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Communicating with Difficult People, 2008.
This paper explores methods of communication and types of communicators in communicating with the difficult individual.
2,481 words (approx. 9.9 pages), 3 sources, APA, $ 75.95
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Abstract
The paper focuses on a case study of a difficult individual, a principle of an office, who refuses to consider the opinion of others. The paper analyzes this problem using relevant theoretical concepts and perspectives and makes practical recommendations on how the problem could be resolved from interpersonal and communication perspectives. The paper identifies the 'Know It All' and the 'Sherman Tank' as the types of communicators that would be specifically inclusive of this particular difficult individual.
Outline:
Objective
Introduction to Communication Theory
Dealing With Difficult People
Different Types of Difficult Behavior
Summary and Conclusion
From the Paper
"The work of Christiansen, Cochran, and Corkery (2000) entitled: "Dealing with Difficult People: A Training Program" published by the University of Iowa, University Counseling Service states that the program at the University of Iowa is one specifically designed so that the learner will be provided with the opportunity "to learn more effective strategies for relating to angry, emotional, or tearful individuals." This type of program should be completed by the individual "who finds themselves in situations where they have to cope with emotional individuals.""
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Communicating the Gospel, 2006.
A discussion on the importance of communicating the Gospel in missionary work and the factors that may affect how the Gospel is communicated.
2,579 words (approx. 10.3 pages), 8 sources, MLA, $ 77.95
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Abstract
This paper relates that the importance of communicating the Gospel in missionary work cannot be overstated. The paper also points out that, without an effective way of communicating the Gospel, the targeted audience will never be converted. The paper then discusses the ways in which the Gospel can be communicated and the importance of selecting a method that suits the community that the missionary is in. The paper further describes the ways that media selection play a key role in the presentation of the Gospel and discusses the impact that globalization has had on missionary work.
Table of Contents:
Introduction
Philosophy of Communication
Initial Considerations
Message Contextualization
Method Determination
Media Selection
Measurement Implementation
Globalization
Conclusion
From the Paper
"Globalization is a current trend throughout the world that is having a large impact on missions. Where a missionary used to struggle to find things to relate to, a missionary can now enter remote areas of China and chat with teenage boys about the latest episode of The Simpsons thanks to the television. While globalization has many more negative impacts than positive ones, it seems, there are a few bright spots that can aide a missionary in his attempt to contextualize the Gospel or the media that he'll use to present it. In China, little kids swap Christmas cards without even realizing the meaning behind them; this presents an open door for a missionary to relate the Gospel to the child. Muslims, who are from a very exclusionary culture, are provided with access to pluralistic ideas through the television and the internet that might challenge their thinking enough to open them up to the Gospel ."
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PepsiCo's Public Relations, 2007.
An analysis of PepsiCo's public relations strategy when people reported finding syringes in cans of Diet Pepsi.
1,291 words (approx. 5.2 pages), 2 sources, MLA, $ 43.95
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Abstract
This paper presents a summary of a publication relations strategy initiated by PepsiCo at a time of crisis. The paper presents an evaluation of the effectiveness of communications between PepsiCo and the public. The paper looks at the different publics involved in the case and differentiation between the internal and external publics. The paper also examines PepsiCo's public relations communication tools, techniques and technologies used in the crisis. The paper concludes that the PepsiCo case is a tribute to sound thinking and decisive, rapid PR activities in the face of imminent corporate catastrophe.
Outline:
Abstract
Case Information
Effectiveness of Communication with Publics
Tools and Technology
Conclusion
From the Paper
"In operation for more than 100 years, PepsiCo is one of the world's largest manufacturers of food and beverage products and employs more than 157,000 people (PepsiCo, Inc., 2007). One of PepsiCo's top selling items is Diet Pepsi canned soda. On June 10, 1993, an elderly couple in Fircrest, Washington reported finding a syringe in a can of Diet Pepsi. For the following 7 days, a barrage of claims from across the country reporting syringes in cans of Diet Pepsi, appeared in media reports. The situation escalated to the point reputable media agencies began calling for the recall of Pepsi products. The PepsiCo help firm did not recall the products, and provided full disclosure of the companies operating procedures and research findings relevant to the reported incidents."
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Communicating Change, 2008.
Looks at communicating change in an organizational context.
2,570 words (approx. 10.3 pages), 8 sources, APA, $ 77.95
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Abstract
This paper discusses theoretical perspectives on communicating change, analyzing and incorporating a comprehensive review of the literature on the subject of change in organizations. . The paper also notes that these perspectives on communicating change are explanatory not predictive in nature, although the research does make it simple to predict how individuals in an organization may respond to change if not properly communicated. The paper stresses that change can easily be incorporated into the culture of an organization when communicated to all levels of the organization in a top-down and horizontal manner.
Table of Contents:
Introduction
Executive Summary
Literature Review
Discussion and Conclusion
From the Paper
"Wendt & Fairhurst (1994) note often when organizations try to adopt a consultative or visionary approach to communicating, they neglect to concentrate on the details of communication essential to successful integration of change in the organization. These details include communicating change on many levels. Some individuals will embrace change when it is communicated orally alone; others will require written contact, in the form of policies and procedural changes they must sign and acknowledge."
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PepsiCo and Communication, 2007.
This paper describes PepsiCo's successful communication strategy that resolved a crisis.
1,122 words (approx. 4.5 pages), 2 sources, MLA, $ 38.95
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Abstract
The paper discusses how in the early 1990s PepsiCo was blamed, in multiple claims, for selling cans of Diet Pepsi with foreign objects inside. The issue first arose as only a local problem but soon escalated into a widespread, national news story and became a crisis for PepsiCo. The paper describes how in dealing with this issue, PepsiCo used both internal and external communications smoothly to manage the crisis. The paper shows how because PepsiCo created a crisis communications plan that involved several departments and focused on four key principles, it was able to resolve the crisis while defending its position and upholding its reputation.
From the Paper
"The first case of a foreign object found in an unopened can of Diet Pepsi was reported on June 9, 1993 in Tacoma, Washington. Washington residents reported finding a used syringe in a half-empty Diet Pepsi can. Only one local television station reported on this story. The following day, another claim was made in Washington, and in the course of one week, more than 50 incidents of foreign objects, including sewing needles, screws and a bullet, being found in Diet Pepsi cans were reported in 24 states. The issue was now on the national level, and news media all over the country were reporting on the widespread claims (Miller and Glick 1993). Adding to this obstacle was the pattern of claims, some of which were fatal, regarding product tampering. Pepsi could not see any rational reason for the reported incidents and decided against recalling the product."
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PepsiCo and Coca-Cola, 2008.
A comparison of the marketing and business strategies of PepsiCo and Coca-cola.
2,454 words (approx. 9.8 pages), 6 sources, APA, $ 74.95
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Abstract
This paper discusses the carbonated beverage industry. It specifically evaluates the industry through the perspectives of the Coca-Cola Company and PepsiCo. The paper views PepsiCo's strategies, product diversification and expansion into other industries. It then looks at Coca-Cola's over-reliance on a single product to generate revenues as well as its dependence on its distribution contracts.
Table of Contents:
Abstract
Strategy and Value Creation
Economies of Scale in Advertising
Profitability of Concentrate Producers v. Bottlers
Concentrate Producers v. Bottlers
Carbonated Beverage Industry Consolidation
Challenges & Opportunities in the Industry
Future Sustainability & Recommendations
Conference Activity
From the Paper
"Coca-Cola and PepsiCo certainly face difficulties in an increasingly global and competitive market. Maintaining profitability will be more difficult for Coca-Cola because, while it has diversified its product line, it is still substantially dependent on sales of Coke Classic through the traditional distribution channels. Conversely, PepsiCo will find it easier to maintain and even increase profitability because it established a growth strategy based on diversification of brands and products across several industries and thus it is not solely dependent upon the carbonated beverage industry to drive profits. The recommended strategy for Coca-Cola is for the company to reduce the product image of its primary brand, Coke Classic, as somewhat unhealthy and to begin to market itself as a purveyor of health-conscious beverages with a newly re-branded line of fruit drinks. PepsiCo's forward strategy should be to continue to diversify its product line and to develop healthy snacks to complement its line of juice drinks and water products."
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PepsiCo v Coke--Juice or Cola, 2006.
A look into why PepsiCo has been able to dominate Coke, its primary competitor, in total overall sales.
900 words (approx. 3.6 pages), 2 sources, $ 35.95
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Abstract
This paper discusses PepsiCo and its incisive marketing strategies that have led it to dominate its primary competitor, Coke, in total overall sales. PepsiCo has utilized a strategy of acquisition and smart product line extensions that have anticipated major cultural and social shifts in the beverage and snack industry. Led by its snack division, Frito-Lay, PepsiCo has forced Coke to be reactive and perpetually trying to catch up.
From the Paper
"PepsiCo, outside of the cola segment, has come to dominate is primary competitor, Coke, in a way that Coke never did during the height of its own dominance. Much of PepsiCo's success has been, as some analysts point out, due to a willingness to move out of its traditional market segments, either through organic growth or acquisition, and introduce new products that seem to capture the cultural zeitgeist of the moment: To capitalize on the growing market for New Age herbally enhanced beverages...the company acquired SoBe Beverages for $370 million in 2001...the company has extended the brand with such offerings as the energy drink SoBe No Fear, SoBe Synergy targeted at the school-aged market with 50% juice, and SoBe Fuerte, aimed at the Hispanic market.(Brady par.2) The brilliance of PepsiCo's marketing strategies is all the more..."
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Diversity in PepsiCo and Ford Motor Company, 2006.
An analysis of diversity in the PepsiCo and the Ford Motor Company.
1,880 words (approx. 7.5 pages), 6 sources, MLA, $ 60.95
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Abstract
This paper discusses diversity in America. The paper provides an analysis, specifically, of diversity and the initiatives in support of it in PepsiCo and Ford Motor Company. It discusses how these companies provide programs that facilitate such diversity, and are illustrative of how such initiatives can produce a win-win result for everyone involved.
Table of Contents:
Introduction
Review and Discussion
Diversity at PepsiCo
Diversity at Ford Motor Company
Conclusion
From the Paper
"Just a few years ago, though, PepsiCo was much like other U.S. companies in that the company's senior executive team was not very diverse; at one point, in fact, PepsiCo was recruiting from a pool of only 34 percent of the U.S. population. According to Reinemund, this lack of diversity within the organization constrained the company's ability to achieve its goals in some market segments and may have represented lost talent that could not be otherwise replicated. "While we did a pretty good job of attracting qualified people, we were limiting ourselves to a small portion of the available talent."
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PepsiCo, 2007.
An analysis of the success of the PepsiCo company.
1,872 words (approx. 7.5 pages), 4 sources, MLA, $ 59.95
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Abstract
The paper labels PepsiCo as one of the world's leading snack and beverage companies. The paper presents a corporate overview and analyzes strategic factors affecting the company. The paper looks at various factors such as a slowdown in population growth in North America, increases in raw materials, packaging and fuel prices but also increased demand for convenience foods. The paper explains that PepsiCo not only seeks to be the world's leading consumer product company that is focused on convenience foods and beverages, but also to produce healthy financial rewards for investors. The paper reveals that to date, they have succeeded in both areas.
Outline:
Corporate Overview
Strategic Factors Analysis Summary
EFAS Factors
IFAS Factors
From the Paper
"PepsiCo is one of the world's leading snack and beverage companies. They manufacture, market and sell a wide variety of snack foods, carbonated and non-carbonated beverages. PepsiCo operates in 200 countries, outside of the United States and Canada, and employs approximately 153,000 people globally ("PepsiCo", 2005). The organization consists of: Frito-Lay North America, PepsiCo Beverages, North America, PepsiCo International, and Quaker Foods North America. Although the corporation itself is rather young, being founded just over thirty years ago, many of PepsiCo's brands are more than 100-years-old ("Overview", 2006)."
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Group Decision In Communicating, 2002.
Explanation of what constitutes group decision in communicating and discussion of some of the theories regarding group decision.
1,400 words (approx. 5.6 pages), 18 sources, $ 53.95
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Abstract
This paper is on group decisions in communicating. Group decision communicating often consists of orientation, conflict, emergence, and reinforcement. Decision-emergence theory is an explanation of the complex communication process that groups go through in doing any projects. These steps often make or break the group.
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Case Study: PepsiCo Crisis, 2008.
Presents an analysis of the the way that PepsiCo managed its public relations communications in response to a hoax claiming that various and dangerous objects were found inside Pepsi cans.
1,905 words (approx. 7.6 pages), 3 sources, APA, $ 60.95
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Abstract
The paper explains that, in this 1993 case study, PepsiCo received a blow to its image as a promoter of health and safety promoter as a result of a hoax that reported that various and dangerous objects had been found in Diet Pepsi cans. The paper then relates that the company's crisis communication that responded to the hoax was effective because it addressed causes and effects. The paper then describes the way the vice president of public affairs managed this crisis by focusing on both internal and external publics and the use by PepsiCo of PR tools and techniques. The paper also notes that, if the crisis were to occur nowadays, a website would be compulsory.
Table of Contents:
The Publics Involved
PR Tools and Techniques
New Technologies and Globalization
From the Paper
"Thirdly, besides video and printed news releases, the company also resorted to talk shows and interviews. In this regard, the spokesperson (Weatherup, PepsiCo's president) played a vital role as its cool nature, prompt answers and availability for media inquiries proved that the company had nothing to hide. Yet, the benefits of the technique above could have turned into disadvantages if the spokesperson lost his temper, didn't know what to answer or provided details that shouldn't have reached the media."
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PepsiCo's Organizational Structure, 2008.
An analysis of the effective and efficient model of organizational structure and management within PepsiCo.
899 words (approx. 3.6 pages), 6 sources, MLA, $ 31.95
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Abstract
This paper discusses PepsiCo's organizational structure and describes how it has used this structure effectively in the past. It describes how their organizational structure is solid enough to manage its massive food and drink empire. It also looks at the way in which PepsiCo's organizational structure is dynamic enough to take advantage of new opportunities, such as emerging markets, resource availability and acquisitions.
From the Paper
"When it comes to physical assets there are three ways PepsiCo's dynamic structure can be of benefit. First, PepsiCo has the ability to bring their white collar job openings to where the talent is rather than recruiting employees to come to them. PepsiCo has recently taken advantage of this ability in Chicago. As Julie Johnsson and Greg Hinz (2005) write, "After losing thousands of white-collar jobs during the last recession, downtown Chicago is seeing a resurgence in brain power as big companies open splashy offices designed to attract professionals in their 20s and 30s who don't want to trek to the burbs" (p. 1). The resurgence Johnson and Hinz are talking about includes PepsiCo moving its Gatorade Sports Science Institute from Texas to Chicago. By doing this PepsiCo is taking advantage of an abundant professional workforce and underutilized, therefore affordable, office space."
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The Importance of Communicating, 2002.
This paper examines the art of communicating in the business world.
1,005 words (approx. 4.0 pages), 3 sources, MLA, $ 35.95
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Abstract
This is a paper that researches the different forms of business communication, including the transmission of ideas and messages over great distances. The author discusses the role of both verbal and non-verbal communication in the workplace, including body language and how different interpretations of language can lead to misunderstandings in the business world. The tone one uses, either verbally or electronically is an intricate piece of the business puzzle and can make or break any deal. The author also details the importance of communicating clearly and concisely in the global world of business where often different dialects can cause unnecessary confusion.
From the Paper
"Upon hearing this, the employee may interpret this to mean he/she is not working hard enough and get upset. This is a misconception of non-verbal messages. As a result of this, people need to watch not only the words and phrases they use, but also the tone of their voice. An employee should consider the tone of their message, whether depending on who they are speaking to and when. Tone is present in all communication activities. Ultimately, the tone of a message is a reflection of the speaker and it does affect how the listener will perceive the message. Tone can sometimes be difficult to consider when it is presented over a technological medium. Unarguably, however, tone can be presented via writing an e-mail message, over the phone, or through a video conference. It is still possible to express tone while using a form of technology."
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International PepsiCo, 2002.
This paper looks at the fraud scandal that PepsiCo faced in 1982.
1,198 words (approx. 4.8 pages), 5 sources, MLA, $ 41.95
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Abstract
The paper answers the question of how such a large, profitable international company could be affected by the mismanagement of its foreign managers. Although the company took immediate action when the problems came to light in that the people involved were dismissed and replaced, the company's reputation suffered. The writer illustrates the way in which PepsiCo responded to and recovered from these events.
From the Paper
"PepsiCo has already put into place an internal audit structure; this was how the fraud was discovered, although it was an employee speaking who brought the fraud to the attention of the auditors rather than the auditors who discovered it as part of the audit process. The internal audit is a primary resource which supports a company's overall internal control environment by providing an oversight function. The department measures and evaluates risk and allocates the audit effort in the appropriate areas. It should produce cost-saving ideas to make the process more efficient and improve control, and it should serve as a key personnel resource to other departments and units of the company (Sawyer, 1995, p. 46)."
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PepsiCo, 2005.
A strategic analysis of PepsiCo.
3,150 words (approx. 12.6 pages), 10 sources, $ 124.95
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Abstract
This paper addresses the internal and external forces of PepsiCo in terms of its competitive market. The company's strengths and weaknesses are examined in detail while the external forces of the market are addressed as well. These are examined in the context of its opportunities and threats within the marketplace. The paper concludes with a detailed competitor analysis with particular attention paid to its largest and most able competitor, Coda Cola.
From the Paper
"This research addresses the internal and external forces of PepsiCo in terms of its competitive market. Its strengths and weaknesses are examined in detail, while the external forces of the market are addressed as well. These are examined in the context of its opportunities and threats within the marketplace and conclude with a detailed competitor analysis with particular attention paid to its largest and most able competitor Coda-Cola. Further examination is made of PepsiCo's corporate business level strategies and of particular markets that indicate the direction of that strategy. The strategic analysis concludes with the recommendation that PepsiCo develop an even greater strategic effort on the China market and this is concluded with a 5 year outlook. Finally, an overview of some of the guiding principles of PepsiCo's corporate governance mandates is offered while its corporate social responsibility is also addressed to some degree."
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