| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "PEPSI CAMPAIGN": |
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Pepsi Campaign, 2002.
A new ad campaign for Pepsi Cola as developed by the writer.
1,117 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
This paper presents a detailed examination of the creation of an advertisement. The writer creates an ad for Pepsi Cola and answers several important marketing questions during the design. Looking at factors such as competition, the consumer, media and layout.
From the Paper
"The focus of this advertisement development is the brand name of the soda Pepsi Cola. Pepsi Cola is a dark colored soda that combines the sweetness of sugar with the addition of caffeine. Pepsi cola is a popular brand of soda whose chief competition is the brand name of soda Cocoa Cola. Cocoa Cola and Pepsi have many similarities in taste, look, and target consumer groups that it is important to design an advertisement that will allow Pepsi customers to identify with the product and feel a part of a special and elite group of peers."
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The Kokoda Campaign, 2002.
Presents a brief account of the Kokoda campaign and looks at why the campaign has not become the dominant military legend of Australia.
1,900 words (approx. 7.6 pages), 3 sources, $ 71.95
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Abstract
This paper explores the issue of why the Kokoda campaign has not become Australia's dominant military legend. It will also present a brief account of the important events during the war, to support the conclusions and discords.
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Pepsi-Cola Advertising, 1999.
Analyzes Pepsi Generation ad campaigns in the context of social psychology.
1,350 words (approx. 5.4 pages), 8 sources, $ 47.95
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From the Paper
"PEPSI-COLA ADVERTISING CAMPAIGNS ANALYZED WITHIN THE CONTEXT OF SOCIAL PSYCHOLOGY
Introduction
This research analyzes Pepsi-Cola advertising campaigns within the context of social psychology. Each of the campaigns is associated with the ?Pepsi Generation? theme promoted by PepsiCo., Inc. for three decades. The purpose of this research is to illustrate how PepsiCo Inc. uses an understanding of social psychology to persuade consumers to buy Pepsi-Cola soft drink beverages.
Motivations for Pepsi-Cola?s Advertising Approaches
The demographics of the American population are changing significantly. With respect to the soft drink industry, the most important changes are the aging of the baby-boom.."
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Pepsi Cola Media Plan, 2002.
A comprehensive analysis of Pepsi Cola advertising throughout the company's history.
4,472 words (approx. 17.9 pages), 3 sources, MLA, $ 116.95
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Abstract
This paper outlines the development of Pepsi Cola from its discovery in 1893 by Caleb Bradham, a young pharmacist from North Carolina to the multi million corporation it is today. It examines its advertising techniques over the years beginning with the very first advertisements and moving on to the different campaigns used through the 70s, 80s, 90s and today, evaluating different marketing campaigns, their effectiveness and how they impacted the wider marketplace. It looks at how Pepsi?s branding strategy includes maintaining the brand equity and upholding the positive associations that are often linked with the Pepsi brand name such as youth, love, joy, and excitement and how Pepsi constantly tries to reinvent itself and invent new products and ideas.
From the Paper
"Pepsi uses concepts, words, pictures, and visuals to complete the total concept for their advertising. Their logo is red, white, and blue portraying patriotism and an American classic taste. They also use the color blue frequently for their packaging, which is a refreshing color. The strong colors of red and blue are good at attracting a lot of attention. All of their products and advertising have the five basic design principles of unity, harmony, sequence, emphasis, and contrast. Their products? design is in a stately orderly format that commands authority and also emphasizes the products? refreshing, and cooling qualities."
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Pepsi Blue, 2005.
A case study on Pepsi Blue.
675 words (approx. 2.7 pages), 1 source, MLA, $ 23.95
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Abstract
This paper answers various questions regarding the marketing position of Pepsi Blue. It answers the following questions: Why has Pepsi Blue been conceived? What new benefit(s) does Pepsi Blue provide to consumers around the world; to Pepsi regional bottlers? How well have the new identity and logo been tested for the global market? Why did they use Bahrain as the test market? Would another country have been a better choice? What objections might Pepsi's local, independent bottlers around the world have to the proposed global rollout of Pepsi Blue? What should Pepsi do to local, independent bottlers around the world who oppose the Pepsi Blue product
From the Paper
"The Pepsi Blue program was conceived as a marketing campaign. Its goal was to help rejuvenate the Pepsi image by associating Pepsi with the color blue in contrast with its long time competitor Coca-Cola's use of the color red in its marketing and advertising campaigns. The color blue was intended as another way to distinguish between Coke and Pepsi. Consumers around the world benefit to the extent that they feel they have a clear and distinct choice between Pepsi's product offerings and those of its competitors ..."
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Direct Marketing Campaign, 2003.
An examination of what a direct marketing campaign is and how it is implemented in practice.
1,985 words (approx. 7.9 pages), 4 sources, APA, $ 63.95
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Abstract
Direct marketing involves communication by a marketer to a prospect, without an intermediary, via a medium that supports some degree of interaction. This paper explains how this concept has largely merged with the idea of database marketing, which involves the establishment and maintenance of quantities of data about prospects and customers, and is exploited in order to enhance the probability of making a sale to each of them. It explains how direct marketing is intrusive, both in relation to the privacy of personal behaviour and the privacy of personal data. The degree of sensitivity varies greatly, depending on the person, the data, and the context.
Table of Contents
Introduction
Definition of Direct Marketing
The Campaign Process
Campaign Plans
Setting the Campaign Objectives
Campaign Strategy
The Campaign Implementation
Conclusion
From the Paper
"Marketing communications are indirect, where marketer-prospect interactions are inhibited. This may be because the communication channel is one-way, as in the use of broadcasting media such as television, radio, newspapers and billboards. Alternatively, it may be because of the interposition of an intermediary of some kind that does not have a principal-agent relationship with the marketer, e.g. a shop assistant in a retail department store."
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Pepsi Case, 2007.
This paper discusses the manner in which Pepsi dealt with the case of the syringe in the Pepsi can.
991 words (approx. 4.0 pages), 1 source, APA, $ 35.95
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Abstract
In this article, the writer discusses that in the situation in which syringes and various other foreign objects were found in the Diet Pepsi can, the corporation was exceptionally effective in their communication with all intended publics. The writer notes that Pepsi knew they had to have support from outside sources such as the FDA and the media to support the idea that the foreign objects could only have been placed in the cans after the consumer had opened them. The writer points out that Pepsi very effectively handled the media and the consumers and was able to turn a large amount of negative publicity into a tool for saving company market share. The writer concludes that Pepsi acted efficiently and with minimal financial cost to the company and saved their market share and company reputation all due to good planning and quick thinking.
Outline:
The External Publics
The Internal Public
Public Relations Tools
From the Paper
"The internal public in this case would be the staff of Pepsi and the media as well. Internal public relations focus on ways to keep a positive attitude among the staff members. In a way, the media can be considered both internal and external but in this case, Pepsi had to bring the media in to change it from being a sensational story on the news and instead reporting information that can work to the advantage of the company. Pepsi was able to do this by opening its bottling facility to the media. It was not enough that the FDA had been able to determine that the bottling line ran far to quickly for anyone to place a foreign object in the can before it was sealed. Pepsi essentially invited the media to be a part of their internal machine and used the media effectively to their advantage to get the message out that it was likely the foreign objects had been placed in the cans after the consumers had opened them. This did much to serve the internal public of the staff as well."
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Campaign Finance Reform: Proposals in Congress, 2001.
This paper outlines the present campaign finance reform bills discussed in Congress.
1,515 words (approx. 6.1 pages), 6 sources, $ 49.95
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Abstract
This paper examines the history of campaign finance and campaign finance reform for elected officials in the U.S. It discusses the main issues in the debate including corruption, disorganization, and mass media influence. it outlines the McCain-Fiengold Bill as well as the debate between Bush and McCain during the primaries of the 2001 Presidental Election campaign.
Table of Contents
1. Introduction
2. Campaign Finance Reform
3. Issues
4. McCain-Feingold Bill
5. McCain / Bush
6. Conclusion
From the paper:
"From the first democratic election, politicians, journalists, and the public have decried the high cost of campaigns. It cannot be disputed that political campaigns rely on money from filing until the election and well beyond. From the beginning of the democratic election process, politicians, journalists, and the public have individually and collectively viewed with horror the ever-increasing cost of campaigns. Each election cycle sets a new record for spending. The critics cite the cost of presenting a candidate or issue but fail to take into consideration the increasing number of voters, distribution of constituencies, competition to spend, cost of new technologies, and inflationary pressures."
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A Promotional Campaign, 2006.
This paper details the steps and strategies involved in creating a successful promotional campaign.
1,234 words (approx. 4.9 pages), 4 sources, APA, $ 42.95
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Abstract
This paper examines the promotional campaign of Watershed Awareness, whose goal is to bring water quality issues to the public's forefront. The writer of this paper defines a promotional campaign as the combination of various advertising, public relations, sales promotion and personal selling activities used by the marketer over a period of time to achieve predetermined goals. This paper explains why a promotional campaign is much more than just the advertisement seen on TV. The larger the campaign is, the more budget it needs and more people are employed to derive the outcomes for which the campaign was initially set up for. This paper details the various steps involved in creating a successful promotional campaign. In the case of Watershed Awareness, the first step is the necessity to clarify the specific purpose for the campaign. The next phase is effective communication which results in serving the functions of reaching the target audience, penetrating the audience's attention through the combination of timeliness, relevance and simplicity.
The third step in carrying out a promotional campaign is developing its theme, perhaps creating a noticeable insignia or logo. This paper also focuses on the importance of the internet in creating a successful campaign.
From the Paper
"The proposition is only the beginning, then the effective communication must be used serving the functions of reaching the target audience, penetrating the audience's attention through the combination of timeliness, relevance and simplicity, communicating the intended message and bonding the message to the brand name. Unfortunately, practice shows that the price of the advertisement does not guarantee its' quality. In order to do this, a promotion plan should include a well-articulated distribution plan which will drastically increase the exposure of promotion item. The mass media source choice to transfer the idea to the target group should be based on the preferences of the target group."
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Campaign Finance Laws, 2007.
A comparison of the campaign finance laws of Montana and Florida with particular emphasis on the laws regulating campaign finance issues.
1,092 words (approx. 4.4 pages), 3 sources, MLA, $ 38.95
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Abstract
This paper compares and contrasts the campaign finance laws of Montana and Florida, in an attempt to understand the primary differences between the legislative measures of the two states. Additionally, the paper discusses which campaign finance laws appear to be the fairest and most successful laws, in terms of their ability to control and regulate campaign finance issues.
From the Paper
"In comparison to Montana, however, Florida only allows all others in the community a $500 contribution. Children under the age of 18 are not allowed to exceed a $100 contribution, and no candidate can accept contributions from national, state, or county political party executive committee whose aggregate exceeds $50,000. There are still other limitations, such as limits on contributions from investment and law firms, and businesses (FL, 3).
"Furthermore, Florida limits the contributions from certain institutions of higher learning. According to the law, any educational institution wishing to contribute must first obtain a majority vote from the governing board of the institution. Without such a majority vote, the educational institution cannot contribute, either through monetary or through any indirect support (FL, 3)."
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Campaign Finance Reform, 2006.
A look at the debate over campaign finance reform and some of the attempts to change current campaign finance law.
854 words (approx. 3.4 pages), 2 sources, MLA, $ 30.95
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Abstract
This paper discusses the ongoing debate over campaign finance reform, explaining the major issues associated with the reform and some of the reasons for the disagreement about how campaign finance should be implemented. In particular, the paper focuses on the McCain-Feingold bill, detailing what it would change about campaign finance and why there is still opposition to the bill even though it is bipartisan.
From the Paper
"Campaign finance reform has been debated since Richard Nixon ran for the Vice Presidency under Eisenhower. In the wake of the Watergate fiasco, some meaningful reforms were made. However, there have been no major changes to campaign finance laws since that time. The time is ripe for change, but what kind of changes do we want? Do we want changes that make a joke of our constitution or do we want changes within the boundaries of the constitution? The major issue is soft money "was originally intended to go to party-building activities and get-out-the-vote drives but which increasingly has been used as a way to funnel large contributions to presidential and other candidates." (Hamburger, Tom "Campaign-finance debate jumps to center stage // There is widespread agreement that federal election rules need repairing. But there is no consensus on how, and there is lots of opposition to the lead." Minneapolis Star Tribune, 09-28-1997, pp 21A). However, the McCain-Feingold bill, the one most advocates support, would also limit advertising. The problem with that is any changes that try and skirt around the constitution, by limiting free speech, will most likely be thrown out by the Supreme Court. Until recently most congressmen did not look at finance reform seriously."
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State and Local Campaign Finance Reform in California, 2002.
This paper discusses the history of campaign finance reform in California and some of the laws enacted relating to campaign finance reform.
2,712 words (approx. 10.8 pages), 13 sources, MLA, $ 81.95
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Abstract
This paper reviews the laws passed in California regarding campaign finance reform, the intended purpose of those laws and the results they have had on campaign finance.
From the Paper
"The current campaign finance system at the federal, state and local level undermines our democracy. Every day brings new revelations about wealthy contributors buying political access and favors. Voters are frustrated with a system in which their voices are drowned out by special interests. The governments of the United States - whether Washington, Sacramento at the state or, local city hall - must be accountable to the people as a whole."
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Election Campaigns, 2004.
Compares the election campaigns of contenders for the U.S. House of Representatives from Indiana and Florida.
2,128 words (approx. 8.5 pages), 27 sources, MLA, $ 66.95
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Abstract
This paper compares and contrasts the election campaign of Democrat Julia Carson with her main opponent, Republican Brose McVey, and the election campaign of Republican Diaz-Balart with that of his main opponent, Democrat Annie Betancourt. The paper compares a variety of aspects of the campaigns, including campaign financing, platform and support, candidate profiles, media coverage, scandal, redistricting, and election results.
From the Paper
"McVey ran on a platform of economic growth and job creation, stating that Indiana has been sliding compared to the rest of the nation. McVey claimed that "there are many federal issues, such as funding for transportation and airport projects to changes in the tax code, which can have an impact on Indiana's economy. 'She's been in office six years... I haven't heard one word about what Carson is doing and advocating for.? McVey also cited Carson?s votes against President Bush?s tax cut package and against ?fast-track? trade authority. McVey?s views on political issues were much more conservative than Carson?s. He supported an amendment that would make flag burning illegal. opposed partial-birth abortion, and supported the right to bear arms. McVey also supported Bush?s policies on Iraq and taxes."
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Campaign Strategy, 2004.
This paper looks at a campaign strategy for a candidate running for Governor of California.
2,025 words (approx. 8.1 pages), 0 sources, $ 71.95
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Abstract
The writer discusses a three-pronged campaign strategy that is provided for a candidate running for Governor of California. In this article, the writer discusses the campaign strategy that is broken down into three sections. The writer looks at the campaign speech; at campaign strategies; and after election hiring and issues involving the federal government.
From the Paper
"Fellow Americans as a child growing up with middle-class working parents I am very excited to announce my candidacy for California's Governor today. Martin Luther King Jr. said 'Our lives begin to end the day we become silent about things that matter.' I refuse to be silent about the hold that fat cats and lobbyists have on Sacramento. I am running today as a new kind of candidate, one who is determined to take back our government and ensure that it works for ... "
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Pepsi India, 2004.
Examines the business ethics of Pepsi India.
1,273 words (approx. 5.1 pages), 5 sources, MLA, $ 43.95
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Abstract
This paper outlines a case study regarding the ethical issues surrounding Pepsi India, which conducted an aggressive marketing campaign that defaced the environment in India. It includes a description of the moral dilemma, those affected, Pepsi's past conduct in India, and other relevant factors. Suggestions for a resolution to the conflict are also provided.
From the Paper
"The case study is regarding the ethical issues surrounding Pepsi India which conducted an aggressive marketing campaign which defaced the environment in India. Pepsi sells upwards of 160 million cases annually through 750,000 retail outlets across India. The principal moral agents involved are Pepsi marketing personnel, presumably in India, and those they hired to paint rocks with colorful Pepsi advertising in the Himalayans."
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