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New Product Acceptance in the Public, 2006.
This paper discusses media methods for the launch of a new product onto the market.
3,620 words (approx. 14.5 pages), 10 sources, MLA, $ 100.95
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Abstract
In this article, the writer discusses that with traditional advertisement methods slowly losing their capability to tap target audiences, companies are turning new approaches to reach customers and create demand for products and services. The writer looks at methods introduced by new technology as medium for delivering content to consumers apart from receiving and answering calls. Further, the writer examines the mobile entertainment industry in this regard, which while still in its formative years has incredible potential in store.
The Conventional Media & its Saturation:
Voice-activated Mobile Media:
Various Perspectives of VAMMM and Legal Issues:
The Marketing Domination of Content Provider in Real Time VAMMM Mobile Telephony
Marketing Issues in favor of VAMMM:
The Future is Voice:
The Revenue Stream for Voice-activated VAMMM:
The Target Markets:
The Basic Ingredients of VAMMM: -
Conclusion
From the Paper
"Games on mobile handsets, mobile Internet has drawn younger viewers away from television screens. A research in the U.S. shows that on an average, households with Internet connection spent five fewer hours watching television per week compared to non-Internet households. Audiences are deserting television in favor of gaming, mobile phones, and the Internet. Even while sitting before the TV, there are 500 channels to choose from. With media audiences totally fragmented, it is difficult as well as expensive to reach a mass audience. Thirdly, the days of product and service-led differentiation are over as both of these are easy to imitate and in the coming years these cannot be the source of value. Instead, it is imperative that companies have to differentiate themselves on the basis of customer experiences they co-create and provide to the customers."
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New Product Acceptance in the Public, 2006.
A case study of the viability of traditional advertising methods, and potential alternatives.
3,620 words (approx. 14.5 pages), 10 sources, MLA, $ 100.95
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Abstract
The paper examines the viability of advertising over mobile phones. The writer explains that traditional advertising methods are slowly losing their capability to tap target audiences, and that households with Internet connection spent five fewer hours watching television per week than non-Internet households. The writer further analyzes the alternative methods of advertising, especially voice-activated mobile media (VAMM) and their ability to reach their target market.
Table of Contents:
The Conventional Media & its Saturation
Voice-Activated Mobile Media
Various Perspectives of VAMM and Legal Issues
The Marketing Domination of Content Provider in Real time VAMM Mobile Telephony
Marketing Issues in Favor of VAMM
The Future is Voice
The Revenue Stream for Voice-Activated VAMM
The Target Markets
The Basic Ingredients of VAMM
Conclusion
References
From the Paper
"Even while sitting before the TV, there are 500 channels to choose from. With media audiences totally fragmented, it is difficult as well as expensive to reach a mass audience. Thirdly, the days of product and service-led differentiation are over as both of these are easy to imitate and in the coming years these cannot be the source of value."
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Thucydides' Work: Posterity over Public Acceptance, 2007.
This paper discusses Thucydides' objective, authoritative accounts of historical occurrences and argues that this style has led to the present day survival of his work.
1,920 words (approx. 7.7 pages), 4 sources, MLA, $ 61.95
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Abstract
This paper aims to show that Thucydides provided a new benchmark for accurate, objective history by providing for humanity in the future instead of for the popular masses in his time. It also states that Thucydides work provides a penetrating insight into the human character by showing human nature's integral shaping of history. Furthermore, this paper shows how Thucydides' history is still relevant today, proved by the contemporary analogies drawn from his themes of empire, self-interest, political arrogance and corruption.
From the Paper
"Chronicling the war in such a persuasive and definitive style, in a systematic year-by-year and blow-for-blow account of the events in the war, shows an almost scientific approach to the war. Thucydides does not leave out tedious details to improve the pace of the book for a Greek audience; he leaves in every possible detail. It is his passion for detail and his realisation of the importance of the subject matter for successive generations, which gives the book its definitive style, differing radically from Herodotus' Histories and Homer's Iliad. Indeed, Thucydides states that because of his laborious investigation, the 'reasonably accurate' conclusions he has drawn from the 'plainest evidence' he obtained, the reader is not 'far wrong in accepting the conclusions' he has reached when compared to the Homeric poets who 'exaggerate the importance of their themes' or chroniclers who are far 'less interested in telling the truth than in catching the attention of their public' , an indirect criticism of Herodotus' style."
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Public Interest or Public Best Interest, 2002.
A study of the topic of what is the 'best public interest' compared to 'public interest' and the role of the public administrator.
1,810 words (approx. 7.2 pages), 6 sources, MLA, $ 58.95
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Abstract
The paper shows the difficulty the public administrator is faced with when deciding what is the ?public interest? or ?public best interest? and that sometimes the administrator has to make decisions based on the community ?best? interests or the ?objective control of administration?. Sections of the paper include: Pluralists and the Public Administrator, The Public as Consumers, The Public as Represented, The Public as Client and the Public as Citizen.
From the Paper
"Other examples can be commercials. If a child sees cereal with a toy in it, he/she will beg and cry until the mother buys the cereal. The mother may know this is not the ?best interest? of the child because it lacks important vitamins or may be full of sugar. The commercial has placed value on knowing children will see the commercial and will talk their parents into buying it. The interest of the children is met, but not the ?best? interest of the children."
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The Shift from ?Old Public Administration? to ?New Public Management', 2002.
This in-depth paper seeks to clarify, thoroughly explain and critically debate the idea as to whether there is a shift from old styles of Public Administration to new styles under the name New Public Management (NPM).
10,115 words (approx. 40.5 pages), 21 sources, MLA, $ 204.95
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Abstract
The main tenets of NPM are explored and their application to the U.S., New Zealand, and the U.K. is documented. The application of the NPM to developing countries of Africa, Latin America, South East Asia and the Anglophone Caribbean is also evaluated for their strengths and weaknesses.
From the Paper
"Like the Traditional bureaucracy, the New Public Management approach is yet another ?problem-solving tool? in the schema of public administration, that has emerged with a style of ordering the delivery of public goods and services, however, with a different method in mind. In discussing the so-called ?shift? from Old or Traditional forms of Public Administration, or as some such as Christopher Hood term it, Progressive Public Administration, quite a number of circumstances, situations, contexts as well as a variety of explanations should be proffered and assessed. One needs to critically examine the concept of a shift to New Public Management. The term ?shift?, if one is not careful, could indicate a sharp distinction in the change from Old to New styles of Public Management, or a leap from one paradigm to the other excluding essential features of the old, by replacing such features of the old with the new. This is certainly not the case. It should be noted tentatively, that New Public Management, as Hood, Patrick Dunleavy and others will later confirm, not only exists alongside other aspects of the traditional Model, but also that other features of other ?Intermediate Models? such as those of the Management, Comparative Development and the influences of earlier Market Models, still persist alongside NPM."
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Advertising vs. Publicity in Public Relations., 2002.
A comparison of the importance of advertising versus publicity in the PR world.
650 words (approx. 2.6 pages), 2 sources, $ 26.95
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Abstract
This paper will seek to understand the differences between the advertising aspect of Public Relations, and the publicity aspect of the PR world. By understanding the differences, we can see how both serve a specific function in PR.
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Public Space and the Public Individual, 2002.
A review of the book "Writing/Interviews" by the artist Richard Serra.
1,150 words (approx. 4.6 pages), 1 source, $ 44.95
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Abstract
This essay is a review artist Richard Serra's (1994) book, "Writing/Interviews". At the heart of the book is a broad social question about the identity of the public, and the location of public space. This essay considers the political conflicts that emerge in relation to Serra's destroyed public installation, "Tilted Arc." This controversy works as a profound metaphor that concerns the relationship between the public and the institutions that design space for the public. It is a question of ownership and basic issues of freedom, and how these are woven into the social structures that organize public movement and perspective.
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"Public Administration & Public Affairs "( Nicholas Henry ), 1996.
Critical review of work on public management methodologies & techniques & policy formulation & implementation.
1,350 words (approx. 5.4 pages), 1 source, $ 47.95
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From the Paper
" The purpose of this research is to review the book by Nicholas Henry, entitled Public Administration and Public Affairs (1995). This review will analyze the central themes of the work and address its strengths and weaknesses.
Henry begins by explaining the role of public bureaucracy and public administration in democratic society. He notes that bureaucracy and democracy are in fact antithetical. Bureaucracy tends to be hierarchical in nature and elitist. Democracy, on the other hand, tends to be egalitarian in nature. But in order for a democratic society to function properly, the bureaucracy and democracy must be reconciled (p. 1). Bureaucracy represents the technological elite, the body of persons skilled in how to get things done. The democratic mass is charged with determining the direction of public policy, but it is the skilled.."
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Public Relations, Publicity and Advertising, 2002.
A comparison of the three fields.
650 words (approx. 2.6 pages), 3 sources, $ 26.95
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Abstract
This paper defines and differentiates between public relations, publicity and advertising.
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Public Communications and Public Relations, 2005.
Admission essay for the Westminster University program.
977 words (approx. 3.9 pages), 0 sources, $ 34.95
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Abstract
In this paper the author explains why she so desires to attend the University of Westminster. The author describes her background and interest in languages and the translation process as well as her special interest in the translation of technical language. The author also explains why she is a qualified applicant for the university.
From the Paper
"The art and craft of translation is my passion, and how the multitudes of the languages I speak and seek to perfect can be merged into the communications field shall become the passion of my future. I have longed love the translation process involved in translating one foreign language into another. My native language is Italian, but I am also well versed in English and Spanish. My degree thesis was entitled "The Casebook of Forensic Detection," under the supervision of Professor Adriana Bisirri. It was a work of scientific translation, but I tried to make it one of literary merit as well as clinical accuracy, under the watchful eye of Professor Bisirri."
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Public Administration: Public and Private Management, 1993.
Discusses the various arguments and approaches toward reorganization of government services through privatization and other approaches.
2,025 words (approx. 8.1 pages), 6 sources, $ 71.95
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From the Paper
"INTRODUCTION
The debate over the need to reorganize government and how best to accomplish that has been raging in academic and public administration circles for some time, but the debate has become a national and very public issue first because of the considerable dissatisfaction expressed in recent years on the part of much of the public with their public institutions and leaders and second because of the present effort by the Clinton Administration to do something about it. With the announcement early in September of Vice-President Gore's analysis of the issue and his recommendations for change, the debate is likely to become more heated in the months to come. One complaint has been that government is inefficient, especially when compared with the ..."
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Internet Banking: A Technology in Search of Acceptance, 1998.
Examines the potential dangers of Internet-based banking. Reviews the history of Internet banking, the banking industry's commitment to the concept, the technological implications, & analysis of the possibility of public acceptance.
4,050 words (approx. 16.2 pages), 20 sources, $ 135.95
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From the Paper
" INTERNET BANKING: A TECHNOLOGY IN SEARCH OF ACCEPTANCE
Introduction and Thesis Argument
On January 21, 1997, the Royal Bank Scotland announced that it had completed the technological fine-tuning and was now Britain's first fully-fledged Internet Bank (1). The announcement generated the suspected editorial comments that suggested that retail banking is dead, and that a brave new world of cyber transactions are the wave of the future. Is Internet Banking the trend to watch out for?
That's the leading question behind the banking industry's
top-to-bottom redesign of the entire retail operations of some of the world's largest banks, a concept some analysts are calling "Future Banks." This concept is a mix of all the elements.."
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Transparency, Public Policy and the Provision of Public Services, 2002.
An in-depth discussion of the role transparency plays in the design of public policy making and the provision of public services.
5,828 words (approx. 23.3 pages), 19 sources, MLA, $ 139.95
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Abstract
This paper deals with evaluating the role of transparency in strengthening public service provision and in designing effective public policies. Different theories and practices of transparency in government and other actors in society vis-a-vis the public are discussed thoroughly. The paper also examines the view that there are some cases where transparency may be best, some cases where it may not be the best way, or may need to be greater, and this is achieved by drawing, comprehensively, on literature and data in the developed and developing world alike.
From the Paper
"In designing policies, the sensitivity to motivational complexity, Goodin?s third principle, has to be considered. There are a number of impulses that drive the motives of social actors. Some of these are self-seeking impulses that tend to exist alongside ?principled and altruistic motives?. His final principle, variability, is seen as a central principle of design. He suggests that experiments be undertaken with different structures in different places. There should also be a willingness to use the concept of lesson drawing where appropriate---learn from others? successes and failures. "
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Public Relations in Action: Effective Public Relations, 2004.
A discussion of the effective public relations plans of Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal.
2,663 words (approx. 10.7 pages), 1 source, MLA, $ 80.95
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Abstract
This paper examines how effective public relations is the key to many issues that arise in a corporation, government, or other entity, and how, without a good public relations stance and department, an entity can find itself in situations it is not prepared to handle. Through three different real world examples, Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal, it demonstrates how not all situations are easy to handle and not all organizations or individuals are equipped to handle tough situations. It looks at how it is essential to consider all views and to launch a clear and effective public relations campaign as quickly as possible.
From the Paper
"As the crisis continued to unfold and the media began to spin the situation out of control, Lewis Jordan felt he was best equipped to handle the press and the investigation that was already underway. He flew directly to the site the day after the incident and fielded questions from the site no matter how tough the questions were. However, he continued to make it clear through his public relations message that his first priority was to the families of the ones who perished in the crash. He also felt his expertise in the airline industry was another reason for him to run the public relations message and to help the company recover from this tragic event. Jordan and ValuJet faced a media onslaught and faced speculation from the media that the cause was everything from old aircraft to the engines in the plane being substandard without any evidence as to the cause of the crash."
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Anais Nin and John Nash; the Social Nature of Acceptance and Success, 2002.
A paper which compares the artistic community in the autobiographical "The Diary of Anais Nin" with the mathematical community in "A Beautiful Mind: the Life of Mathematical Genius and Nobel Laureate John Nash" by Sylvia Nasar.
1,018 words (approx. 4.1 pages), 3 sources, APA, $ 36.95
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Abstract
The artistic community in Anais Nin?s professional life and the mathematical community in John Nash?s professional life are similar in that they are both very exclusive. The paper shows that they are also markedly different in the type of achievements that might be considered successful yet, both Nin and Nash are asked to prove their own value based on success. The paper examines Sylvia Nasar's book about John Nash entitled "A Beautiful Mind: The Life of Mathematical Genius and Nobe Laureate John Nash" in which Nasar shows that, in Nash?s culture, the proof is a successful publication and therefore placement into a good academic post-doctoral position. For Nin, as seen in her autobiography, "The Diary of Anais Nin", success is proven by her ability to create and defend a work that is socially challenging enough to be among the works of her contemporaries, a socially challenging lot. The paper shows that , although professional development may seem to be the ultimate goal of each of these players, the acceptance they glean from the almost fraternal social groups they wish to be members of is integral to their eventual success.
From the Paper
"Another proving ground for Nash was the MIT mathematics common room. ?The social atmosphere of the MIT common room resembled some of the more raucous scenes from the cult movie IF, about a British public school that is taken over by its ?boys.? (Nasar 1998 142) In this environment Nash finds acceptance as he often does among men alone. The eccentricities of the different characters do not always mesh as they constantly compete for rank in many realms and express it sometimes cruel debating and personal character bashing. Yet, here there is a place for Nash?s strange social behavior. Though, Nash is eventually very successful in his professional career, his personality and mental-state challenges him eternally."
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