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Perceptual Maps in Marketing, 2007.
An analysis of the use of perceptual maps in marketing, including details of specific situations and recommendations.
1,105 words (approx. 4.4 pages), 3 sources, MLA, $ 38.95
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Abstract
This paper provides a summary of a simulation for using perceptual maps in marketing. For each major phase of the simulation, the paper details the situation and recommends a solution. It also provides justification for the recommendation and its results. The paper presents the relationship between differentiation and positioning of products and service in relation to the expected results. It discusses the impact of the life cycle of the product on marketing initiatives along with what impact the product life cycle had on the product in the simulation.
Table of Contents:
Abstract
Using Perceptual Maps in Marketing
Phase One
Phase Two
Phase Three
Differentiation and Positioning
Product Life Cycle
Conclusion
From the Paper
"A consumer's perception to a product, service or company is detrimental to the success of an organization. Because of this, organizations use perceptual maps to gauge consumer perception and develop strategic marketing initiatives. "Perceptual maps are visual representations of what the customer thinks of the brand, service or product" (UOP, 2006 1). This paper provides a summary of simulation for using perceptual maps in marketing. For each major phase of the simulation, the situation is detailed along with the recommended solution, justification for the recommendation and the results for the recommendation. Presented is the relationship between differentiation and positioning of products and service in relation to the expected results. The impact of the life cycle of the product on marketing initiatives along with what impact the product life cycle had on the product in the simulation is also detailed."
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The Strategic Marketing Position of Sainsbury?s Supermarkets, 2004.
This paper is a class report that answers questions about the strategic marketing position of Sainsbury's supermarkets.
5,260 words (approx. 21.0 pages), 11 sources, APA, $ 130.95
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Abstract
This paper analyzes the strategic marketing position of Sainsbury?s supermarkets, established in 1869, which form part of J. Sainsbury, a leading UK and U.S. food retailer with interests in financial services and property. The author reports that Sainsbury?s supermarkets? mission is to be the consumer?s first choice for food, delivering products of outstanding quality and great service at a competitive cost through working ?faster, simpler and together?. The paper reports that the continual success of the Sainsbury?s business depends upon consistently increasing their competitive advantage and expanding the use of new, electronic, means of communication.
Table of Contents
The Question
Executive Summary
Introduction
What are the Main Strategic Marketing Issues Facing the Sainsbury?s Supermarkets?
Company Mission and Strategic Intent
Strengths
Weaknesses
Opportunities
Threats
Competences and Skills
Customer Analysis
Competitors Analysis
How Does the Sainsbury?s Market Position Help It Position Itself for Competitive Advantage?
Perceptual Map for the UK Grocery Retailers
How Do the Resources and Capabilities of the strategies It?
To What Extent Does Sainsbury?s Organizational Strategies Allow It to Compete or Operate Successfully in its Sector?
Threat of New Entry
The Bargaining Power of Buyers
The Bargaining Power of Suppliers
Threat of Substitutes
Competitive Rivalry
Is Sainsbury Well Equipped to Meet The Challenge Presented by the Strategic Issues Facing It?
Which Market Entry Alternatives Are Available to Sainsbury and How It Decides The Most Appropriate One?
Direct Inward Investment
Co-operation Strategies
How Cultural Differences Impact on the Adaptation/Standardization of the Market Mix?
Conclusion
From the Paper
"Rivalry within the industry is high, for several main factors. The market for Groceries in the UK is a mature industry, with growth rates below that of GDP and spending. This lack of growth is promoting competition, as the businesses within the industry strive to retain their own customers, and to increase sales by poaching those of their competitors. The industry is also characterized by high level of fixed costs associated with an industry that has to spend very large sums on premises and significant sums on supply chain technology, such as EPOST and networked JIT (Just in Time) supply solutions."
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Medical Maps and Malaria, 2005.
A history of medical mapping and a look at modern medical mapping.
1,386 words (approx. 5.5 pages), 17 sources, APA, $ 46.95
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Abstract
This paper covers the first medical maps made and includes copies of each map described. The paper describes the disease of malaria and how modern medical mapping is applied to the study of malaria.
Introduction
Medical Maps
Diseases around the World Being Mapped
Conclusion
From the Paper
"Malaria kills a child every 30 seconds in developing nations. Despite numerous attempts to exterminate it, malaria is one of the few diseases that have been able to continue to spread. During the 1950's, the world health organization stated that Malaria would be eradicated by the use of DDT by the end of the decade. DDT, a miracle insecticide was found in the 1960's to continually decrease in effectiveness. DDT was able to stop large populations of mosquitoes from developing to adulthood. The extermination of mosquitoes, in theory, would destroy the carrier of Malaria, and the disease would die out. DDT was found to have adverse effects in the several environmental areas. The insecticide is soluble in fat. If fish take in the insecticide by consumption of food in an area that has been applied with DDT, then the DDT is concentrated in the fatty tissues of the fish. The fish then can be consumed by a bird, but the bird will most likely consume many fish in one day. This growth in concentration of DDT creates abnormal effects in animals that are high on the food chain. DDT was found to cause the calcium in bird eggs to leech out, making the egg walls very thin, and easily cracked. The cracking of eggs caused the decrease of many bird populations. The Environmental Protection Agency (EPA) banned its use n December of 1972 because of the adverse effects the DDT caused. The banning of the DDT chemical for broad use in many highly developed countries spurred the development of other ways to stop the spread of malaria. The extermination of mosquitoes became an unviable avenue. After the banning of DDT in the United State, the focus became clear that Malaria must be contained by the use of drugs that would be distributed to people."
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Maps: An Analysis of Nuruddin Farah's Symbolism., 2002.
An analysis of "Maps" by Somali author Nuruddin Farah.
1,650 words (approx. 6.6 pages), 5 sources, $ 62.95
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Abstract
This seven-page undergraduate research paper examines the novel Maps by Somali author Nuruddin Farah. The focus of the argument in Maps is on the symbolism Farah uses to explain Somalia and the Ogaden through the attitudes, beliefs, and actions of his fictional characters.
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Sex Differences in Perceptual Skills, 2005.
This paper looks at the differences according to sex or gender, in perceptual skills.
904 words (approx. 3.6 pages), 6 sources, MLA, $ 31.95
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Abstract
This paper discusses sex differences in perceptual skills. The writer discusses the most prominent disparities between men and women. The writer suggests such differences in the areas of spatial skills, mathematical reasoning, target-directed motor skills, inferring intentions and detecting the feelings of others. In this paper, the writer examines these differences and looks at possible reasons.
From the Paper
"Rhoads argues that it is time for people to start taking sex differences seriously. Rhoads makes the case that increasing scientific evidence is showing that differences between men and women are hardwired into their biology, ranging from the subtle e.g. men get a chemical high from winning, while women get one from nursing, to the profound, women with high testosterone levels are more promiscuous, more competitive and more conflicted about having children than women with average levels of testosterone. While there are many ... "
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"Maps", 2008.
An analysis of Alice Major's poem "Maps".
870 words (approx. 3.5 pages), 5 sources, APA, $ 30.95
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Abstract
This paper looks at Alice Major's "Maps" and at how this brief poem captures some fascinating items about Canada and about Canadian society as it presently stands. It examines the poem's focus upon the evolution of cartography within the country over time and its use of vivid imagery. It also looks at how the poem focuses upon the evolution of an embryonic child which touches upon two things: the controversial phenomenon of Canada being "discovered" by Caucasian usurpers arriving from abroad, and the fact that Canada is a nation wherein the social compass has shifted dramatically in recent decades.
From the Paper
"Alice Major's poem, "Maps," is really a commentary on Canada and on what Canada has evolved into. For instance, passages like, "What was peninsula on ancient charts/becomes island. Small continents swell/large extrusions dwindle. Until it emerges - the familiar shape of a world" (Major, lines 10-14). In a very real sense, the history of Canada is the history of a land creating its own "map" out of the rough-hewn terrain that, really, belonged to someone else (Miquelon, 2004). In that sense, what the maps of this country have always presented is the evolving vision of a land as that land presents itself to "white" settlers who are merely among the latest guests in a land that is not (was not) their land. Thus, Major's poem, "Maps," is also a poem about epistemology and about the manner in which the things we learn are given to us through lens crafted by someone else. "
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Perceptual Biases, 2008.
This paper discusses and compares the issue of bias in the cases of 'Affirmative Action at the University of Selkirk' and 'Portrait of a Canadian Advisor'.
2,380 words (approx. 9.5 pages), 2 sources, MLA, $ 72.95
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Abstract
In this article, the writer notes that the perceptual biases in the cases of 'Affirmative Action at the University of Selkirk' and 'Portrait of a Canadian Advisor' are different in that the contexts are radically distinct. Further, the writer points out that they are similar in that the perceptual biases in both cases are based heavily upon stereotypes. The writer concludes that in this analysis, one can see how and why the Selkirk and Canadian advisors' cases differ significantly. The writer notes the implications of this for programs to address biases in both contexts.
From the Paper
"A similar perceptual bias based upon stereotypes can be seen in the case of the Canadian advisors. The difference between the biases in this case and the Selkirk case is largely one of context, with the biases being racially/culturally-based with respect to the Canadian advisors while they are gender-based in the case of Affirmative Action at Selkirk."
"This being said, the interesting thing about the Canadian advisor case is how it is similar to the Selkirk case in being not an obvious or overt stereotyping but a more complex and subtle form of bias. The Canadian advisor case consists of two distinct models of the Canadian advisor: one based upon surveys of the advisors themselves and the other based upon field surveys of advisors from their spouses and colleagues. A key difference between these two models illustrates the perceptual biases that these advisors show towards the host countries in which they work."
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"Journey Without Maps" and "The Heart Of The Matter" by Graham Greene, 1994.
A comparison of the travelogue/memoir and novel. Includes narratives, themes, settings, purposes, characters, and portraits of West Africa.
2,475 words (approx. 9.9 pages), 2 sources, $ 87.95
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From the Paper
"The purpose of this research is to examine The Heart of the Matter and Journey Without Maps by Graham Greene. The plan of the research will be to set forth the outlines of narrative action in the two novels, and then to discuss by means of comparison the treatment of West Africa in the two books.
Journey Without Maps is a travelogue that is constructed in the manner of a personal memoir. The through line of action of the book is an account of Greene's six-week walking tour of the jungles of Sierra Leone, French Guinea, and Liberia, from the cities of Freetown in Sierra Leone to Grand Bassa in Liberia. Undertaken in the early 1930s, the journey is a literal description of what was then virtually unmapped geographical territory in European West Africa. Greene was accompanied by his cousin and by a group of native bearers or carriers, tribesmen..."
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Crime Mapping, 2006.
This paper discuses the history and applications of crime mapping, an essential tool in the crime analyst's arsenal.
1,955 words (approx. 7.8 pages), 5 sources, APA, $ 62.95
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Abstract
This paper explains that crime maps can be used not only to solve but also to prevent crimes. The author points out that, beginning about in the early 1900s, the earliest crime maps were pin maps, color-coded pins physically placed on wall maps. The paper relates that the use of mainframe computers for mapping was so labor intensive that it was only worth making a map if it was going to be used as a base map for a large area. The author indicates that, in the 1990s, the availability of personal computers and Geographical Information Systems (GIS) programs made mapping easier, faster and with much more detail. The author relates that crime pattern analysts include key mapping factors, such as the location, distance, and other thematic information, to create visual representations of information that can be used by the various participants in the criminal justice system.
From the Paper
"The general public is also able to use crime maps. In Oakland, California the police department posts their crime maps on the Internet so that everyone can be informed about crime in their neighborhood. The Oakland Mayor explained that people are unable to ignore the plight of their neighborhood if the crime statistics are openly available. The public is also able to use crime maps to decide where they want to live when moving to a new city. Having the crime statistics on a map allows a person to see exactly where crime has and is likely to continue to happen in exact neighborhoods."
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Mind Mapping, 2007.
This paper discusses the individual brainstorming process known as mind mapping.
1,151 words (approx. 4.6 pages), 9 sources, MLA, $ 39.95
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Abstract
The paper explains how mind mapping is proposed to particularly benefit students. It is a technique to help clear their minds of clutter. The paper illustrates how this will help a student focus his/her attention in class during a lecture as well as increase concentration when reading. The paper discusses how to use mind maps. Firstly, one puts down or records as much pertinent information as possible. One encircles the main question on unlined paper and branches out related ideas from the center. One then connects any related ideas and promptly writes down and/or draws ideas as they occur. The paper concludes that using a mind map, like following a virtual map when traveling to an unknown destination, helps insure the traveler arrives at his/her anticipated destination.
Outline:
Introduction
Quantity, not Quality
Creating a Mind Map
Mind Map of Mind Mapping
Picture This
Conclusion
From the Paper
"Mind mapping was originally ". . . developed by Tony Buzan of the United Kingdom, mind mapping is also a software product of The Bosley Group, entitled MindMapper. The mind mapping process is as follows: (1) The topic being focused upon is represented by a central image or graphic. (2) The main themes of the topic radiate out from the central image as primary branches. (3) In a tree-like structure, the minor themes of each main theme radiate out further from the primary branches. (4) All branches are interconnected to form a series of links." (Leonard, 2002, p. 128) Mind mapping can also be completed using "The Inspiration," another computer software, that serves as a ". . . generic tool that can be adapted to different knowledge domain and can be used on its own or combined with other strategies." (Pillay & Elliott, 2002)"
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"The Map that Changed the World", 2006.
This paper reviews and analyzes Simon Winchester's biography, "The Map that Changed the World," which describes how William Smith indelibly changed the face of geological science.
1,470 words (approx. 5.9 pages), 1 source, MLA, $ 48.95
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Abstract
The writer of this paper examines the life and accomplishments of William Smith, the English geologist credited for creating the first geological map. This paper examines how Smith's maps shifted public perception regarding the creation of the universe. This paper reviews Simon Winchester's biography, "The Map that Changed the World," which summarizes Smith's life, his achievements and the impacts made on the scientific community due to his research. Smith's early work with canal digging companies and within the mining industry enabled him to become more aware of what lie beneath the surface of the land. This paper focuses on Smith's fascination with the earth, rocks and fossils, which led to the creation of his first geological map of Bath. Influenced by other cartography and on extant atlases, Smith devised special colorization systems for his geological maps, which are discussed in this paper. This paper also examines Smith's longing for more recognition than he was afforded during his lifetime. While Smith's maps were published during his lifetime, what should have been the high point of his life marked the beginning of a downward spiral, when many of his personal and professional relationships fell apart. This paper examines why centuries after his death, geologists still pay homage to William Smith, the father of modern geology.
From the Paper
"His early work with canal digging companies and within the mining industry enabled William Smith to become more aware of what lie beneath the surface of the land. There could be no better situation for a man who loved geology in the eighteenth century than being paid to dig deep under the ground. Thus, his professional work offered him a private pleasure and a convenient means by which to formulate, develop, and prove his theories. On his own, while he traveled as a surveyor for the Somerset Coal Canal Company, Smith observed how sedimentary layers of rock were arranged in patterns across the land. Somerset Coal Canal Company was not so much interested in the scientific implications for Smith's findings as in their financial implications. For instance, when he was first hired, Smith noticed how English villages rest on top of "a score of complex, broken, twisted, and contorted seams of coal." For Smith, his work meant unlocking some of the earth's deepest secrets."
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Concept Mapping, 2007.
This paper explores the idea of using concept maps in the language arts curriculum.
1,139 words (approx. 4.6 pages), 8 sources, MLA, $ 39.95
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Abstract
The paper explains that the teaching of language arts requires that teachers develop activities that will encourage their students to enjoy reading and writing. The paper explores the trend of using concept mapping to teach language arts to students. The paper examines examples and published literature about the use of concept mapping and concludes that it is a valid and useful tool for teaching language arts to students.
Outline:
Introduction
Concept Mapping
Purpose
Importance
Conclusion
From the Paper
"Getting students interested in reading has been something that challenged teachers since the first classroom was constructed. Some students love to read, and would do so whether or not they were assigned books and stories, while other students avoid reading at all costs(Kahn, 2000). The teaching of Language Arts requires that teachers develop activities that will encourage their students to enjoy reading and writing. For the past several decades various measures have been tried to get students involved in Language Arts, including whole language learning, Back to Basics programs and phonics. In recent years however, the idea of using concept mapping in the Language Arts curriculum has begun to gain popularity and is enjoying moderate success."
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Concept Mapping, 2002.
An insight into the theory and practice of concept mapping.
1,150 words (approx. 4.6 pages), 8 sources, $ 44.95
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Abstract
This paper describes the use and importance of concept mapping. Concept maps identify the way we think, the way we see relationships between knowledge. Concept maps can thus illustrate faulty views individuals may have and help us better understand how students may construe meanings from subject matter.
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"Mapping It Out" ( Mark Monmonier ), 1995.
A critical review of this work demystifying the use of maps in scholarly work.
1,350 words (approx. 5.4 pages), 1 source, $ 47.95
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From the Paper
"The major goals of Mark Monmonier, in his book Mapping It Out: Expository Cartography for the Humanities and Social Sciences, are stated clearly and straightforwardly:
The goal of this book is to encourage scholars to use maps where maps are needed. . . . Encouragement thus takes the form of demystifying map making by showing how straightforward graphic logic can help the scholar-author compose visually effective maps to improve the clarity and impact of a book or article (ix).
The question this study will answer, then, is whether the author successfully achieves these clear goals. The answer of the study will be in the affirmative---the author does indeed effectively bring the realm of "mapping it out" down to earth in theory and application. At the same time, it must be remembered ..."
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Organization Mapping in the Military, 2006.
A research paper addressing the question whether the military needs organizational mapping to be successful in productivity and human performance.
5,140 words (approx. 20.6 pages), 23 sources, MLA, $ 128.95
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Abstract
This research paper attempts to determine whether organizational mapping would assist today's military by first looking at what the organizational mapping process does and then by discussing what the military may lack in organizational mapping at the informal level.
Table of Contents
Introduction
Background and Summary of Issue
The Modern Military
Organizational Mapping
Discussion
Literature Review
The Transformation of the Military
The Human Component of the Military
Conclusions
From the Paper
"While it is very important to have government administration work at peak performance, currently the United States is involved the largest multi-pronged military actions since World War II. Likewise, the United States military is gearing up for what could be its largest military ground action since it left Vietnam. Like the modern corporation, over the past twenty years, the modern military has gone through extensive "down sizing". The modern military is supposedly a professional corps of men and women making a long commitment to developing and improving their highly technical military operations specialty (MOS). The modern military is very different from the old military where the greatest need for IIA, IIB and IIC MOS - Infantry, Air-Borne Infantry and Calvary were the positions needing the greatest number of recruits. Instead today's military is composed of highly trained specialists who are computer literate as well as military savvy. The vast majority of enlisted men and women in today's military go in for an education and the opportunity to "Go to College" on the GI Bill once they finish their tour of duty."
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