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Married Relationships in Literature, 2005.
A look at how both Kate Chopin's story, "The Story of an Hour" and James Joyce's story, "The Dead", reflect on married relationships and how these relationships often do not live up to expectations.
795 words (approx. 3.2 pages), 2 sources, MLA, $ 28.95
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Abstract
This paper describes the main characters in both stories and explains how these characters and the both stories' theme of death reflect the dull, lifeless state of most marriages. The paper points out that while Chopin and Joyce may have approached the subject of married relationships differently, in the final analysis, both authors end up with a telling commentary on how individual personalities and the drudgery of daily life result in a deadening of marital relationships and the individual spirit.
From the Paper
"Marriage is commonly defined as an intimate union of a man and woman, involving a special kind of love and commitment that facilitates a harmonious relationship and family life. Too often, however, the reality of marriage proves to be far removed from the idealized images projected by society and religion since individual personalities and the drudgery of daily living lead to a deadening of relationships. Indeed, this is precisely the revelation that both Kate Chopin and James Joyce make in The Story of an Hour and The Dead although the two authors approach the subject of married relationships from rather different perspectives. Both Chopin's Mrs. Mallard and Joyce's Gabriel are depicted as awakening to the true state of their respective marriages. The difference, however, between the two protagonists is that while Mrs. Mallard awakens to her need for liberation, Gabriel regrets the lack of passion in his dull existence with his wife."
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Customer Relationship Management, 2007.
An analysis of customer relationship management and its relationship to marketing.
3,137 words (approx. 12.5 pages), 8 sources, MLA, $ 91.95
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Abstract
This paper aims to define those areas where customer relationship management (CRM) and marketing are interconnected. It begins by defining CRM, in general and looking at how it has developed within organizations over time. The paper then specifically looks at cases of specific strategies that are dependent on each other for results.
Table of Contents:
Executive Summary
The Rapidly Changing CRM Landscape
Defining CRM
CRM's Impact on Marketing: Fuel for Attracting, Selling and Serving Customers
Summary
From the Paper
"One of the most challenging areas of how companies are integrating CRM and marketing strategies is channel management, specifically Partner Relationship Management (PRM). This is the application of CRM strategies, tools, and techniques to the indirect channels that companies rely on for revenue. These are the distributors and dealers that companies sell their products through. To keep distributors and dealers selling their products, companies are using CRM systems to first understand the many priorities of their channels and second, to build loyalty with their distribution channel partners. Foremost in these efforts around PRM is lead generation and escalation, which is the generating, tracking and distributing of sales opportunities throughout distribution channels. In a critically acclaimed body of research, (Columbus 2003) claims that lead generation and escalation is critical for the long-term functioning of any channel management initiative. In his research, Columbus claims that Microsoft was able to increase sales by 30% throughout France using lead management and escalation for their mid-market ERP applications."
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Customer Relationship Management, 2007.
This paper explores the relationship between customer relationship management (CRM) and marketing.
2,587 words (approx. 10.3 pages), 8 sources, MLA, $ 78.95
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Abstract
The paper studies the interaction between customer relationship management (CRM) and marketing, with a strong emphasis on CRM's definition through extensive information sources research. The paper defines those areas where CRM and marketing are interconnected and, in the case of specific strategies, dependent on each other for results. The paper concludes that the combination of CRM and marketing is an excellent catalyst for learning more about how business strategies and processes are supported by information technologies, especially in promotional, selling and service strategies.
Outline:
Executive Summary
Defining CRM
CRM's Impact on Marketing
Summary
From the Paper
"What had begun as a series of applications aimed at capturing customer information has transformed into a series of strategies for attracting, selling, and serving customers. This transformation of CRM has been directly attributable to the change in which members of organizations are acquiring the software. When CRM was first created IT Departments were the first customers, and the key success criteria of IT are quite different than line-of-business executives who have profit-and-loss responsibilities for their companies. These line-of-business executives have transformed CRM from a series of applications to a series of strategies supported by applications, and this is a critical point in the evolution of this area overall."
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The Eminem-Interscope Principal-Agent Relationship, 2008.
This essay describes the relationship between rap artist Eminem with his record label, Interscope Record, as well as the basic principal/agent relationship between Detroit Rap and the labels that represent these rappers.
2,980 words (approx. 11.9 pages), 9 sources, MLA, $ 87.95
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Abstract
This essay assesses the relationship between Eminem and his "agent", record label Interscope Record. Specifically the author aims to distinguish between a musician and his agent and the greater realm of principal-agent relationships - that between Detroit Rap and the labels that represent these rappers. Furthermore, the essay analyzes the relationship of Shady Records, Eminem's record label, which is controlled by Interscope Records.
Outline:
Introduction
Objectives of the Interscope/Eminem Relationship
Rewards of the Interscope/Eminem Relationship
Incentive Problems in the Interscope/Eminem Relationship
Reward schemes that are used to address the incentive problem
Conclusion
From the Paper
"In terms of how well these reward schemes alleviate the incentive problem, this reward scheme is perhaps one of the only things that keeps Eminem's controversial behavior in check. Empirical evidence that supports the use of these reward schemes is the fact that every major music artist in the world (even British pop sensation Lilly Allen, who famously started as an independent "My Space" music sensation) must sign with a record label in order to maintain career success. When artists do not reign in their controversial behavior, they are dropped - as Eminem alum and rapper 50 cent was dropped by Trackmasters/Columbia records when he was involved in a shooting accident (Internet Movie Database). At present, this existing incentive scheme seems to be the best and only one."
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Relationship Analysis, 2006.
This paper describes various aspects of relationships, with an emphasis on the author's relationship with his roommate.
1,195 words (approx. 4.8 pages), 4 sources, APA, $ 40.95
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Abstract
In this paper, the author explores different aspects of relationships. His relationship with his roommate is used as an example in terms of conflicts and methods of resolution. The author analyzes his relationship with his roommate also in terms of their backgrounds and stress of daily life. The author concludes that he and his roommate have a healthy relationship.
From the Paper
"When conflict occurs, a relationship can be at risk (Krauss and Morsella, 2000). An interpersonal conflict is a disagreement between people whose goals are incompatible at least for the time being. People have different ways of coping with conflict. Some people avoid conflict while others are quick to tackle the issue openly. This is the case with Sam and me. He is naturally shy and quiet, while I am more outgoing and expressive. For this reason, it is important that we understand and respect each other's methods of conflict resolution.
We have found that the best way of approaching conflict is compromise and collaboration. Compromise involves a willingness to "give and take" with the other person--a skills that Sam possesses and I require some work on. Collaboration is about working with the other person toward a solution that meets the needs of each person."
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Power and Control in the Nurse-Patient Relationship, 2000.
This paper explores the concepts of power, control and empowerment in relation to the complex relationship between nurse and patient.
3,658 words (approx. 14.6 pages), 9 sources, APA, $ 101.95
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Abstract
This paper shows how mental health nurses talk extensively about the relationship between the nurse and the patient and the use of this relationship. It is suggested that this relationship is a therapeutic one and this term is often used in the patients? care planning. The paper quesions what exactly nurses want to achieve in this nurse-patient relationship. The author of the paper suggests that one of the primary goals of this relationship should be to move power and control to the patient. Perhaps this could be seen as the objective or end goal of the relationship. The writer also suggests that mental health nurses often inadvertently remove control and power from the patient through the inappropriate use of this relationship. Several power theories, put forth by experts in the field such as Barnett and Hildegard Peplau, are discussed in relation to the writer's developing philosophy of nursing and own practice as a psychiatric nurse.
From the Paper
"Taking the time to know the patient is part of enabling empowerment and this is shown in the nurse-patient relationship through Peplau?s (1997) theory of interpersonal relations. Peplau discusses the nurse-patient relationship as requiring three phases to achieve a therapeutic value. This involves an interpersonal knowing between the nurse and the patient. There are three phases to Peplau?s framework: orientation, working, and termination phases. This writer suggests that in order to move the relationship from the orientation phase to the working phase, the nurse must identify issues of power and control in the relationship. Forchuk et al (1998) cites the relationship as powerful when moving through this transition to the working phase. This involves the nurse being consistent, available and valuing trust in the relationship."
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Relationships, 2002.
This paper presents a review of literature on the subject of relationships and a study of the pyschological and emotional factors relevant to relationships.
4,900 words (approx. 19.6 pages), 11 sources, $ 178.95
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Abstract
The paper reviews literature in connection with relationships and studies important psychological and emotional factors, which can make or break a relationship. There is certainly no dearth of literature on this subject but for this study, only important books and articles have been selected for review because they offer precious insight into the subject. While most people consider relationships vital for their emotional and spiritual growth, still they often make mistakes which can totally destroy the bond that a couples shares. The paper addresses these issues and presents the views and opinions of some marriage and relationship experts in this connection.
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Abusive Relationships, 2004.
A discussion and analysis the topic of the effects of an abusive relationship.
2,107 words (approx. 8.4 pages), 4 sources, MLA, $ 66.95
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Abstract
Who is at risk for an abusive relationship? How can those in relationships avoid abuse? What are the effects of an abusive relationship? Why do people stay in abusive relationships? This paper discusses and answers these questions about the impact an abusive relationship. It explains that they are destructive, have patterns, and can repeat themselves throughout generations. There are many different types of abuse, from physical to psychological, and each one can lead to emotional distress, loss of self-esteem, and even death. It mentions that abusive relationships have a long history, and as more is understood about them and what causes them, more can be done to aid both the abused and their abusers.
From the Paper
"Abusive relationships are extremely destructive to all the parties involved ? as much to the abuser as to the abused. Abusive relationships have often been hidden and out of sight, however, as they become more prevalent in a more violent society, more study has been done on them, and more opportunities exist for the abused to get out of their abusive relationships and begin new lives. The pattern of abuse can stop, but it is a long and difficult process for everyone involved, and abusers are never "cured" of their disease, they simply learn how to master it. Abuse in relationships is like any other addiction, such as alcohol, gambling, or drugs, and it must be treated as a disease, rather than simply a societal issue. Abusers need help as much as their abused relatives do, and that is the first step in ending the abuse pattern."
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Relationship Marketing, 2005.
A look at the development and implementation of a relationship marketing programme focusing on an arts organization.
1,669 words (approx. 6.7 pages), 20 sources, MLA, $ 54.95
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Abstract
This paper looks at the conditions under which it would be suitable for a relationship marketing programme to be introduced into an arts organisation. During this process it evaluates the pros and cons of relationship marketing. Key issues addressed include: relationships with stakeholders, sponsorship and relationship with attendees. Although this paper uses arts organisations as an example any industry can be related to the issues raised.
Outline
Definition: Relationship Marketing
Definition Arts Organisation
Arts Sector Focus for Essay: UK and Australia
Relationships with Stakeholders
Why Arts Organisation Would Use RM: Sponsorship
Relationship with Attendees
Stakeholders in General: Changing Relationships
Conclusion
From the Paper
"Relationship marketing encourages organisations to develop a strategy that includes a 'clear and holistic vision of all the key stakeholder relationships.' (Batterley, R, 2002) Best practice organisations centrally coordinate their Relationship Marketing programme and customise it locally. (Batterley, R, 2002) Once the needs of an organisation are identified, important behaviour of customers can be interpreted and those customers most compatible and mutually appropriate can be individually targeted. (Lovelock et al, 2004, p151) (Batterley, R, 2002) Customer data is used in Relationship Marketing to tailor communication to individual customers who have a known value. (Batterley, R, 2002) An organisation which employs an Relationship Marketing programme will encourage interaction and feedback with their stakeholders in order to be aware of each party's changing needs. (Batterley, R, 2002) (Batterley, R, 2002)"
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Self-Esteem and Positive Illusion in Romantic Relationship, 2004.
A discussion regarding high self-esteem and how it promotes positive illusion in intimate relationships, which, in turn, motivates an approach that will enhance the relationship.
2,036 words (approx. 8.1 pages), 21 sources, MLA, $ 64.95
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Abstract
This research proposal examines the relationship between self-esteem and the quality of romance in terms of the couples' perceived regard and their own satisfaction of the relationship. The paper aims to describe the importance of positive illusion as a mediator of the perception of the intimates. The paper discusses the benefits and drawbacks of such positivity and how it relates to self-esteem. The paper further discusses the impact it has on the relationship quality and whether illusion or reality is more important?
Outline:
Introduction
Method
Results
Discussion
From the Paper
"People with high self-esteem are somehow more motivated to repair their mood and are more likely to take the initiative to action in some way that would make them happier. (Heimpel et al. 2002) High self-esteem beings are more satisfied with their intimate relationships due to protection of self-worth and positive illusions. However, as much as these individuals idealize their relationship with their partner, there bound to be times when the conflict is too perceptible that challenges their belief in a perfect relationship; this should be when high and low self-esteem people differ with each other. If high self-esteem people do indeed have higher motivation to make themselves feel better; the hypothesis is that when positive illusions cannot play a role in repairing the negative feeling towards the relationship because the conflict is too overt, there is a high likelihood for high self-worth individuals to adopt the approach commitment (rather than the avoidance commitment) which is proven to be positively associated with relationship satisfaction. In other words, the reason for the tendency for high self-esteem people be more satisfied with their relationships is that their style of commitment which can enhance the intimate relationship. "
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Same-sex Relationships, 2004.
An overview of same-sex relationships in Western history and how public perception of these relationships has evolved.
4,050 words (approx. 16.2 pages), 21 sources, APA, $ 143.95
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Abstract
This paper examines a number of issues concerning same-sex relationships. The paper focuses on same-sex relationships in Western history and discusses public perceptions of such relationships, looks at the role that the Gay and Lesbian movement has had in influencing public perception, discusses some of the conflicts seen between old and new gay groups. and discusses the harassment that gays and lesbians are often subjected to. The paper also looks at the move to legalize same-sex marriages and the issue of AIDS.
From the Paper
"Over the last five decades the gay and lesbian movement has been instrumental in reshaping public perceptions towards same-sex relationships in the US. Essentially, it is impossible to study public perceptions towards same-sex relationships without considering the role of the gay and lesbian movement. For gay and lesbian individuals this movement has enabled individuals who had previously been ostracized and stigmatized from mainstream social networks to carve a niche and feel a sense of belonging in alternative communities. Even more significantly the gay and lesbian movement..."
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Initiation of Relationships, 2002.
Analyzes the article "Strategic Behaviors in Romantic Relationship Initiation" (Catherine L. Clark, et. al.).
2,003 words (approx. 8.0 pages), 1 source, $ 63.95
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Abstract
The maintenance and dissolution of relationships are two subjects that have been extensively studied. The initiation of relationships, however, is one area that has been relatively neglected. Studying how relationships start, helps us better understand how successful relationships are maintained and why unsuccessful relationships fail, according to Catherine L. Clark, Phillip R. Shaver and Matthew F. Abrahams, the authors of "Strategic Behaviors in Romantic Relationship Initiation." This paper examines the article by analyzing the authors? two studies of relationship initiation, the value of those studies and suggestions for continued research in this field.
From the Paper
"Gender proved to be an even more important variable in the second part of Study One. Men were more likely than women to initiate a relationship with their imagined partner, more confident, more motivated, more direct, and more likely to report manipulating the situation. Female participants were more likely to rely upon their imagined partner to initiate the relationship and expressed more concern about the risk of an unsuccessful initiation attempt. The authors also found gender differences in the subjects? evaluations of direct, indirect, and passive strategies. Overall, the participants generally found that emotional disclosure, direct, and manipulating the setting strategies were the most effective. The demonstrating resources and passive strategies were the least effective (Clark, Shaver & Abrahams, p. 711)."
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Doctor/Patient Relationship Impact in Medical Practice, 2006.
An evaluation of the effects of the doctor/patient relationship.
1,796 words (approx. 7.2 pages), 5 sources, MLA, $ 57.95
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Abstract
This paper looks at the core aspects of the patent doctor relationship. It shows how the better the relationship between the physician and the patient, in form of knowledge, mutual respect, trustworthiness, sharing of values and views about disease and life and time available, the better is the knowledge of the illness of the patient. This leads to an increase in the accuracy of diagnosis and also enhances the knowledge of the patient. Using the five essential factors determining effective physician-patient relationship presented by Earl Mgebroff in "The Physician-Patient Relationship - Perspectives after 40 Years of Family Practice" ("integrity, positivism, mutuality, constancy, and spirituality"), this paper confirms that the personal and professional integrity by the individual physicians is considered as the most important strategy to establish effective patient and doctor relationship.
From the Paper
"A core aspect of the patent doctor relationship from physician's perspective is the facilitator of learning from the patient regarding his symptoms, concerns and values. With such facts the physician examines the patient, understands the symptoms and devises the diagnosis to represent the symptoms and their reasons to the patient and to advise a treatment. The doctor patient relationship from ethical perspective is explained in terms of the ways the objectives of beneficence, maleficence, autonomy and justice are accomplished. The degree of patient-doctor relationship is quite significant to both of them. The better relationship in form of knowledge, mutual respect, trustworthiness, sharing of values and views about disease and life and time available, the better is the knowledge of diseases of patient, increasing the accuracy of diagnosis and enhancing the knowledge of patient on the diseases. This entails a positive influence on the medical profession. (Medicine)"
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Relationship Marketing, 2005.
Examines the benefits of using relationship marketing in business, using the home loan company, Countrywide, as a case study.
3,316 words (approx. 13.3 pages), 9 sources, MLA, $ 94.95
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Abstract
This paper examines Countrywide's present use of relationship marketing in the form of excellent customer service. It also explores how Countrywide needs to continue development of relationship marketing in order to remain competitive in an ever-changing market. The paper looks at the division of Loan Administration Servicing, the arm of the company that handles customer service and, more specifically, the Department of Communications Compliance. The paper explores many facets of how Countrywide delivers relationship marketing not only through its services, but also in its policies, procedures and actions. These items are what make service possible. The paper examines the organization's attention to its current relationship marketing strategy. In doing this, it looks at marketplace and strategy, marketing approach, customer relationship management, and customer care programs. Throughout the paper, strategy is discussed as it pertains to the marketing of loan servicing. By analyzing the mirror images of Countrywide's influence, one can see the importance of relationship marketing to the process. Countrywide's credo has always been to not only think outside the box to fix problems, but to also continue re-thinking them. The paper also offers recommendations as to how Countrywide can continue to improve relationship marketing as part of its strategy to reach the consumer.
From the Paper
"Still this emergence should not undermine the strengths that traditional methods bring to the audience. As these methods such as film, radio, print and word of mouth move to the central location of the Internet, e-marketing will be a mainstream concept every company will embrace as part of IMC. It is use of these methods, that allow the company to connect with the customer emotionally, allowing for an intimate connection. In this respect, Countrywide has benefited from its use of IMC because it has allowed the company to grow its customer base and that equals profit. This in turn has continued Countrywide's tremendous growth within the marketplace and encouraged economic development especially for its California headquarters."
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Relationship Marketing, 2008.
The paper discusses relationship marketing and its various applications across industry.
3,647 words (approx. 14.6 pages), 12 sources, APA, $ 101.95
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Abstract
The paper explores the principles of relationship marketing and how relationship marketing is utilized in the marketplace. The paper discusses the tendency to rely on customer relationship management (CRM)solutions to implement relationship marketing techniques. Finally, the paper shows how customer relationship management is the most optimum marketing strategy in the global environment and one which must be incorporated into corporate level business strategy at the highest levels.
Outline:
Abstract
Introduction
A Retail Banking Model
CRM in E-Commerce Applications
New Paradigms
RM Driven Applications
Summary and Conclusion
From the Paper
"Relationship marketing is an innovative new approach to marketing that, while having certain developmental relationships with older marketing disciplines, such as direct marketing, takes a long-term view of customer management. In this regard, relationship marketing is intricately related to a customer's product or service life cycles (McKenna, 1991, p.82). Marketing in today's highly fractured media environment where gaining access to audiences takes a far more selective effort than in the past requires ever more attention and even investment in customer products and services."
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