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Online Video Advertising, 2007.
An analysis of the online advertising marketplace.
1,300 words (approx. 5.2 pages), 3 sources, MLA, $ 43.95
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Abstract
The paper defines the online advertising marketplace size, growth and market dynamics, including the differences in approaches to presenting advertising messaging. The paper discusses the growth of online advertising and its implications for the corresponding growth of online video advertising. The paper illustrates this groundswell of interest in online video sites by looking at Google's acquisition of YouTube.com, News Corporation's acquisition of MySpace and Yahoo's continued efforts to bring video content into the mainstream of its users. Finally, the paper provides an analysis of how animation is becoming more mainstream as a result of online video sharing.
Outline:
Executive Summary
Online Advertising Marketplace Forecast
Factors Driving Online Advertising Growth
Online Video Advertising
Animation as a Medium
From the Paper
"Many analysts have contended that when the growth rate for online advertising begins to outpace traditional advertising, the dominance of online advertising will become clear. This milestone first happened during 2005 when full-year U.S. Internet advertising accounted for 7% of spending while the total advertising market grew by only 3%. According to many investment analysts contend that 14% or more of total advertising spending by 2010 will be from online advertising, and within the total set of digital marketing spending, search advertising will be the largest growth area."
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Violent Online Video Games.
This paper is a research proposal to study the effect of violent Online video games on adolescent behavior.
14,570 words (approx. 58.3 pages), 165 sources, APA, $ 249.95
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Abstract
This paper explains that the video game industry is the fastest growing entertainment industry and second only to music in profitability, but there is concern regarding the link between violent video games and a number of negative behaviors in children and adolescents who play them. The author lists the goals of this research project, which are (1) to study the violence level of adolescents who regularly play on-line video games, (2) to examine the relationship between violent on-line game exposure and violence level of adolescents, and (3) to recommend ways to reduce the effect of violent online video games on adolescents. The paper reports that this research will use a confidential email questionnaire drawn from a sample population of participants from online game centers in Hong Kong, soliciting their video game usage and opinions about how it affects them. Illustration and graph.
Table of Contents
Introduction
Statement of the Problem
Aims of the Research
Hypotheses
Literature Review
Myths and Facts
The Online Gaming Industry
The Atmosphere of an Online Gaming Center
Effects of Violent Online Games
Risk and Protective Factors for Youth Violence
Theoretical Perspectives
Methodology
Ethics
Participants
Design and Materials
Procedure
Survey Instrument
Sample and Implementation
Analysis
Positives
Negatives
Summary of Findings
Observational Studies
Self-Report Studies
Experimental Studies
Other Studies
Conclusion
From the Paper
"Two features of video games have generated a renewal of interest by researchers, public policy makers, and the general public. First, the active role required by video games is seen as both beneficial and negative. It helps educational video games serve as invaluable teaching tools for motivational and learning process reasons. However, it also may make violent video games more hazardous than violent television shows or movies. In addition, the arrival of a new generation of violent video games resulted in large numbers of children and youths actively participating in entertainment violence that went way beyond what is available on television or in movies. Recent video games reward players for murdering citizens, police, and prostitutes, using guns, knives, flame throwers, swords, baseball bats, cars, and martial arts. Some include movie clips of strippers and drug deals. In some games, the player plays the hero, while in others he is the criminal."
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Video Advertising, 2005.
This paper explains that video advertising, which can be both entertaining and irritating, is the medium society loves to hate because, unlike print advertising, it is more difficult to tune out.
1,620 words (approx. 6.5 pages), 5 sources, APA, $ 52.95
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Abstract
This paper explains that, although people can make a case that advertising goes too far, by using sexual innuendo that is too graphic or targeting children who have not yet developed the ability to evaluate claims of the advertisement, the United States Constitution provides everyone in this country, including advertisers, a number of protections from regulatory abuse such as freedom of speech. The author points out that one of the most common criticisms is that advertising tries to sell us things we neither need nor want; however, in a capitalistic society, companies are allowed to encourage consumers to buy their products. This paper concludes that the video advertising is an important part of the U.S. economic system; the problems of this advertising can be managed.
From the Paper
"Perhaps one of the weakest criticisms of advertising is that it is intrusive. Probably every person could cite a commercial he or she found annoying and intrusive, and that is the test for the limits of free speech: one person's free speech cannot violate another person's right to not be harmed by that free speech. An example of this would be hate crimes. If someone's inflammatory speeches cause someone else to commit a hate crime, then the person's speech has gone too far, because it has led to harm. The issue isn't nearly as clear in advertising."
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Online Advertising, 2003.
Describes current trends in online advertising and assesses their overall effectiveness.
5,750 words (approx. 23.0 pages), 20 sources, APA, $ 135.95
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Abstract
This paper describes current trends in online advertising and assesses their overall effectiveness. It looks at the development of first banner ads and recent developments such as floating ads, superstitials, interstitials, centered rectangular ads, pop-under ads, skyscrapers, super-sized banners, surround sessions and text ads. The paper looks at the effect of broadband adoption and discusses the key to successful Web advertising.
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Online Advertising, 2002.
A comprehensive analysis of different forms of online advertising and their advantages and disadvantages.
3,029 words (approx. 12.1 pages), 8 sources, MLA, $ 89.95
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Abstract
In today's age of information, the move toward establishing an Internet presence is becoming more and more popular as companies move to position themselves to compete more efficiently on a national and international basis. The paper explains that this trend towards a global marketplace was demonstrated recently by the merger between America Online and Time Life, as well as the unbelievably rapid growth in global Internet sales. This paper provides an overview of electronic commerce and some of the advantages and disadvantages associated with the various types of online forms today. Several case studies and examples of companies that have been successful, as well as those which have not, are also provided. A summary of the research is provided in the conclusion.
From the Paper
"Forms of E-Commerce on the Internet. The literature notes that the term "Internet" is almost never used in its proper context. The Internet, simply put, "is a whole bunch of computers connected together" (Jardin 4). However, the Internet has become much more than just a network. "What makes the Internet different is the number of computers connected to it, as well as its immense geographic span. The Internet wasn't always that way; it used to consist of a few big, ugly computers. What happened? It often seems as if the Internet appeared out of the clear blue sky and materialized as a massive technological explosion. In fact, it did" (Jardin 11). Even though the "Net" may have appeared virtually overnight, certain aspects of marketing have not. It has been said that the dimensions of electronic commerce revolve around pure electronic commerce and traditional electronic commerce. According to Cecil C. Hoge, Sr., "Electronic buying and selling started by telegraph in the nineteen century. With the advent and mass acceptance of the telephone, radio, TV, and then cable, electronic media have become the dominant marketing forces."
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Video Art and Video Pornography, 2002.
A comparison between the depiction of pleasure and eroticism in the making of video art and video pornography.
1,680 words (approx. 6.7 pages), 6 sources, $ 54.95
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Abstract
A look at the depiction of human fetish and desire in the making of video art and video pornography. The author argues that the depiction of erotica, pleasure and satisfaction are equally revealed in both types of film making, making the fine line between the two types of styles hard to discern. The author argues that both approaches are valued as forms of entertainment. The author supports this argument by referring to similarities in aspects such as: mechanical reproduction and mass consumption of the creative works.
From the Paper
"Human fetish and desire are very powerful forces behind video art and pornography. Our need for pleasure and expression leads us to all sorts of ends for personal achievement and satisfaction. Erotica and pornography have rich roots in video art. With the emergence of video came the rise in popularity of video pornography. The historical development of video art and video pornography share obvious technological similarities. Ironically these forms of arts and entertainment do not only hold technological similarities but remarkable parallels in the work that was being produced. In this paper I will further blur the fine and almost invisible line between video art and video pornography. This blurring will show that video art and video pornography are equal in their value as products of arts and entertainment."
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Online Advertisements, 2005.
This paper covers the topic of online audio and video advertisements.
1,130 words (approx. 4.5 pages), 6 sources, APA, $ 39.95
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Abstract
This paper examines the state of the art of online audio and video advertisements. The author points out who uses these ads. The paper outlines three hypotheses of what might happen with this type of advertising in the near future and suggests methodology for researching these hypotheses.
From the Paper
" Video advertising is rapidly replacing pop-up ads on the internet as the way to reach potential buyers. The technology produces television-quality video and audio without the technical problems usually associated with streaming media across the internet. The video commercial online format delivers full-screen broadcast-quality video over the internet in the form of .... megabyte .... second video spots from companies and advertisers such as Pepsi, McDonald's, A.T.& T and Honda The full-screen advertisements use a patented pre-cached delivery method whereby the ad is prepared during idle user ..."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Internet Advertising, 2003.
Shows the advantages of advertising on the Internet.
1,322 words (approx. 5.3 pages), 12 sources, MLA, $ 44.95
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Abstract
With millions of people already logged onto the Internet, and more signing on everyday, information that is printed online is viewed by a massive number of people. This large number of potential consumers has fueled the motivation for advertising agencies to post ads online. This paper shows that, through online advertising , consumers are able to go directly to a web site just by clicking on the ad. This convenience has made Internet advertising what it is today. The paper explains that the company benefits from this type of advertising by being able to get exact numbers of how many potential consumers click through on their ad. The advantages of online advertising have given rise to tremendous growth, which has changed job opportunities, as well as created innovative methods to publicize. The paper also includes an illustration.
From the Paper
"Every year companies spend an unbelievable amount of money on Internet advertising in order to further their sales (Taylor 45). IBM's new e-business advertising campaign has cost the company over 75 million dollars. The ads will feature IBM Global Services Employees who are helping companies succeed in the fast changing e-business environment. Aside from advertising on the Internet, they will also implement a direct marketing series, as well as showcase announcement programs (Cox 1). This kind of "go-for-broke" advertising campaign can be extremely risky. Several companies who have attempted this have failed and been forced to shut down. Despite the risks, many Internet e-tailers are still using over 60 percent of their annual incomes to fund this kind of advertising campaign (Taylor 46). If these campaigns are correctly planned and executed, then the investment can provide a substantial return for the business (Rossetti 30)."
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, $ 35.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, $ 40.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, $ 133.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Online Retail in the Taiwanese Market, 2004.
Thesis paper discussing methods for increasing online consumer purchases in the Taiwanese market.
9,251 words (approx. 37.0 pages), 47 sources, APA, $ 191.95
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Abstract
This paper investigates strategies that can be used by online retailing stores to encourage and increase online consumer purchasing behavior. The paper focuses on the Taiwanese market and considers relevant factors, such as trends, behavior patterns of customers, purchasing habits, product lines, and ideas that work in Western markets that are applicable to Taiwanese markets.
Strategy and Planning for Online Stores
Measuring Effectiveness of Websites of Online Stores
SWOT Analysis of Operating an Online Retail Store
Strengths of Online Retailing in Taiwan
Weaknesses of Online Retailing in Taiwan
Opportunity for Online Retailing in Taiwan
Threats Faced by Online Retailing in Taiwan
The Taiwanese Market and the Market's Readiness for Online Retailing
P.E.S.T. Analysis of Taiwan
Porter's Market Analysis of the Online Retail Market
From the Paper
"There is no doubt that the environment within which the organization operates has a great influence on the market share of the product lines of the company. Similarly, there is no doubt that the environment within which the organization operates has a great influence on the sales that the company can hope to make using online retail concepts. For example, a market that has a large number of Internet users will have larger volume of online purchasers. At the same time however, the Internet can also offer individuals located at destinations that are very geographically apart an option to purchase products that might have otherwise not been available to them. Therefore, a customer in Taiwan could purchase a product from a store based in the U.S., U.K. or Australia without ever having to leave their homes."
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