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Pepsi Cola Media Plan, 2002.
A comprehensive analysis of Pepsi Cola advertising throughout the company's history.
4,472 words (approx. 17.9 pages), 3 sources, MLA, $ 116.95
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Abstract
This paper outlines the development of Pepsi Cola from its discovery in 1893 by Caleb Bradham, a young pharmacist from North Carolina to the multi million corporation it is today. It examines its advertising techniques over the years beginning with the very first advertisements and moving on to the different campaigns used through the 70s, 80s, 90s and today, evaluating different marketing campaigns, their effectiveness and how they impacted the wider marketplace. It looks at how Pepsi?s branding strategy includes maintaining the brand equity and upholding the positive associations that are often linked with the Pepsi brand name such as youth, love, joy, and excitement and how Pepsi constantly tries to reinvent itself and invent new products and ideas.
From the Paper
"Pepsi uses concepts, words, pictures, and visuals to complete the total concept for their advertising. Their logo is red, white, and blue portraying patriotism and an American classic taste. They also use the color blue frequently for their packaging, which is a refreshing color. The strong colors of red and blue are good at attracting a lot of attention. All of their products and advertising have the five basic design principles of unity, harmony, sequence, emphasis, and contrast. Their products? design is in a stately orderly format that commands authority and also emphasizes the products? refreshing, and cooling qualities."
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Coca-Cola and Pepsi Cola: The Market Share Struggle, 2008.
An explanation of the struggle between Coca Cola and Pepsi Cola and the marketing techniques adopted.
890 words (approx. 3.6 pages), 9 sources, MLA, $ 31.95
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Abstract
This paper presents an overview of the ongoing struggle between Pepsi-Cola and Coca-Cola to dominate the marketplace. The author describes the marketing and advertising campaigns adopted by both companies and the ensuing results.
From the Paper
"One of the largest areas of penetration that the two companies have achieved is in competition for exclusive sales rights on college campuses. Under one contract, Pennsylvania State University accepted $14-million for a 12-year contract to make Pepsi-Cola the exclusive soft drink sold on campus. In the fierce competition for college rights, Coca-Cola and PepsiCo are expected to spend over $600 million per year for exclusive rights on various campuses. (Van der Werf A41)
"Universities and colleges now often ask for payments in the form of gifts to scholarship funds or projects to renovate buildings or build new ones, hoping to tap various corporate accounts and increase their receipts, although such tactics raise concerns about colleges tying themselves too closely to sponsors. Schools have also sought increases in commissions they receive for on-campus soft-drink sales, sometimes going from 15 percent to 65 percent. Despite concerns about potentially alienating sources of public funding, and questions about university ethics and consistency with teaching about free-market economics while awarding monopoly contracts, cash-starved public universities are the key targets of major companies seeking high-profile schools been the most aggressive at seeking corporate support. The biggest single soft-drink contract is a $28-million, 10-year contract between Coca-Cola and the University of Minnesota. The University of Illinois at Chicago won a deal from Pepsi paying the school some $6.5-million over l0 years. (Van der Werf A41-42; Marcus 12)"
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Pepsi Cola, 2006.
A discussion on Pepsi-Cola and its global expansion.
1,541 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
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Abstract
This paper begins with the history of the Pepsi-Cola company. It continues to explore the advantages of Pepsi-Cola's business ventures and alliances with other companies. In conclusion, the paper discusses how the company has become globally recognized for both its cola and non-cola beverages.
From the Paper
"It has been observed that most organizations go through four stages of international expansion, beginning as local entities, then, through competitive positioning, becoming international in their focus, and moving onto multinational, then a global outreach. Pepsi did so through the use of licensing agreements early on during the 1930s and 1940s with its agreements with suppliers in Mexico. Then it made use of joint venture, such as exemplified in the Pepsi-Frito merger, whereby a separate entity sponsored by two or more firms takes a multinational focus, followed by a consortium, whereby a firms ventures into new product through agreements with other firms on an international scale, such as the ever-popular Starbucks today."
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Pepsi Cola and the Syringe Hoax, 2005.
Examines the public relations situation and Pepsi's response to the syringe hoax.
690 words (approx. 2.8 pages), 0 sources, APA, $ 23.95
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Abstract
This paper examines the public relations situation and Pepsi's response to the syringe hoax that occurred in the 1990s. It suggests that in today's environment, a product recall might prove more effective.
From the Paper
Pepsi faced a potentially disastrous situation when consumers began reporting finding syringes in cans of Diet Pepsi. The Tylenol products care remained fresh in consumers' and the company's minds ..."
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Pepsi-Cola Advertising, 1999.
Analyzes Pepsi Generation ad campaigns in the context of social psychology.
1,350 words (approx. 5.4 pages), 8 sources, $ 47.95
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From the Paper
"PEPSI-COLA ADVERTISING CAMPAIGNS ANALYZED WITHIN THE CONTEXT OF SOCIAL PSYCHOLOGY
Introduction
This research analyzes Pepsi-Cola advertising campaigns within the context of social psychology. Each of the campaigns is associated with the ?Pepsi Generation? theme promoted by PepsiCo., Inc. for three decades. The purpose of this research is to illustrate how PepsiCo Inc. uses an understanding of social psychology to persuade consumers to buy Pepsi-Cola soft drink beverages.
Motivations for Pepsi-Cola?s Advertising Approaches
The demographics of the American population are changing significantly. With respect to the soft drink industry, the most important changes are the aging of the baby-boom.."
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Pepsi Campaign, 2002.
A new ad campaign for Pepsi Cola as developed by the writer.
1,117 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
This paper presents a detailed examination of the creation of an advertisement. The writer creates an ad for Pepsi Cola and answers several important marketing questions during the design. Looking at factors such as competition, the consumer, media and layout.
From the Paper
"The focus of this advertisement development is the brand name of the soda Pepsi Cola. Pepsi Cola is a dark colored soda that combines the sweetness of sugar with the addition of caffeine. Pepsi cola is a popular brand of soda whose chief competition is the brand name of soda Cocoa Cola. Cocoa Cola and Pepsi have many similarities in taste, look, and target consumer groups that it is important to design an advertisement that will allow Pepsi customers to identify with the product and feel a part of a special and elite group of peers."
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Coke or Pepsi, 2006.
A look at the PepsiCo company and how it competes with the Coca-Cola company.
675 words (approx. 2.7 pages), 0 sources, $ 26.95
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Abstract
This paper examines the PepsiCo company, a company that is popularly associated with its flagship product Pepsi Cola. The paper explains that, while Pepsi Cola is a sizable portion of PepsiCo's revenue stream, PepsiCo actually has significant revenue generated from a slew of other products and divisions such as PepsiCo Beverages North America, PepsiCo International, Frito-Lay and Quaker Foods North America. The paper also looks at how PepsiCo's Pepsi Cola has long been second in market share to Coca-Cola and how the competition between Pepsi and Coke has been the stuff of business school legend for many years. However, thanks to a series of strategic acquisitions and market entry moves internationally, PepsiCo as a company has finally overtaken Coke in overall market share and performance. It could be said that PepsiCo has lost the cola battle but won the overall war with its arch-rival Coca-Cola Company.
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Coke and Pepsi, 2004.
A comparative analysis of the soft drink giants, Coca Cola and Pepsi.
1,004 words (approx. 4.0 pages), 2 sources, MLA, $ 35.95
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Abstract
This paper discusses and compares the soft drink companies that produce Coca Cola and Pepsi, giants within their respected industry. The paper contends that each company has its own unique way to reach the consumer, which is the ultimate company goal. The paper discusses how these two companies really match up against each other. Are they both giants of the same size, or does one have more net worth than the other? Is it Coke or Pepsi you'll be having today?
From the Paper
"Coca-Cola was created on May 8, 1886 by Dr. John Stith Pemberton, an Atlanta Pharmacist. Pemberton was curious about the caramel-colored liquid he created so he took the syrup a few doors down to Jacobs' Pharmacy. The syrup was mixed with carbonated water and the rest is effervescent history. During the first year Jacobs' pharmacy sold about nine glasses of Coca-Cola a day at five cents per glass. In the 119 years since then, Coca-Cola has produced 10 Billion gallons of syrup which are used to produce more than 400 different brands of beverages today. Dr. Pemberton was a great inventor to create the ingredients for the most popular soft drink in the world, but not the smartest businessman. In 1891 Dr. Pemberton sold the company to an Atlanta businessman, Asa Griggs Candler, for $2,300."
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The Beverage Industry: Coke and Pepsi, 1995.
Provides a beverage industry overview, with emphasis on the market positions of Coca-Cola and Pepsi. Also examines the future prospects of Coke and Pepsi.
2,925 words (approx. 11.7 pages), 15 sources, $ 103.95
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From the Paper
"TABLE OF CONTENTS
Industry Overview 1
Coke and Pepsi as Industry Leaders 2
Future Prospects 5
Conclusion 9
Table 1: Top Ten Soft Drinks 12
Table 2: Domestic Soft Drink Market 13
Bibliography 14
The Beverage Industry: Coke vs. Pepsi
Industry Overview
Just before the turn of the century, prospective soft drinks were being formulated by southern pharmacists, with an eye towards relieving indigestion (Hoover's, 1995). From the first decade of the twentieth century until the 1960s, the competition in the beverage industry was primarily between equals; Coca Cola fought it out with Pepsi Cola for market share, and juice or coffee companies competed with each other.
In the 1960s, the competitive edge in the beverage industry went to Coca Cola, with its purchase of Minute Maid in 1960, the introduction of Sprite in 1961, and the introduction of Tab in 1963 (Hoover's, 1995)."
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Marketing Cola Globally, 2002.
An overview of the international marketing strategies of Coca-Cola and Pepsi.
1,025 words (approx. 4.1 pages), 4 sources, $ 39.95
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Abstract
This paper traces the steps of both major cola manufacturers throughout the world and their war for world market dominance.
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The Mass-Media Pygmalion, 2006.
This paper studies the complex relationship between consumers and the mass media. Do we create the media, or does the media create us?
1,208 words (approx. 4.8 pages), 4 sources, MLA, $ 41.95
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Abstract
The author studies the give and take relationship between the media and our society to determine which is the cause and which is the effect. The author continues by showing a connection between the main icons of Western culture and the effects of the media. The fast food industry is highlighted and the author shows the great effects it has had on our trends and ideals, with conformity a notable outcome. After studying the diverse effects of our fast food culture today, the author concludes that only a corrupt society can allow the mass media such power.
From the Paper
"In the Classical Greco-Roman era, it was believed that Pygmalion, a sculptor, brought Galatea to life. However, today it seems to be a more common belief that Galatea creates Pygmalion. The question of whether members of our society create the media, or if the media influences members of the society to such a degree that it essentially creates the society, is a prominent one in the study of modern anthropology. Pop culture artifacts reveal a great deal about the modern society, including social trends, values, ideals, and more. The relationship between consumers and the mass media is a complex one that may not be simple enough to evaluate as a directional give-and-take diagram. There are many issues relating to social responsibility and the often clashing pursuits of individual wealth and greater good that come to play when discussing popular media, culture, and society."
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Chinese Media Industry, 2004.
A comparison of the Western media to the media industry in China.
1,290 words (approx. 5.2 pages), 15 sources, MLA, $ 43.95
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Abstract
This paper documents the shifts and changes that have shaped the media industry as to societal, political, organizational, or national influences in the formation, governance and processes within the media industry in China. Further, the paper focuses on elements, both in the historical sense and that of the present day, and attempts to determine what influences the political economy of the media industry. The paper examines the theories surrounding the political economy of communication and the culture industry in a theoretical framework. The paper explores the theories of political economy in media communications, while contrasting and comparing the Western media industry with that of the media industry in China.
From the Paper
"China entered into the World Trade Organization and gave rise to speculations that the world's largest media market might be much more easily accessible to publishers in the international media industry. The market economy in China is making gains however the media industry including the print remains in the governments hands which results in a product that is "forced-fed to all levels of governments offices, at a cost ultimately assumed by the taxpayers" (China Daily 2003) . In fact estimates for the taxes in China's media market are stated to be "16 to 20 billion a year. " (China Daily, 2003) Government spending pays approximately "6 to 10 billion Yuan" of that amount. (China Daily 2003) The media industry in China is under total government control with a very few foreign investors as well as private investors involved on the retail side of business."
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Astral Media, 2005.
This paper discusses Astral Media, one of the major media companies in Canada.
2,925 words (approx. 11.7 pages), 7 sources, $ 115.95
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Abstract
In this article the writer analyzes the Canadian media company Astral Media. The writer explains that this company is one of the leading media companies in Canada. The writer examines the Astral Media company that owns, among other media properties, television networks and radio stations.
From the Paper
"Astral Media is one of the leading media companies in Canada, and the company reaches the public by means of a combination of highly targeted media properties in specialty, pay and pay-per-view television, radio, and outdoor advertising. Astral Media is currently the largest operator of English and French-language specialty, pay, and pay-per-view television services. The company owns nineteen network licenses, entirely or in a partnership. The company and its television networks also stand as the largest private sector supporter of Canadian feature films. Astral Media also owns 24 radio stations, including 16 French-language FM stations in Quebec.
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War Coverage, Media Obsession, 2004.
A comparison of traditional media coverage and new media coverage.
1,532 words (approx. 6.1 pages), 6 sources, MLA, $ 50.95
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Abstract
This paper compares traditional media to new media in an attempt to determine which one is more influential and how they differ in their stories and presentation methods.
From the Paper
"Media is always biased, less trained, unprepared, and hasty or simply looking for sensationalism and that is the reason why the news that we receive is either insignificant or highly distorted. Apart from the reporting of various events during the recent Iraq War, which I trust were never reported accurately, the media also tried to divert public?s attention from pressing issues to those of minor significance by obsessing over trivial events. That media cannot be fully trusted for accurate account of events became a big issue when the story of Private Jessica Lynch came forth. Newspapers, televisions, local channels, radio stations and even the Internet obsessed over Jessica Lynch and her rescue from Iraqi forces. Almost overnight, she became the most important person in the world- an icon that everyone wanted to know more about. Lynch was presented as an epitome of courage and bravery and it appeared as if the only real purpose of having US force in Iraq was to rescue Jessica Lynch. ?In the fourteen days after her rescue, Lynch drew 919 references in major papers, according to a Nexis search. In that same period, General Tommy Franks, who ran the war, got 639 references, Vice President Dick Cheney 549, Deputy Defense Secretary Paul Wolfowitz 389. She stood with the giants.? (Christopher Hanson, 2003)"
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Media Policy in South Africa, 2007.
An analysis of media policy in South Africa and a comparison of media performance standards in Britain, Italy and Germany.
3,606 words (approx. 14.4 pages), 7 sources, MLA, $ 100.95
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Abstract
This paper explains that one of the main roles of the press in any democracy is that of a public watchdog that is vigilant over government activities on behalf of the people that government serves. The paper focuses on South Africa as a point of reference and refers to the history of South African policy as well as certain European media policy counterparts, in order to gauge standards of media performance.
Outline:
Introduction
Media and Democracy
Media Policy in South Africa
External Media Policy
Policy Formulation Aspects
Internal Media Policy
Policy Formulation Aspects
The Gate keeping Function
European Media Policy
United Kingdom Media Policy
Italian Media Policy
German Media Policy
South African Media Policy History
Apartheid Era
After Apartheid
Comparison
Conclusion
From the Paper
"One of the main roles that the press plays in any democracy is that of a public watchdog that is vigilant over government activities on behalf of the people that government serves (Krimsky, 2000). The media is a fundamental tool in the decision-making of the democratic government in any country. A democracy requires the people of the state to make choices and decisions on a daily basis. This therefore needs to be aided by a media and media environment that allows for objectivity through its content and the journalists and staff of the forms of media themselves. The media needs to inform, without judging (Krimsky, 2000)."
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