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Persuasion in Advertisements, 1999.
A discussion of the marketing motivation behind three products and the psychology they employ to capture customers.
1,310 words (approx. 5.2 pages), 3 sources, MLA, $ 44.95
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Abstract
For this assignment the writer chose three printed ads from different magazines. These ads are Absolut Vodka, Hershey's Chocolate bars, and fcuk clothing. Each of these ads try to appeal to different types of people. These are analyzed for their persuasiveness and compared for different advertising strategies.
From the Paper
"The first ad, Absolut Vodka, appearing in Movieline magazine, simply has a bottle of their product sitting in the middle of the page. This bottle is on top of an air grate, and the glass is blowing up much like Marilyn Monroe's in the classic picture. Absolut has an entire series of ads that are similar, using famous pictures and situations to promote their product. In this particular ad, as with all ads, the slogan is slightly different. Since the bottle looks like its skirt is being blown up be a draft, the slogan is "Absolut Marilyn." (Movieline 35) This slogan will change with each ad depending on the situation that they put the bottle in."
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Persuasion Techniques in Advertising, 2008.
This paper analyzes the persuasion techniques employed by two advertisements - a print ad for Revlon Limited Edition and a print ad for Crest Renewal Whitestrips.
1,382 words (approx. 5.5 pages), 2 sources, MLA, $ 46.95
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Abstract
This paper examines and compares two advertisements - a print ad for Revlon Limited Edition and a print ad for Crest Renewal Whitestrips. The paper discusses the visual elements of the ads and the persuasive techniques that they both employ. It then looks at the meaning of the ads and the statements that they make to the viewers. Finally, the paper discusses the assumptions about human behavior that the ads make.
From the Paper
"Both ads are based on certain assumptions about human behavior and especially about what women want and how women behave. These assumptions may be true in a society that places a high value on looks, though the value of these attitudes can certainly be questioned. They are not questioned at all in these ads, and the advertiser is relying on them not being questioned by most people looking at the ad. It is assumed that the women looking at the ads want to be seductive and want to hide their age, and the products are then offered to enable them to do just that. The ads use images and copy to link the product to a desired end and imply that there is no other way to reach that end. The ads suggest that the women pictured in both ads only achieved the same end by using the product, though logic would suggest otherwise. The two women in the Revlon ad are beautiful because they are beautiful, not because they use Revlon, and the woman in the Crest ad looks young because she is young and not because she has whitened her teeth with Crest strips."
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Women's Image in Advertisements, 2007.
This paper is an analysis of the portrayal of women's image in magazine advertisements in the United Arab Emirates (UAE), as based on a content analysis of the literature and on a convenience sample survey of 50 female students.
17,435 words (approx. 69.7 pages), 34 sources, APA, $ 249.95
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Abstract
This paper states that the the main purpose of this study is to determine the characteristics of women's image in advertisements' contents as depicted in the most widely circulated Arab women magazines in the United Arab Emirates (UAE) and to identify the effect of such contents in formulating the societal image of women. The study also examines how women feel about the presented image of women in advertising. The author points out that, in the UAE, women not only are gaining ground in workforce participation but also are filling positions once held primarily by men; however, this is not always reflected in ads. The paper indicates that the majority of female students felt that the relationship between the woman's image in published advertisements and society's view towards her is a highly positive one. The paper includes the data generated by the survey and several figures, tables and quotations.
Table of Contents:
Introduction
Introduction
Need for the Study
Purpose of the Study
Research Questions
Procedures
Research Hypotheses
Review of Literature
Background and Overview
United Arab Emirates Today
The Impact of Advertisement
The Importance of the Visual Image in Advertisements
The Women's Image in the Visual Advertisements
Depiction of Women in Magazine Advertisements
Methodology
Sample
Instrumentation
Data Collection Procedures
Results
Data Analysis
Discussion and Conclusion
Discussion of Results
Recommendations
Questionnaire
From the Paper
"Arab information media have by and large been established on a weak economic base throughout the Middle East. For example, Arab newspapers were introduced when national incomes and populations were small, and the literacy rates were low; as a result, both advertising revenues and mass-circulation sales (the two primary sources of commercial newspaper income elsewhere), were restricted. Even after World War II, as the Arab economies enjoyed a new level of prosperity, advertising remained sufficiently insignificant to most Arab businessmen, and did not appear to represent a viable avenue of revenue-generation in the modest-circulation press, to enable newspaper publishers to generate many advertisements in the first place."
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Jane Austen's "Persuasion", 2001.
This paper analyzes the novel "Persuasion" by Jane Austen.
1,300 words (approx. 5.2 pages), 4 sources, $ 43.95
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Abstract
This paper discusses the work "Persuasion" by Jane Austin. It discusses the central character Anne Elliot and the parallels to Austin?s own character. Comparisons are also made to the works of Wordsworth and Byron and how the upbringing of males and females was carried out in their times. Females being persuaded that their father knew best even on matters of the heart and girls only adventure being that of romantic thought.
From the paper:
?Jane Austen?s Persuasion is a study of both the negative and positive effects of the value the text takes as its name. Persuasion by definition is a form of education; an education with a particular point of view designed to change an impressionable individual?s mind. In the modern conception of what is a good and valuable form of education, the individual in question emerges better able to make decisions as the result of education and persuasion. This is along the lines of the famous phrase, ?give a man a fish and he eats for a day, teach a man to fish and he eats for a lifetime.?
"This conception of education, however, as Ann Astell points out in her essay on the Persuasion, is a highly Romantic notion, a relatively recent development in the history of modern concepts of the human intellect and human intellectual development.?
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The Pragmatic Aspect of Advertisements, 2007.
Compares the differences between the language of advertisements in newspapers in the United States and newspapers in the Kingdom of Saudi Arabia.
5,221 words (approx. 20.9 pages), 24 sources, MLA, $ 130.95
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Abstract
This paper examines the differences between the language used in advertisements in the United States and the Kingdom of Saudi Arabia. It uses examples of English-language advertisements in both countries. It compares the same type of advertisements to determine what has changed in the use of language in the Kingdom of Saudi Arabia print advertisements in mainstream newspapers in recent years. The paper then selects and analyzes advertisement content found in two representative newspapers in each country.
Table of Contents:
Abstract
Chapter 1: Introduction
Statement of the Problem
Significance of the Study
Purpose of Study
Importance of Study
Rationale of Study
Chapter 2: Review of Related Literature
Background and Overview
Print Media in the U.S. and Kingdom of Saudi Arabia
Current Trends and Influences
Pragmatics and Content Analyses of Print Material
Research Questions
Chapter 3: Methodology
Theoretical Framework
Limitations of the Study
From the Paper
"Therefore, the importance assigned to pragmatic meaning of various textual elements does not end the primacy of their semantic meaning (Cook, 1992). Nevertheless, words have a wide range of influential factors involved for their user besides their denotation, which supposedly persists across different contexts, and its pragmatic function, which supposedly varies systematically across contexts. In this regard, Cook adds that, "These aspects of a word are so many and so vast that knowledge of them will vary considerably from user to user" (1992, p. 99). Consequently, all readers will bring some unique qualities to the interpretation of newspaper advertisements that will likely affect their decision whether to purchase a given product or service, but content analysis remains a subjective realm that requires the careful selection of relevant themes and how the results are interpreted to ensure that these factors are taken into account."
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Advertisements for The Times, 2007.
An analysis of how the content and style of advertisements change with the times.
806 words (approx. 3.2 pages), 3 sources, MLA, $ 28.95
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Abstract
This paper discusses the ways in which advertisements represent the culture of the times. It looks at advertisements from as far back as the 18th century and compares their style and content to the types of advertisements that are found in modern times. The paper discusses, briefly, how over time, it was no longer the product, but the advertisement of the product that was selling the item and it gives some examples to illustrate this.
From the Paper
"Some of the first advertisements that ran in the United States were, not surprisingly, for lost slaves. During the 18th century thousands of slaves escaped from their masters in the Southern colonies as seen by the huge number of advertisements in the newspapers. The amount of runaways was not large enough to harm the foundation of slavery. Slave owners took safety measures to prevent the problem from growing too large. In the Southern colonies, for example, an elaborate network of laws was established for the prevention, apprehension and punishment of these slaves. These laws developed concerned a number of different areas concerning fugitives. They were not completely effective, however, as proven by the number of slaves advertised as fugitives."
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What Do These Two Advertisements Mean?, 2006.
A comparison between two seemingly different advertisements that actually have a fair amount in common.
675 words (approx. 2.7 pages), 4 sources, $ 26.95
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Abstract
This paper compares two advertisements, those for (Item A) VO5 brand Power! Control Styling Gel and (Item B) the fragrance Goddess by Kimora Lee Simmons. This paper compares these particular advertisements due to their target audience, stereotypes portrayed, modern popular culture, traditional culture and the desires and beliefs of Western culture. This paper argues that, despite superficial similarities in the advertisements, closer examination reveals considerable differences between the two particularly in terms of appeal and target audience.
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Persuasion, 2007.
A review of "A Year of Wonders" by Geraldine Brook, discussing the concept of persuasion.
971 words (approx. 3.9 pages), 1 source, MLA, $ 34.95
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Abstract
This paper discusses persuasion. It describes different styles of persuasion and gives clear examples of what they are. The paper bases its argument about the most effective type of persuasion on a book "A Year of Wonders", written by Geraldine Brooks. The paper includes a review of the book.
From the Paper
"Persuasion is a very hard thing to understand but one book does a great job on making it easier to understand. The book is "A Year of Wonders." Written by Geraldine Brooks, this book is about a village during the Black Plague. In the sixth chapter, it tells of a rector (priest) who needs to convince the people of the village to stay and keep the Plague contained in the village. It also serves as a great example of persuasion. The Rector is referred to as Mr. Mompellion, and throughout it, he gives great examples of persuasion styles. Mr. Mompellion was very persuasive with his argument. He used great styles of persuasion in his sermon. He brought God into it and he related the situation to people. But the best thing he did was offer comfort and aid to everybody in the village."
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Advertisements Analyzed, 2002.
Addresses three advertisements in terms of effective marketing strategies.
1,150 words (approx. 4.6 pages), 2 sources, $ 44.95
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Abstract
This paper provides a detailed description of three hard- copy advertisements and a justification of which of these ads is the "best" ad. While this paper is an evaluative argument and therefore does not require additional support from outside sources, the writer is asked to justify which of the three advertisements is considered the most effective ad in terms of capturing the attention of the consumer and effectively directing this attention towards the product. Various additional factors, such as the purpose of the product and the relevance of the advertisement, are also of note.
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Children's Advertisements, 2002.
A look at the psychology of children's advertisements through an advert for J.C. Penney.
900 words (approx. 3.6 pages), 1 source, $ 35.95
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Abstract
This paper is on a children's advertisement from J.C. Penney. Advertisements are often geared to draw the interests of the "child" in the adult. Boys are often used more than girls in advertisements.
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Cigarette Advertisements and Women, 2004.
This research deals with cigarette advertisements aimed at women.
2,025 words (approx. 8.1 pages), 13 sources, $ 71.95
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Abstract
In this study, the writer examines cigarette advertisements that are aimed at women. The writer argues that the advertisements represent harmful speech and should not have First Amendment protection. The writer looks at the move in the 1990's against cigarette advertising and discusses consumer needs rather than the needs of big business.
From the Paper
"The purpose of this research is to examine the proposition that cigarette advertisements aimed towards women are in violation of the First Amendment. The plan of the research will be to show that the ads represent an instance of harmful speech and that as such, they are in direct violation of the First Amendment guarantee to be protected from such speech."
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Force vs. Persuasion, 2002.
An analysis of the issues of 'force' versus 'persuasion' in Book I of Plato's "The Republic".
900 words (approx. 3.6 pages), 1 source, MLA, $ 31.95
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Abstract
The author of this paper analyzes the argument on force vs. persuasion between Thrasymachus and Socrates in Book I of Plato's "The Republic". The author shows that as their arguments escalate and change focus, Socrates ends up the victor. However his victory is somewhat marred by the very tool he uses to secure it "persuasion."
From the Paper
"The evaluation of force or persuasion as a more successful means of achieving one's objectives is manifested in the intense discussions between Thrasymachus and Socrates. Thrasymachus believes that "justice is nothing else than the interest of the stronger." (202) He attempts to impress this upon the group. Socrates wishes to prove his statement wrong but knows that making a blatant statement to the contrary would provoke Thrasymachus' ire rather than prove his point so Socrates decides to employ the art of persuasion in refuting Thrasymachus' statement."
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"Persuasion" and "North and South", 2002.
A paper which discusses and compares two novels "Persuasion" by Jane Austen and "North and South" by Elizabeth Gaskell.
1,570 words (approx. 6.3 pages), 2 sources, MLA, $ 51.95
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Abstract
The purpose of this paper is to introduce and discuss two novels as they relate to each other, ?Persuasion,? by Jane Austen, and ?North and South? by Elizabeth Gaskell. Specifically, it discusses the romance between Anne and Captain Wentworth from "Persuasion", and how it relates to the romance between Margaret and Mr. Thornton from "North and South".
From the Paper
"?North and South? was written almost fifty years after ?Persuasion,? and it is interesting to see how the two heroines have many similarities, and yet are very different women. Margaret and Mr. Thornton are also older, but Margaret is from the upper class ? she learns to move through different classes, and identify with workers and their problems, along with the problems of their managers and mill owners. "I don't mind ironing, or any kind of work, for you and papa. I am myself a born lady through it all, even though it comes to scouring a floor, or washing dishes" (Gaskell 116)."
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Advertisements in Political Campaigns, 2005.
A look at how advertisements can have national and even international ramifications when they are used to affect the outcomes of political campaigns.
1,509 words (approx. 6.0 pages), 7 sources, MLA, $ 49.95
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Abstract
This paper discusses the effect that advertisements can have on the outcome of political campaigns and elections and how that influence can have national and international repercussions, especially when the advertisement campaigns present incomplete facts or misrepresent the truth.
From the Paper
"Good ads have a dramatic effect on viewers as they address psychological factors like emotions rather than rational ones and, therefore, their use in political campaigns should be limited. In addition, ads are formed to inform the public about the merits of purchasing a certain product or supporting a certain issue or a political candidate. They should positively inform the viewers of the truth by relying and sticking to the facts. However, according to Robert H. Wozniak in "Walter Dill Scott: the Psychology of Advertising," creating ads that are built around the facts and which talk to the viewers ' rationality, is not really valid advertising. This is because "advertising has as its one function the influencing of the human mind...As it is the human mind that advertising is dealing with, its only scientific basis is psychology" (Scott qtd. in Woznaik). He meant that ads have a direct influence on viewers as they communicate with the human brain directly as a bullet and ads affect the people psychologically not rationally. Ads tell people what they want them to be informed with or even what they don't want to hear but in a way that they can identify with. Accordingly, as Wozniak explains, ads are hurt because the human attention span is short. This is an essential observation regarding the nature of ads because it means that their length does not allow for the publishing of all the truth regarding a product or an issue. Instead, an ad will select facts and leave claims unexplained. The second vital feature regarding successful ads made by Wozniak is that they play on the viewers' emotions."
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Commercial Persuasion, 2005.
This paper examines how a Nutri-Grain commercial utilizes strategic elements of persuasion.
850 words (approx. 3.4 pages), 1 source, MLA, $ 30.95
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Abstract
This essay provides an in-depth, bit by bit analysis of the persuasive technique used in a commercial - made popular via internet - for Nutri-Grain bars. Each scene is fully dissected and analyzed as the essay demonstrates the key functions of persuasion. The paper places an emphasis on comedy and power with the key focus on pathos and logos.
From the Paper
"An average awkward man, Steve, sits in his average awkward office. His eyes on the computer screen, he's got one hand on the mouse, and another hand holding a Nutri-Grain bar. He takes a thoughtless bite and immediately double takes the bar, unable to say anything better than a shocked "What?" Immediately, the camera comes in for a close upon him and the bar, when this man begins to tremble with power. Staring down the bar, he confirms with a newly found force that "Oh yeah, I feel great!""
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