| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "POWERS ADVERTISING NEGATIVE EFFECTS CONSUMERS": |
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The Powers of Advertising and its Negative Effects on the Consumers, 2004.
Explores the evolving view of the purpose of marketing activities.
12,636 words (approx. 50.5 pages), 33 sources, APA, $ 242.95
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Abstract
This research paper attempts to show that advertising and marketing are not quantifiable sciences like the physical sciences where certain results can be expected after inputs of a certain amount have been put in. The paper shows that marketing is a social science, which changes a lot with society and is currently going through a phase of transition due the new information technologies. Furthermore, the paper demonstrates that the job of advertising is to pass on the information about products and services to consumers, and this method itself is undergoing change due to the changing influences of the Internet. This new medium gives the consumers many options, and the possibility of passing on misinformation to them in a convincing manner is becoming limited.
Literature Review
Is Advertising Untrue?
Reactions to Advertising (?) Failures / Negative Effects
The Development of New Media
From the Paper
"Modernization has also led to a situation where the ownership of media is getting fragmented, and the progress of the information from the marketing organization to the consumer is no longer passing through clear stages. There are now cases where the information is going directly from the marketing organization to the consumer, and in that case, it is difficult to classify it strictly as advertising. The role of the marketing organization is now the most predominant in the entire process of advertising in whatever form it may be. The negative effects, whatever they may be is thus the responsibility of the marketing organizations as they are the most powerful in the triumvirate of the marketing organization, advertising agency and the media owner."
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The Power of Advertising, 2002.
The effect of advertising on children.
900 words (approx. 3.6 pages), 4 sources, $ 35.95
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Abstract
This paper explores the effects of advertising. Specifically, it deals with the potentially harmful impact of advertising on children. Remedies are suggested to combat the negative effects of advertising.
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Negative Campaign Advertising, 2001.
A look at the use of negative campaign advertising and political and social debates around the concept.
3,535 words (approx. 14.1 pages), 18 sources, $ 99.95
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Abstract
This paper explores the concept of negative campaign advertising. The author examines how politicians make use of negative advertising, the effects of such advertising, the legal concerns of negative advertising and the moral and ethical debates around the issue.
From the Paper
"Since the early 1980s, negative political advertising has become the dominant strategy of most campaigns for high-visibility offices in the United States and other countries. Negative political advertising is political advertising that implicitly or explicitly places the opposition in an inferior position, providing an argument that calls his/her fitness for office or leadership ability into question. (Johnson-Cartee and Copeland, p.20). Political consultants are less than eager to admit they actively participate in negative political advertising, creatively renaming negative ads in ?value-positive? euphemisms and skirting the issue. This causes the extended inference that any type of negative advertising, even that which attempts to honestly educate the voter regarding legitimate shortcomings of a political opponent is inherently ?bad?. "
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Book Review: "Negative Political Advertising: Coming of Age", 2001.
1,110 words (approx. 4.4 pages), 1 source, $ 38.95
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Abstract
This paper uses the book, "Negative Political Advertising: Coming of Age" as a basis for a discussion on how negative political advertising has become a part of the campaigning process and how it will continue to be so in the future. It also looks at the various types of negative political advertising, the history of negative political ads, what is involved in negative political communication, the laws and ethics, and essentially, how it affects society.
From the Paper
"The authors provide excellent support throughout the book on their intentions and stance on the topic of negative political advertising. According to Johnson-Cartee and Copeland, there are three political campaign strategies as follows: supportive messages, reactive response ads, and negative ads. Here they show that negative ads are actually part of the strategy in campaigns. They go into depth and describe the different types of negativity used in advertisements, such as comparative versus direct. They also covered the different functions that these types of ads are used for. For example, different types of negative ads are used strategically throughout campaigns. The authors show that there actually is thought and strategy involved in this process, and it is not simply all attack ads; which would destroy your campaign anyway. Johnson-Cartee and Copeland provide substantial evidence of where they wanted the book to go and what direction they were going to take. The authors wanted us to see that these types of ads are useful and in fact necessary in the political communication arena. Throughout the book the authors provide many citations and examples of where their findings are coming from and how they relate to the topic at hand. Their findings and explanations are exceptional. "
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Effects of Advertising on Body Image, 2007.
An analysis of the effects of advertising on body perception, self-esteem and purchase decisions.
6,231 words (approx. 24.9 pages), 35 sources, MLA, $ 145.95
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Abstract
This study uses a social comparison theory as the primary basis for its exploration of body perception in advertising, affects of advertising on self-esteem, and purchase decisions. It explores the theoretical basis of the negative effect and how exposure to highly attractive models (HAMs) affects the intention to buy a beauty product in women with a low opinion of their own body image.
Table of Contents:
Introduction
Background of Study
Research Problem
Objectives Of The Study
Research Questions
Significance Of The Study
Theoretical Background
Hypotheses
Conceptual Framework for Methodology
Conclusion
From the Paper
"It is important to note that social and clinical research studies over the years have given definite conclusions that show the relation to and affect of media exposure and its representation of the thin body-image as ideal in relation to a negative affect on the women's self-image and lead to body dissatisfaction (Groesz, Levine, & Murnen, 2002). The conclusions and results show that the most common effects of this "thin" ideal body-image is to do with self-image and body unhappiness (e.g., Harrison & Cantor, 1997; Heinberg, Thompson, & Stormer, 1995). Other research into the concept of thin as ideal has demonstrated inconsistent, minimal or no association whatsoever between the two phenomenon (e.g., Champion & Furnham, 1999; e.g., Cash, Cash, & Butters, 1983; Irving, 1990)!"
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Effects of Marketing and Advertising, 2002.
A look at the effects of advertising and marketing of businesses today.
1,650 words (approx. 6.6 pages), 3 sources, $ 62.95
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Abstract
This seven-page undergraduate paper discusses the effects of advertising and marketing of businesses today. It is seen that businesses flourish with good advertising campaigns while poor market and advertising can break even the largest of organizations. The effects of marketing and advertising are lasting and therefore the strategies regarding the two should be carried out carefully or else the company will suffer from a poor image in the target market.
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Direct-to-Consumer Advertising of Prescription Drugs, 2001.
Analysis of the effects of direct-to-consumer advertising of prescription drugs.
3,295 words (approx. 13.2 pages), 13 sources, $ 94.95
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Abstract
Explore the issues surrounding the controversial use of DTC advertising by drug manufacturers. The paper investigates the causes and effects of this new marketing phenomenon in an effort to determine what makes DTC advertising so effective in our society.
From the Paper
"The pharmaceutical industry has always relied on marketing and advertising to move drugs from manufacturers? laboratories to consumers? medicine cabinets. From 1938, with passage of the Food, Drug and Cosmetic Act, until the mid 1980s, the industry focused its efforts almost entirely on physicians. Accurately recognizing physicians as their principal customer, drug manufacturers deployed large armies of sales representatives who marched into physicians? offices carrying promotional materials, drug samples, coffee mugs, calendars, ?continuing education? dinner invitations and baseball tickets. "
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The Effectiveness of Advertising, 2006.
A summary of the advertising strategies of three major companies, their effectiveness on consumers, and some recommendations to improve customer focus.
1,486 words (approx. 5.9 pages), 5 sources, MLA, $ 49.95
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Abstract
This paper analyzes effective advertising. It looks at three large corporations that use several mediums of advertising and public relations campaigns in order to promote products and services. The companies that the paper focuses on are Home Depot, Jenny Craig and Staples. The paper is an overview of their methods and a consensus of what works. It then looks at where improvements can be made in their advertising campaigns.
Table of Contents:
Home Depot
Jenny Craig Weight Loss Systems
Staples
From the Paper
"Home Depot is an event marketer in that it sponsors The Home Depot Racing Team for NASCAR Racing, which sports the Home Depot logo on a race car, and this advertising is seen on stations across the globe. Home Depot sells NASCAR merchandise such as the #3 Dale Earnhardt Pedal Car and the NASCAR Total Team Control X-Box. Home Depot builds relationships with NASCAR fans in this manner and since its partnership with Joe Gibbs Racing and KaBoom, it is now reaching children (their parents, really) due to HD's role in the Racing to Play playgrounds constructed with at-risk children in mind, a non-profit venture with 10 playgrounds completed and 10 more in the process of being built by over 2,000 volunteers (Homedepotracing.com, 2006)."
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The Effectiveness of Advertising, 2002.
Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.
1,900 words (approx. 7.6 pages), 8 sources, $ 71.95
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Abstract
This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.
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Measuring Advertising and Media Effectiveness, 2007.
The paper compares and contrasts the traditional approaches to measuring advertising and media effectiveness versus the digital ones.
1,210 words (approx. 4.8 pages), 4 sources, MLA, $ 41.95
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Abstract
The paper discusses the traditional approaches to measuring advertising and media effectiveness as opposed to digitally based metrics. The paper demonstrates how digital metrics are revolutionizing the world of advertising and media effectiveness. The paper concludes that the growth of the Internet and the fragmentation of markets is setting the perfect situation for digital metrics to continually grow.
Outline:
Executive Summary
Traditional Approaches to Measuring Advertising and Media Effectiveness
Digital Metrics of Advertising and Media Effectiveness
Summary and Conclusions
From the Paper
"Anchored in a series of methodologies that were originally created for the purpose of evaluating social science, the traditional approaches to measuring advertising and media effectiveness began with a series of research designs that were organized by their ability to either prove or disprove a null and alterative hypothesis of viewer behavior. Methodologies looked to isolate the influence of advertising and media exposures and prolonged approaches from companies looking to educate consumers. This has not changed, in the more digitally oriented approaches to evaluating advertising and media effectiveness, yet the measurement techniques and tools have."
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Advertising - is it a Consumer Trap ?, 2003.
A critical review of the effect of advertising on the general public.
1,130 words (approx. 4.5 pages), 2 sources, MLA, $ 39.95
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Abstract
The paper discusses the positive and negative aspects of advertising in America. The paper asserts that for business to move in positive direction, both negative and positive methods of advertising are necessary to attract business and to save a business. The paper then concludes that, ultimately, advertising plays an essential role in our economic engine.
From the Paper
"Starting with the good, one can ask a question to the readers of this essay, and that is this: What type of ad do you remember the most? And the answers will most likely be "the funny ones" or "the stupid ones" even a commercial one complains about still stays in his/her mind! But that is what the ad writers are trying to do, get people to remember their ad. But the bottom line is that the person remembers the ad and when making a decision to buy something, that brand name comes to mind first. But this again is good; the entire survival of a company depends on the simple act of you buying their product. "
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The Effectiveness of Internet Advertising, 2002.
This research paper explains, examines and evaluates the effectiveness of different advertising methods used by companies via the internet. It includes an introduction, statement of purpose, method, conclusion and analysis.
2,100 words (approx. 8.4 pages), 6 sources, APA, $ 65.95
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Abstract
The paper begins by providing background on the demand for internet advertising, including facts and figures that illustrate this point. It then goes on to describe and explain three different methods used by advertisers to reach their audiences. Next, the purpose of the paper is outlined. From there a detailed analysis is given of results found through following an outlined plan researching internet advertising. A discussion of the future of such advertising based on the results of the research follows.
From the Paper
"The internet is perhaps the single greatest technology to emerge in this century. Its applications are limitless, ranging from entertainment to commerce to research, all instantly available at the click of a mouse or the push of a button. Internet users can do practically anything online that they can do offline, increasing the attractiveness of this communication medium. There are over six million sites on the World Wide Web, with sixty-four million adult regular internet users. These numbers grow by the hundreds daily. Naturally, an enormous economic market has developed on this information superhighway."
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Consumer Manipulation through Advertising, 1990.
This paper discusses consumer manipulation through advertising: Sexual and other stimulants to influence purchase, movie stars, subliminal seduction and stereotyped thinking to trade on the consumer's lack of self-confidence and fears.
2,025 words (approx. 8.1 pages), 6 sources, $ 71.95
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From the Paper
"This paper will be concerned with the topic of consumer manipulation through advertising. There are a number of ways in which advertisers may try to persuade the public to buy their products. However, it has been found that one of the most effective ways to stimulate buying behavior is through the manipulation of people's fears and desires. In the words of one advertising director: "Fear, envy, vanity, health, utility, profit, pride, love and entertainment. If you ever spend money it will be for one of those reasons". Research studies have tended to support this view, and as such there are numerous indications that consumer decision making is more strongly motivated by emotional, rather than rational, needs.
Advertisers have long been aware that sex is the most powerful stimulant for influencing the public to buy. ,,, "
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Advertising and Promotion in Consumer Markets, 2006.
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday.
2,521 words (approx. 10.1 pages), 20 sources, MLA, $ 76.95
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Abstract
This paper takes a look at the fact that in today's world, advertisements are not effective enough to cover for any shortcomings of a product. Studies reflect that advertising is no longer held in high esteem by business and this paper takes a look at the reasons for and causes of this lack of faith in advertising.
Contents:
introduction
Marketing
Advertising and Public Relations
Conclusion
From the Paper
"In today's consumer-driven economy, people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of consumers (Chen-yu, J. & Seock, Y. (2000). This perception of present-day consumer behavior confirms that in the efforts of businesses to connect with consumer, it has come to a point where the quality of advertising is more important than the quality of a product. Thus, a product may fall short of standards and is inferior to its competitors, but if the advertising done to promote the product is clever and effective, business will be good for the company involved."
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Advertising Effectiveness, 2007.
An analysis of the elements that create successful advertising, as discussed in Dan Padgett and Douglas Allen's article, "Communicating Experiences: A Narrative Approach to Creating Service Brand Image".
779 words (approx. 3.1 pages), 2 sources, MLA, $ 27.95
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Abstract
This paper focuses on an article called "Communicating Experiences: A Narrative Approach to Creating Service Brand Image", written by Dan Padgett and Douglas Allen which discusses the topic of advertising effectiveness and the elements that are necessary and critical to achieve success in winning customers' trust and confidence. The paper discusses the authors' suggestion that many different factors and methods can affect communication and advertising to consumers.
Table of Contents:
Brief Discussion of the Article and its Concepts
The Company's Strategy
The Market that the Article Addresses and the General Marketing Theories
Customer Needs Fulfilled by the Company
Competitive Offerings and How They Affect Organizations
What Makes this Article "Great"?
Recommendations for Improvement / Information Learned
From the Paper
"From the information shared by the article, a lot of consumer needs and benefits can be the possible results. First is the goal of giving importance to consumers' perceptions whereby the services provided must meet the needs and wants of the consumers. Second is the goal of satisfying the consumers' experience of the services. The use of effective advertising methodologies can also result to narrative communication of one's experience from a service. Through different strategies and techniques, the advertisers can address the consumers' needs in their advertising methodologies, thus benefiting the consumers."
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