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Public Relations and Society, 2005.
A discussion regarding the role that public relations plays in society.
1,125 words (approx. 4.5 pages), 3 sources, $ 44.95
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Abstract
"This paper discusses the field of public relations as it affects society today. The paper further provides research relating to the original goals of the public relations field, and compares those goals to the ongoing practices of PR professionals in the United States. By determining the changes that have taken place in public relations practices this research demonstrates significant areas of concern regarding the relation of PR to society.
From the Paper
"Public relations professionals work toward bringing together the organization and the public - preferably meeting the needs of both entities. Through public relations campaigns companies that strive for mass appeal can become household names, when the marketing concepts allow the company in question to be perceived with a positive image. However, Steven Goldberg (2001) contends that what matters in the public relations field is the image that is invented relating to a company, not true business information (p. 47). Goldberg (2001) suggests that real public relations is not about promoting the honest attributes of a business, but rather "a carefully manipulated public image, a clever marketing campaign, or careful attention to 'spin'" that leads American citizens to become blind patrons of an organization (p. 47)."
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Public Relations Effect on Society, 2005.
A discussion of the impact that public relations has on society as a whole.
1,325 words (approx. 5.3 pages), 3 sources, MLA, $ 44.95
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Abstract
Public relations is vital to the success of an individual, of an organization, and of society at large. When utilized correctly, it is a powerful and effective business and personal strategy for success. This paper explains how it may be viewed from a personal or a business perspective and impacts both equally as strongly. Relationships are the foundation upon which modern institutions have been crafted and developed over time. It points out that, without a strong public relations team, the fate of organizations and individuals is largely questionable. The idea of public relations as relations management is described in this paper.
From the Paper
"Public relations as relationship management incorporates many different functions, not the least of which is building and fostering relationships among people. Aside from this basic principle, public relations includes a broad spectrum of activities that encompasses many different functions including publicity, press management, advertising, marketing, media relations, events coordination and more (Bruning, 2000). These activities all involve intense interaction between different individuals and organizations. A successful public relations campaign can be defined by the extent to which it fosters successful management and coordination of all of these activities in relationship to an organizations, individuals or communities business and personal strategies and goals."
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Public Relations in Action: Effective Public Relations, 2004.
A discussion of the effective public relations plans of Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal.
2,663 words (approx. 10.7 pages), 1 source, MLA, $ 80.95
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Abstract
This paper examines how effective public relations is the key to many issues that arise in a corporation, government, or other entity, and how, without a good public relations stance and department, an entity can find itself in situations it is not prepared to handle. Through three different real world examples, Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal, it demonstrates how not all situations are easy to handle and not all organizations or individuals are equipped to handle tough situations. It looks at how it is essential to consider all views and to launch a clear and effective public relations campaign as quickly as possible.
From the Paper
"As the crisis continued to unfold and the media began to spin the situation out of control, Lewis Jordan felt he was best equipped to handle the press and the investigation that was already underway. He flew directly to the site the day after the incident and fielded questions from the site no matter how tough the questions were. However, he continued to make it clear through his public relations message that his first priority was to the families of the ones who perished in the crash. He also felt his expertise in the airline industry was another reason for him to run the public relations message and to help the company recover from this tragic event. Jordan and ValuJet faced a media onslaught and faced speculation from the media that the cause was everything from old aircraft to the engines in the plane being substandard without any evidence as to the cause of the crash."
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Defining Public Relations, 2007.
An analysis of various definitions of public relations and how vital public relations are to an organization.
817 words (approx. 3.3 pages), 3 sources, MLA, $ 29.95
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Abstract
This paper provides information about the concept of public relations. It includes multiple definitions of public relations - one from a personal perspective and three from documented sources. It also provides an analysis of the definitions along with an explanation for why numerous definitions of public relations exists. The paper furthermore presents an explanation for the critical nature of public relations to the success of an organization.
Table of Contents:
Abstract
Defining Public Relations
Definitions of Public Relations
Significance of Public Relations to Organizational Success
Conclusion
From the Paper
"From a personal perspective, public relations involves shaping the perception of consumers, clients and associates in an effort to initiate, build or strengthen relationships. The execution of public relations processes and activities is to enhance the rapport of a special interest group or organization in the eyes of the consumer, associate or client. A more scholarly yet simplified definition of public relations developed by the Public Relations Society states: "Public relations is an organization's efforts to win the cooperation of groups of people" (Seitel, 2004 p.40). Determining an approach for earning trust is the aim of effective public relations."
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Public Relations Overview, 2006.
This paper examines the importance of public relations and effective public relations strategies.
900 words (approx. 3.6 pages), 2 sources, $ 35.95
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Abstract
The paper discusses public relations and its popular conceptions. The paper also discusses the author's interpretations of what constitutes public relations, as well as how various professional researchers and bodies view public relations. Finally, a consensus is reached regarding the nature of public relations and what public relations means to the various bodies that utilize public relations as a unique business activity.
From the Paper
"This author's concept of public relations (PR) is that it comprises the identity of a company or organization that the company's, or organization's, internal and external customers perceive. PR forms the voice of a given enterprise through which that enterprise speaks to its constituents whether internal or external. While most individuals might equate PR with media relations, speech writing and composing press releases, it occupies a much more important, albeit less defined role, within an enterprise that most might believe. Effective PR strategies are the single most important function within an organization during times of crises and how a company's PR function manages a crises can either ensure that the organization continues as a viable enterprise or, alternatively, ensure that it no longer maintain sufficient revenues to remain in business."
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Functions of Public Relations, 2008.
An analysis of the similarities and differences between organizational public relations and societal public relations, as well as their functions in the organization.
1,031 words (approx. 4.1 pages), 4 sources, APA, $ 36.95
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Abstract
This paper discusses the organizational and societal functions of public relations and describes the differences between the two functions as they operate within an organization. The paper focuses on employee relations and media relations within organizational public relations and on marketing communications and social responsibility within societal public relations.
Table of Contents:
Public Relations and its Functions
Organizational
Employee Relations
Media Relations
Societal
Marketing Communications
Social Responsibility
Similarities and Differences between Organizational and Societal Public Relations
From the Paper
"The major goal of Public Relations is to create a good image for the company both inside and outside the organization, which will translate to profitability and thus bring success to the company. A good image reflects the reputation of the company in terms of the policies and programs it formulates and implements and how these are beneficial to the members of the organization, the target audience or consumers, and the society where the organization is primarily based. The similarity lies in that both organizational and societal functions aim to develop and maintain positive, cooperative and enriching relationships. Both functions espouse two-way communication between the company and groups or publics which the organization is establishing positive relationships with. These two functions seek to create in different groups, a positive attitude or perception toward the organization. The difference lies in the target groups for each function. The target audience of the organizational functions is the internal and external groups connected to the company by virtue of employment, affiliation or mutual benefit. The target audience of the societal functions of a company on the other hand, is the public, which comprises its consumers, supporters and critics."
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Public Relations, 2005.
An analysis of the impact of public relations on society.
973 words (approx. 3.9 pages), 1 source, MLA, $ 34.95
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Abstract
This paper examines how, according to Fraser Seitel, the practice of public relations (PR) has become a multibillion-dollar business that employs thousands of practitioners around the world. How and what a person says can affect a company in a significant way. This paper defines public relations, examines the impact of PR on society, and discusses the authors views.
From the Paper
"Some people are confused when describing PR. Some people assume that "spin" and PR are one in the same. This is not true. Spinning is used to take a bad situation and "spin" it to cover or lie to deceive someone. Spinning is basically an outright lie that is used to hide what really happened. This is considered to be unethical. In PR, once someone lies, they will never be trusted again. One example of spinning is the time that former President Clinton "assured the American people that he did not have sexual relations with Monica Lewinski." Clinton's reputation was damaged after this statement was proved to be false."
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Public Relations, 2005.
A definition of the professional field of public relations.
912 words (approx. 3.6 pages), 3 sources, MLA, $ 32.95
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Abstract
The field of public relations is often plagued with confusion about what these professionals really do. For this reason, investigating the definition of public relations is helpful to determine what it is and what it is not. This paper discusses four different definitions of public relations. The first is the official definition from the Public Relations Society of America (PRSA). The second is the definition provided by seasoned PR professional, Stacey Cohen, given in her article about public relations in the Westchester County Business Journal. The third definition is the one provided by the Institute of Public Relations (IPR). The fourth is the authors personal definition of what public relations is.
From the Paper
"New facets were added to the idea of what public relations encompassed. These included: conducting research before taking actions and then evaluating and measuring the results of these actions, employing continuous processes rather than just a one-time activity, reaching out to multiple audiences, public relations as an essential function of management, and long-term commitment to PR activities. However, these definitions didn't really describe what public relations was, but more what it did. In 1988, the PRSA adopted a more concise definition that they believe captures the essence of what public relations is: "Public relations helps an organization and its publics adapt mutually to each other" ("Official PRSA", n.d.). This definition, they feel, encompasses, by default, the essential functions of public relations, such as: research, planning, communicating, and evaluating, while also broadening the definition to include all organizations, not just businesses, and the multiple "publics" they serve."
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Public Relations in Sports, 2002.
Shows how sport is represented in by public relations organizations, using "Effective Public Relations" (S.C. Cutlip, et. al)
1,900 words (approx. 7.6 pages), 4 sources, $ 71.95
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Abstract
This paper will discuss public relations within the sports community along the guidelines of "Effective Public Relations - 8th Edition" by Scott M. Cutlip, Alen H. Center and Glen M. Broom and seek to understand athlete relations, merchandising, communication, professionalism, adaptation to change, program evaluations and media relations within sports public relations.
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Public Relations, 2007.
This paper offers an analysis of public relation skills in the public and non-profit sector.
2,500 words (approx. 10.0 pages), 9 sources, MLA, $ 75.95
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Abstract
The paper explains that one of the primary functions PR serves in the public and non profit sector includes disseminating information to the public. The paper relates that when accomplished effectively, PR managers can help boost the reputation and stability of an organization within the community. When addressed or approached inefficiently, however, a PR campaign may result in disaster. The paper explores how and why public relations skills are important to managers in the public and non-profit sector. The paper includes examples of good and bad practice of public relations skills, with particular emphasis on the UK. The paper concludes that without strong PR skills, government and non profit agencies will lack the support and understanding they need from the community to carry out important operations.
Outline:
Public Relations Skills in the Public and Non-Profit
Overview of Public Relations
Non Profit Public Relations
Public Relations
Public Sector
Case Studies
Conclusions and Recommendations
From the Paper
"Communication is perhaps one of the most essential skills a PR manager possess (Bruning & Ledingham, 2000). Through communication a PR manager learns to create messages that will entice and attract the target audience. Through communication efforts the PR manager sends ideas and pitches to the public or the target audience to entice them to take an active interest in the organization or cause the PR official represents. It is important that the PR manner use communication as a tool for building relationships with the public and between the public and the organization the PR manager represents."
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Public Relations, 2005.
A look at how public relations is used as a tool in the interest of organizations and the components that make up public relations.
2,173 words (approx. 8.7 pages), 6 sources, MLA, $ 67.95
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Abstract
This paper attempts a brief look at what public relations is and how it can be used effectively by different organizations. A few selected case studies are also presented to highlight how public relations have been used effectively in these organizations.
From the Paper
"Putting in the required efforts to create and retain investor confidence and building the necessary relationships with the financial community. Interacting with the other concerns in the industry in which the Organization is active in and with the trade associations. Necessary action was needed to create voluntary support of members, friends and supporters by showing them the needs of the Organization and interacting with the minority group members. Creating the required interest in an individual, product or firm by making use of events and also designing activities that will cause the Organization to give an ear to the public and interact with them and putting together all the elements that go towards making a product more appealing to the public. Thus we see the role of Public Relations is multifarious and spread through nearly all the functions of the organization. The uses of Public Relations are many including that it acts as a bridge between an Organization and the public and serves to bring harmony in private and public policies."
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Public Relations and Marketing Management, 2007.
A discussion of the role of public relations in global marketing management and strategies.
6,195 words (approx. 24.8 pages), 38 sources, APA, $ 145.95
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Abstract
This paper gives an in-depth analysis of the role of public relations for today's global companies, with particular focus on marketing and management strategies. The paper includes a literature review which helps define a best practices model for this field. Several other models of public relations are taken from current research in emerging global companies. The importance of the Internet is described as a public relations tool, with applicable sites listed.
Outline:
Introduction
Emergence of Public Relations Maturity Model
Model of Market-Driven Organization, Synchronized Across Functions
Figure 1: Public Relations as being Demand Driven
Figure 2: Public Relations Maturity Model
Literature Review
Figure 3: Sales-force.com PR Manager Dashboard Interface
Turning the Position of Trusted Advisor into a Competitive Advantage
Completing Market Segmentation Based on Trust
Values-Based Segmentation Strategies and Pricing
Organizational and Customer Value Alignment and Relationships
ROI Analysis Literature Review
Nordstrom's Case Study: How Public Relation's Stressing Value Impacts Company Culture
Areas of Future Research
Bibliography or Works Cited
From the Paper
"The second critical success factor emerging from the research completed is the challenge of continually defining value both from a product and services perspective across multiple geographies. Respondent scores reflect a global focus of retaining credibility through stressing value-based selling over features, functions, benefits and other product-centric messaging including price. This second critical success factor centers on positioning and messaging with high credibility to support the trusted advisor role. Researchers mention that this approach to building credibility both supports the trusted advisor role and gets their companies away from selling only product features, which in many industries makes the selling process even more difficult. This second critical success criteria reflects the impact of market-driven organizations on product strategies. It is evident from the market-driven organizations in the sampling base there is a much stronger triad link between marketing, public relations, analyst relations, and investor relations. Imagining an overlapping Venn diagram of these items a best practices model emerges for messaging synchronization across a global enterprise."
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Effective Public Relations, 2006.
A look at the purpose, function and importance of effective public relations.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
This paper discusses what public relations means to a company's success and what effective public relations are supposed to achieve for a company. The paper explains that effective public relations is dependant on the company's ability to provide a positive company image to the public, focus on the stakeholders related to the company and produce a public relations plan that will serve as a guide for all public relations issues. The paper also explains that companies that are capable of in-depth planning with regard to public relations have the ability to handle any issues that arise with positive outcomes. This includes damage to the company's image for any number of reasons and the company's ability to recover successfully. The recovery will ultimately be dependant on the image that the public has of the organization and the public's knowledge of honest concern that the business has in association with the public as stakeholders in the business.
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Public Relations Campaign, 2007.
A summary of a public relations campaign for a virtual organization called Riordan Manufacturing.
4,410 words (approx. 17.6 pages), 5 sources, MLA, $ 115.95
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Abstract
This paper provides information related to a public relations campaign strategy for a virtual organization called Riordan Manufacturing. It includes an executive summary outlining the public relations issues along with an analysis of the relationship between public relations and marketing. The paper also provides an analysis of ethical, technological and global considerations, along with a crisis management plan and budget for the public relations campaign. The paper concludes with details for evaluating the effectiveness of the campaign.
Table of Contents:
Abstract
Riordan Manufacturing Public Relations Campaign
Executive Summary
PR vs. Marketing
Ethical Considerations
Technology Considerations
Crisis Management
Globalization Considerations
Budget
Evaluation Strategies
Conclusion
From the Paper
"Riordan Manufacturing is a multi-billion dollar plastics manufacturing company. In operation since 1991, Riordan has grown and expanded exponentially resulting in production facilities in California, Georgia, Michigan, and China. Each production facility produces specific items such as beverage containers, fans, heart valves, medical stints, and custom plastic parts. The manufacturing facility in China is planning production of a new biodegradable plastic. Riordan therefore, is developing a public relations (PR) campaign to optimize communication and perceptions of Riordan's publics to ensure the success of the new product."
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Public Relations, 2006.
This paper attempts to shed some light on the meaning of the term 'public relations' by examining three different definitions of the term.
1,125 words (approx. 4.5 pages), 3 sources, $ 44.95
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Abstract
Much confusion troubles the field of public relations. Many wonder exactly what public relations professionals actually do and what their field entails. Analyzing the definition of public relations should help remove some of the mystery from the industry by specifying what public relations is and what it isn't. To this end three, this paper reviews three different definitions of the term 'public relations'.
From the Paper
"To this end, three different definitions of the term 'public relations' will be reviewed. These will come from the official definition provided by the Public Relations Society of America (PRSA), as well as from the definition in use by the Institute of Public Relations (IPR), as well as the definition given by public relations professional, Stacey Cohen. These definitions will be compared and contrasted, and in the end, my own personal definition will be given, along with my reasoning behind why there are such differences in definitions of the same term, throughout the industry."
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