| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "PUBLIC RELATIONS TYLENOL CASE STUDY": |
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Public Relations: Tylenol Case Study, 2006.
This paper identifies the various publics involved in this public relations case study of Tylenol and attempts to differentiate between the internal and external publics.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
This paper presents a public relations case study on Tylenol. The paper identifies the different publics involved in the case study as the American consumers who had grown to rely on the business and the product. These consumers were especially important in the Chicago area where the deaths linked to the use of Tylenol had occurred. Stakeholders and employees within the company that contributed to making the product or invested in the product over time are also identified as members of the varying publics in the case study. Additionally, the paper identifies the state and federal governments that were involved in the case because it involved illegal activity, as well as the local police and federal authorities that were attempting to investigate the matter as members of the different publics.
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Case Study: Public Relations, 2005.
This paper is a public relations case study regarding positioning of the company.
690 words (approx. 2.8 pages), 2 sources, $ 23.95
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Abstract
This paper discusses a public relations cases study in which an organization wants to position itself as a leader in embracing diversity in the workplace. The author presents a detailed outline of the proposed PR campaign and presents issues related to the selected scenario. The paper stresses ethical implications.
From the Paper
"According to the company's official website, Owens Corning Corporation agreed to a financial settlement in which it agreed to pay about $x billion to resolve almost all pending lawsuits against the company related to asbestos related illnesses."
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Public Relations Case Study, 2006.
A case study of a banking industry convention and the banking industry's interaction with the media during the convention.
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
This paper discusses a case study that reflects upon the banking industry's interaction with the general media at a banking industry convention. Particularly addressed is an informal gathering hosted by Chase Manhattan during the convention that is designed to facilitate greater interaction between the media and industry executives. The dilemma arises when '60 Minutes' arrives to attend the gathering after being generally slighted at every turn during the prior convention proceedings.
From the Paper
"Chase Manhattan Bank is in attendance at the American Bankers Association convention being held in Honolulu, Hawaii. The overall banking industry is not performing well with profits being low and many international loans in default. As part of the convention Chase Manhattan sponsors an informal gathering designed to encourage interaction between the general media and the banking industry executives in attendance. Morley Safer of '60 Minutes' with his '60 Minutes' film crew has been in attendance at the convention all week and has been consistently turned away. Safer and his film crew wish to attend the informal media gathering being sponsored by Chase Manhattan Bank."
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Case Study: Tylenol Deaths, 2005.
This paper examines the incident where several individuals died as a result of taking Tylenol.
1,125 words (approx. 4.5 pages), 2 sources, APA, $ 39.95
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Abstract
This paper discusses Johnson & Johnson's successful handling of the problem. The author relates the various public relations tools it used. The paper commends Johnson & Johnson's honesty in managing this case of wrongdoing.
From the Paper
"Johnson's position in the Tylenol case study is one that has occurred frequently to others in recent news. Cases of wrongdoing on the part of various big corporations or prominent individuals seem to be at an all-time high. However, in most cases, the wrongdoers fail to address their wrongdoing with the commitment and integrity that Johnson Johnson did. Instead, they attempt to justify their behavior on some grounds that sound plausible. What is striking is that Johnson Johnson did not even engage in any ..."
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Systems Development Case Study: the Case of PepsiCo, 2005.
A case study looking at PepsiCo's implementation of a new procurement tracking and data-keeping system.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
The paper looks at PepsiCo's recent decision to implement a new procurement tracking and data-keeping system for its international operations. It paper examines the objective that drove the change, the factors at play which made it desirable, the main participants in the new design, and the systems development cycle approach which would have worked best had it been implemented at the start of the entire process.
Finally, the paper looks at the problems and opportunities that would have been considered by the student if he had been in charge of the design and implementation of the new procurement system.
From the Paper
"The following paper will briefly review five questions which invariably arise when assessing why a particular systems arrangement is adopted by an organization. Specifically, the paper will look at PepsiCo's objectives for any Purchase to Pay system modification it undertakes, what factors were present to motivate the company to implement the project, who were the main participants PepsiCo had to involve so as to develop the corporation's revamped Purchase to Pay system, which systems development cycle approach would have been best for the PepsiCo project and, not least of all, what problems and opportunities should have been considered in conducting the initial systems investigation? This is a fairly complex topic, but the underlying truth it reveals are not especially complex at all; to wit, the case study of PepsiCo underscores how important it is to examine every option and scenario before making detailed changes.."
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Case Study: ?Raising Achievement Project?, 2005.
This paper is a case study performed in 103 primary Great Britain schools in collaboration with the "Raising Achievement Project", which was implemented over a five year period.
25,380 words (approx. 101.5 pages), 103 sources, APA, $ 249.95
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Abstract
This paper explains that the study focuses on the "talking", "conversation", "interaction", "collaboration", "listening", and "action engagement", which occur in the classroom and whole school environment, and examines the cognitive levels and meta cognitive aspects of students, seeking insight into the best practices, on the basis of the whole school environment. The author points out that there is a strong link between structured talk and purposeful talk among teachers and the development of thinking in relation to teaching and learning. The paper relates that the research used a qualitative rather than quantitative methodology, which allowed the research to be in its natural setting, in an open and responsive manner, permitting the researcher to get closer to the data sources and context of the data.
Table of Contents
Case Study Introduction
Emerging Questions
Main Goal of the Case Study
Methodology
Approach of the Case Study
Key Features of this Project
Focus of the Case Study
Structure of the In-Service Days of the Project
Teaching the "What?", "How?" and "Why?"
Emerging Questions
Outcomes of the Project
Evidence provided by OFSTED of 1998 L.E.A.
PHASE Two of the Case Study
Evidence Collected as Part of the Project Evaluation Process
Evidence from OFSTED Inspections of L.E.A. Schools
Quality of Provision
Key Questions
Central Hypothesis
Research Methodology
Research Design
Research Methods
Bloom's Taxonomy
Cognition
Creative Thinking
Critical Thinking
Infusion
Meta-cognition
Thinking Skills
Transfer
Data Analysis
Quantitative Methods of Analysis
Triangulation in Qualitative Research
Evidence and Analysis
Reflection Sheets
Literature Review
Important Questions for the Educator
Instructional Conversation Application in Proper Settings
The Teacher's Key in Instructional Conversation
"Teaching Thinking Skills" by Kathleen Cotton
Findings
Critical Thinking across the Curriculum
Learning Outcomes Suggested in Communication Curricular Goals
Higher Order Thinking Skills
Method One: Heuristic Problem-Solving Strategies
Method Two: The Meta-cognitive Approach
Method Three" Subject-based Strategies Cognitive Acceleration in Science and Maths
"Learning to Learn"
Self-Actualization? Cognitive Enhancing?
From the Paper
"The focus of the Project Teacher was in the working with the teachers in the development of their teaching and learning skills in the classroom. Each of the 103 schools received seven visits, each for one-half of the school day. The visits were timed so as to allow the teachers time in between each visit to test strategies of teaching and further develop them in an independent manner. Not at any time was this project, a.k.a. case study considered to be a "quick-fix" support program. Indeed, this project was to provide teachers with practical support in the development of effective and strategic teaching methods as well as to allow time for reflection on their own individual methods of practice. Further, this project provided necessary support for those in senior management positions for the purpose of embedding the new strategy firmly within the institution and administration of each of the schools."
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Critical Thinking Case Study, 2006.
This paper discusses in detail the case study entitled "Critical Thinking Case Study."
2,250 words (approx. 9.0 pages), 0 sources, $ 89.95
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Abstract
In the paper, the relative merits of individual actions are reviewed and analyzed in relation to the business and ethical considerations. Further consideration and analysis is completed through concrete conclusions based on the earlier responses. Finally, a detailed Executive Summary is provided for leadership to review.
From the Paper
"Kelly is a key figure in AcuScan as the Chief Engineer. As such, he rightfully expresses reservations about some of the assumptions other staff members are making, primarily Pat, but in so doing makes a few of his own: 1) On page 16 when Kelly says, "Product development just doesn't work that way" he is actually making the assumption that there isn't another way, 2) On page 17 Kelly states first, "we can't come up with all those features just like that," he is assuming that is the request, when in reality that is not necessarily what's being asked of him, 3) Also on page 17 Kelly says that Pat may not be familiar with "QC" making the professional insult and assumption Pat doesn't understand quality control."
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Effective use of Public Relations, 2003.
Examines three public relations successes: Coca-Cola during WWII, Tylenol and Apollo 13.
690 words (approx. 2.8 pages), 3 sources, APA, $ 23.95
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Abstract
This paper examines three public relations successes: Coca-Cola during WWII and its entry into the international scene, the 1982 Tylenol scare, and the Apollo 13 problem and unfolding drama, and how NASA's public relations campaign turned the near disaster into a positive event.
From the Paper
"Public relations are an integral part of many organizations' marketing strategy. Public relations may involve some advertising when companies pay to put forth a particular message but more commonly public ..."
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Micromanagement: A Case Study, 2007.
This paper provides a case study that illustrates the theories of micromanagement.
1,476 words (approx. 5.9 pages), 5 sources, MLA, $ 48.95
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Abstract
This paper is based on a micromanagement case study, ultimately concluding with recommendations that were developed as a result of the evaluation of the case study. The paper attempts to provide the reader with a better understanding of the concepts of micromanagement. The paper discusses the CEO of a fictional company who is not succeeding and so takes control of much of the operational work, culminating in a conflict with the newly appointed marketing director. The paper examines the CEO's course of action to determine whether or not he is guilty of micromanagement.
Outline:
Abstract
The Case Study
Recommendations
From the Paper
"Such is the case in the hypothetical case study, consisting of real life situations from various organizations, blended together to emphasize key points in the world of business management. George Latour, the fictional CEO of the likewise fictional Retronics, finds himself in a dilemma; after 16 months in the role of CEO, he has achieved some growth in the area of sales, but overall, market share is slipping and competitors are slowly but surely eroding Retronics' bottom line, leading to George's being on the receiving end of substantial pressure from his board of directors."
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Political Science Case Study, 2007.
A presentation of the challenges faced in a case study regarding the Program Management Division of the Ministry of Community and Social Services.
1,429 words (approx. 5.7 pages), 1 source, MLA, $ 47.95
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Abstract
This paper presents a case study regarding the Program Management Division of the Ministry of Community and Social Services. The paper introduces the problems and challenges involved in the study and examines theories of public administration and how they are directly applicable to understanding the nature of the challenges in this case. In particular, the paper discusses the organization theory known as scientific management and how it is relevant to the given case study, with respect to the work environment at the Adoption Services Section.
From the Paper
"This being said, it may be that not all of the employees in these informal groups who are resisting the "new public management" approach of the ADM and government would be willing to take early retirement (Inwood 69). As a result, the ADM might consider contracting out some services instead of necessarily hiring more staff and rendering the crowded office space - in the case of the Adoption Services section - even more crowded. Given the staff's dependency upon a single manual filing cabinet, the ADM might be advised - as scientific management would suggest, together with the interests of new public management - to transfer these physical files to a digital database that could be readily accessed, and data corrected, by staff both on-site as well as any contract staff or staff working from branches or remote sites."
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Boo.com Case Study Analysis, 2003.
This case study looks at the highly publicized failure of the on-line retailer Boo.com.
1,500 words (approx. 6.0 pages), 11 sources, MLA, $ 49.95
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Abstract
This case study discusses the failure of Boo.com, its business model, competitors, alliances, technologies and recommendations.
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Advertising
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography
From the Paper
"Boo were probably one of the most publicised victims of the Dot.com crash. Boo?s concept was to sell top fashion clothing over the Internet at retail price with the aim of creating a global brand. Boo launched in November 1999 and on May 17 2000 Boo had gone out of business. In six short months, Boo had spent $US135 million dollars. Boo has since been purchased by fashionmall.com Inc. in New York, which bought the boo.com domain name, trademarks and other assets. Boo.com has since reopened under the fashionmall.com banner. This case study will examine some of the key factors in Boo?s failures."
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Marketing Case Study: EuroDisney, 2008.
Introduces the fundamentals of developing marketing strategies using a case study of EuroDisney.
2,475 words (approx. 9.9 pages), 7 sources, APA, $ 75.95
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Abstract
This paper briefly introduces the fundamentals of developing marketing strategies and its significance in the world of marketing. The paper then examines a case study related to the well-known profit organization, EuroDisney. Pertinent tools, theories and concepts of marketing strategies are used in this analysis. The paper attempts to analyse and deal with the key issues that affected the operation of EuroDisney as an organization from the time it started its operations to date. In addition, this report attempts to demonstrate the relationship between marketing and business strategy while analysing the EuroDisney case study.
Table of Contents:
Executive Summary
Introduction
Purpose
Background of the case
The Four Ps of Marketing
Product
Application of the Product Life Cycle (PLC)
Introduction
Growth
Maturity
Decline
Place
Promotion
Price
Stake Holders
Problems and Strategies
Strategic Marketing Planning and Analysis
Cost Leadership Strategy
Differentiation Strategy
Focus Strategy
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Recommendations
Conclusion
From the Paper
"Broadly, marketing strategy can be defined as the analysis, strategy development and implementation activities in selecting market targets for the product market of interest to the organization, setting marketing objectives, and developing, implementing and managing the marketing program positioning strategy designed to meet both the needs of customer in each market target and to manage long term relationships with them. When the top management resulting in actions taken to achieve the objectives set for the business makes decisions, it is known as business strategy."
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General Electric Case Study, 2006.
This paper examines a case study of General Electric with regards to its thermocouple manufacturing division.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
This document discusses a case study concerning General Electric's thermocouple manufacturing division and its need to implement a just in time manufacturing environment. Yet, an analysis of the case study also reveals a pervasive lack of strong management that has led to several entrenched systemic faults in its production, inventory, and workforce related functions.
From the Paper
"General Electric's (GE's) thermocouple manufacturing unit is considering a shift to just-in-time (JIT) manufacturing. After attending an impact conference several of this unit's executives have returned with the intent of configuring the thermocouple manufacturing facility to JIT oriented processes. However, there are numerous impediments that make implementing JIT both daunting and, in fact, impractical under the current circumstances. Chief among these issues are pure inefficiencies and an utter lack of quality in the following areas."
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Faith Community Hospital Case Study, 2002.
A discussion of the Faith Community Hospital Case Study, focusing on the problematic issues in the hospital, and illustrating the importance of a good mission statement and goal accomplishment.
1,672 words (approx. 6.7 pages), 9 sources, MLA, $ 54.95
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Abstract
This paper analyzes the Faith Community Hospital case study aka Let It Pour. The paper ties in course concepts of ambiguity, perception, individual personal values versus society legal and ethical norms, and communication processes. Included is stakeholder and brand (hospital image) concepts. The writer outlines the recommendations of the case study for the benefit of the hospital.
From the Paper
"?A good mission statement should accurately explain why the organization exists and what it hopes to achieve in the future. It articulates the organization's essential nature, its values, and its work? (Radtke, 1998, Para 2). A good mission statement is not the recipe for success in business; it is the grand global picture. To accomplish the goals identified in the organizational mission statement, identification of all stakeholders, support of key stakeholders, written policies, detailed written procedures, and effective communication are critical success factors. These critical success factors are the missing ingredients at Faith Community Hospital, the subject of this case study."
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