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Nestl? Products Marketing, 2003.
An in-depth look into the successful international marketing strategy of Nestle Products.
13,200 words (approx. 52.8 pages), 25 sources, MLA, $ 249.95
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Abstract
This paper provides an investigation into Nestle's marketing activities, examining its marketing techniques in terms of product, promotion, pricing and distribution. The paper looks at how Nestle has progressed to its present status in the food industry. It provides an analysis of Nestle's global marketing strategy and a study of the macro and micro environmental factors that affect the marketing strategies adopted by Nestle. The paper also looks at the Nestle website and shows how it can be used as a marketing tool.
Outline
Background and Significance Discussion
Implications and Recommendations
Macro and micro environmental factors and global marketing
The External Macro Environmental
Demographics
Technology
Economic Conditions
Business Cycle
Inflation
Interest Rates
Competition
Social And Cultural Forces
Gender Shift
Time Fitness
Political And Legal Forces
External Micro Environmental Factors
Market Suppliers
Marketing Intermediaries
An Organization's Internal Environment Factors
Market Segmentation
Marketing Segmentation Strategy of Nestle
Marketing Research Product, Packaging And Branding Strategy Of Nestle Nestle Product Positioning
Nestle Products Packaging And Labeling
Branding
Brand Equity
Pricing Strategy Of Nestle
Promotion of Nestle
Advertising
Sales promotion
Public Relations
The Role of Nestle's Website in Promotion
Distribution of Nestle's Products
Distribution System
Franchising Nestle's Organization Structure
Region Structure
Business Unit Structure
Nestle Foods And Beverages
Other Operations
Conclusion
References
From the Paper
"Nestle is a large company and its main aims are to maintain or increase its market share and sales volume in order to have stability in the market. Nestle adopts a sales oriented pricing scheme. Increase in sales volume would be advantageous to a company like Nestle because it allows for rapid growth and intimidates other companies which would like to enter the same market. Increasing or maintaining market share ensures that Nestle's products are the most widely used by consumers, giving Nestle market confidence in its products. This in turn could increase share prices and the stock because Nestle is regarded to be in a relatively stable position compared to other companies in the same market."
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Product Marketing and Marketing Research, 2005.
Cites an article that discusses the relationship between marketing research and marketing strategy.
690 words (approx. 2.8 pages), 2 sources, APA, $ 23.95
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Abstract
This essay cites an article that discusses the relationship between marketing research and marketing strategy and tactics. It describes the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"According to an essay published by the U S Small Business Administration online entitled Marketing Basics to be successful senior management must know its markets its competitors strengths and weaknesses ..."
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Marketing Products in the European Markets, 2006.
A discussion regarding the marketing of products in Europe.
2,925 words (approx. 11.7 pages), 5 sources, $ 115.95
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Abstract
This paper addresses the characteristics and requirements for marketing products in the European markets. Because there are many local differences in Europe, a single unitary approach is difficult to fashion. The paper further discusses how by gathering data and applying it globally with emerging patterns of target publics, global themes can be developed and applied in marketing campaigns.
From the Paper
"In the competitive economic environment evident in European markets, the importance of marketing cannot be overemphasized. Just as in the United States, the developed markets and sophisticated consumers in the countries of Europe necessitate effective marketing strategies for products to be successful. A mediocre product can gain market prominence with a strong marketing campaign; however, even the best product can languish if effective marketing strategies are not used to make consumers aware of the product and convince them to consider its purchase. This paper will consider the environment and policies that drive the development of product marketing in European markets."
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Marketing Strategy: Product, Place, Price and Promotion, 2006.
This paper examines the scope of a specific company, the product, place, prime and promotion that is used as part of a marketing strategy intended to generate profits in annual sales.
1,628 words (approx. 6.5 pages), 5 sources, MLA, $ 53.95
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Abstract
This paper analyzes the intricate business practices of McDonald's while focusing on the product, place, price and promotion that is used as part of a marketing strategy to generate hundreds of millions of dollars in annual sales. This paper accurately details various marketing techniques and strategies that have given an ordinary product, such as McDonald's burgers and fries an exciting and evolutionary life as well as impressive profits. This paper also cites various research statistics and results relevant to this particular topic.
Table of Contents:
Abstract
A Look at McDonald's
Product Marketing
Place, in Relation to Marketing
Pricing
Promotion
Summary
References
From the Paper
"If you build a McDonald's in the right area, the people will come, but good pricing surely plays a role in getting them to come back. One of the main elements of McDonald's marketing strategy is effective pricing of their product. Knowing that their target market consists in large part of families, who often need an affordable way to dine out with the children, their menu over the years has been priced in a way that allows virtually anyone to eat at McDonald's and enjoy a quality meal without spending a large amount of money. What it really comes down to is value- people enjoy McDonald's food which is a big part of repeat business; the best pricing in the world will not sell a product if the consumer does not perceive value in what they are purchasing. In fact, McDonald's states this outright in their "Value Menu" offerings of recent years, which provide selected menu items at a bargain price, most times, $1.00 or less."
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Marketing Sanitation Products in Japan, 2002.
This paper is a marketing analysis for the introduction into Japan of established, technologically superior sanitation products from the United States.
1,570 words (approx. 6.3 pages), 5 sources, MLA, $ 51.95
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Abstract
The paper explains that the United States? sanitation company wants to extend its market into Japan because the product demand for sanitation products is large, thus providing an opportunity for better profits. The author believes that the language problem is a strong marketing barrier and that there are many local products. The paper states that the company might face import problems because the government in Japan would certainly introduce some kinds of taxes, which would discourage people from importing these products from the United States or any other foreign country.
Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Plan
Synchronizing with the Market Realities
Export and Product Deployment
Assigning Distributors and Dealers
Market Penetration
Advertisement
Intellectual Right
Conclusion
From the Paper
"Even though the company is proficient in retail as well as direct marketing, there will be a definite change in scenario once the operation shifts to Japan. The company, as its first steps, has to ensure that the exports to Japan happen in a smooth manner. Before the actual commencement of exports, the company must ensure that its products are produced in the right quantity and is exported according to the needs of the Japanese market. Any problems with logistics or misinterpreting the demand dynamics in the Japanese market could create a lot of problem for the company and result in losses."
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Marketing Birth Control Products in China, 2005.
This paper is a summary of marketing information needed to sell birth control products in China.
2,245 words (approx. 9.0 pages), 6 sources, APA, $ 69.95
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Abstract
This paper explains that, given the paramount position of fertility reduction, people in China must use a birth control method unless they have justified reasons; they do have a choice among a specified range of contraceptives. The author points out that contraception falls totally on the woman, the majority practicing family planning or using IUDs, with little demand for contraceptives, particularly among rural families. The paper states that family planning programs are controlled by the Ministry of Health; local councils and other organizations enforce family planning but will not over ride the dictates of the state government. Includes a table contrasting differences between Chinese and the Western culture and values.
Table of Contents
Market Audit and Competitive Analysis
Market Trends
The Market Potential
Penetration of Urban and Rural Markets
Product Uses
Consumer Buying Habits
Product Use Patterns
Product Feature Preferences
Major Problems to Product Acceptance
Distribution (Modes, Channels, Relationship Between Levels, Traditional System)
Regulatory Agencies
Government Treaties
Business Customs and Practices
Currency (Official, Popular Use, Exchange Restrictions)
Payment (Banks, Cash Transfers, Accepted Methods of Payment, Payment Restrictions)
Trade and Industry Organizations
Independent Foreign Policy, With Trade and Relations
Trends
Technology
Current Technology Available
Technological Skills of the Labor Force and General Population
From the Paper
"China has changed the parameters of its health care system and is now focused more on patient safety and care. The center for policy and process is the Ministry of Health. In addition the National Institute for Control of Pharmaceutical and Biological Products plays a key role in enforcing regulations regarding drugs and biotech products.
The emphasis on economic efficiency also redefined the role of the Chinese government in the health care sector. There was a call for modernization and an increasing demand for urban health care services. However, even with modernization, strict controls remain in effect."
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Marketing Estee Lauder Products, 2007.
This paper looks at the marketing of an Estee Lauder product via the Internet.
1,052 words (approx. 4.2 pages), 7 sources, MLA, $ 36.95
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Abstract
The writer discusses whether using web-based advertising will encourage retailers to carry Estee Lauder's Advanced Night Repair Concentrate. The writer looks at this issue keeping in mind that a "pull strategy" is used to encourage consumers to ask retailers for the promoted products, rather than purchasing it directly from the company on its website, since online shoppers for cosmetics are unlikely to be in-store cosmetics shoppers. The writer notes that one must consider the promotional aspects of the product, advertising, where the product is in its life cycle, and the types of advertising strategy used whether it be a push or a pull strategy. The writer argues that through this relatively new medium, Estee Lauder's strategy to advertise online will work well in promoting Advanced Night Repair Concentrate leading to more interest in the product and consequently more sales.
From the Paper
"In addition to advertising, there are other types of promotions that must be used to form the base of a promotion mix. Personal selling involves relationship building and builds brand loyalty. Sales promotions are aimed at lagging sales and usually are quick and short-lived. Public relations build a good corporate image. Direct marketing is used to target individuals and hopes to gain lasting customers. Each of these plays a role in the overall mix depending on where a product lies in its life cycle. A product life cycle is where in the overall timeline a product lies. Stages consist of introduction, growth, maturity, and decline. These stages are characterized by the revenue generated by the product and determine what type of promotion and advertising will be most successful historically. The first two stages involve heavy advertising and promotion to a broad audience to build consumer awareness. Once in the mature stage, advertising decreases but promotions and personal selling continue. As a product declines, advertising and promotions discontinue and manufacturers try to liquidate the product."
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Marketing Case Study - Ken Davis Products, 2005.
A look at marketing success and failure in the competitive world of BBQ sauce.
1,644 words (approx. 6.6 pages), 5 sources, MLA, $ 53.95
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Abstract
This paper discusses how, despite numerous attempts to differentiate its product, Ken Davis Products still strives to increase their market share. It looks at how although there is fierce competition in the BBQ sauce market, the company aims to increase their loyalty base through the development of new high end sauces intended for the inexperienced cook.
From the Paper
"Ken Davis Products, Inc.(KDPI) is a marketer, manufacturer, and distributor of barbecue and marinating sauces. The company has been in business for over 30 years, but has failed to reach customers outside of its home base region in the Northern Midwest: "Minnesota, Iowa, North and South Dakota, and Wisconsin". Despite an attempt to "go nationwide between 1986 and 1991 through the formation of a partnership with Ken Sherman and the creation of Ken Davis Worldwide", the company has not been able to break out of it's current target market and into the national and international marketplace. (MNHS, Business Records)"
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Sponsorship and Marketing Plan for the Beijing 2008 Olympics, 2006.
An analysis of product strategy (marketing and branding) for the Beijing 2008 Olympic Games.
2,059 words (approx. 8.2 pages), 27 sources, APA, $ 64.95
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Abstract
This paper examines the Beijing 2008 Olympics within the context of product strategy (marketing and branding). The paper provides recommendations in order to ensure high service quality at the 2008 Games through an examination of the Olympics consumer and his or her expectations. It also looks at key tools in customer service in order to analyze their product strategy.
Table of Contents:
What is a Product Strategy?
Branding as Part of the Product Strategy
Beijing 2008 - The Objective
Beijing 2008 - The Product
The Security Component of the Beijing 2008 Product
Beijing 2008 - The Product Life Cycle
A Different Perspective - the Beijing 2008 PLC
Beijing 2008 - The Brand
What does a Successful Brand do?
Creating the Beijing 2008 Brand
Brand Equity
Brand Contacts
Adding the Beijing Touch to the Olympic Games
Leveraging Secondary Associations
Attracting Sponsors
Beijing 2008 Sponsorship Program: Rights and Benefits
Conclusion
Service Quality as it Impacts the Consumers' Experience
The Characteristics of a Service
The Concept of Service Quality
Expected Service at the Olympics
Service Design Standards
Who is the consumer?
Understanding Consumer Expectations
Selection of Partner Companies
Criteria for the Selection of Sponsors, Partners and Suppliers
The Human Element of a Service
Achieving Service Quality
Use of Tangibles
Enhancing the Service Encounters at Beijing 2008 through Tangibles
Conclusion
Appendices
From the Paper
"The consumer experience commences from the point of decision, i.e. the moment someone makes a choice to attend Beijing 2008."
"As such, the determinants of service quality - reliability, responsiveness, assurance, empathy and tangibles - have to be applied to the entire process of attending the Olympics."
"This process would include the purchase of airline tickets, the actual flight to Beijing, ground transfers, hotel accommodation, bank, insurance and communication services, purchase of game tickets and entertainment and cultural experiences."
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Substitute Products In the Sort Beverage Market, 1999.
Examines trends in the market, focusing on the threat of bottled water to traditional beverages.
1,125 words (approx. 4.5 pages), 7 sources, $ 39.95
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From the Paper
"Introduction
The soft drink industry is a highly visible consumer market with competitors such as Coca-Cola and PepsiCo pursuing international marketing strategies. These beverages can be purchased at retail stores and consumed in the home, on the road, or in offices; in addition, soft (non-alcoholic) beverages can be consumed in restaurants and other establishments (such as convenience stores) where they are sold in cups or mugs rather than bottles. According to Michael Porter's analysis, substitute products have a direct effect on the competitive environment of a particular industry, and this is particularly true in the soft beverage market. Intense competition occurs at the individual product level, such as the so-called Cola Wars between Coke and Pepsi, but there is also competition among various types of products as consumers ..."
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Marketing Issues for Multinational Corporations, 4.
Market evaluation for software companies wishing to market their products in the global market.
18,000 words (approx. 72.0 pages), 97 sources, APA, $ 249.95
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Abstract
This paper presents a macro level analysis of the global market for software companies. The paper evaluates the software industry and the different products sold by manufacturers worldwide, the unique features and the common features that exist in the market, potential profits and returns that software companies can hope to get from this market, and segmentation of the market and the local culture and environment that exists. In addition, this paper evaluates new product development and new applications for existing products, as well as an analysis of the communication and infrastructure requirements and the organizational structure for each market.
Holistic Analysis of the Software Industry's Market
Review of Companies Selected for this Study and Their Market Segments
SWOT Analysis for the Six Companies Discussed in this Report
Microsoft Corporation
Oracle
Symantec
Infosys Technology
Wipro
AutoDesk
PESTLE Analysis of the Markets of the U.S., U.K. & India
Political Analysis
Economic Analysis
Social Analysis of the U.S., U.K. and India
Technology Analysis of the Three Countries
Legal environment
Environmental Analysis
Analyzing the Software Industry Using Porter's Five-Force Model
Internal Rivalry as it Exists in the Software Industry
Barriers to Entry
Substitutes and Complements
Buyer Power in the Different Markets of the U.S., U.K. and India
Bargaining Power of Suppliers
Microanalysis of the Three Markets and the Six Companies in these
Markets
Strategies of the Organizations in the Markets
Structure of the Organizations in the Industry
Systems in the Organizations and the Markets
Styles of Management
Staff Requirements in the Industry
Skill Requirements for Success
Shared Values of the Organizations within the Market
From the Paper
"Globalization, free market ideology and advancements in communication and technology have changed the way companies and organizations now conduct business. Research and development of new products and new uses of existing products are the core issues tackled by organizations. Marketing plays a very important role in success of an organization and the profits that can be obtained over time. No matter how good or useful the product, if the consumer is not aware of the product or does not know applications of the product, it is inadequate."
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Marketing Technology, 2002.
Examining three new trends in the way companies market their products - database marketing, sales force automation and virtual reality.
2,410 words (approx. 9.6 pages), 12 sources, MLA, $ 73.95
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Abstract
This paper looks at the latest technological trends in the marketing field. The terms - database marketing, sales force automation and virtual reality - are all individually defined. All three technologies offer specific advantages and disadvantages for their use. The paper shows how the use of these new technologies must be based solidly on the type of product, costs incurred, and the nature of relationship with clients. When used in a judicious way, all three technologies can have a viable and positive effect on a company?s marketing strategy.
From the Paper
"Database Marketing
As the name suggest, database marketing simply involves the extensive use of database systems, and tools related to databases within the field of marketing. Database marketing allows a company to use all information in their databases (or any other useful external information) in a potentially wide variety of marketing efforts. Further, information gleaned from company databases can be used to evaluate new markets, and assess the potential for potential products (db-marketing.com, Overview)."
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Marketing Xbox, 2004.
An overview of Microsoft's product, Xbox, and the way it is being marketed.
1,587 words (approx. 6.3 pages), 7 sources, MLA, $ 51.95
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Abstract
This paper begins by introducing the product and explaining its uses in the home entertainment market. It then examines the business environment for launching the product and discusses trends and developments in the home entertainment sphere. Finally, the paper looks at what the competitors have produced and questions whether Xbox can find its niche in the market.
From the Paper
"In 2002, Microsoft debuted its entry into the games console industry with Xbox with the hopes of taking over a huge portion of the marketplace. Microsoft was banking on the design and the graphics to set this games console apart from the competition.
One thing that does set the Xbox apart is that an audio compact disc can be put into the console's CD-ROM drive and it will store the songs on the Xbox's hard drive. The songs can be mixed and then played while users continue to play the games."
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Marketing Motorcycle Helmets on the Internet, 2001.
Discusses the product, marketing problems, SWOT analysis, Internet analysis. Steps to develop a new web site. Marketing & advertising the produce.
1,575 words (approx. 6.3 pages), 4 sources, $ 55.95
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From the Paper
"The product name is Xian Hua, which is a fiberglass motorcycle helmet manufactured in Taiwan. The import cost for the product is $7.95 US in quantities of 100. The product is new, and has been crash tested in Taiwan and is capable of withstanding 130 pounds of direct pressure and is also capable of withstanding crashes of seventy miles per hour.
About the Marketing Problems
When getting ready to market such a product in a nation where there are so many channels from which to choose, it is essential to study the problems that other marketers have faced. The problems connected with marketing the helmet in the United States are believed to be these (Sealey, 1999)...."
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Low Costs Of Production In China, 2006.
An analysis of the effects of low cost production on the market in the United States.
5,314 words (approx. 21.3 pages), 13 sources, MLA, $ 131.95
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Abstract
This paper discusses the low costs of production in China. It compares these low costs to the costs of production in the United States and discusses the reasons for the differences in the the costs of production between the two countries. The paper presents the advantages and disadvantages of production in both the United States and in China. It also discusses what effects the low cost of production in China have on the market in the United States.
Table of Contents:
Introduction
American Economy
Production in America
Issues Affecting Product
Costs of Production
Demand in the Market
Competition Between Manufacturers
Quality of Products
Affecting the Quality
Price of Product
Well Educated Labor
High Technology
High Quality Raw Materials Consumer Expectations from Companies
Low Prices
Higher Quality Products
Good Maintenance Service and Warranty
Economy in China
Production in China
Competitive Production Costs
Quality of Products
Comparative Advantages Between China and the U.S
High Population
Low Labor Costs
Low Land Costs
Low Costs of Production
Very Low Prices
Comparative Disadvantages of the U.S. Economy
Conclusions and Recommendations
Conclusions
Recommendations
From the Paper
"During the past 30 years or more, the U.S. had the most powerful economy not only for its high production but also for its international trade strategy and production technology. But today, the U.S. is not the country of economic dreams as it was before. People are not as relaxed as they were regarding their jobs. In his 2006 study, Janitz stated: "People and companies are worried about losing jobs and opportunities" (p. 20). The main thread to U.S. jobs is outsourcing to China. The U.S. is badly affected, the unemployment rate increased, by the economic growth of China, and it seems it cannot do anything to reverse this situation. According to Janitz (2006), the U.S. still has a chance to overcome this problem by better management (p. 20). The Major advantage China has over the U.S. is its high population that offers a cheap labor force. These wages also affect the total costs of production and lower the price of products. This is the major problem the U.S. has to compete with. It's a general consumer behavior that they always want to buy the highest quality product by paying the lowest fee. Unfortunately, higher quality products cost too much. Before buying a product, consumers generally decide which one is most important for them: buying the product with highest quality or cheapest price. And another factor which helps them to decide is the costs of production."
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