| Papers [1-15] of 93 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "PEPSI MADONNA": |
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Pepsi and Madonna, 1999.
A case study of the Pepsi Corporation's use of pop star Madonna in their advertisement.
1,672 words (approx. 6.7 pages), 0 sources, $ 54.95
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Abstract
This paper examines the use of entertainment personalities in advertising commercial products through the example of Pepsi?s use of Madonna. It illustrates how companies try to tie the success of the artist to their product. The paper demonstrates the need for clear evaluation of the celebrity endorser, their public image, and if the relationship between the artist and the product applies to the advertising rules.
Table of Contents:
Summary of Major Points
Recommendation and Justifications
Implementation Requirements
Control
From the Paper
"Advertising has invaded fashion and politics; it has also invaded every facet of the entertainment industry. Commercials now use the best film directors, actors, and cinematography to create watchable miniature movies. In some instances, we have already reached the point where the quality of commercials outshines the quality of entertainment offered side by side on the same network. Meanwhile, recording artists have made the crossover. When Pepsi picked Madonna, the choice turned out to be too hot to handle. The $5 million campaign featuring the extravagant vocalist had to be scrapped because of its links to Madonna?s highly controversial ?Like a Prayer? music video."
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Raphael's "The Small Cowper Madonna" and Angelico's "Madonna and Child", 2002.
This paper analyzes the two paintings, comparing and contrasting the two from an art/history perspective.
1,030 words (approx. 4.1 pages), 0 sources, $ 36.95
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Abstract
The paper compares and contrasts these two Renaissance interpretations of the Madonna and Child. It looks at the differing stylistic elements and discusses why the paintings are significant works of art for their timeframe. The attempt to blend the real world with the spiritual is explored and the painters? different techniques in their quest to achieve that blending are studied. The paper concludes with a concise summary of the similarities and the differences between these two paintings.
From the Paper
"Raphael spent several years in Florence where he produced seventeen images of the Virgin Mary and Child. During that time, Leonardo da Vinci and Michelangelo were his primary teachers, which would account for his stylistic rendering of the Madonna and Child. The Small Cowper Madonna, which was done in oil on wood and was completed around 1505, reflects the innovations that he learned form his years with Leonardo. He mirrored the Florentine method of painting that concentrated on intimacy and simplicity of the setting."
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Pepsi Blue, 2005.
A case study on Pepsi Blue.
675 words (approx. 2.7 pages), 1 source, MLA, $ 23.95
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Abstract
This paper answers various questions regarding the marketing position of Pepsi Blue. It answers the following questions: Why has Pepsi Blue been conceived? What new benefit(s) does Pepsi Blue provide to consumers around the world; to Pepsi regional bottlers? How well have the new identity and logo been tested for the global market? Why did they use Bahrain as the test market? Would another country have been a better choice? What objections might Pepsi's local, independent bottlers around the world have to the proposed global rollout of Pepsi Blue? What should Pepsi do to local, independent bottlers around the world who oppose the Pepsi Blue product
From the Paper
"The Pepsi Blue program was conceived as a marketing campaign. Its goal was to help rejuvenate the Pepsi image by associating Pepsi with the color blue in contrast with its long time competitor Coca-Cola's use of the color red in its marketing and advertising campaigns. The color blue was intended as another way to distinguish between Coke and Pepsi. Consumers around the world benefit to the extent that they feel they have a clear and distinct choice between Pepsi's product offerings and those of its competitors ..."
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Pepsi Case, 2007.
This paper discusses the manner in which Pepsi dealt with the case of the syringe in the Pepsi can.
991 words (approx. 4.0 pages), 1 source, APA, $ 35.95
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Abstract
In this article, the writer discusses that in the situation in which syringes and various other foreign objects were found in the Diet Pepsi can, the corporation was exceptionally effective in their communication with all intended publics. The writer notes that Pepsi knew they had to have support from outside sources such as the FDA and the media to support the idea that the foreign objects could only have been placed in the cans after the consumer had opened them. The writer points out that Pepsi very effectively handled the media and the consumers and was able to turn a large amount of negative publicity into a tool for saving company market share. The writer concludes that Pepsi acted efficiently and with minimal financial cost to the company and saved their market share and company reputation all due to good planning and quick thinking.
Outline:
The External Publics
The Internal Public
Public Relations Tools
From the Paper
"The internal public in this case would be the staff of Pepsi and the media as well. Internal public relations focus on ways to keep a positive attitude among the staff members. In a way, the media can be considered both internal and external but in this case, Pepsi had to bring the media in to change it from being a sensational story on the news and instead reporting information that can work to the advantage of the company. Pepsi was able to do this by opening its bottling facility to the media. It was not enough that the FDA had been able to determine that the bottling line ran far to quickly for anyone to place a foreign object in the can before it was sealed. Pepsi essentially invited the media to be a part of their internal machine and used the media effectively to their advantage to get the message out that it was likely the foreign objects had been placed in the cans after the consumers had opened them. This did much to serve the internal public of the staff as well."
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The Beverage Industry: Coke and Pepsi, 1995.
Provides a beverage industry overview, with emphasis on the market positions of Coca-Cola and Pepsi. Also examines the future prospects of Coke and Pepsi.
2,925 words (approx. 11.7 pages), 15 sources, $ 103.95
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From the Paper
"TABLE OF CONTENTS
Industry Overview 1
Coke and Pepsi as Industry Leaders 2
Future Prospects 5
Conclusion 9
Table 1: Top Ten Soft Drinks 12
Table 2: Domestic Soft Drink Market 13
Bibliography 14
The Beverage Industry: Coke vs. Pepsi
Industry Overview
Just before the turn of the century, prospective soft drinks were being formulated by southern pharmacists, with an eye towards relieving indigestion (Hoover's, 1995). From the first decade of the twentieth century until the 1960s, the competition in the beverage industry was primarily between equals; Coca Cola fought it out with Pepsi Cola for market share, and juice or coffee companies competed with each other.
In the 1960s, the competitive edge in the beverage industry went to Coca Cola, with its purchase of Minute Maid in 1960, the introduction of Sprite in 1961, and the introduction of Tab in 1963 (Hoover's, 1995)."
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Madonna Perfume, 1991.
This paper is a marketing plan for a proposed perfume sponsored by actress-singer Madonna Ciccone, known simply as Madonna:
Industry outlook, advertising, naming scent and pricing.
1,575 words (approx. 6.3 pages), 6 sources, $ 55.95
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From the Paper
"Successfully launching a new perfume line requires a large amount of investment and a careful marketing plan. This paper presents the marketing plan for a perfume brought out under the auspices of actress-singer Madonna Ciccone, known simply as Madonna.
Analysis
Perfume and its related products are highly psychological. A scent which appeals to one individual will repel another. The power of scent has been called the "Proustian effect" since Proust's narrator, Marcel, needed only to smell the slightest hint of a perfume to be transported back to childhood. Perfumes trigger memories, both good and bad, in individuals.
While the scent itself ultimately is what entices a person to wear a given perfume (the term is used in this research to ... "
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Pepsi's Entry into India, 2008.
An exploration of what led to Pepsi's success in entering the Indian market.
1,281 words (approx. 5.1 pages), 1 source, MLA, $ 43.95
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Abstract
This paper analyzes the successful entry of Pepsi into India. The paper discusses the significant cultural, legal, political and economic factors that Pepsi had to overcome in order to successfully gain entrance into the Indian market. The paper also looks into the need for advanced planning, strategies for ensuring that local and national governments see value from the joint venture and the development of realistic shared ownerships schedules and scenarios.
Table of Contents:
Executive Summary
Assessment of Case
Success for Pepsi: Joint Ventures Lead to Social Change
Analysis of Global Expansion Strategies by Pepsi
Summary
From the Paper
"The approach of concentrating on the unmet needs throughout the Punjab province turned Pepsi from the role of global marketer to local provider of increased services. It also made the concepts of JV and shared ownership more aligned to the more pressing social and community needs, areas where the Indian government struggled with change. The Indian government has yet to invest in large scale infrastructure such as job programs the development of production and manufacturing standards, and has at times seen failures of multinational corporations (MNCs) attempting to capitalize on the low wage rates in the country. MNCs have attempted to view India as a secondary China in terms of manufacturing potential, yet have been unsuccessful at making large scale manufacturing work in the nation due to the tariffs and constraints on manufacturing overall. With the liberalization of foreign ownership in 1994, Pepsi was able to gain ownership of the Voltas share of the JV."
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Pepsi Cola Media Plan, 2002.
A comprehensive analysis of Pepsi Cola advertising throughout the company's history.
4,472 words (approx. 17.9 pages), 3 sources, MLA, $ 116.95
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Abstract
This paper outlines the development of Pepsi Cola from its discovery in 1893 by Caleb Bradham, a young pharmacist from North Carolina to the multi million corporation it is today. It examines its advertising techniques over the years beginning with the very first advertisements and moving on to the different campaigns used through the 70s, 80s, 90s and today, evaluating different marketing campaigns, their effectiveness and how they impacted the wider marketplace. It looks at how Pepsi?s branding strategy includes maintaining the brand equity and upholding the positive associations that are often linked with the Pepsi brand name such as youth, love, joy, and excitement and how Pepsi constantly tries to reinvent itself and invent new products and ideas.
From the Paper
"Pepsi uses concepts, words, pictures, and visuals to complete the total concept for their advertising. Their logo is red, white, and blue portraying patriotism and an American classic taste. They also use the color blue frequently for their packaging, which is a refreshing color. The strong colors of red and blue are good at attracting a lot of attention. All of their products and advertising have the five basic design principles of unity, harmony, sequence, emphasis, and contrast. Their products? design is in a stately orderly format that commands authority and also emphasizes the products? refreshing, and cooling qualities."
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New Marketing Strategy for Pepsi Co., 2001.
This is a 1 page paper that explains why the new Pepsi Co strategy of making brand apparel is going to be effective.
458 words (approx. 1.8 pages), 0 sources, $ 17.95
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Abstract
In a recent Business Week article on September 20, 2001, Pepsi Co Inc. created a line of young men?s and women?s apparel, footwear, and accessories that would serve not as a crude brand billboard but rather reflect the lifestyles of Pepsi and Mountain Dew drinkers. Why would Pepsi invest in such a venture even though the Pepsi icon might not be visible on these products? Do you think this marketing strategy is a trend or an effective long-term strategy?
From the Paper
" PepsiCo Inc. is best known for its soft drink Pepsi and Mountain dew and yet, over the years it has also created logo items, such as T-shirts, hats and duffel bags with the Pepsi globe design. These are part of its marketing strategy to promote the drinks in the minds of the people making the drink a part of the life of their life. But that sort of marketing has its limitations. These items can be taken to the beach but they are not a 'brand'. In today's lifestyle a brand name is what is needed to succeed. It is the brand name that grabs the attention of the consumer and retains their loyalty as price, quality etc. become associated with the name accordingly. So the logo accessories that were promoted by Pepsi may have been used but they did not create an awareness of Pepsi in any market other than that of soft drinks."
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"Madonna and Child", 2002.
A review of Francesco de Simone Ferrucci's "Madonna and Child".
1,400 words (approx. 5.6 pages), 5 sources, $ 53.95
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Abstract
This essay examines Francesco de Simone Ferrucci's famous art work the "Madonna and Child." In many respects, Ferruci's painting of the Madonna and child represented certain themes in late fifteenth-century Florentine art. The painting depicted the living body and represented the religious theme of what the Madonna and Child symbolized. More than anything else, Ferrucci focused on showing the loving nature of the Madonna herself.
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Painting Madonna and Child, 2008.
This paper analyzes the formal, iconographic, and historical themes in the work 'Madonna and Child' by Duccio di Buoninsegna.
1,162 words (approx. 4.6 pages), 5 sources, APA, $ 40.95
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Abstract
In this article, the writer discusses the painting 'Madonna and Child' by Duccio di Buoninsegna. The writer notes that the Italian formalization of the Gothic style was implemented within the medium and stylistics of this medieval painting. The writer points out that Buoninsegna's style was part of the Sienese School, which held to the non-passive dictates of religiosity within the Christian iconography in the 13th and 14th centuries. The writer maintains that Buoninsegna was influential in creating a non-passive baby Jesus, which helped to transform the way that the Madonna and Child had been perceived earlier in Christine art. In essence, the formal, iconographic, and historical facets of 'Madonna and Child' by Duccio di Buoninsegna are analyzed in this study.
From the Paper
"The medium of the painting is the common usage of tempera on wooden panels. In the late medieval style it was common to use this form of paint to help bring about a lush and thick layer-based type of paint to bring out the varying contrasting hues. Also, the painting uses gold to help bring about the divine sunlight or religious light of Jesus, as he is reaching toward his mother's face. Mary is draped in a black gown as she looks down upon her divine child. Gold inner-fabric is surrounding her face, as the artist is clearing defining a demarcation of her face in contrast with her dark hood, as she is gazing downward in majesty. The composition has Mary centered in the painting, but has the baby Jesus set off the lower right side."
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"The Secret Life of Bees" and the Black Madonna, 2007.
An analysis of the use of the Black Madonna as an important symbol of women leadership within the "The Secret Life of Bees" by Sue Monk Kidd.
1,167 words (approx. 4.7 pages), 5 sources, MLA, $ 40.95
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Abstract
This paper discusses the symbolism of the Black Madonna as it is used in Sue Monk Kidd's novel "The Secret Life of Bees." The paper examines the history behind the Black Madonna and then discusses the plot of the book, showing how Kidd uses the Black Madonna as an important symbol of women leadership within the "The Secret Life of Bees."
From the Paper
"The Secret Life of Bees uses the Black Madonna as an important symbol of women leadership. As August tells Lily, "Our Lady is not some magical being out there somewhere, like a fairy godmother. She's not in the statue in the parlor. She's something inside you" (Kidd, 288). This statement is the most important words of wisdom Lily receives throughout the entire novel. The statue in the parlor of the Boatwright home is just that: a statue. Lily learns that it isn't the statue that she needs to give her strength, but the idea it represents. It tells the story of a woman who broke chains, who escaped fate and inspired generations to come. These are the exact things that Lily does to find her new family and break away from T. Ray. "I leaned into them, felt them close around me. One thing is beautiful beyond my words to say it; August holding you" (Kidd, 238). Lily spends the whole novel on a search for her mother's story, as well as her own. She wanted to know the reasons why her mother left, and realized how unprepared she was for the truth when August told her. Lily is too wrapped up in the idea of her biological mother, she forgets about what a mother really is. The Virgin Mary, the Black Madonna's other form, is history's example of a mother. She is sensitive and firm, relatable and Divine. The Black Madonna is who teaches Lily that she has mothers all around her. Rosaleen's protection, May's caring, and August's love, Lily finds a mother in everyone around her, including herself. As stated at the end of the novel, "She is a muscle of love, this Mary" (Kidd, 302)."
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Madonna, 2002.
A discussion of Madonna and her controversial statements about the role of women.
4,850 words (approx. 19.4 pages), 12 sources, MLA, $ 123.95
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Abstract
This paper presents an examination of the entertainer Madonna?s videos and their statement about the societal role of women. It discusses the evolution of females in society over the years through the changes in Madonna?s released videos and focuses on her empowerment of women through her music and videos. It looks at how Madonna spent two decades tearing down preconceived notions of what women were expected to do and how she worked to re-instate the ability to be feminine and proved to the world it does not mean giving up the ability to compete in business.
From the Paper
"It has been said that music is the universal language. It is alleged to have the ability to calm savage beasts, make couples fall in love, and incite violence. Throughout the years music has also had a significant influence on the evolvement of women. The women?s rights movement of the 1960?s started the ball rolling toward equality but when it came to issues such as sexuality and the freedom of females to express themselves there was still a stigma about what ?kind? of woman expressed her sexuality. The entire issue of sexual openness and women in the music industry was taken by the horns and challenged by Madonna. The sexuality of women was not the only area in which Madonna broke through the glass barriers."
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Pepsi Public Relations, 2005.
This is a case study of Pepsi's public relations.
1,125 words (approx. 4.5 pages), 1 source, APA, $ 39.95
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Abstract
This paper discusses Pepsi's handling of the claim that a syringe was found in a can of Pepsi soda. The author describes the communication involved. The paper explains the addressing of internal and external different publics.
From the Paper
"There were several publics involved in this case. Perhaps the most important public was the one comprised of the actual customers of Pepsi products especially those consumers of Diet Pepsi. Another important external public was comprised of consumers generally regardless of whether they were Pepsi customers. PepsiCo did not perform well."
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The Criticism of Madonna's Sex Book, 2001.
A critical review of Madonna's sex book and other related articles.
1,130 words (approx. 4.5 pages), 2 sources, $ 39.95
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Abstract
The author attacks reviewers criticisms of Madonna's sex book and general sex articles and books emphasizing the reason for these criticisms being the reviewers unfamiliarity with the subject. The author argues that Madonna's sex book is a way for readers to find out more about themselves.
From the Paper
"I remember the first time I discovered the wonder and joy of masturbation. I was a boy of thirteen and had heterosexuality pouring in and out of every orifice of my body. I can only imagine the new ideas and connections I would have made and the openness I would have achieved as a young member in sexual society had I the opportunity to read Madonna?s Sex and the criticism which followed."
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