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Quaker Oats Acquisition of Snapple, 1997.
Background of both firms and the reasons for the merger & poor performance. Compared to Gatorade and looks at short & long-term effects, leadership and their outlook.
1,800 words (approx. 7.2 pages), 11 sources, $ 63.95
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From the Paper
"Introduction
Business acquisitions can happen for a number of reasons. In some cases, companies buy their competition in order to gain larger market share and entrance to markets which are otherwise blocked to them. In other cases, companies buy companies in order to dismantle them and sell the assets, increasing the value of the acquiring company. In still other cases, acquisitions are seen as a way of keeping both companies continuing as ongoing concerns, with the acquiring company gaining synergy in a market or industry which has synergies with the core business of the acquiring company. This was apparently the reasoning behind the acquisition of Snapple Beverage by Quaker Oats in late 1994: the acquisition was synergistic to the core business (food products) of Quaker Oats, and Quaker already owned one beverage company (Gatorade) which did not .."
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The Quaker Oats Case, 1998.
An in-depth look at the failed merger between Quaker Oats and Snapple Beverages.
4,304 words (approx. 17.2 pages), 22 sources, MLA, $ 113.95
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Abstract
This paper discusses why the hyped-up merger of food giants, Quaker Oats and Snapple Beverages, was doomed to fail from the start. It identifies the three major reasons for the failure as distribution problems, stagnant industries, and rival wars.
Introduction
Abstract
Issues
Issue #1: Distribution
Issue #1: Alternatives and Recommendations
Issue # 2: Stagnant or Declining Industries
Strategy Options in Stagnant or Declining Industries
Issue #3: Rivals War
Strategy Option in Rivals War
Financial Calculations and Situations
Current Situation
Bibliographies
From the Paper
"In 1996, more than 10,000 mergers took place. Merging has become a trendy activity but only a few mergers have succeeded. Mergers offer several advantages some of them are to maximize profits, to increase market share, to offer a quick growth, to strengthen market position and to unify sales. Are they guaranteed to succeed? It is difficult to predict and yet companies keep on merging."
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Quaker Oats, 2002.
A business profile of the Quaker Oats Company.
2,855 words (approx. 11.4 pages), 10 sources, MLA, $ 84.95
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Abstract
This paper provides an insight into the Quaker Oats Company, a manufacturer and marketer of packaged food and sports beverage products. It shows how the company manufactures hot and ready-to-eat cereals, pancake syrups, grain-based snacks, cornmeal, hominy grits and flavored rice products and how it owns numerous trademarks such as Quaker, Cap'n Crunch, Life, Quaker Toasted Oatmeal and Gatorade products. It examines the history of the company from its foundation in 1901, when several American pioneers in oat milling joined together to incorporate under the name the Quaker Oats Company to the multi million company it is today. It looks at some of its marketing techniques and some of the manufacturing processes.
From the Paper
"The Quaker Oats Company markets many of its products to children. Perhaps one of its best examples is what it has done with its breakfast cereal, Cap?n Crunch. Created in 1963, Cap'n Horatio Crunch is a fun-loving sea captain cartoon character. According to Quaker Oats and its marketing department, he was born and raised on Crunch Island, which is located in the Milk Sea. He wears a blue captain's uniform, and a large blue captain's hat. His ship is the S.S. Guppy, which he sails with his first mate, Seadog (1963), and his crew of four kids. Their mission is to keep the cargo hold of cereal from falling into the hands of Jean La Foote the Barefoot Pirate (1968). Competition for the market share will continue to be fierce among major U.S. food companies. Kellogg?s, Post, and General Mills. Relying on heavy advertisement support, the companies ? including Quaker Oats ? will continue to fight for market share.""
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Quaker Oats, 1997.
Financial analysis. Company analyzed in terms of balance, income, strategy, cash flow, ratios and stocks. Includes tables & chart.
2,250 words (approx. 9.0 pages), 5 sources, $ 79.95
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From the Paper
"Introduction
Quaker Oats, despite its name, is a diversified food and beverage company which provides not only the namesake breakfast cereal, but a variety of products (including Gatorade) on a worldwide basis. The company has used a growth through acquisition strategy throughout much of the early 1990s, but it has also sold off those businesses which are not part of its core market. As a result, the company is much less diversified than it was at the beginning of the decade. The sell-offs and restructurings which accompanied them have taken their toll on the company's financial performance, and the stock price has varied little until recent months, when it began turning upward and has seen nearly a 20 percent increase since mid-1996. This research examines the financial performance of the company and considers where the .."
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Snapple vs. Soft Drinks Companies, 2002.
An in-depth examination of how the soft-drink brand Snapple fits into the market and how it has found its niche.
7,894 words (approx. 31.6 pages), 60 sources, MLA, $ 170.95
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Abstract
This analysis begins with an overview of the market in which Snapple competes and a history of the company. The first part of the plan details Snapple in relationship to its major competitors, primarily the soft-drink giants, Coke and Pepsi, both of whom are vying for the same market as Snapple. A great amount of background detail on the beverage industry is provided, with special concentration on the ways that distribution is handled, how the companies relate to the distributors and what their strategies are. This report makes great use of the annual reports for Triarc that details the growth and projections for Snapple. Original marketing ideas and projections are reanalyzed in terms of how this acquisition would affect Snapple as a company. In the assumptions section of this plan, Cadbury?s possible reactions are detailed, based on secondary evidence of that company?s past experiences. Because of the complexity of comparing specific figures and competitive positions for Snapple and all of its competitors, the plan contains a number of tables for easy reference. One table that is of particular interest is the competitive matrix in which Lipton?s, Snapple, Nestea, Arizona and SoBe are analyzed.
Some attention is also directed to the way Snapple creates new products, and brings them to market, as well as how the company disposes of its old flavors by use of a ?flavor graveyard? on the company?s website. As a part of Snapple?s strong consumerism, the plan details how customers around the world vie for the honor of creating a new flavor. All referenced material is numbered, and the sources and notes appear at the end of the plan.
Executive Summary
Background Assessment
Historical Appraisal
Market
Market activity
Sales, Costs and Gross Profits
Technology Product and Process Improvements
Market Characteristics
Government and Social
Notes and Sources
From the Paper
"Standard & Poor's Industry Classification states that the soft drink industry, the one in which Snapple competes, is a sub-segment of the larger Foods and Nonalcoholic Beverage Industry. There are five major categories in this $81.7 billion sub-segment: A) soft drinks ($55.5 billion); B) fruit beverages ($15.4 billion), C) bottled water ($5 billion); D) ready-to-drink (RTD) tea ($3.5 billion); and E) sports drinks ($2.3 billion). Within this industry, costs are broken down into two main categories: "Marketing" costs which account for a total of 80% of consumer spending and raw materials costs which account for the remaining 20%. 1 By tradition, the sub-segment allots to marketing costs, all amounts direct or indirect connected to labor, packaging, transportation, distribution, advertising and promotions. Raw material costs of agricultural commodities have been on the decline in recent years. The soft drink industry is composed primarily of franchise companies. The typical business model is for the firm to produce soft drink concentrates, and then mix those with carbonated water to produce the final beverages. Generally, the companies manufacture and sell the beverages themselves, or outsource these functions to bottlers."
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Snapple, 2002.
A study of the history of the soft drink, Snapple.
1,349 words (approx. 5.4 pages), 4 sources, MLA, $ 45.95
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Abstract
This paper provides an insight to the soft drink Snapple, started in in 1972 by two health food store owners in Long Island, New York who created an apple soda and named it Snapple. It details Snapple beverages in terms of the classic four P?s of marketing, product, price, promotion and place. It also makes comparisons between Snapple beverages and Gatorade, a product made by Quaker Oats.
From the Paper
"Snapple fruit-flavored tea drinks are priced throughout the nation at retail prices ranging from 89 cents to $1.29, the price variation depending on the type of store. A phone conversation with a regional distribution manager for Snapple Beverage, located in California revealed that the company sells the beverages wholesale at a discount off of retail of 38 percent, in addition to an extra 2 percent for shelf marketing (a practice that helps insure shelf placement in the store)(Nelson, 2000)."
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Snapple, 2002.
Impact of the fruit juice company on the market.
1,350 words (approx. 5.4 pages), 7 sources, $ 47.95
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Abstract
Impact of the fruit juice company on market. History of Snapple Beverage Group. Its various products and future outlook. Sale to Quaker Oats, to Tri-Arc, and to Cadbury Schweppes in 2000. Analysis of the company in terms of the four Ps of marketing: Product, Price, Promotion, Place. Compares Snapple beverages with Gatorade (a Quaker Oaks product).
From the Paper
"Snapple
Introduction
Snapple was started in 1972 by two health food store owners in Long Island, New York. They created an apple soda and named it Snapple. It was a slow beginning but things started to catch on. Soon the partners introduced their line of 100% pure fruit juices and in 1983 added the line of sodas and seltzers. Snapple started marketing fruit drinks in 1986, teas in 1987, and fruit drink cocktails in 1989.
In 1993, Snapple was bought by Quaker Oats for $1.7 billion, and was sold to Triarc Companies four years later for $300 million. On Sept. 19, 2000, Tri-Arc sold the Snapple Beverage Company to Cadbury Schweppes for $1.3 billion ("Sweet Deal. . . " 2000, 1).
Snapple Beverage Group ..."
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The Acquisition of France Telecom S.A and Orange Plc, 2002.
The merger and acquisition between two European Telecommunication companies
3,260 words (approx. 13.0 pages), 15 sources, MLA, $ 93.95
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Abstract
This report consist of six parts -
The first part briefly analyzes the market position of sample cross-border acquisition companies: France Telecom and Orange Plc and finds out their pre-acquisition industry aspect.
Second part determines the motives for merger and acquisition of these two companies. How synergy plays an important role in this stage.
Third part finds out the respective strategies each company adopted, how acquirer uses proper tactics to takeover other one and how the vulnerable company defenses its position. Within this, the report also presents the decision making that why the Board of Directors of the target company would accept the bid.
Fourth part reviews the possible methods that the companies could use to finance the merger or acquisition.
Fifth part analyzes the market share movement in terms of pre-merger, during merger, and post-merger. And also according to the chart to find out if the merger or acquisition benefits to shareholders.
Final part discusses the possible factors besides the market share movement that influence shareholder wealth. In some extent analyze if the merger or acquisition served to help the maximization of shareholder wealth.
Table of Contents
Executive summary
Introduction
An overview of the pre-merger market positions
Motives for the merger and acquisition
The defences and attack strategies
Financing methods of merger and acquisition
Share price analysis
Evaluation of merger and acquisition
Conclusion
Reference
Bibliography
From the Paper
"Market power exists when the firm can sell its products over the existing competitive market price or when its manufacturing, distribution, and service costs are lower than competitors?. Michael A. H. Jeffrey S. H. R. Duane I. (P151, 2001) argued that the effectiveness of decisions made and actions taken result in the firm developing market power in terms of both revenues and costs. Market power is a product of the firms? size, the degree of sustainability of its current competitive advantages, and its ability to make decisions today that will yield new competitive advantages for tomorrow."
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Culture and Language Acquisition, 2008.
This paper examines how language acquisition can be improved by incorporating cultural acquisition into the curriculum.
1,263 words (approx. 5.1 pages), 10 sources, APA, $ 42.95
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Abstract
The paper evaluates the literature on the subject of culture acquisition in the language classroom and its importance. The paper shows how a sociocultural perspective is crucial to the success of language acquisition efforts since learning styles have a cultural component. The paper concludes that encouraging cultural acquisition must stand as an important component in the language classroom.
From the Paper
"Culture plays an important part in any educational setting, though its effects are particularly noticeable in the language classroom. Traditionally language acquisition is simply considered to be a matter of memorizing vocabulary and learning new grammatical structures. But language is much more complex than this, and true proficiency in a language requires a more sophisticated understanding of the underpinnings of the language being taught. In particular, research has repeatedly confirmed that language and culture and intricately linked with one another (Giambo et al., 2006). In order to become proficient in a new language, instructors must take into account cultural considerations when teaching to students of various cultural backgrounds."
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Mexican Snapple, 2002.
An examination of the competition market which exists for the soft-drink brand "Snapple" when entering the Mexican market.
1,085 words (approx. 4.3 pages), 16 sources, MLA, $ 37.95
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Abstract
The paper looks at the current business structure and make-up of Snapple and the history of its acquisition. It discusses whether this structure would affect the company's entrance into a foreign market, namely Mexico. It then looks at other soft-drink companies which exist and do business in Mexico and examines whether these are true competition or whether Snapple will be able to find a niche in the Mexican market.
From the Paper
"When one wishes to consider the competition for Snapple, whether the market is in the United States, Mexico, or somewhere else, one must first decide what Snapple is. Snapple is a brand name, but it no longer is an independent company (?Snapple Beverage Group, Inc.,? 2001). The fact that Snapple no longer is an independent company does affect the ability of the brand to compete, regardless of the market.
Snapple had both successes and colossal blunders as an independent soft drink firm in the United States. Quaker Oats acquired the company following one of those blunders. Instead of improving the brand, Quaker almost destroyed Snapple. Triarc acquired Snapple when Quaker Oats tired of the effort (Khermouch, 1995)."
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Second Language Acquisition (SLA) Theories, 2003.
A comparison of theories pertaining to second language acquisition (SLA).
2,189 words (approx. 8.8 pages), 7 sources, APA, $ 68.95
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Abstract
Second Language Acquisition is a field of inquiry that abounds in theories, while at the same time no single approach has adequately explained how language acquisition takes place. One reason for this might be that linguists interested in SLA have been trained in different disciplines, such as linguistics, psycholinguistics, sociolinguistics and neurolinguistics. The paper explains that, naturally, they have approached SLA from very different perspectives and treat all the variables involved in the learning process differently. The situation appears to be very confusing and frustrating. All the present theories, hypotheses, and models are all preliminary work done toward the ultimate goal of a true theory. The paper shows that in this sense, the different approaches taken by linguists and researchers are never worthless. They have uncovered bits and pieces of the whole complexity of language acquisition. Hopefully, the continuing and combined efforts made by linguists and researchers will lead to the ultimate success of establishing the true theory in language acquisition as well as in SLA.
From the Paper
"Linguistics is one of the newest fields of scientific inquiry. It was developed into an independent discipline of social science in the United Sates first ?as an offshoot of anthropology? in the first half of the twentieth century in an attempt to investigate into the disappearing American indigenous languages (Lakoff, 2000, p. 2-3). Traditionally, it has been concerned with the analysis of language, namely its phonology, morphology and syntax. Following this tradition, Norm Chomsky in the 1950s put forward his milestone transformational generative grammar (TGG), which assumed ?an ideal speaker-listener, in a completely homogeneous speech-community? unaffected by any external factors in his exploration of the Universal Grammar (UG), the general rules of language (Chomsky, 1965, p.3). This is basically an asocial or theoretical view in linguistic studies as opposed to the social view which claims knowing a language also means ?knowing how to use that language?(Wardhaugh, 2002, p.3) in social contexts. Adopting either or both of the two views, linguistics and researchers alike have postulated a multitude of theories, approaches, and models in the inquiry into the nature of language and language acquisition, which appear to be conflicting ones fighting against one another."
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English Language Acquisition, 2007.
This paper discusses cooperative learning and language acquisition for English language learners.
2,844 words (approx. 11.4 pages), 9 sources, MLA, $ 84.95
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Abstract
In this article, the writer points out that research study has shown that cooperative learning environments are more conducive to English language learning than are other learning environments. The writer explains that, in other words, it is easier for students to learn the English language in a relaxed cooperative learning situation than in the formal classroom instructional environment. This work attempts to discover, through a qualitative review of literature and a qualitative method of applied case study through the instrument of the survey/questionnaire, to understand this phenomena in the acquisition of the English language by students in the school and classroom environment. The writer concludes that the cooperative classroom in English language learning has been shown to be effective in a student's acquisition of the English language.
Outline:
Introduction
Statement of Problem
Literature Review
Research Objectives
Hypothesis/Research Questions
Research Design
Assumptions and Limitations
Data Analysis (Questionnaire - Primary Data)
Limitations/Research Ethics
Conclusions
From the Paper
"It is assumed that the teachers in the survey know what cooperative learning actually is and that the teacher has used it consistently for at least one semester of the school year prior to the conduction of this study. It is further assumed that the students interviewed in this survey are not schooled in what cooperative learning actually is in terms of theoretical framework and case study research or techniques or methods of delivering instruction and that their view will be unclouded by this aspect of the learning environment. Limitations exist in this study in that there may be other varying factors that influence the acquisition of the English language, however this research proposal has attempted to allow for that in the instrument used for gathering data or the survey/questionnaire through asking relevant questions as to the home environment and other factors in the life of the student that might be the factor for more success in language acquisition in the school environment."
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Computer Assisted Language Acquisition, 2004.
A review of three articles concerned with CALL (Computer Assisted Language Acquisition).
3,267 words (approx. 13.1 pages), 4 sources, MLA, $ 93.95
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Abstract
This paper examines how computers are now part of the foreign language classroom, how they assist instructors in the development of lessons and classroom materials and provide students with a supplementary form of instruction. It critically evaluates the efficacy of CALL (Computer Assisted Language Acquisition) through an examination of four research articles with a focus on the implications of the studies on SLA (Second Language Acquisition). The articles are "Evaluating the Integration of Technology and Second Language Learning" by Bonnie Adair-Hauck et al. , "Comparing Face-to-Face and Electronic Discussion in the Second Language Classroom" by Mark Warschauer and "Computer Generated Error Feedback and Writing Process: A Link" by Judy F. Chan.
Outline
"Evaluating the Integration of Technology and Second Language Learning"
"Comparing Face-to-Face and Electronic Discussion in the Second Language Classroom"
"Computer Generated Error Feedback and Writing Process: A Link"
Conclusion
From the Paper
"The primary purpose behind the Adair-Hauck et al' (1999) study was to test the hypothesis that students engaged in 'TELL components, in lieu of one class period a week would perform French tasks in all the skills as well as students meeting four times a week (p. 279).' Also under investigation was the potential effects TELL could have on foreign language motivation, how TELL influenced students perceptions of meeting their learning goals, how TELL modified the roles of teacher and learner, and, more generally, if TELL is an effective curricular design for achieving L2 development. The rationale behind the study came from the authors' assertion that few empirical CALL studies address the question, 'What kind of software, integrated how and into what kind of syllabus, at what level of language learning, for what kind of language learners, is likely to be effective for what specific purposes? "
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HP Acquisition of Compaq, 2003.
This report analyses the Hewlett-Packard acquisition of Compaq.
4,140 words (approx. 16.6 pages), 21 sources, APA, $ 143.95
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Abstract
This report analyzes the Hewlett-Packard acquisition of Compaq. The focus is on the strategic planning process associated with the acquisition. The perspective of the analysis is Hewlett-Packard's and the conclusion is that Hewlett-Packard's strategy was effective and appropriate and benefited the company.
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Wild Oats--A Marketing Analysis, 2007.
This paper discusses the marketing strategy of the natural, organic chain of supermarkets known as "Wild Oats."
860 words (approx. 3.4 pages), 4 sources, APA, $ 30.95
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Abstract
This paper analyzes the marketing strategy of "Wild Oats," a chain of natural supermarket, through an examination of their promotional techniques. The author describes the different advertising approaches found on the chain's homepage. Although the tone of the marketing is not overtly persuasive, it subtly uses persuasive informative and reminder-type techniques. The author finds that "Wild Oats" successfully employs an integrated marketing communication strategy that appeals to middle class consumers.
From the Paper
"Wild Oats thus deploys a mass advertising promotional strategy through its web page, which gives consumers information about the product, and uses Amazon.com to increase the sales as well as the visibility of its product on a national level through the web. However, within the local stores themselves, Wild Oats makes use of community outreach through schools, by selling and promoting local products, and by engaging in other efforts through the stores themselves to increase local visibility, such as advertising the farms from where its products were purchased. Finally, by offering purely informational material on its Internet site, it draws additional traffic from web-surfers who may be looking for information regarding the benefits of 'going organic,' and after becoming persuaded about the general superiority of such produce, decide to make their next grocery store trip at Wild Oats."
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