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Product Promotions, 2004.
This paper discusses Nike's promotional strategies through print, television and radio.
904 words (approx. 3.6 pages), 5 sources, MLA, $ 31.95
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Abstract
This paper explores Nike's promotional strategies via print, television and radio. The paper identifies the promotional message and describes how this message is being expressed through these outlets. |The paper shows how Nike's message appeals to its target audience and then analyzes its use of psychographics. The paper also describes which part of the product life cycle Nike is in and how it affects Nike's pricing strategy.
From the Paper
"Nike Shoes. According to an article in "USA Today," the Nike Corporation has been creating some of the most talked-about ads for the last years. The article describes how these memorable ads featuring stars including Bo Jackson, Tiger Woods and Michael Jordan have kept Nike at the top of the athletic shoe business. Fond Memories of Past: Nike Ads. Nike uses psychographics to identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior."
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Marketing Strategy: Product, Place, Price and Promotion, 2006.
This paper examines the scope of a specific company, the product, place, prime and promotion that is used as part of a marketing strategy intended to generate profits in annual sales.
1,628 words (approx. 6.5 pages), 5 sources, MLA, $ 53.95
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Abstract
This paper analyzes the intricate business practices of McDonald's while focusing on the product, place, price and promotion that is used as part of a marketing strategy to generate hundreds of millions of dollars in annual sales. This paper accurately details various marketing techniques and strategies that have given an ordinary product, such as McDonald's burgers and fries an exciting and evolutionary life as well as impressive profits. This paper also cites various research statistics and results relevant to this particular topic.
Table of Contents:
Abstract
A Look at McDonald's
Product Marketing
Place, in Relation to Marketing
Pricing
Promotion
Summary
References
From the Paper
"If you build a McDonald's in the right area, the people will come, but good pricing surely plays a role in getting them to come back. One of the main elements of McDonald's marketing strategy is effective pricing of their product. Knowing that their target market consists in large part of families, who often need an affordable way to dine out with the children, their menu over the years has been priced in a way that allows virtually anyone to eat at McDonald's and enjoy a quality meal without spending a large amount of money. What it really comes down to is value- people enjoy McDonald's food which is a big part of repeat business; the best pricing in the world will not sell a product if the consumer does not perceive value in what they are purchasing. In fact, McDonald's states this outright in their "Value Menu" offerings of recent years, which provide selected menu items at a bargain price, most times, $1.00 or less."
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The Cruise Industry, 2004.
This paper examines the cruise industry and addresses how a particular product is promoted in the media.
904 words (approx. 3.6 pages), 4 sources, MLA, $ 31.95
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Abstract
This paper examines the cruise industry. It addresses how a particular product is promoted using television, radio and the Internet. The paper identifies the promotional message and discuss how the message is being conveyed and how it appeals to their target market. The paper also explains where in the product life cycle the product is and how that affects the pricing strategy.
From the Paper
Product Promotion Leisure Cruising. Introduction. According to a report in "Inside Cruising, A Guide for Travel Professionals" the cruise industry is one of fastest growing sectors of the American leisure market. It has experienced more than two decades of spectacular revenue growth. For example the industry carried over million passengers worldwide which represented a percent increase from the previous year."
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Marketing, 2002.
An examination of the four parameters of the marketing mix--price, placement, product and promotion.
1,985 words (approx. 7.9 pages), 5 sources, MLA, $ 63.95
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Abstract
This paper looks at the principles of marketing, in particular the four parameters of the marketing mix: price, placement, product and promotion. It shows how these parameters are the foundation for any marketing strategy and discusses other methodologies that can also be used to market a product or service.
From the Paper
"In addition to the aforementioned strategies, telephone selling is also a method of direct marketing. Through this method the telephone is used to call prospective consumers this method is used in an effort to reduce the time consuming tasks of making personal visits to potential customers. The dictionary of business writes that, ?certain products, such as double glazing and central heating, are frequently marketed using this technique. Orders may be taken over the phone, or arrangements are made for sales representatives to visit interested clients.? (Dictionary of Business)"
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Consumer Behavior, 2007.
An analysis of the four Ps (product, price, promotion and place) of marketing and how they influenced the writer in the purchase of a laptop computer.
977 words (approx. 3.9 pages), 2 sources, MLA, $ 34.95
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Abstract
This paper discusses marketing and how it affects consumer behavior. It specifically discusses the four Ps of marketing - how the product, price, place and promotion of marketing all influence how consumers behave as they purchase a product or as they decide not to purchase a product. The paper presents a narrative explanation of how the four Ps influenced the writer in buying a laptop computer.
From the Paper
"Consumer behavior is defined as "a discipline dealing with how and why consumers purchase (or don't purchase) products and services (Neal, Quester, & Hawkins 2001, G.3). Consumer behavior considers all of the factors that play a role in people's buying decisions. These decisions include what a person chooses to buy, where they choose to buy it, what actions they take as they buy it, what they consider as they buy it, and why they choose not to buy it. Marketing is closely linked to consumer behavior because the activities of marketing influence consumer behavior. The product, price, place, and promotion of marketing all influence how a consumer behaves as they purchase a product or as they decide not to purchase a product. The role that each of the four P's of marketing play will now be looked at in more detail by using a real example of purchasing behavior. The purchase situation that occurred is where I purchased a new lap-top. I will now look at each of the four P's in turn and determine how they affected my consumer behavior."
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Advertising and Demand, 1999.
Examines how advertisements create demand for products and product differentiation, promoting a brand, the use of Websites, examples (Ford, Dairy Farmers, Lycra) and an evaluation of BEJ marketing (computer software).
2,025 words (approx. 8.1 pages), 7 sources, $ 71.95
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Abstract
The advertising to which Americans (and consumers throughout the world) are subjected to on a daily basis represents a substantial investment by companies. Companies create advertising campaigns with the goal of promoting their products or services, and advertising is generally considered to have a substantial impact on demand.
From the Paper
"Introduction
The advertising to which Americans (and consumers throughout the world) are subjected to on a daily basis represents a substantial investment by companies. Companies create advertising campaigns with the goal of promoting their products or services, and advertising is generally considered to have a substantial impact on demand. If this were not the case, it is unlikely that companies would commit the resources that they do to the process. This research examines some of the ways in which advertising can affect demand for goods and services, and evaluates specific examples of Web-based promotion and their apparent goals with regard to changing demand. In addition, a computer software company's marketing program is evaluated in light of its goals and the way in which it seeks to modify demand."
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Nike Canada, 2007.
This paper discuses the marketing structure of Nike Canada including the four P's of marketing---product, place, promotion and price.
1,465 words (approx. 5.9 pages), 4 sources, APA, $ 48.95
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Abstract
This paper explains that Nike Canada quality high-end products, especially athletic shoes, are sold by shaping the company's image to the consumer through endorsements from professional athletes. The author points out that Nike's early leadership in the athletic shoe industry demonstrated that there was a large consumer base that would pay a higher price for premium athletic shoes. The paper relates that buyers believe that wearing a Nike shoe shows other people that this wearer uses the "right" products and has the wherewithal to do so as well as the discernment to know the need.
From the Paper
"The pricing strategy for Nike is interesting. From the first, it was decided that Nike shoes would be geared first to the serious athlete, and that providing performance for this market meant a high price for the shoes. The price carries with it a certain aura, convincing people that paying such a high price must mean higher quality, though many people are buying image more than performance with these shoes today. When Nike has pursued an aggressive price-cutting policy, as it did in 1984, the result has been reduced sales and lower profits."
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Brazilian Marketing Plan, 1985.
This paper describes the general and specific economic conditions in Brazil, the foreign trade and foreign investment outlooks for that country: Economics, foreign trade & investment outlook, market size, competition, product distribution and promotion.
3,825 words (approx. 15.3 pages), 5 sources, $ 135.95
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From the Paper
"It is the purpose of this plan to describe the general and specific economic conditions in Brazil, the foreign trade and foreign investment outlooks for that country, the need for a particular class of industrial machinery there, and to provide the basic outline of a plan to market this machinery there as an export market for a U.S. corporation.
ECONOMIC CONDITIONS
The nation of Brazil is the largest single country in Latin America. Geographically it covers more than 41 percent of the combined Central and South American continent. In the last official census in 1979, Brazil's population was 114.2 million, and estimates in the early 1980s revised that figure upwards to ...
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Nestl? Products Marketing, 2003.
An in-depth look into the successful international marketing strategy of Nestle Products.
13,200 words (approx. 52.8 pages), 25 sources, MLA, $ 249.95
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Abstract
This paper provides an investigation into Nestle's marketing activities, examining its marketing techniques in terms of product, promotion, pricing and distribution. The paper looks at how Nestle has progressed to its present status in the food industry. It provides an analysis of Nestle's global marketing strategy and a study of the macro and micro environmental factors that affect the marketing strategies adopted by Nestle. The paper also looks at the Nestle website and shows how it can be used as a marketing tool.
Outline
Background and Significance Discussion
Implications and Recommendations
Macro and micro environmental factors and global marketing
The External Macro Environmental
Demographics
Technology
Economic Conditions
Business Cycle
Inflation
Interest Rates
Competition
Social And Cultural Forces
Gender Shift
Time Fitness
Political And Legal Forces
External Micro Environmental Factors
Market Suppliers
Marketing Intermediaries
An Organization's Internal Environment Factors
Market Segmentation
Marketing Segmentation Strategy of Nestle
Marketing Research Product, Packaging And Branding Strategy Of Nestle Nestle Product Positioning
Nestle Products Packaging And Labeling
Branding
Brand Equity
Pricing Strategy Of Nestle
Promotion of Nestle
Advertising
Sales promotion
Public Relations
The Role of Nestle's Website in Promotion
Distribution of Nestle's Products
Distribution System
Franchising Nestle's Organization Structure
Region Structure
Business Unit Structure
Nestle Foods And Beverages
Other Operations
Conclusion
References
From the Paper
"Nestle is a large company and its main aims are to maintain or increase its market share and sales volume in order to have stability in the market. Nestle adopts a sales oriented pricing scheme. Increase in sales volume would be advantageous to a company like Nestle because it allows for rapid growth and intimidates other companies which would like to enter the same market. Increasing or maintaining market share ensures that Nestle's products are the most widely used by consumers, giving Nestle market confidence in its products. This in turn could increase share prices and the stock because Nestle is regarded to be in a relatively stable position compared to other companies in the same market."
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Promotion and Price Analysis Paper, 2005.
This paper analyzes the promotion of the Little Giant Ladder across three sources print ...
1,150 words (approx. 4.6 pages), 4 sources, APA, $ 39.95
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Abstract
This paper analyzes the promotion of the Little Giant Ladder across three sources: print ads, the TV infomercial, and the Internet web site. The product's promotional message as conveyed in the three sources is described in detail, and the product's appeal to its target audience is identified.
From the Paper
Promotion and Price Analysis Paper The Little Giant Ladder has a very strong promotional campaign spreadacross print television and Internet sources Touted as The strongest safest most versatile ladder in the world the Little Giant has excellentbrand reco
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Marketing Estee Lauder Products, 2007.
This paper looks at the marketing of an Estee Lauder product via the Internet.
1,052 words (approx. 4.2 pages), 7 sources, MLA, $ 36.95
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Abstract
The writer discusses whether using web-based advertising will encourage retailers to carry Estee Lauder's Advanced Night Repair Concentrate. The writer looks at this issue keeping in mind that a "pull strategy" is used to encourage consumers to ask retailers for the promoted products, rather than purchasing it directly from the company on its website, since online shoppers for cosmetics are unlikely to be in-store cosmetics shoppers. The writer notes that one must consider the promotional aspects of the product, advertising, where the product is in its life cycle, and the types of advertising strategy used whether it be a push or a pull strategy. The writer argues that through this relatively new medium, Estee Lauder's strategy to advertise online will work well in promoting Advanced Night Repair Concentrate leading to more interest in the product and consequently more sales.
From the Paper
"In addition to advertising, there are other types of promotions that must be used to form the base of a promotion mix. Personal selling involves relationship building and builds brand loyalty. Sales promotions are aimed at lagging sales and usually are quick and short-lived. Public relations build a good corporate image. Direct marketing is used to target individuals and hopes to gain lasting customers. Each of these plays a role in the overall mix depending on where a product lies in its life cycle. A product life cycle is where in the overall timeline a product lies. Stages consist of introduction, growth, maturity, and decline. These stages are characterized by the revenue generated by the product and determine what type of promotion and advertising will be most successful historically. The first two stages involve heavy advertising and promotion to a broad audience to build consumer awareness. Once in the mature stage, advertising decreases but promotions and personal selling continue. As a product declines, advertising and promotions discontinue and manufacturers try to liquidate the product."
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A Nike Extension Product, 2008.
A marketing plan for the Nike extension product of a Nike gym.
927 words (approx. 3.7 pages), 3 sources, APA, $ 32.95
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Abstract
This paper describes the Nike extension product, which is a Gym utilizing Nike equipment exclusively. The paper details the goals and objectives involved as well as their marketing strategies. The paper reveals that because of Nike's existing market recognition and brand equity, its extension product, the Nike Gym, will be given immediate credibility. The paper points out, however, that the long-term success will depend on how effectively it integrates its marketing strategy into its operations strategy.
Outline:
Product Overview
Promotion
Recommendations & Response
From the Paper
"The target market for this product are both male and female professional between the ages of 22 and 45 with disposable incomes, limited time, and a deep interest in name brands. There are additionally fairly large localized markets that can be segmented by region that cross the gender divide in terms of offering another option to parents in the targeted communities to pursue their fitness goals that move beyond the traditional gym format."
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Mfee Screw Machinery Products, 2004.
Provides a business plan for Mfee Screw Machinery Products to grow into a leading supplier of quality, precision screw products.
7,458 words (approx. 29.8 pages), 5 sources, APA, $ 164.95
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Abstract
This paper is a business plan for Mfee Screw Machinery Products. Its objective is to present a plan that will enable Mfee to enhance its share of the market for precision screw products. The paper includes a vision and a mission statement, a marketing analysis and plan, a financial plan, and an overview of the company. Also covered are the management structure of the company, information on company products, and company research and development. The paper makes ample use of graphs and charts and financial data.
1.0 Executive Summary
1.1 Vision and Mission
1.2 Company
1.3 Product Strategy
1.4 Market Analysis
1.5 Marketing Plan
1.6 Financial Plan
2.0 Vision and Mission
3.0 Company Overview
3.1 Legal Business Description
3.2 Management Team
4.0 Product Strategy
4.1 Products
4.2 Production Equipment
4.3 Research and Development
4.4 Production and Delivery
4.5 Production Site
5.0 Market Analysis
5.1 Industry Analysis
5.2 Customer Profile
5.3 Competition
6.0 Marketing Strategy
6.1 Key Elements of MSMP?s Marketing Strategy
6.2 Product
6.3 Promotion
6.4 Price
6.5 Distribution
6.6 Operations Strategy
7.0 Financial Plan
7.1 Key assumptions
7.2 Key Financial Indicators
7.3 Break Even Analysis
7.4 Projected Profit and Loss
Works Cited
From the Paper
"Mfee Screw Machinery Products is dedicated to providing screw machinery products that combine quality performance with value pricing. We wish to establish a successful partnership with our customers, our employees, and our suppliers that is based on respect for the interests and goals of each party."
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Garudafood Food Products in China, 2006.
This paper is a complete dissertation exploring the potential sale in China of Gurudafood, Indonesian snack food products.
25,815 words (approx. 103.3 pages), 30 sources, APA, $ 249.95
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Abstract
This paper explores the research question: What strategies are needed to assure Garudafood can launch a profitable product into the Chinese marketplace? The author reports that the research design method for this study is in the form of a case study of Garudafood, utilizing a structured interview with the Garudafood marketing manager and a survey of the company's target market. The paper relates that the research concludes that the best channel for the Garudafood products from Indonesia is the indirect channel: importer to retailer to end-consumer. The paper includes pictures, tables, diagrams and surveys.
Table of Contents:
Introduction
Background - Snacks Industry in China
Overview of the Problem
Research Question
Research Objectives
Benefits of the Study
Scope of the Study
Definitions of Terms to be Used in the Study
Problem Context
Industry/Organizational Perspective/Implications
Overview of Garudafood and its Products
Economic Conditions in China
Advantages and Disadvantages of Investing in China
Provide Tools to Invest in China
Food and Snacks Industries Background
Pros and Cons of Investing in China
Legal Issues or Aspects
Target Audience
Industry Analysis: SWOT Analysis
Marketing Methods
Advertising and Promotion
Opportunities
Snack Characteristics
Review Of Literature
Research Design/Methods
Research Design
The Degree of Research Question Crystallization: Formal Study
Method of Data Collection: Secondary Data
Research Effects of Variables: Ex Post Facto
Purpose of the Study: Descriptive
Time Dimension: Cross-Sectional
Topical Scope: Case Study
Research Environment: Field Setting
Data Collection Methods
Limitations Of Research
Data Analysis And Presentation
Data Presentation
Answers to the Survey Questions
Business Environment in China and Market Opportunities
Benefits and Costs of Investing in China
Summary of the Surveys And Evaluation of the Overall Outcome
Data Analysis
Outcome from the Surveys
Revenue Projections
Break-Even Analysis
Balance Sheet
Balance Sheet
Summary, Conclusions & Recommendations
Summary
The Four Ps
Product
Price
Place (Distribution)
Promotion
Product Positioning
Financial Analysis
Competitive Analysis
Marketing Plan
Conclusions
Implementation Plan/Action Plan
Recommendations
Appendix: Target Market Survey, Supermarket Manager Survey, Garudafood Marketing Manager Interview
From the Paper
"The price is also very important, because some countries will pay much more for certain things than other countries will. It is important, therefore, to ensure that a country wants what is going to be sold and that it matters enough to it that it will pay a realistic price for the items. In other words, if the product is brought to a new country and marketed well but the price is too high for what the people in that country will pay, the product will not sell.This will happen regardless of how good the product is or how well the marketing is done, and has little to do with whether customers are satisfied with a product."
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Self Promotion, 2006.
This paper discusses self promotion as it relates to a marketing campaign.
1,148 words (approx. 4.6 pages), 3 sources, APA, $ 39.95
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Abstract
The paper takes inspiration from the innovative and shrewd self promotional campaign of Donald Trump who chose the reality TV as his expression of self-promotion. This paper discusses the marketing and promotion of a new product. The writer's designer wear and fashion house emphasizes low budget, creative and innovative strategies of self-promotion and employs its mainstream finances on the product and diversity. This would, in the writer's opinion, yield far better results than high exhibition and hiking prices. The writer believes that the public is phenomenally influenced by innovative entertainment programs and industries with their own peculiar individuality. Therefore the writer intends to emphasize personal individuality at all costs.
Table of Contents:
Market Analysis
Self-Promotion Plan
Conclusion
From the Paper
"Therefore there is a lot of room for innovation and creative thinking to completely curb the parasitical affects of seasonality in fashion market. Fashion in itself is broad avenue of inter related industry of glam, beautify, accessories, comfort and style. Therefore there are many related markets in the fashion industry and an entrepreneur can always expand their commodities, sometimes intimidating and sometimes complimenting other industries. Fashion industry has a considerably protracted life cycle; it has maximum sustainability and growth rate. Decline of such an ever evolving industry like fashion is hard to perceive. However, maturity which is an increased price competition is highly likely since new brands step in the emerging markets can maintain high profit margins. Fashion market can be colossally diversified and segmented into a vast range of foot wear, accessories, clothing, and cosmetics."
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