| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "PRICE DESIGNER BRANDS": |
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The Price of Designer Brands, 2004.
This paper analyzes the various factors that influence the price of designer brands.
1,350 words (approx. 5.4 pages), 5 sources, APA, $ 47.95
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Abstract
The paper examines the various factors, such as quality and demand, that influence the price of designer brands. The paper discusses high end items in the clothing industry and the underlying economic principles that guide pricing, including social factors. The paper includes copies of the sources used.
From the Paper
"In what may be an oxymoron, designer brands are commonplace in the American economy. Perhaps designer brands are most noticeable in the clothing industry, with high-end stores selling Versace and Gucci enjoying prominent space in malls, targeting upper-middle class and upper-class consumers. However, designer brands also exist in other product categories as well. There are designer cars, such as Eddie Bauer editions and even designer water."
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Bluefly, Inc, 2002.
Analysis of the competitive position of this Internet retailer of designer fashion brands at discounted prices.
1,575 words (approx. 6.3 pages), 1 source, $ 55.95
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Abstract
Analysis of the competative position of the Internet retailer of designer fashion brands at discounted prices. Sales policy. Upscale merchandise and competative strategy as an outlet for factory seconds, rejects & closeouts. Company database & need for improvement to site , megators & keywords. Recommendations for changes. 1 Table.
From the Paper
"Competitive Position
Bluefly, Inc. is an Internet retailer of designer fashion brands at discounted prices. According to its 10K (April 2, 2001), the company sells over 450 brands of designer apparel, fashion accessories and home products at discounts that typically range between 25% and 75% off comparable retail prices. This business model resulted in activity, quoted from the 10-K as
In the 12 months of calendar year 2000, we offered over 55,000 different types of items for sale in categories such as men's, women's and children's clothing and accessories as well as house and home accessories. Since its inception, www.bluefly.com has served over 185,000 customer accounts in over 20 countries.
The operation as described achieved these results in the Fiscal Year ending December ..."
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Brands in the Automobile Industry, 2007.
This paper provides a case study on Audi and demonstrates the importance of brands in the automobile industry.
13,138 words (approx. 52.6 pages), 34 sources, APA, $ 249.95
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Abstract
This paper explores the importance of branding in the automobile industry by using the Audi brand and company to illustrate many of the central aspects relating to the strategies and implications of branding within the industry. This study shows conclusively that a product or service brand is an essential aspect of commercial success in a very competitive age. The examples of the way that Audi has overcome various problems, discussed in the paper, show how important a brand is as a pivotal aspect of a company's success or failure. The writer notes that what is particularly noteworthy about the Audi brand is the innovative and creative way that the company has achieved its particular brand status.
Introduction
Research Methodology and Sources
The Importance of Branding
Branding in the Automotive Industry
The Function and Significance of Branding
Audi: A Case Study
Audi and Branding: Brief History
Discussion: The Example and Importance of Audi Branding
Statistics and Figures
General Discussion
The Importance of Innovative Brand Marketing
Integrated Branding and Customer Relationships
Consolidating the Brand: Organization Structure and Staff Training
The Relationship between CRM and Branding
Social Involvement and Alternate Reality Branding
Overcoming Image Problems through Branding
Conclusion
Works Cited
Appendix
From the Paper
"Another aspect that relates to the importance of branding in a general sense is the increased global competition and "... increasing product homogeneity", which has brought fierce rivalry to the international markets and made it more difficult to maintain strong and durable brands. This factor has increased the importance and significance of branding, in that. "... it is likely that brands with strong consumer emotional ties will continue to grow in importance and significance.
Integrated branding is a concept and praxis that continually comes to the fore in discussions about contemporary branding practices. The concept of integrated branding is one which comes closer to the meaning that branding has for modern companies and particularly for the automotive industry. In essence this concept means that the entire strategy, in terms of organization and marketing of a product, is encapsulated in the creation and maintenance of a given brand. In other words, the brand becomes the measure of the relationship that is developed between the customer and the product or company."
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Fortune Brands: A Diverse Company, 2006.
An analysis of the Fortune Brands conglomerate.
2,982 words (approx. 11.9 pages), 5 sources, MLA, $ 88.95
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Abstract
This paper takes an in-depth look at the Fortune Brands conglomerate, and how products that are seemingly unrelated, are actually manufactured and marketed successfully by the same company. This paper also discusses the various Fortune Brand products and how strategic business practices have made the Fortune Brand such a successful enterprise.
Table of Contents:
Fortune Brands' Business Makeup
Fortune's Product Offering
Fortune's Hardware Brand
Fortune's Wines and Spirits Brand
Fortune's Golf Equipment Brand
Fortune's Performance over the Last Three to Five Years
Executive Summary
From the Paper
"What do golf clubs, bathroom or kitchen faucets, cabinetry and other home building supplies, and a bottle of Maker's Mark Kentucky Bourbon have in common? On the surface, not much, but when one digs a little deeper, he or she will find that while these companies appear to be singular entities, they are in fact owned and operated by one conglomerate in Fortune Brands (trading under the stock symbol FO on the NYSE). Fortune Brands has banked on its acquisitions of this diversity across the board and is continuing this strategy of buying out brands that are leading their prospective categories in sales and customer loyalty. As Caminiti states, "Fortune's playbook contains only a few rules: Invest to grow strong consumer brands that hold either the number one or the number two position in their category; use cutting-edge technology to add innovation; leverage rigorous market research to stay in touch with customers; and finally, make acquisitions that add true value and not just heft to a category."
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A Market Study of Yum Brands., 2006.
An evaluation and discussion of Yum brands.
1,907 words (approx. 7.6 pages), 3 sources, MLA, $ 60.95
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Abstract
This paper probes the marketing theories of Yum brands based in Louisville and examines the financial reports of each of the individual well known brands that Yum owns.The author discusses the advantages and disadvantages of investing in any one of these well known brands concluding with his own personal recommendations based on the financial reports he quotes.
From the Paper
"Yum!Brands, Inc. is committed to driving continued sustainable growth through several ongoing strategies. These include a focus on marketing innovation basics and operational excellence. Growth is supported by new products, line extensions and base products. The Big New Yorker by the Pizza Hut for example is a 16-inch traditional style pizza for $9.99. It has shown explosive success in a market that is extremely competitive[3]. One of the most successful strategies of Yum! Brands, Inc. is their innovative and unique multibranding strategy."
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Rayovac to Spectrum Brands: Case Analysis, 2008.
A case study analysis of the strategies and diversification of the company, Rayovac (now known as Spectrum Brands).
849 words (approx. 3.4 pages), 1 source, MLA, $ 30.95
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Abstract
This paper discusses the establishment, development and current situation of the company, Spectrum Brands. It also discusses the company's initial strategies and its later diversification. In addition, the paper describes how Rayovac, or now Spectrum Brands, is well positioned to take advantage of the global market and economies of scale. The paper then looks briefly at the only major negative strategic attribute for Rayovac, which is its debt structure.
Table of Contents:
Introduction
Strategies
Diversification
Global Market
Debt Structure
Overall Strategy
From the Paper
"Strategically, Rayovac or now Spectrum Brands, is well positioned to take advantage of the global market and economies of scale. Because the company was already shifting its manufacturing to China, continued expansion into other industries that were doing the same offered the company an opportunity to diversify revenue streams and markets while developing complementary back office operations and infrastructure. Because of the shared retail distribution channels among its diversified product lines Rayovac can now leverage its product volumes to gain better terms from retailers. The only major negative strategic attribute for Rayovac is its debt structure that the company undertook to finance all of its acquisitions which is substantial 2 notes above $500m at 7.4% and 8.5% interest respectively and numerous other valued from 3 to several hundred million and comparable interest rates. Rayovac needs to reduce its overall debt load."
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Supermarket Brands, 2006.
A look at the challenges and difficulties that the supermarket industry faces in establishing brand in a competitive market.
675 words (approx. 2.7 pages), 3 sources, $ 26.95
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Abstract
Establishing brand in an increasingly competitive market is difficult for any enterprise, but for the supermarket industry it has become a monumental task. This paper examines the difficulties supermarkets must contend with in their attempt to establish brand within a competitive industry. The paper explains that the establishment of brand in the retailing industry requires a consistent relationship between all the elements of the customer experience from decor to product packaging. Supermarket retailers traditionally felt that their food products spoke for themselves and allowed food product manufacturers product packaging to essentially create the supermarket brands by proxy.
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Brands, 2001.
Focus on brand-consumer relationship; customer loyalty. Theories of consumer behavior incl. Decision-making process.
2,025 words (approx. 8.1 pages), 12 sources, $ 71.95
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From the Paper
"Introduction
For more than a century, the use of brands as a means of first identifying a product and then acquiring and maintaining consumer loyalty to that product and its manufacturer has been a key element in marketing activities (Berthon, Hulbert, and Pitt, p. 53). It is generally assumed that brands "create a distinction among entities that may satisfy a consumer's need. This primary distinction is the origin of a series of benefits for both the buyer and the seller (Berthon, Hulbert, and Pitt, p. 54). Brands are perceived as having the capacity to reduce search costs for consumers, to assure quality and reduce perceived risk, and to impart status and prestige to purchasers. For sellers, brands are regarded as fostering repeat purchases, facilitating new product introductions, consumer loyalty, and..."
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Big Brands, 2002.
A look at advertising strategies.
650 words (approx. 2.6 pages), 5 sources, $ 26.95
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Abstract
This paper analyzes the strategies employed by big brands having a negative effect on the nation states.
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Local Transformation of Global Brands, 2005.
An analysis of "creolization" in global markets, specifically of Barbie products.
1,125 words (approx. 4.5 pages), 4 sources, $ 44.95
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Abstract
The paper explores how, in new markets, consumers generate a new commodity meaning. This transformation or process by which foreign goods are assigned novel meanings and uses in diverse cultural settings has been coined "creolization." This essay will identify examples of the "creolization" of Barbie as indicators of how cultures are resisting and negotiating globalization.
From the Paper
"As stated by John Gray in "False Dawn: The Delusions of Global Capitalism," globalization is not "a trend towards homogeneity" but rather a system that is dependent on "differences between localities, nations and regions" that create demand for something from somewhere else (57). However, what meaning different regions and cultures apply to goods depends on their own culture. While consumer goods that cross cultural boundaries do not necessarily take on the intentions of their producers or the culture in which they were produced, their meaning as imposed by local cultures do reflect shifts in society."
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Conspicuous Consumption of Generation Y in Taiwan, 2004.
This paper is a complete research project to evaluate the relationship between luxury purchases as conspicuous consumption and Generation Y in Taiwan, using designer brands as the example.
8,890 words (approx. 35.6 pages), 29 sources, $ 185.95
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Abstract
This paper explains that conspicuous consumption is often thought of as unnecessary spending or the purchasing of products that are not necessities. Increases in upward mobility have increased conspicuous consumption patterns in nations around the world. The author points out that the impact of a rapidly growing economy and of increased education in Taiwan have had an impact on the conspicuous consumption of Generation Y. These individuals are college-educated with significant incomes and have money to spend. The paper concludes that there is a thin line between luxury and necessity; one generation's luxury becomes their successors' necessity. Luxury is often associated with a quality buy.
Table of Contents
Introduction
Literature Review
Luxury vs. Necessity
Modern Consumer Society of Luxury
Meanings of Conspicuous Consumption
Characteristics of Conspicuous Consumers
Comparison of Generation Y, Generation X, and Baby Boomers
Characteristics of Generation Y'ers in Taiwan
Methodology, Research Design and Data Collection
Preliminary Survey Design
Questionnaire
Part I: General Questions
Part II: Attitude toward Luxury Goods and Mass Commodity Goods
Part III: Customers? Brand Loyalty, Reaction to Different Product Categories, and Price Sensitivity
Part IV: Background Information
Depth Interview
Research Finding and Analysis
Part I: General Questions
Part II:
Part III: (Open Questions)
Analysis
Discussion: Limitation, Application, and Conclusion
From the Paper
"The survey also found that some of the respondents had regrets about making expensive purchases. The phenomenon of regret was most evident in younger respondents who often regretted such purchases because they were too expensive, or the styles were outdated. The survey found that older respondents that were more financially stable rarely had regrets about the purchases they made. To combat the regret that younger consumers have companies should create a line of products that are less expensive but still have the high quality of other clothing by the designer. The less expensive line will allow younger consumers to purchase products without regret."
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Private Label Brand Products, 1994.
This paper discusses private label brand products, goods sold under the retailer's name rather than producer's brand: Pricing, availability, types, producers' policies, competition and consumers.
1,350 words (approx. 5.4 pages), 7 sources, $ 47.95
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From the Paper
"Private label brands are products sold under the retailer's name rather than the name of the company which produces them. Private label products cost 20 to 50 percent less than national brands, which makes them a powerful draw for consumers, especially during recessionary times.. Private brands are not available on a widespread basis, and consumers who move from one part of the country to another are unlikely to find the private label brands they are used to. In most supermarkets, private brands compete directly with national brands, which probably include the company that actually produced the private goods. This research examines the issue of private labeling from the perspective of both the manufacturer and the retailer.
Private brands are not available for all types of products. Large-ticket items, such as cars, do not lend themselves ... "
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Brand Health Audit Exercise, 2008.
This paper discusses a brand health audit exercise of the Research in Motion (RIM) brand.
1,935 words (approx. 7.7 pages), 2 sources, MLA, $ 61.95
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Abstract
In this article, the writer discusses that analyzing Research in Motions' brand using the ten points as defined by Kevin Keller illustrates how the PDA, cellular phone, software and services company has continually enhanced and clarified their messaging to stay relevant to their target audiences and customers. The writer notes that Blackberry faced a significant public relations challenge due to well-known cases of addiction to e-mailing; text messaging and cell phone use the device has been attributed with creating. The writer discusses that called the "crackberry" by critics, RIMs' challenge is to continually keep the brand seen as valuable and useful for the busiest of working professionals. Blackberry's initial branding efforts began relying on the technological aspects of the pagers, cell phones and Internet-ready devices and encouraged widespread adoption by creating a mystique of the Blackberry being a time management tool. The writer concludes that RIM has re-invented itself from a branding standpoint and is in the process of re-inventing its brand to be a device for keeping work and life in balance in addition to exerting more control over ones' life.
Outline:
Abstract
Analyzing Research in Motions' Brand
Brand Excels at Delivering the Benefits Customers Truly Desire
The Brand Stays Relevant
The Pricing Strategies is Based on Consumers' Perceptions of Value
The Brand is Properly Positioned
The Brand is Consistent
The Brand Makes Use of and Coordinates a Full Repertoire of Marketing Activities to Build Equity
The Brand's Managers Understand what the Brand Means to Consumers The Brand is Given Proper Support, and that Support is Sustained Over the Long Run
The Company Monitors Sources of Brand Equity
Summary and Recommendations
References
From the Paper
"In analyzing the RIM brand according to the ten attributes as defined by Keller (2000) the transition the company made away from being purely technologically driven to re-defining their identity based on the young, upwardly mobile C-level executives, company founders, and industry leaders to recapture the mystique that tuned to disdain was a complex branding strategy to implement. The need for creating an entirely new strategy for showing how the Blackberry didn't always have to lead to exceptional career performance but could also be relied on for a work/life balance for its users is also now an objective. Breaking the Crackberry reputation by showing highly successful customers and providing insights into their interesting, passionately-lived lives that also have work/life balance have created an entirely new set of values for the RIM brand as a result. Each attribute of the branding scorecard is now assessed given the transition RIM made from basing their brand purely on technology to one embracing the unique aspects of their customer base."
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What is Wrong with Gasoline Prices?, 2006.
An in-depth research proposal regarding the price of gas prices and foreign policy.
6,041 words (approx. 24.2 pages), 21 sources, APA, $ 143.95
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Abstract
This paper takes a look at the price of gasoline and how we need to increase gasoline prices to prevent all our national policies from being determined by our thirst for oil. According to the paper, US foreign policy has become a hostage to ensuring adequate supplies of imported oil.
Outline:
Context of the Problem
Statement of the Problem
Research and Review of the Problem
Crude Oil Prices and its Impact on Gasoline Prices
Political Impact of Higher Energy Prices
Objective of Study: To Advocate Higher Gasoline Prices Potential Benefits of Higher Energy Prices
Environmental Impact
Global Warming
Significance of the Study
Research Design & Methodology
Discussion
From the Paper
"The carbon dioxide produced by motor gasoline in 2003 was equivalent to 311 million metric tons of carbon [Bureau of Transportation Statistics, 2005]. If we could achieve even 10% improvement in energy efficiency through use of lighter cars, it would save million of tons of oil and also reduce the carbon emission by 30 million tons. The 10% target is not just possible it is very realistic and even now a family car is about 25% more fuel efficient than a light truck (a term also applied to SUVs). The federal corporate average fuel economy (CAFE) standards set the fuel economy goals for new passenger cars at 27.5 miles per gallon (mpg). The regulations do not classify SUVs as cars but as light trucks. The light trucks only have to achieve 20.7 mpg. Even this is taken as an average of all light trucks and some SUVs operate at 12 mpg and can remain on the road legally. Some SUVs like Ford Excursions don't even qualify as light trucks and are not subject to CAFE standard."
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Product Branding, 1999.
Examines the importance of product branding and how this influences customer's choices & loyalty. Looking at brand personality, cult brands, retail and high fashion branding.
2,250 words (approx. 9.0 pages), 8 sources, $ 79.95
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From the Paper
"Introduction
Manufacturers and retailers commit significant resources into creating a particular association for a product in the minds of consumers. For some products, the goal is to have consumers consider a particular item the best; for others, the goal is to be the most economical. This association is created through the use of brands, which encompass not only the name of a product, but also particular characteristics which may well be independent of the product category as a whole. Through this differentiation process, the manufacturer and retailer hope to capture and maintain a larger market share. In recent years, attention has been focused on the brand personality, which can be considered the psychological aspects of a particular brand. Creating, maintaining and even modifying a brand's personality is now deemed by some to be.."
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