competition
The Macro-Environment Conditions Related to the Market
Assessment of Opportunities
Strengths of The Far Horizon
Weaknesses of The Far Horizon
Opportunities for The Far Horizon
Threats for The Far Horizon
Market Objectives Section
Desired Results from the Execution of the Marketing Plan
Strategies for Marketing
Action Programs and Budget Section
Control Procedures Section
Evaluation of Management and Organization
Administrative and Organizational Roles of Management
Goal Setting
Delegating Tasks
Monitoring Progress
Considerations for Adequate Performance of Administrative Role
Considerations for Adequate Performance of Organizational Role
Fostering Organizational Development
Structuring Organization
From the Paper
"Delegating Tasks -
The management of The Far Horizon will take great heed in delegating tasks in order to insure that critical tasks are completed in a timely manner, within budget, and at the quality level expected. Flexibility will be used in assigning tasks to ensure the employee delegated to the task has the skills to complete the job given.
"Monitoring Progress -
Management will create a review system for monitoring progress of the tasks at hand and to assess the progress that has been made. If progress is monitored accurately and closely, any problems or issues that are raised during review can easily be corrected once clearly identified."
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