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"A & P", 2008.
An analysis of generational conflict and adult decision-making in John Updike's short story "A & P".
988 words (approx. 4.0 pages), 0 sources, $ 35.95
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Abstract
This paper discusses how the short story "A & P", by John Updike, first published in 1962, focuses on a moral/social dilemma suddenly, unexpectedly experienced one summer afternoon by a teenage boy, Sammy, who works as a check-out clerk at the neighborhood grocery store, the A & P. In particular, the paper looks at how "A & P" focuses on the tension Sammy feels between allegiance to A & P; his boss, and by association, his parents, and the rights of three teenage girls to dress as they please inside the store.
From the Paper
" Sammy's tone as narrator is intended by the author to sound (and it does) more rebellious; irreverent and sarcastic than Sammy himself actually is, deep down. True, he is just a teen, and is probably just starting to even think for himself; in giving him voice, John Updike therefore, obviously and effectively, employs teenage idioms and cadences of the time. Still, though he does not speak like one, Sammy is a person of reflectivity and conscience, e.g., he recognizes to himself his real concern, at story's-end, about how the decision he has made will impact his family in this small, obviously judgmental community, and only after that about how it may impact himself now and later. "
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The Four P's of Marketing, 2002.
An explanation of the four P's of marketing, using American Airlines as an example.
1,924 words (approx. 7.7 pages), 7 sources, MLA, $ 61.95
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Abstract
This paper presents a detailed examination of the aviation industry from a marketing standpoint. The writer explores the four P?s of marketing and uses American Airlines as an example of marketing strategies with the four P?s. The paper explains that the four P's are price, product, place and promotion. The focus remains on selling the consumer through marketing with the four P?s.
From the Paper
"Airlines have been the redheaded stepchild of the travel industry for several years. Companies are filing bankruptcy, restructuring and other things trying to stay afloat. In their quest to survive they often test the limits of regulations and have landed in court over those tests. One such incident happened when the federal government of the United States filed a suit against American Airlines claiming the airline was using a practice called ?predatory pricing? to lure customers to them as an exclusive airline choice."
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Procter and Gamble (P&G) India, 2006.
This paper is a marketing study to analyze Procter & Gamble's (P&G) launch of its Bounty paper towels into India.
5,685 words (approx. 22.7 pages), 10 sources, MLA, $ 137.95
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Abstract
This paper explains that, although Procter and Gamble (P&G) has had a presence in India for nearly 15 years, it has not yet marketed its globally very successful Bounty paper towel product in this country. The author points out that, because currently in India paper towels have a very limited presence and because Indian families are often very traditional in their ways of living and culture, Bounty would have to become one of their social preferences for cleaning spillage and messes. The paper recommends that P&G 'piggyback' Bounty paper towels on existing distribution channels used for P&G's other household items and that the marketing team for this product should be made up of existing P&G India employees.
Table of Contents:
The Business Concept
Why Export?
Sources of Information
The Target Market
Size and Dynamics
Competitors
Customers
Market Objectives
Pricing Strategy
The Product
Market Entry
The Political Environment
The Business Environment
Entry Strategy
Sales and Distribution
Positioning and Messages
Possible Marketing Techniques
Implementation
From the Paper
"One of the most prominent manufacturers of paper towel products in India is the Kimberly-Clark Lever (K-C) Company. K-C has annual sales of US$15.1 billion and distributes its products in more than 150 countries. K-C specializes in manufacturing paper products and has launched Kleenex and Scott brand paper towels in India. K-C has saturated 17% market share in the Indian paper products market. These products have features such as quilted embroidery that allow for quick absorption. Also, the paper towels are packaged as single sheets as opposed to rolls."
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P.F. Chang?s China Bistro, 2005.
This paper is a marketing plan for P.F. Chang's China Bistro to add a new delivery service.
6,100 words (approx. 24.4 pages), 9 sources, APA, $ 143.95
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Abstract
This paper defines a marketing plan for a new delivery service of gourmet Chinese food, at the door within 45 minutes, by the publicly-held P.F Chang's China Bistro, a successful restaurant serving Chinese food with a European twist, which enjoys a loyal and growing customer base. The author points out, in the SWOTT analysis, that a weakness of this new product may be P.F. Chang's inexperience in the delivery of food and the consideration that P.F. Chang's original atmosphere may not be projected in this delivery. The paper stresses that an attractive segment for this delivery service is that organizational buyers for "working lunches" of executives and white collar customers seeking options to greasy pizza or other fast food delivery.
Table of Contents
Organizational Overview
New Product Description
Product Mix
SWOTT Analysis of PF Chang's Home Delivery Service
Strengths
Weaknesses
Opportunities
Threats
Trends
Marketing Research
Segmentation
Differentiation and Positioning
Marketing Mix
Product/Service
Price
Place
Promotion
Direct Mail
TV Ads
Radio Ads
Internet Marketing
In-Store Advertising
Sales Promotion Schedule
Public Relations
The Web
Budget
Evaluation Process
From the Paper
"The evaluation process is separated into two aspects; evaluating the decision itself and evaluating the decision process that has been used. Evaluating the decision involves monitoring the market place to determine if more action will be needed in the future. When evaluating the decision process that has been used you want to ask yourself if the marketing research and analysis that was used was effective, flawed or if it could be improved for use with similar situations in the future (Kervin p.226). The measure and control that you use for you marketing plan gives you something to rate your performance on as you develop your business. For instance, the money that you spend on advertising or PR, you can evaluate this against any increase - or decrease - in sales revenue, stock price or numbers of new customers contacting you. These practices will help you measure how effective your marketing activities are."
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John Updike?s "A & P"., 2004.
An analysis of the themes of women's empowerment and modern vs. traditional American society in John Updike?s "A & P".
788 words (approx. 3.2 pages), 1 source, MLA, $ 28.95
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Abstract
This paper examines how the short story, "A & P" by John Updike, chronicles contemporary American society and how it treats issues of social stratification among members of the society. It looks at how, written in the 1960s, "A & P" provides an insightful look at the dynamics of gender and socio-economic differences of people in American society. It also explores how it discusses issues on social stratification from the viewpoint of Sammy, a young man who works at the store, "A & P". In particular, it shows how Sammy?s character is an interesting and essential factor for the issue of social stratification because he serves as Updike?s ?commentator? on sensitive issues, such as gender discrimination on women and the snobbish and oppressive nature of the elite class in the society.
From the Paper
"The first theme discussed in the short story is the issue of gender discrimination among women. In the story, Sammy serves as the ?male chauvinist? character, providing an explicit description of the three young women he encounters in the convenience store. Initially, audiences would react at the seemingly sexist comments of Sammy, wherein he looks at the young women?s physical attributes only and making unpleasant remarks at them (through his narration to the reader)."
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?A & P? and ?To His Coy Mistress?, 2005.
Examining the theme of carpe diem in "A & P" by John Updike and "To His Coy Mistress" by Andrew Marvell.
912 words (approx. 3.6 pages), 0 sources, $ 32.95
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Abstract
This paper looks at how "A & P" by John Updike and "To His Coy Mistress" by Andrew Marvell are examples of literature which have the function to mobilize or to infuse new ideologies, thoughts, or sentiments that allows individuals to create changes within themselves and the society. It explains that in "A & P," Updike elucidates on the reality of an individual who attempts to stand up for his own opinion and belief despite the opposition that he faces in his society. Similarly Marvell, in his romantic poem, characterizes time as humanity's enemy in allowing people to fully enjoy and experience life, and in the context of his poem, to pursue love as he (the poet) feels it. It concludes that both literary works suggests a sense of urgency to accomplish important plans that the protagonist (of "A & P") and the Voice ("To His Coy Mistress") tried to realize.
From the Paper
"In "A & P," readers are acquainted with the character of Sammy, a teenager who works at A & P, and is characterized by Updike as an individual who has no clear ambitions, looks with blatant interest at young women, but is also firm and resolute with his opinion, beliefs, and decisions in life. In effect, Sammy's character has two facets: Sammy as the A & P employee who has simple joys and shallow aspirations in life; and Sammy as the firm and resolute believer for what he perceives as morally upright opinions and sentiments."
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"A & P" Analysis, 2006.
A review of the short story "A & P" by John Updike.
1,073 words (approx. 4.3 pages), 1 source, MLA, $ 37.95
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Abstract
This paper introduces, discusses and analyzes the short story "A & P
by John Updike. According to the paper, "A&P" is a very short story depicting teen rebellion. The paper reports that it is the images and interesting characters that make the story memorable.
From the Paper
"The conflict in the story is Jim's argument with his boss. He says, "You didn't have to embarrass them," and his boss replies, "It was they who were embarrassing us" (Updike 195). It is a very basic conflict between authority and freedom, and Sammy chooses freedom, because he knows that elementarily he is right. The girls caused no harm, and there was no need to call further attention to them. However, Sammy's conflict with his manager is much more permanent than the girl's conflict. They are already gone and forgotten, while Sammy is not, and may regret his hasty decision. In fact, he thinks to himself at the end of the story, "[M]y stomach kind of fell as I felt how hard the world was going to be to me hereafter" (Updike 196). Sammy has learned a lesson from his rebellion, while it is questionable that the girls learned anything at all. Thus, the conflict has ended for them, but it will certainly continue for Sammy, which is part of the theme of the story, as well."
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"A & P", 2002.
This paper examines John Updike's "A & P".
810 words (approx. 3.2 pages), 6 sources, MLA, $ 28.95
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Abstract
A discussion of John Updike's short story ?A & P? which was written in 1961 and takes place in an East Coast grocery store, the A & P, on a summer afternoon. Sammy, the main character is in some ways depicted as a hero. However, the author of this paper suggests that perhaps he should not be regarded as a hero but is simply a young man who grabs an opportunity and takes full advantage of it.
From the Paper
"John Updike is considered one of the major American writers of fiction, novels, essays, and poetry today. He was born in Pennsylvania in 1932. He received the Pulitzer Prize in 1981 for his novel Rabbit is Rich (http://neuro.ohbi.net/e12/a_p.htm). Esteemed writers such as Philip Roth, Kurt Vonnegut, and Joyce Carol Oates have reviewed his works. Oates compares Updike?s extreme interest in the visual world as well as his obsession with language to Joseph Conrad (Oates 2000). In Updike?s own description encounters with eminent writers, he says "The reader knows the writer better than he knows himself; but the writer's physical presence is light from a star that has moved on" (Updike 1968)."
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Procter and Gamble (P & G), 2005.
A discussion on the strategic management of Procter and Gamble (P & G).
4,335 words (approx. 17.3 pages), 21 sources, MLA, $ 114.95
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Abstract
This paper examines how P & G has adopted a new trend that is revolutionizing the consumer product industry and how its strategy is to jazz-up their old and yet profitable brands by placing them inside new types of delivery devices to improve the brand image while at the same time boosting pricing on the products. The author points out that by diversifying into new products and markets, such as the purchase of Gillette, the company constantly ensures that it has the necessary product range to attract new customers.
Outline
Introduction
Discussion
The Boston Consulting Group (BCG) Model for P & G's Products
Conclusion
From the Paper
"Too much of a good thing can be a bad thing. Constantly restructuring and change can also be damaging. Learning Management Systems (LMS) can help P & G identify tools that can help workers and employees extract the best information from the system and apply it to their operations as needed. Competitiveness of markets and products is increasing and it is imperative that companies that wish to succeed use some form of knowledge gathering and application for all the different operations in the company. The main purpose of any knowledge management strategy is to "reduce errors, create less work, provide more independence in time and space for knowledge workers, generates fewer questions, produces better decisions, reinvents fewer wheels, advances customer relations, improves service, and develops profitability.""
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"A&P", 2004.
A setting analysis of John Updike?s short story, ?A&P?.
897 words (approx. 3.6 pages), 3 sources, MLA, $ 31.95
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Abstract
This paper reviews the short story, "A&P," written by John Updike, with a focus on the setting of the story. The paper contends that the notion of a story?s setting involves more than simply the tale?s geographic location in an immediate sense. It also includes the short story?s atmosphere and the relationship of the characters to a larger sense of place, time, and even weather and clothes.
From the Paper
"Setting thus takes into consideration the different characters? emotional relationships with the place?s setting, and how the characters feel about the place where they are located. For instance, Sammy, Updike?s nineteen-year-old cashier and main protagonist feels much less positively about the store where he works, as opposed to, for instance the ?cash-register watchers? who may regard catching poor cashiers like Sammy in an error as the highlight of their week. Rather than a dreary place, to such exuberant housewives, the A&P might seem like a paradise of sales and opportunities to show their shopping prowess rather than a place where one labors for little thanks on a nice summer day. (Updike, p.204) If the story were narrated from the perspective of one of these rouged harridans, it would be a very different tale indeed, especially after Queenie and her crew passes through the store?s doors."
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"Why I Live at the P.O.", 2006.
An analysis of the character of "sister" in Eudora Welty's short story, "Why I Live at the P.O." from an existentialist, feminist and psychological perspective.
1,660 words (approx. 6.6 pages), 2 sources, MLA, $ 53.95
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Abstract
This paper explores whether the character of "sister" in the story "Why I Live at the P.O." genuinely achieves freedom after she moves out of the house of her family. The paper considers whether, from an existentialist point of view, sister has taken responsibility for her choices and whether, in feminist terms, she has shaken off a repressive patriarchal family and truly liberated herself. Furthermore, the paper considers, from a psychological approach, whether or not sister has taken a step towards her adult self.
From the Paper
"Sister does not make existential decisions, though it remains unclear why not. The most likely reason is that in a small town like China Grove it is impossible to avoid one's family. And unlike Stella Rondo, who escaped temporarily, through marriage, Sister has no one to marry. If Shirley T is in fact Papa-Daddy's progeny (this may be why Papa-Daddy feels so threatened by Sister's joke about cutting off his beard), it is understandable that Sister, given tangible evidence of Shirley T to underscore Papa-Daddy's incestuous capability, wishes now to create physical distance between herself and Papa-Daddy. If so, Sister's decision to leave is still not an existential one: it is based on fear."
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"A&P" and "Araby", 2005.
The paper is a comparative literary analysis on John Updike's "A&P" and James Joyce's "Araby".
1,250 words (approx. 5.0 pages), 0 sources, $ 42.95
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Abstract
John Updike's "A&P" and James Joyce's "Araby" reflect many of the same literary traits. This paper explains that the plot, theme and point of view are three of the most resembling aspects of the two stories. It shows, however, that they diverge several times on certain other important literary qualities - setting, characterization and diction. It concludes that although each story conveys the author's purpose, together they leave the reader with an even greater understanding.
From the Paper
"The main plot of the two stories relates in many ways. On the first glance a reader might believe the stories focus is primarily on a young man, whose life is monotonous, and lives instead in a fantasy romance state through his interest in a girl. Joyce's character "wished to annihilate the tedious intervening days" because they were boring compared to Mangan's sister (Joyce 83). In the end "I look around for my girls, but they're gone, of course" both characters are left alone without the girls (Updike 30). At a closer look the reader realizes the two stories describe a young man who, through an attraction to a girl, learns the difference between youthful idealism in romance and reality. Sammy and the boy in "Araby" take the reader through their myopic thoughts of the girls they desire which eventually leaves them with their painful realizations of how hard life can be."
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John Updike's "A & P", 2008.
A commentary on the short story by John Updike, "A & P".
1,103 words (approx. 4.4 pages), 1 source, APA, $ 38.95
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Abstract
The paper notes that, in his short story "A & P", John Updike paints a very colorful picture through his narrative of how attractive the girls of summer are, and how obsessive the protagonist is when laying eyes on these females. The paper comments that the story is designed by Updike to lead the reader into a place where he or she suspects what might happen in the end, to build up the drama, and at the conclusion of the story, let the air out of the balloon.
From the Paper
"It is interesting that Sammy screws up with HiHo crackers, which are kind of middle class, as juxtaposed with Ritz Crackers, seen symbolically as a more upper class food choice. But later in the story, readers learn that Queenie, the drop-dead gorgeous girl that Sammy is totally attracted to, has chosen "Kingfish Fancy Herring Snacks in Pure Sour Cream," which sounds like a much more top-shelf item than HiHo crackers. Hence, Updike has positioned Queenie and Sammy at opposite ends of the socioeconomic scale, making Sammy even more the underdog than he really probably was."
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John Updike's "A&P", 2007.
A close and clinical study of John Updike's short story "A&P".
1,307 words (approx. 5.2 pages), 2 sources, MLA, $ 44.95
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Abstract
This paper examines John Updike's short story "A&P" and looks at how the agitated state of the environment in the US during the 1960s is depicted distinctly in the story. It discusses how John Updike's portrait of a young boy, captivated by a barely clad girl, attempts, rather successfully, challenges the readers to reconsider their own decisions and views on the pressing matters at the time.
From the Paper
"Toni Saldivar's work, "The Art of John Updike's "A & P"", juxtaposes Sammy's "Queenie" with Sandro Botticelli's Birth of Venus. The 15th century painting's main attraction is Venus, the Greek goddess of love, "nude and pensive, standing tall in her scallop shell as shell" (Saldivar). With Venus, are two women who seem to be attending to her needs. One figure is even welcoming her as she arrives in the shoreline seemingly to cover her with an adorned cloth just as a servant or lady-in-waiting would assist a queen. Sammy coined a name, Queenie, for his object of affection. John Updike went a little further as to solicit an imagery of boyish fervor and enjoyment for his readers. The writer's reputation for liking and fantasizing about women can somewhat be gleaned from Sammy's description of his "Queenie". "
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"A&P", 2004.
A review of John Updike's book, "A&P".
1,539 words (approx. 6.2 pages), 0 sources, $ 50.95
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Abstract
This paper discusses the book "A&P" written by John Updike. The paper focuses on the character of Sammy, the protagonist of the story. The paper illustrates through Sammy's narration of the story, how he himself changes and grows by his changing characterization of the store's customers. The paper examines how the reader of this book can almost connect with Sammy in his exploration of new emotions and thoughts.
From the Paper
"The normal or regular customers that seem to walk into the "A&P" grocery store are not so normal to Sammy, the third checkout clerk. To get an appeal to the everyday shopper "Updike carefully sets the action of "A&P" in a town just north of Boston and has his protagonist refer to a woman customer as a witch who would have been burned over in Salem" (Shaw 321). The reader knows that Salem is a famous Massachusetts village where the Puritans settled and hung women accused of being witches so naturally the comparison that Sammy makes of this woman customer is relevant. This information lets the reader know that the people in this town are probably of Puritan ancestry. So the men and women of the town are naturally a little stricter and more reserved people. Sammy might be feeling some repression on his part by his community and their old ways. Sammy being a young teenage boy sees the life of the city people on the point as luxurious, a life that he has probably never experienced himself. "
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