| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "ORACLE CUSTOMER RELATIONSHIP MANAGEMENT CRM": |
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Oracle's Customer Relationship Management (CRM), 2001.
This paper is a study on Oracle CRM application suites, claiming it to be the most comprehensive product available.
1,215 words (approx. 4.9 pages), 5 sources, MLA, $ 41.95
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Abstract
This paper discusses the CRM system produced by Oracle and how it can help every company with their customer service problems. It examines the ideal CRM architecture and how Oracle provides it. It details the basic features and products provided by Oracle's products. It also discusses the integration of Enterprise Resource Planning systems and Customer Relationship Management systems. It concludes by recommending Oracle's 360 degree solution to any company whose customers are important.
From the Paper
"As companies accelerate their customer relationship management initiatives they are faced with new issues and challenges that are not easily answered. Customer relationship management presents one of the biggest opportunities facing CIO's and business line managers today - the ability to grow incremental revenue through existing customers. This requires a system that fully leverages ERP in the back end. Oracle's integrated architecture provides an ideal CRM solution for the large installed base of customers who have already implemented Oracle ERP applications. Oracle's customer relationship management applications leverage Oracle database, tools and integration with back-end ERP applications to provide comprehensive customer intelligence. The integrated solution provides a 360-degree view of all customer interactions, whether they occur through direct sales contact, and customer access over the web, through a call center or indirectly through partner channels."
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Customer Relationship Management (CRM), 2007.
This paper explores whether the current profile of customer relationship management (CRM) deployment across industry has been effective and what, if any, future relevance CRM will have in these industries.
2,015 words (approx. 8.1 pages), 13 sources, APA, $ 63.95
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Abstract
This paper explains that customer relationship management CRM allows organizations to develop a closer relationship with customers and to monetize the data and information, which would normally lay dormant within untouched massive databases. The author points out that CRM has become a business differentiator and especially has become relevant for e-commerce applications that find a ready infrastructure in which to be integrated. The paper suggests that the single most prevalent reason for the failure of CRM to deliver on expected returns is an organization that focuses too much on the data analysis function and loses sight of the actual customer transactions that are the most important part of the business process.
Table of Contents:
Research Hypothesis
Introduction
Technology Background
Historical
Technology
How It Functions
Suppliers
Consumers
Application of the Technology
Organizational Use
Applications
Strengths
Weaknesses
Success
Failure
Future Trends
The Future
Forces of Change
Conclusions
From the Paper
"Retail banking has taken a leading role in deploying e-commerce and e-business functionality in relation to its CRM initiatives. On-line banking has become a fact of life and hardly any commercial and consumer banking institution would consider going to market without these services integrated into its CRM portfolio." . Retail banking institutions have mastered the art of on-line bill paying, transfers, deposits, and account management to the degree that many customers simply do not feel the need or the desire to visit the bank."
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Customer Relationship Management (CRM), 2008.
This paper discusses the information systems aspect of customer relationship management (CRM).
1,760 words (approx. 7.0 pages), 12 sources, APA, $ 56.95
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Abstract
This paper discusses customer relationship management (CRM) across industry in general. The historical development within the call center environment is first examined and then its adoption by other industries in order to capitalize more effectively on customer data is examined. The paper concludes that data and data management is increasingly at the core of CRM functionality.
Table of Contents:
Executive Summary
Overview
High-Level Description
Business Strategies
Users of the Systems
Detailed Description
Applications
Success
Failure
Conclusion
From the Paper
"The consumers of CRM applications and technology are primarily larger firms with more than 500 employees and typically operating in more than one market. The popularity and ease of installation of many lesser known CRM applications has meant that almost any firm of any size can install and apply CRM to one degree or another with the only primary difference between them and larger companies being the degree of integration achieved across platforms and across the organization."
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Customer Relationship Management (CRM), 2007.
This paper is a complete research study, including an extensive literature review, exploring how pharmaceutical companies can achieve long term customer relationship in Gulf council countries (GCC).
11,070 words (approx. 44.3 pages), 63 sources, APA, $ 218.95
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Abstract
This paper explains that the independent variables for this study about customer relationship management (CRM) are (1) I.T. infrastructure, (2) top management support, (3) team building, (4) role specification, (5) communication, (6) common bond (7) planning process, (8) system integration, (9) employee motivation and (10) monitoring processes. The author reports that the study methodology involved an online questionnaire used to survey 100 doctors, pharmacists and other health and financial authorities in Kuwait. The paper includes many statistics and tables.
Table of Contents:
Introduction
Literature Review
Principles of CRM?
Benefits of CRM
Trends of CRM Formation
Why CRM Fail?
CRM Strategy
Limitations of CRM
CRM in Global Context or in Developing Countries
CRM Performance Indicators
Factors Influencing CRM Performance
General Framework of the Study
Research Hypotheses
I.T. Infrastructure
Top Management Support
Team Building
Role Specification
Communication
Common Bond
Planning Process
System Integration
Employee Motivation
Monitoring Processes
Methodology
Research Design
Sampling Unit
Sampling Frame
Method of Selecting the Sample Elements
Participants
Data Collection
Scale Development
Data Analysis
Dependent Variable
Independent Variables
Questionnaires
Reliability and Validity of the Results
Delimitations
Ethical Issues
Results, Data Analysis and Discussion
Results
Question 1
Hypothesis Testing Of Regression B/W IT Infrastructure and CRM
Statements
Calculation
Question 2
Hypothesis Testing of Regression B/W Top Management Support and CRM
Statement
Calculation
Question 3
Hypothesis Testing of Regression B/W CRM and CRM-Teams
Statement
Calculation
Question 4
Hypothesis Testing of Regression B/W CRM and Role Specification
Statement
Calculation
Question 5
Hypothesis Testing of Regression B/W CRM and Communication
Statement
Calculation
Question 6
Hypothesis Testing of Regression B/W CRM and Common Bonds
Statement
Calculation
Question 7
Hypothesis Testing of Regression B/W CRM and Planning Process
Statement
Calculation
Question 8
Hypothesis Testing of Regression B/W CRM and System Integration
Statement
Calculation
Question 9
Hypothesis Testing of Regression B/W CRM and Employee Motivation
Statement
Calculation
Question 10
Hypothesis Testing of Regression B/W CRM and Monitoring Process
Statement
Calculation
Significance and Conclusion
Who Should Use CRM?
Implications
The Future of CRM?
Conclusion
From the Paper
"The fourth question explored the relationship between CRM and role specification. Question five explores the relationship between CRM and communication. The answers of the respondents have been summarized in Table 5.1. Thirty four (34) respondents asserted that it is "extremely likely" that companies with clear communication patterns will be highly successful in maintaining long-term CRM. Ten (10) respondents asserted that it is "Quite likely" that companies with clear communication patterns will be highly successful in maintaining long-term CRM."
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Customer Relationship Management (CRM), 2004.
An investigation into effective customer relationship management strategies for the 21st century.
5,900 words (approx. 23.6 pages), 21 sources, MLA, $ 140.95
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Abstract
This paper looks at how shifts in consumer behavior are frequently perceived to be inexplicable to marketers, who scratch their collective heads and wonder what can be done to improve or even salvage existing market share. It attempts to identify what part brand loyalty plays in an effective customer relations management strategy and to determine what businesses can do to maximize this feature in maintaining existing and achieving additional market share through their existing or improved customer relationship management (CRM) strategies.
From the Paper
"During the late 1980?s it was observed that many consumer products firms have followed the strategy of producing multiple brands which compete in the same product category. This strategy is perhaps best exemplified by the brand management philosophy of package goods firms such as Procter & Gamble, widely regarded as the pioneer of this strategy (Schiller 1988). The underlying rationale with this approach was that it is better for a consumer to choose between several of a company?s own products than to choose between those of other firms. The multi-brand strategy demonstrates that multinational corporations often conceal the manufacturers of their products or the name of their core brand while entering the market with multi brands or sub-brands."
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Customer Relationship Management (CRM), 2006.
This paper defines and examines the effectiveness of the CRM software system in business.
1,733 words (approx. 6.9 pages), 14 sources, MLA, $ 56.95
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Abstract
The writer of this paper defines CRM as customer relationship management, which is an information industry phrase for methodologies, software and internet facilities that assist an enterprise in handling customer relationships in a structured way. This paper details the uses and effectiveness of the CRM enterprise software system, which when installed correctly aids large companies in all areas concerning customer service. CRM is a business tactic centered on the idea of being customer-centric. This paper examines the main aim of CRM which is to achieve maximum revenue through better customer fulfillment while at the same time enhancing connections at each customer touch point. This paper also discusses the various types of CRM programs as well as their relevant components.
Table of Contents:
Executive Summary
Introduction
Definition of CRM
Component of CRM
Types of CRM
Benefit and Issues of CRM
Conclusion
References
From the Paper
"The Contact Center is a vital constituent of an efficient CRM strategy as primary sales, service and retention level for many companies. (Definitions of CRM on the Web) A significant move in applying a CRM solution is to assess all of the procedures within a company. During this assessment, a company will understand that documents play a major role in some of those processes. A quick glance at the financial department of any company will confirm the previous statement to be true. When a company identifies critical documents, it has to work out how its new CRM system will manage them. It's at this instant that the company will recognize the significance of incorporating a document management solution with its selected CRM system."
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Electronic Customer Relationship Management (CRM), 2002.
This paper looks at electronic customer relations management in the hotel industry.
3,190 words (approx. 12.8 pages), 15 sources, MLA, $ 92.95
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Abstract
This paper is an in-depth analysis of the advent of electronic customer relations management (e-CRM). It looks at the early developments in the field, how this has expanded, paying particular attention to the hotel industry. It looks at both the pluses and minuses of the e-CRM system, and some of the different types of software that are available. It also looks at which areas of the hotel industry e-CRM has had the most impact.
From the Paper
"The Internet Age has created an environment in which the needs of the individual are of paramount importance: Not only has the accessibility of the Internet created conditions in which customers have access to service and products over a 24-hour period, this type of environment has also affected the perceptions of the individual in terms of external customer service relations. At a general level, the introduction of the Internet created an environment in which the consumer was able to get increased customer care and was able to research products and product development. This in turn increased customer awareness, which finally affected their purchasing decisions."
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Customer Relationship Management, 2004.
An analysis of the importance of customer relationship management (CRM) in small to mid-sized companies.
14,426 words (approx. 57.7 pages), 22 sources, MLA, $ 249.95
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Abstract
This paper aims to answer the questions surrounding the use of Customer Relationship Management (CRM) in Small and Mid-size Enterprises (SMEs). This paper examines the business case, issues, pitfalls, and recommendations for future success. This study focuses CRM in the United Kingdom?s SMEs, particularly those in the manufacturing industry, from both a business and consumer point of view. The literature on relationship marketing, customer relationship management, customer loyalty, and customer satisfaction sets the framework for this evaluation. Primary research conducted with small and medium-size manufacturers and vendors undertaken in supports the in-depth evaluation of this topic.
From the Paper
"Customers today have more options and higher expectations. Their loyalty is more fragile and if they are not treated the way they deserve to be treated (they now consider fair, honest and respectful treatment as a right and not a privilege) they go somewhere else. There is so much information, choice, and change that it is hard to get their attention. The web, email and other electronic channels (e.g. call centers) have made it a much easier for customers to get information that was very scarce just a few years ago. This has made the customer better informed, more discriminating and more powerful."
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Wal-Mart and Customer Relationship Management, 2008.
This paper explores how a customer relationship management (CRM) strategy can improve Wal-Mart's customer satisfaction levels.
2,528 words (approx. 10.1 pages), 15 sources, MLA, $ 76.95
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Abstract
The paper focuses on the declining trend in its customer satisfaction metrics within Wal-Mart's retail locations. The paper examines how a customer relationship management (CRM) initiative can reverse this. The paper shows how, for Wal-Mart, its CRM strategy must be anchored with an emphasis on personnel driven CRM solutions within the store, since its IT infrastructure and related CRM technology platforms are already industry leading applications. The paper explains how Wal-Mart can create a personal relationship with its customers and the closest retail location to those customers.
Outline:
Overview
CRM in Detail
An Example of CRM at Work
CRM's E-Commerce Solutions
Emergent Models
Conclusion
From the Paper
"CRM strategies have been in existence since commerce became a human endeavour and companies have historically always sought to satisfy their customers. Often an organization's CRM strategy is nothing more than a business owner's attempt to build a relationship with the organization's customers and this aspect still rests with executive leadership today (De Koning & Maravanyika). However, in the contemporary retail business environment CRM has been appropriated by IT applications and products designed to automate CRM efforts. Companies are rushing to automate and better manage their methods in which they have traditionally dealt with customers, including people who might not be considered customers yet, as well as develop completely new concepts in managing the customer from a service perspective. CRM applications incorporate the business functions of marketing materials, developing and maintaining customer histories, and coordinating a company's multi-faceted approach to interactions with customers."
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Customer Relationship Management, 2007.
This paper explores the relationship between customer relationship management (CRM) and marketing.
2,587 words (approx. 10.3 pages), 8 sources, MLA, $ 78.95
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Abstract
The paper studies the interaction between customer relationship management (CRM) and marketing, with a strong emphasis on CRM's definition through extensive information sources research. The paper defines those areas where CRM and marketing are interconnected and, in the case of specific strategies, dependent on each other for results. The paper concludes that the combination of CRM and marketing is an excellent catalyst for learning more about how business strategies and processes are supported by information technologies, especially in promotional, selling and service strategies.
Outline:
Executive Summary
Defining CRM
CRM's Impact on Marketing
Summary
From the Paper
"What had begun as a series of applications aimed at capturing customer information has transformed into a series of strategies for attracting, selling, and serving customers. This transformation of CRM has been directly attributable to the change in which members of organizations are acquiring the software. When CRM was first created IT Departments were the first customers, and the key success criteria of IT are quite different than line-of-business executives who have profit-and-loss responsibilities for their companies. These line-of-business executives have transformed CRM from a series of applications to a series of strategies supported by applications, and this is a critical point in the evolution of this area overall."
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Customer Relationship Management, 2005.
An examination of customer relationship management (CRM) software environment vis-a-vis the airline industry and in particular British Airways.
2,700 words (approx. 10.8 pages), 5 sources, $ 106.95
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Abstract
The following research examines the customer relationship management (CRM) software environment vis-a-vis the airline industry and in particular British Airways (BA). After a brief recap of the airline industry currently and the history of the airlines general migration to CRM applications as a response to market events such as 9/11, a particular CRM related solution is proposed that can be integrated into current technologies.The paper examines the development of an individualized customer media center that incorporates many of the extant functional technologies into a customizable web-space that each consumer is awarded after a certain amount of frequent flier miles.
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Customer Relationship Programs, 2004.
A discussion on whether quality. customer relationship programs improve sales performance.
1,160 words (approx. 4.6 pages), 8 sources, MLA, $ 39.95
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Abstract
This paper examines how a customer is certainly the most important asset of any organization or a business venture that depends on sales and repeat sales. It shows how the basic purpose of every business is. not only to generate. but hunt down ways to maximize profits and how sales performance is one such area that comes under strict scrutiny. It looks at how organizations big and small are always on the look out for the right tools and techniques for drafting the most suitable customer relationship programs as one way of improving sales performance. Through a literature review, it analyzes the link between the customer relationship programs and sales performance.
From the Paper
"Nonetheless, to date the concept of as well as the relationship between customer relationship programs and sales performance does not yield general agreement. According to Keefe (2001, p. 4), ?some CRM experts argue that there is little consensus about what CRM actually is, or how to best execute or measure it?. Proving her assertion, Keefe, in one of her research articles ?reports on an interview with Heidi Wisbach, manager of CRM Analytics in the New York office of Cap Gemini Ernst & Young, who specialize in CRM initiatives in the manufacturing, hospitality, financial services and telecommunications industries? (Keefe, 2001, p.4). Wisbach is one of the designers of the Customer Relations Managment Index, the function of which is to assist companies in gauging the degree ?to which they use actual CRM techniques and to compare their standing against competitors? (Keefe, 2001, p.4)."
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Customer Relationship Management, 2007.
This paper explores the interaction between customer relationship management (CRM) and marketing.
2,573 words (approx. 10.3 pages), 8 sources, MLA, $ 77.95
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Abstract
The paper defines those areas where CRM and marketing are interconnected and, in the case of specific strategies, dependent on each other for results. The paper defines CRM as the infrastructure that enables the delineation of and increase in customer value, and the correct means by which to motivate valuable customers to remain loyal and purchase again. The paper concludes that the integration of CRM data and marketing strategies is critical to the success of a company's marketing, selling and overall growth opportunities.
Outline:
Executive Summary
Defining CRM
CRM's Impact on Marketing
Summary
From the Paper
"What had begun as a series of applications aimed at capturing customer information has transformed into a series of strategies for attracting, selling, and serving customers. This transformation of CRM has been directly attributable to the change in which members of organizations are acquiring the software. When CRM was first created IT Departments were the first customers, and the key success criteria of IT are quite different than line-of-business executives who have profit-and-loss responsibilities for their companies. These line-of-business executives have transformed CRM from a series of applications to a series of strategies supported by applications, and this is a critical point in the evolution of this area overall."
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Customer Relationship Management, 2007.
An analysis of customer relationship management and its relationship to marketing.
3,137 words (approx. 12.5 pages), 8 sources, MLA, $ 91.95
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Abstract
This paper aims to define those areas where customer relationship management (CRM) and marketing are interconnected. It begins by defining CRM, in general and looking at how it has developed within organizations over time. The paper then specifically looks at cases of specific strategies that are dependent on each other for results.
Table of Contents:
Executive Summary
The Rapidly Changing CRM Landscape
Defining CRM
CRM's Impact on Marketing: Fuel for Attracting, Selling and Serving Customers
Summary
From the Paper
"One of the most challenging areas of how companies are integrating CRM and marketing strategies is channel management, specifically Partner Relationship Management (PRM). This is the application of CRM strategies, tools, and techniques to the indirect channels that companies rely on for revenue. These are the distributors and dealers that companies sell their products through. To keep distributors and dealers selling their products, companies are using CRM systems to first understand the many priorities of their channels and second, to build loyalty with their distribution channel partners. Foremost in these efforts around PRM is lead generation and escalation, which is the generating, tracking and distributing of sales opportunities throughout distribution channels. In a critically acclaimed body of research, (Columbus 2003) claims that lead generation and escalation is critical for the long-term functioning of any channel management initiative. In his research, Columbus claims that Microsoft was able to increase sales by 30% throughout France using lead management and escalation for their mid-market ERP applications."
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Customer Relationship Management, 2006.
This is a case analysis of customer relationship management (CRM) at the State of New Jersey's Department of Treasury.
1,500 words (approx. 6.0 pages), 16 sources, APA, $ 49.95
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Abstract
This paper explains that the State of New Jersey's Department of Treasury, Office of Treasury Technology, faces the same challenges as many public and private companies who also are striving to become more responsive to customer needs, while creating more efficient and cost-effective processes. The author relates that the CRM is a services organization to the many other divisions of the Office of Treasury Technology and, as a result, must focus first on managing the many expectations of these divisions and on balancing the workload in the process. The paper outlines the way that this CRM unit must attack the inefficiencies of manual processes, which actually hurt rather than help their ability to serve internal customers.
Table of Contents
Introduction
Background
Current Technology
Relationship to Current and Other Organizations
Conclusion
From the Paper
"The Department of Treasury for New Jersey has many processes that are manually based, and therefore break down when someone is either out sick, resigns, or a new relationship manager is brought into the department. This reliance on manual processes is a major impediment to Customer Relationship Management team members in accomplishing goals on behalf of their internal clients. This is exacerbated by the fact that there isn't a known escalation process for service requests, support, information and problem identification and resolution."
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