| Papers [1-14] of 14 | Search results on "PERFUME": |
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Perfume Print Advertising In Women's Magazines, 2005.
An analysis of perfume print advertising In women's fashion magazines, in the years 2004-2005.
1,350 words (approx. 5.4 pages), 2 sources, $ 53.95
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Abstract
This essay compares two types of media analysis, semiotic and content, by analyzing twelve perfume ads taken from fashion magazines over a one year period. In this discussion, the hypothesis is that perfume ads focus on the creation of meaning through the combination of defined elements that result in the visual construction of an unreal female image. "
From the Paper
"In Women's Fashion Magazines 2004-2005 While enjoying the guilty pleasure of browsing though magazines, one cannot deny the impulse to pause sometimes and gaze intently at images of the products presented. In fashion magazines in particular, one cannot help but read the intended meaning as it associates to our own selves and even perhaps compare ourselves to the meaning presented. Perfume ads are some of the most evocative ads as a mere bottle cannot often communicate the promised benefit of the product. Therefore in order to communicate to the viewer, meaning is created using images and text."
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Perfume, 1993.
Discusses marketing tactics of perfume manufacturers to gain market shares for new products through the use of different bottle shapes and colors and through celebrity endorsement.
900 words (approx. 3.6 pages), 6 sources, $ 31.95
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From the Paper
"The perfume industry is in a period of expansion and diffusion, with new fragrances, a new emphasis on bottle design, and inclusion of a number of celebrity endorsers and "creators" to boost sales and add an aura of glamour to new products. Trends can be discerned in the types of fragrances produced each year which will continue into the future.
Elizabeth Taylor has been very successful with her two lines of perfume and has boosted sales through her television commercials for these products. Television advertising has been an important component in the marketing of fragrances for some time. The commercials deal primarily with image, mystery, and a sense of style of the fragrance. Recently, Elizabeth Taylor has been associated with a perfume called White Diamonds, produced by ..."
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Madonna Perfume, 1991.
This paper is a marketing plan for a proposed perfume sponsored by actress-singer Madonna Ciccone, known simply as Madonna:
Industry outlook, advertising, naming scent and pricing.
1,575 words (approx. 6.3 pages), 6 sources, $ 55.95
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From the Paper
"Successfully launching a new perfume line requires a large amount of investment and a careful marketing plan. This paper presents the marketing plan for a perfume brought out under the auspices of actress-singer Madonna Ciccone, known simply as Madonna.
Analysis
Perfume and its related products are highly psychological. A scent which appeals to one individual will repel another. The power of scent has been called the "Proustian effect" since Proust's narrator, Marcel, needed only to smell the slightest hint of a perfume to be transported back to childhood. Perfumes trigger memories, both good and bad, in individuals.
While the scent itself ultimately is what entices a person to wear a given perfume (the term is used in this research to ... "
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Perfume, 1993.
This industry examined in terms of its history, advertising (focusing on Chanel's Egoiste campaign), manufacture, images, names and promotion.
2,025 words (approx. 8.1 pages), 10 sources, $ 71.95
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From the Paper
"Abstract
Perfumes have been used by humans to improve their scent since early recorded history. Once relegated to simple augmentations of other products, such as handkerchiefs and writing paper, perfumes began to be sold directly to customers in stores throughout Europe. The advertising and promotion used to market perfumes today depends on a combination of making the actual scent available for evaluation, and also associating a powerful image with that scent, such as the image of sexual allure, personal power or mystery. Successful ad campaigns can help new fragrances achieve strong market positions, thereby assisting the overall success of the manufacturer. Campaigns and scents which are not successful are quickly withdrawn from this highly competitive market."
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Marketing Hypothetical Perfume, 1995.
Develops a strategy for promoting a product. Discusses industry background, examples, alternatives, in-home sales, three-outlet approach, stores and pricing. Includes charts.
2,700 words (approx. 10.8 pages), 8 sources, $ 95.95
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From the Paper
"Introduction
The Flor? Fragrance Company is a [hypothetical] new company which has as its mission the development and marketing of perfumes. This research examines the marketing strategies open to the company, and recommends a specific strategy that emphasizes exclusivity, premium pricing and segmentation based on these factors. In addition, the characteristics of the fragrance business itself, including the use of single-segment concentration, are considered.
Background
Perfumes, and their progressively less expensive derivatives cologne and eau de toilette, are used like other cosmetics to enhance beauty. Unlike other beauty preparations, however, that can be plainly described in visual terms, perfume remains an elusive characteristic. A ..."
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Advertising in the1980s, 2000.
An examination of political advertising for Reagan and Bush and product advertising for automobiles, General Electric and perfume, focusing on style, technique and message.
2,025 words (approx. 8.1 pages), 4 sources, $ 71.95
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Abstract
Since the development of systematic mass advertising early in this century, advertising has been both a reflection and a shaper of the American social world. The goal of advertisers is to sell products, but the more sophisticated advertisers seek to create an image with which the viewer of the ad will identify, and with which the product being sold is also identified.
From the Paper
"Advertising in the 1980s
Since the development of systematic mass advertising early in this century, advertising has been both a reflection and a shaper of the American social world. The goal of advertisers is to sell products, but the more sophisticated advertisers seek to create an image with which the viewer of the ad will identify, and with which the product being sold is also identified. Successful ads tap into viewer's sense of themselves, and the most successful help to create that sense.
In surveying the advertising of the 1980s, it may be useful to begin with examples in which the social undertones are most distinct. Some of the most memorable ad campaigns of the decade were devised for political campaigns, and the 1980s were also a..."
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Chanel, 1992.
Examines the perfume maker's marketing, products (Chanel No. 5), distribution, pricing, promotion and recommendations.
3,375 words (approx. 13.5 pages), 13 sources, $ 119.95
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From the Paper
"The fragrance industry is a complex world of science, noses, romance and hope. In 1987 sales of women's fragrances reached $2.1 billion in the United States. The dominant corporations include Estee Lauder, Ralph Lauren, Revelon, Yves St. Laurant, Calvin Klein and Chanel. The cornerstone of the Chanel empire is the fragrance Chanel No 5. Introduced in 1921, Coco Chanel launched Chanel No 5 to expand the domain of fashion. It was her idea that fashion should also include the invisible but all important element of fragrance. "Perfume is beauty. It creates a sense of who we are and what we are", said Mlle. Chanel.
Chanel's taste and creative genius were applied to the fine art of perfume. Believing no elegance is possible without perfume, she inspired Ernest Beaux, one of the great perfumers of the time to create perfumes designed to enhance her simple ..."
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Styles of Documentary Films, 2005.
This paper defines styles of documentary films as exemplified by Robert Flaherty's "Nanook of the North", Albert and David Maysles' "Grey Gardens", Errol Morris' "The Thin Blue Line" and Kidlat Tahimik's "Perfumed Nightmare" ("Mababangong Bangungot").
855 words (approx. 3.4 pages), 0 sources, $ 30.95
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Abstract
This paper explains that Robert Flaherty's "Nanook of the North" and Albert and David Maysles' "Grey Gardens" are examples of the evidential style of documentary film, a sort of cinema verite, or truth-cinema, which attempts to portray reality through the lens of the camera, objectively and truthfully, with no commentary or underlying message. The author points out that Errol Morris in his documentary "The Thin Blue Line" uses a rhetorical style, in which the filmmaker has no intention of remaining objective to the subject matter and often features the filmmaker as a primary character or narrator, and, in contrast to evidential documentaries, often employs the use of dramatization, staged scenes and direct interviews for the purpose of convincing the audience of the truth of the film's message. The paper relates that rhetorical and evidential documentary techniques are not completely mutually exclusive as presented in Kidlat Tahimik's "Perfumed Nightmare" ("Mababangong Bangungot"), which blends dramatization and filmmaker interaction with objective, removed footage of unstaged events in real life.
From the Paper
"The Maysles brothers did not feel the need to stage scenes or use interviews to glean the information they were looking for, because that information was simply a glimpse into the real lives of the two women. This was achieved nicely in the film, which used a "hands-off" technique to capture the way life really was for the Beales. "Grey Gardens" does such a successful job of portraying reality that at times in the film when one or the other of the subjects is looking or speaking directly at the camera, the audience gets the impression that she is addressing a wall."
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Coco Chanel, 2004.
A look at the unique trends set by the fashion designer, Coco Chanel.
2,587 words (approx. 10.3 pages), 8 sources, MLA, $ 78.95
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Abstract
This paper examines the many facets of Coco Chanel?s artistry. The first part of the paper looks at Chanel as a product of her social environment, discussing the factors that have contributed to the evolution of Chanel?s style and clothing designs. The next part examines Chanel?s designs and choice of fabrics. Chanel never defined herself as a feminist, but she created clothing that freed women from the constricting clothes of the Victorian era. In this sense, she both reflected and contributed to the growing women?s liberation movement. In the final section, the paper describes two representative examples of Chanel?s enduring designs, the Chanel suit and the little black dress. It examines how these two articles of clothing have changed the way women dress, both for business and for special occasions. This paper argues that Chanel contributed not only to the modern artistic movement, but also to the modern women?s movement. Through Chanel?s artistic creations articulated in her fashion, clothing and perfume have allowed women to express their femininity in new, less constricting, and more liberating ways.
From the Paper
"Gabrielle Bonheur Chanel was born on August 19, 1883 in Saumur, a small city in France. Chanel, however, did not have the benefit of growing up with a stable family life. Shortly after Chanel?s father abandoned his family, the children were raised by relatives and later, in an orphanage (?Gabrielle Chanel?). It is difficult to reconstruct much of Chanel?s early life, largely because Chanel herself told conflicting stories regarding her past. The most widely-accepted story states that Chanel learned dressmaking either from strict aunts or from taking design courses in school. However, biographer Alex Madsen points out that this is fantasy. Instead, Chanel learned dressmaking from an orphanage, under the tutelage of nuns who raised her after her mother's death. She later underwent a standard apprenticeship with a provincial dressmaker (Madsen 28)."
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Gucci, 2002.
A history of the upscale Italian fashion company.
2,700 words (approx. 10.8 pages), 11 sources, $ 95.95
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Abstract
History of the upscale Italian fashion company. Expansioin into other areas (leather goods, jewelry, eyewear, perfume). Franchised Gucci stores. Profitabilty. Competitors. Four P Analysis (product, promotion, placement, pricing). Gucci groups vs. lusury goods maker LVMH (Moet-Henessey-Louis Vuitton). Quality vs. "sexy." Gucci designer Tom Ford. 6 charts (revenues, growth, etc.)
From the Paper
"History of the Company
The fabled Italian house of Gucci is, in reality, based in Amsterdam, and gets all of its designs from a Texan. The company did start as an Italian company, back in 1923. That was the year that Guccio Gucci began his leather goods business in Florence, Italy selling belts and wallets. Guccio knew the importance of a story, and so he created one, saying that his family had been saddle makers for Italy's nobility, and that the family business went back several centuries. That story did help sell the leather goods, and it was said, in the family myth, that the interlocking "Gs" was part of the family crest (Hoover's Online).
In 1935, the thriving leather business was dealt a near-fatal blow when leather imports were forbidden, due to the politics of Mussolini."
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The Body and Western Christendom, 2007.
A discussion of the symbolic significance of the body for the societies of Western Christendom during the Medieval period.
2,014 words (approx. 8.1 pages), 8 sources, APA, $ 63.95
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Abstract
This paper looks at the significance of both the male and the female body to the societies of Western Christendom during the Medieval period. It discusses the body through the various stages of youth, manhood and womanhood, old age and finally death. It examines the medieval understanding and view of natural biological processes such as menstruation. The paper examines the medieval view of the 'eastern' man and discusses the views of emissions of the body, such as the body's smell and noise, with particular attention being paid to laughter. It also looks at the way that bodies are dressed and the use of perfume.
From the Paper
"The body was highly significant in the societies of western Christendom during the medieval period and was "central to the process of social classification according to categories of age, health, purity...which were regulated through constructed categories such as stigma and gender". However, whilst ecclesiastical influence was total over all aspects of the body and its behaviour, the enforcement of canonical law must not be overstated, due to the obvious difficulties in policing such infractions of laws on sex and nocturnal habits. The church was also not as morally rigid as has been assumed by many, and in fact during the medieval period in western Christendom, the church deemed that it was preferable to tolerate "behaviour that they disapproved of but that they perceived might meet some wider social need", with such behaviour including prostitution, some kinds of extra marital sex and other casual sexual liaisons."
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Ancient Greek Art, 2004.
This paper discusses ancient Greek art in the period between about 580 B.C. and 450 B.C. with examples of pottery and statues from this period.
2,250 words (approx. 9.0 pages), 3 sources, MLA, $ 69.95
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Abstract
This paper explains that during this period both deities and ordinary mortals were depicted, but there was no homogeneity of technique, which ranged from a very natural and sculptural pottery in amphorae to a more studied and artificial style. The author points out that three of the objects represent tools. The amphora stored wine, the lekythos was used during religious ceremonies, and the krater was used to serve punch made from wine. The paper relates that, unlike the amphora, the lekythos style has only one handle, a more slender neck than an amphora, with a wider mouth, and probably held oil or perfumes, a claim that is advanced because they were often found in and around tombs that were excavated from ancient homes.
Table of Content
Background
Pottery
?The Bateman Amphora ?
?The Dipylon Amphora?
?Douris Lekythos?
?Bell Krater?
Statues
?Athlete Making an Offering?
?Kouros?
From the Paper
"A late example, this torso--which is all that is left?is actually less well modeled than the "Athlete". The belly and rib cage, in fact, appear to be stylized, almost abstract. It may be that the work has weathered. But probably, the more geometric, and less curvilinear, detailing on this statue was the result of a transition between the drapery and highly stylized posing of earlier eras, including the ?dark times? and the early Archaic period, to the more abundantly natural depictions of the statuary of the Classical period. Kouri, which means ?youths,? was an art form that didn?t last very long, only about a hundred years. It is thought, nonetheless, that they represented gods, warriors and, of course, athletes."
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The Art of Sex, 2002.
The paper is a breakdown of five different theories of sex.
3,565 words (approx. 14.3 pages), 7 sources, MLA, $ 99.95
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Abstract
This essay describes the differences between the "Kama Sutra", "Ananga Ranga", "Perfumed Garden", Taoism and Tantra. The author argues that in the Western world, sex and sexual acts are seen as private however, ancient researchers spent many thousands of years attempting to perfect the art of sex, using it to develop more complete pleasure and emotional, spiritual and mental health.
From the Paper
"All over the world, no matter what part it is, there will be literature speaking on the mystery of Love. In each of these areas, this concept will be viewed with numerous points of view. Today, Love is said to be the feeling that is felt about someone you care about. However, in ancient times, Love was regarded in a whole new light. It was an idea that was studied and then hopefully made flawless."
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Tiffany and Co., 2002.
A profile of the jewelry company, Tiffany and Co.
1,262 words (approx. 5.0 pages), 5 sources, MLA, $ 42.95
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Abstract
This paper examines the history of the company Tiffany and Co. which began in 1837 as a small stationary and costume jewelry store in New York City. It discusses how the company has grown over the years to being a major manufacturer of silverware, timepieces, perfumes and other luxury offerings sold in retail outlets all over the world. It highlights the main events in the company's history such as how in 1885, the Tiffany company redesigned the Great Seal of the United States, which can still be seen on the American dollar and how the facade of its shop on Fifth Avenue became world famous when Audrey Hepburn was seen having breakfast in front of it in the 1961 movie, "Breakfast at Tiffany's".
From the Paper
"Although it served European royalty, Tiffany found its primary clientele in the growing number of wealthy Americans. In 1878 it added the Tiffany Diamond, one of the largest yellow diamonds in the world, weighing 128.5 carats (on display in its flagship New York store). By 1887 the company claimed to have more than $40 million in precious stones in its vaults (Hoovers Online). Born in 1848, Louis Comfort Tiffany, a master designer and craftsman in his own right took over the family business in 1902 and became artistic director of the team of craftsmen that designed jewelry, furniture, enamels, textiles, books, metal and ceramics. The company skillfully combined talent and marketing, to create new types of interior furnishings."
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