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Procter and Gamble (P & G), 2005.
A discussion on the strategic management of Procter and Gamble (P & G).
4,335 words (approx. 17.3 pages), 21 sources, MLA, $ 114.95
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Abstract
This paper examines how P & G has adopted a new trend that is revolutionizing the consumer product industry and how its strategy is to jazz-up their old and yet profitable brands by placing them inside new types of delivery devices to improve the brand image while at the same time boosting pricing on the products. The author points out that by diversifying into new products and markets, such as the purchase of Gillette, the company constantly ensures that it has the necessary product range to attract new customers.
Outline
Introduction
Discussion
The Boston Consulting Group (BCG) Model for P & G's Products
Conclusion
From the Paper
"Too much of a good thing can be a bad thing. Constantly restructuring and change can also be damaging. Learning Management Systems (LMS) can help P & G identify tools that can help workers and employees extract the best information from the system and apply it to their operations as needed. Competitiveness of markets and products is increasing and it is imperative that companies that wish to succeed use some form of knowledge gathering and application for all the different operations in the company. The main purpose of any knowledge management strategy is to "reduce errors, create less work, provide more independence in time and space for knowledge workers, generates fewer questions, produces better decisions, reinvents fewer wheels, advances customer relations, improves service, and develops profitability.""
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Proctor and Gamble (P&G) India, 2006.
This paper is a marketing study to analyze Proctor & Gamble's (P&G) launch of its Bounty paper towels into India.
5,685 words (approx. 22.7 pages), 10 sources, MLA, $ 137.95
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Abstract
This paper explains that, although Proctor and Gamble (P&G) has had a presence in India for nearly 15 years, it has not yet marketed its globally very successful Bounty paper towel product in this country. The author points out that, because currently in India paper towels have a very limited presence and because Indian families are often very traditional in their ways of living and culture, Bounty would have to become one of their social preferences for cleaning spillage and messes. The paper recommends that P&G 'piggyback' Bounty paper towels on existing distribution channels used for P&G's other household items and that the marketing team for this product should be made up of existing P&G India employees.
Table of Contents:
The Business Concept
Why Export?
Sources of Information
The Target Market
Size and Dynamics
Competitors
Customers
Market Objectives
Pricing Strategy
The Product
Market Entry
The Political Environment
The Business Environment
Entry Strategy
Sales and Distribution
Positioning and Messages
Possible Marketing Techniques
Implementation
From the Paper
"One of the most prominent manufacturers of paper towel products in India is the Kimberly-Clark Lever (K-C) Company. K-C has annual sales of US$15.1 billion and distributes its products in more than 150 countries. K-C specializes in manufacturing paper products and has launched Kleenex and Scott brand paper towels in India. K-C has saturated 17% market share in the Indian paper products market. These products have features such as quilted embroidery that allow for quick absorption. Also, the paper towels are packaged as single sheets as opposed to rolls."
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Cross-cultural Adaptation of Procter & Gamble, 2008.
A discussion of Procter & Gamble's approach to its cross-cultural customer base.
3,285 words (approx. 13.1 pages), 21 sources, APA, $ 94.95
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Abstract
This paper examines Procter and Gamble's (P&G) cross-cultural adaptation strategies. The paper claims that cross-cultural adaptation is essential for any company that wants to survive the globalization process. The adaptation required is to both the internal and the external environment. The paper includes graphs to illustrate this. It concludes that P&G's power to create successful brands for diverse populations worldwide is one of the most valuable keys of success for the giant manufacturer.
Outline:
Company Overview
Cross-cultural Adaptations
Adaptation Weaknesses
From the Paper
"The company provides products for a wide range of customers: mid-income (Tide), higher income (Ariel), male (Gillette), female (Always), normal hair (Herbal essences), special care (Pantene), special need (Head and Shoulders), etc. The product portfolio diversification is one of the company's growth strategies. This is done by acquiring new products, such as Gillette or by engaging in strategic partnership, such as the one with Wrigley Co. One other growth strategy is innovation for existing products: new flavors, new recipes, new effects, new packaging, and so one. Finally, one other strategy is to keep fresh the customer's awareness through permanent promotional activity."
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Procter & Gamble in Russia, 2007.
A review of Procter & Gamble's success in Russia.
1,412 words (approx. 5.6 pages), 1 source, MLA, $ 47.95
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Abstract
This paper takes a look at the success of Procter & Gamble in the Russian Market. According to the paper Procter & Gamble, the world's leader of feminine protection disposable pads, entered the Russian market in October 1995 and by the end of 1997 it had succeeded in achieving leadership. The paper goes on to say that this success was short lived. The paper then provides a SWOT analysis and then provides potential solutions to the problems that Procter & Gamble is experiencing in Russia.
Outline:
Problem Definition
Situation Analysis
Identifying, Evaluating, and Choosing Alternatives
From the Paper
"The first alternative will contradict the general policy that has been applied to the Russian market so far. Thus, the corporate image might receive a major shock because Always will not be perceived as a premium brand anymore. Being given Russians' skepticism to sudden maneuvers, most consumers will probably think that the price decrease is a result of lower quality or less sophisticated technologies. Certainly, the company could try to prevent such negative consequences by organizing an advertising campaign emphasizing that the lower price is a reward for the consumers' loyalty to the brand or is the natural result of more advanced technologies that allowed the company to reduce its costs. Still, considering the rational profile of Russians and their negative experiences from the Soviet Era, the campaign above will probably have poor results."
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Procter and Gamble, 2004.
An analysis of Procter and Gamble, the biggest consumer-product company in the world.
3,386 words (approx. 13.5 pages), 15 sources, MLA, $ 96.95
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Abstract
This paper discusses the strategies and plans employed by Procter and Gamble. The paper contends that strategies for any organization have to be based on the type of product, the life cycle of the product, and the process involved in marketing of the product. Strategy for an organization is the determination of the basic long-term goals and objectives of the organization, adoption of a course or courses of action, and the allocation of resources necessary for carrying out the goals and objectives. The paper proves that Procter and Gamble is aware of the best strategies that it can use for marketing its products and is able to do so effectively.
From the Paper
"P & G has become renowned for its ability to market products that are well recognized. The company has been able to build brand names that gain recognition in any of the markets that the products are used in. Currently, P & G markets over 300 branded products in more than 160 countries all over the world. The company is the number one US consumer manufacturer and it ranked among the top three consumer producers anywhere in the world. P & G has three major categories of products that are manufactured-global beauty care; global health, baby, and family care; and global household care. Some of the major products of the company that are billion dollar brands are-Actonel, Always/Whisper, Ariel, Bounty, Charmin, Crest, Downy/Lenor, Folgers, Head & Shoulders, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella. In 2001, P & G purchased Clairol; in 2005 the company is poised to acquire Gillette a former rival and significant player in the consumer product industry."
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Marketing Strategy at Procter and Gamble, 2003.
A summary of marketing tactics and research for Procter and Gamble's Crest Whitestrips product.
920 words (approx. 3.7 pages), 1 source, APA, $ 31.95
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Abstract
This paper studies Procter and Gamble's marketing strategy, focusing on a case study of one of the company's products: Crest Whistestrips. The paper, which includes a copy of an article detailing market research for Whitestrips, summarizes the effect that the market research had on Procter & Gamble's marketing strategy and tactics for that product.
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The Motivational History of Procter & Gamble, 2005.
A review of the Procter & Gamble Company's history of remuneration and employee motivation.
900 words (approx. 3.6 pages), 4 sources, $ 35.95
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Abstract
This paper reviews the idea of remuneration and how this concept has changed over the centuries. According to this paper, people have always worked for others in exchange for remuneration, be it food and shelter, financial compensation or prestigious gains such as a large corner office. This paper focuses on the Procter & Gamble Company, studying the company's history of remuneration and the effects the remuneration has had on employee motivation.
From the Paper
"The concept of working for other people to earn a living has been part of human history since the beginning (Employment, 2005, "Alternatives"). In the very beginning, it is likely that the rewards were strictly tangible; payment and benefits most likely came in the form of food, safe shelter, or the warmth of a fire. Today, although compensation from employment procures the same things for us, in terms of being able to buy food and to pay our rent and utility bills, employees are expected to offer rather more in terms of rewards for employment. The average employee now looks for rewards for work well-done in terms of bonuses and raises in pay, or in terms of improved working conditions, such as a private office or a larger office."
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Business Analysis of Procter & Gamble, 2002.
A company analysis of an American household product company, Procter & Gamble.
1,845 words (approx. 7.4 pages), 3 sources, MLA, $ 59.95
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Abstract
A company analysis of the structuring and management of the American household product company, Procter & Gamble. The author looks at the company?s long term profitability and maintenance of impressive market share and their perceived reliability and desirability and the reasons for this. The author examines the company history and current policies to explain its long-term success.
From the Paper
?Investors in these troubled times could certainly do worse than to consider The Procter & Gamble Company as a good option, given its recent restructurings (which have jettisoned the company?s less profitable lines and refocused it on its core products, which have historically proved to be highly profitable) and its overall financial performance during the past year.?
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Procter & Gamble, 1994.
(1994) Procter & Gamble analysis with: introduction, industrial structure, corporate objectives, financial condition, conclusion, & financial statement analysis.
1,800 words (approx. 7.2 pages), 4 sources, $ 63.95
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From the Paper
" Procter & Gamble
Introduction
The Procter & Gamble Company (P&G), based in Cincinnati, Ohio in 1837 by William Procter and James Gamble. Initially, the firm manufactured the country's first mass market soap, Ivory, as well as candles (Deal, 1982). As kerosene lamps gained popularity, however, soap eclipsed candles as the firm's main product and remained so through the first half of the twentieth century. However, Crisco shortening, first manufactured in the 1870s, also developed into a leading product for the company, replacing lard in the process. After that came Camay soap, in 1923; Tide, Cheer, and Joy detergents showed up in the 1940s and 1950s; Crest toothpaste was introduced in 1956; and Pampers.."
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General Electric and Procter & Gamble, 2001.
Argues that General Electric and Procter & Gamble must train manufacturing managers to meet new industry needs. Includes discussion of problem definition, analysis and solutions.
1,125 words (approx. 4.5 pages), 0 sources, $ 39.95
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From the Paper
"General Electric and Procter & Gamble, along with other companies at the beginning of the 1980s, are faced with the need to create a new breed of manufacturing manager, trained in a way that serves the needs of the industry in the current business climate. These two companies have long been considered outstanding developers of manufacturing management, and an examination of their systems should show what works and what does not.
William Skinner has set forth what is needed from manufacturing managers today:
1) A comfort-level knowledge of mechanical, electronic, and management science technology as well as all business functions.
2) Skills including system design, contrasted with specialized technical skills...."
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Procter and Gamble, 2002.
An overview of the history and market approach of this international consumer products company.
1,494 words (approx. 6.0 pages), 5 sources, APA, $ 49.95
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Abstract
Procter & Gamble is a developer, distributor and marketer of consumer products, with their products marketed to over 160 countries. This paper begins with a description of the company's history and business activities. It then looks at how P&G's interaction with the global business environment has changed over time, its major competitors and the change in the company's business strategy. The paper then discusses how these changes in the company's strategy affected its organizational structure as well as the costs and benefits of these changes. Finally, the paper looks at how P&G's organizational structure compares with its competitors such as Unilever.
From the Paper
"P&G?s new strategy involved moving from the organizational structure with four geographic business units to one with seven Global Business Units (GBU) based on product lines. The new structure also includes two support units that provide services to all the global business units. The first is the Market Development Organizations (MDO), which develops market strategies and tailors them to specific markets. The second is the Global Business Services (GBS), which provides the accounting, human resource management, information technology, and order management functions to all business units."
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P&G: Organization 2005 and Beyond, 2008.
Presents a SWOT analysis for the Procter and Gamble manufacturing company.
1,303 words (approx. 5.2 pages), 8 sources, APA, $ 43.95
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Abstract
This paper presents a complete SWOT analysis of Procter & Gamble, as the corporation was fundamentally re-organized under the Organization 2005 initiative. The paper comments that as P&G was faltering significantly through this time period in both sales and new product introduction processes, Organization 2005 focused on bringing an entirely new organizational structure and a redefinition of work processes to make them more efficient. The paper states that P&G had become too complacent in both product development and the aggressive penetration of new markets to sustain its revenue growth. Organization 2005 was therefore defined and aggressively pursued to turn the company around. The paper discusses the company's pluses and minuses and problems facing the company.
Outline:
Summary
Strengths
Weaknesses
Opportunities
Threats
From the Paper
" In addition, analytics applications were integrated throughout the business units to allow for the creation of dashboards to measure collaborative performance between and within business units. 97% or 3,600 IT employees were next assigned across the global business units, with just 3% being retained in a centralized IT function. The role of Private Trading Exchanges also aided significantly in ensuring a higher level of accuracy and speed throughout the supply chain. In addition, the many benefits of guided selling on the company's website using the techniques as defined by AMR Research also aided significantly in the growth of e-commerce strategies within the company. In addition, the development of coordinated demand-driven networks and the centralizing of order management as defined by Manufacturing Manager also paid significant dividends. The creation of a unified IT architecture that was demand driven was a major competitive advantage that emerged from the work on the reorganization."
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Procter and Gamble, 2001.
Overview of U.S. largest maker of household products. Company mission, history, goals & objectives, sales, advertising, new product development, marketing mix and trade ratios. Includes 6 Charts.
1,350 words (approx. 5.4 pages), 0 sources, $ 47.95
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From the Paper
"The company emphasizes on its web site that few Americans go a day without using at least one item made by The Procter & Gamble Company (P&G), the US's largest maker of household products. Based in Cincinnati, the company manufactures and manages more than 300 brands that it sells in more than 140 countries. The best selling--and best known--brands include Tide and Cascade (laundry and cleaning), Bounty and Pampers (paper goods), Oil of Olay and Cover Girl beauty care), Folgers and Jif (food and beverage products), and Crest and Scope (health care). It has recently entered the premium pet food market with Iams."
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Procter & Gamble, 2003.
Analyzes the market leader in the toothpaste category.
2,025 words (approx. 8.1 pages), 4 sources, $ 71.95
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Abstract
Discusses the marketing of a new product (bubble gum flavored toothpaste) with children as end-users, the overall marketing budget for the new product, and a situational analysis of company and its competitive environment.
From the Paper
"Procter & Gamble is a market leader in the toothpaste category, and can introduce a new addition to the category in the form of a bubble gum flavored toothpaste. Aimed at children as end users, the toothpaste will also be marketed to ..."
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Procter and Gamble, 2000.
The company's background and its marketing position and strategies in the liquid detergent field.
2,700 words (approx. 10.8 pages), 0 sources, $ 95.95
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From the Paper
"Introduction
Procter & Gamble is faced with the decision of how (and whether) it should modify its marketing strategy with regard to its liquid detergent products. This product category has been particularly successful for the company, but a new product formulation is now available which gives the company the opportunity to enhance some (or all) of its current products in this category. In addition, the company could adopt a change in its pricing strategy in this category, or it could choose to introduce an entirely new brand. To complicate matters for the marketing personnel even further, the company also must consider the option of choosing more than one of these alternatives. This research considers the company's marketing position with regard to liquid detergents, and which alternatives is best in terms of helping the organization..."
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