| Papers [1-3] of 3 | Search results on "PANASONIC": |
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Panasonic, 2002.
This paper is a marketing assessment of Panasonic.
1,655 words (approx. 6.6 pages), 4 sources, APA, $ 53.95
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Abstract
The paper evaluates the three top marketing challenges to Panasonic and suggests how to begin facing these challenges. The paper relates that although the products are well known, they are perceived as being old-fashioned and expensive. The author believes that the problems of Panasonic came from the rapid spread of the internet but believes that, before confirming any diagnosis, the company must investigate by using market research surveys on dealers and consumers.
From the Paper
"Panasonic products were designed to last a lifetime, but no one seemed to be willing to pay the little extra for this. When Panasonic introduced new products, their competitors were ready with cheaper alternatives using different circuitry and components. Panasonic was not only losing customers, but even their dealers were unhappy because their sales were dropping and their commissions were dropping. They were situated in the main markets with excellent shops but the competitors located in smaller markets were getting more sales. The dealers had good facilities for repairs and maintenance and their competitors had none, but that did not help the dealers."
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Development and Training, 2007.
An examination of how an organization can be improved by implementing a development and training program.
948 words (approx. 3.8 pages), 1 source, APA, $ 33.95
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Abstract
This paper discusses how, by implementing a development and training program at Panasonic, the HR department can ensure that every department of the company runs smoothly. The paper looks at the position of service parts planner in the Service Center at Panasonic - a position that is so critical that when he or she is absent, the operation of the Service Department is severely crippled. The paper then discusses how many instances of this very problem have prompted the HR department to access the needs of the department and implement a cross-training program for this position. It explains how Panasonic recently built a new training center on the grounds of the facility and how the trainees benefit because their new knowledge shows their employer that they are willing to learn new things and because it puts them on the forefront for advancement and promotion.
From the Paper
"Because of the fast pace of the modern business world and the rapid changes that occur everyday, it has become necessary for employers to keep employees trained on new skills. Employees who play a part in their own career development are valued most now. For this reason, employers have found it necessary to implement development and training programs to ensure that their workers are kept up to date on the latest information and technology affecting their careers. Training programs can be used to prepare employees for future positions, improvement of their current positions, reduce turnover, and many other specific goals."
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The Mobile Phone Industry, 2007.
A in-depth discussion on Nokia and the mobile phone industry.
5,975 words (approx. 23.9 pages), 16 sources, MLA, $ 142.95
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Abstract
The paper discusses how the mobile phone is a media source, growing and changing continuously and providing information, music and images. The paper analyzes how mobile phones are no longer used for communication alone, instead consumers use phones to take pictures, conduct business, pay bills or research reports. The paper further analyzes how because the industry has a highly lucrative market, prestigious and well known companies, such as Nokia and Motorola compete for profits in the market. The paper concludes that, while each company in the playing field has its own strengths, Nokia has consistently emerged as the leader in the mobile phone manufacturing arena.
Outline:
Introduction
History: Telecom and Mobile Phone Industry
Key Players
Panasonic Mobile Communications Co., Ltd.
Motorola, Inc.
Siemens AG
Sony Ericsson Mobile Communications AB
Samsung Corporation
Success Factors
Demand
Suppliers
Differentiation
Future Growth
Nokia Corporation
History
Core Competencies: Strengths and Weaknesses
Strategy
Marketing
Product Advancement
Organizational Management and Leadership
Future Forecast: Expansion and Growth
Conclusion
References
From the Paper
"The field of Telecommunications can be described as a science and a technology (Kleiner and Polak, 2001). The science it particular describes is the science of communication over distances of electronic waves (Kleiner and Polak, 2001). Telecommunication can occur through cables and telephones, through radio or televisions (Kleiner and Polak, 2001). The telecommunications industry is ever changing, described best by fierce competition and state of the art technology (Kleiner and Polak, 2001)."
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