| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "ONLINE BRAND BUILDING MANAGEMENT": |
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Online Brand Building and Management, 2006.
Analyzes the different ways a company can establish and maintain a brand presence online.
1,895 words (approx. 7.6 pages), 13 sources, APA, $ 60.95
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Abstract
This paper analyzes the transition of b2c versus b2b to the internet. It provides recommendations for the brand manager to establish a brand presence online, including: search engine optimization, paid search, emails, rich media, sponsorship and banner advertisements. Each of these items is then digressed upon to show how a brand manager would measure the results and associated success of the online branding tools.
The paper includes a graph.
From the Paper
"Mass emails were once an effective tool for a marketing manager, but new legislation, and the increasing annoyance with SPAM, puts a bad light on any company looking to use this option. In B2B many marketing managers have turned to business newsletters, a less frequent communication with higher informational content. Business newsletters provide more value to the receiver than a mass email, and are more likely to be read. Clow and Baack state that the number of individuals who complain that they received many e-mail ads rose from 44% to 70% over the last two years. The authors go on to say that the number who report they delete ads without even looking at them rose from 31% to 55% over the same time period (2004). Marketing managers must turn to new forms of brand building to increase the effectiveness of their advertising dollars."
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Brand Management in Japan, 2004.
A literature review of five articles on the issue of brand management in Japan.
920 words (approx. 3.7 pages), 5 sources, MLA, $ 31.95
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Abstract
This paper provides a literature review using five articles on the issue of brand management as it relates to the hotel industry in Japan. It also looks at factors that influence the decision making process.
From the Paper
"Companies who have international operations need to take into account the decision making process of consumers in the foreign markets. While this is an underlying assumption of all international marketing .."
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Brand Management in the Japanese Hotel Industry, 2003.
A brief examination of 10 articles and their impact on the subject.
920 words (approx. 3.7 pages), 10 sources, APA, $ 31.95
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Abstract
This paper examines ten articles on the subject of brand management in the Japanese hotel industry. It looks at brand management as an important part of most marketing activities and its importance to the hospitality industry. The paper also looks at the importance of building brand awareness, image and loyalty.
From the Paper
"Brand management is an important part of most marketing activities and can be particularly important in the hospitality industry. This research examines ten articles and their ..."
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A Building is Not Just a Building, 2003.
This essay critiques the J. Paul Getty Museum design with reference to two journal articles.
615 words (approx. 2.5 pages), 2 sources, $ 22.95
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Abstract
This paper looks at the differing opinions with regards to the J. Paul Getty Museum and the way it was built. Reviews from the Los Angeles Times and the Atlanta Constitution Journal contend that a building is not just a building. The two critics from the above newspapers agree and disagree with regards to certain points about the building.
From the paper:
"Ouroussoff writes in the Times:
"Of the two assessments, Ouroussoff?s seems by far the more accurate. From my own visit to the museum I must say that it seemed very much a premodern structure resting like a fortress on a hill from a time long, long before Frank Lloyd Wright would make so many people believe that glass was an acceptable material for walls and that white was the only color that one needed."
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A Building is not Just a Building, 2001.
Differing opinions on the J.Paul Getty Museum.
650 words (approx. 2.6 pages), 3 sources, $ 23.95
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Abstract
This paper looks at the differing opinions with regards to the J.Paul Getty Museum and the way it was built. Reviews from the Los Angeles Times and the Atlanta Constitution Journal contend that a building is not just a building. The two critics from the above newspapers agree and disagree with regards to certain points about the building.
From the Paper
"Ouroussoff writes in the Times:
But although these public areas are thoughtfully balanced, the complex as a whole does not cohere. The more private structures (aside from the auditorium) seem isolated on the wrong side of the trackless-tramway. A palm-lined garden, submerged three stories below plaza level--is the area's central event. Around it, cloistered walkways and metal bridges connect the various buildings. Meier skewed placement of these buildings slightly to line them up with the freeway rambling by below. But the shift is imperceptible, and you never feel its weight. Instead, the buildings simply seem detached, their function hidden behind slick metal and glass facades (p. A1)"
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Hospitality Management, 2002.
An introduction and summary of hospitality management.
13,100 words (approx. 52.4 pages), 0 sources, MLA, $ 248.95
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Abstract
This paper examines the hospitality industry, one of the largest industries in both global and national contexts. It looks at how the industry is composed of fifteen segments including lodging (hotels), commercial food service (restaurants and catering), institutional food service, casinos, cruise lines, travel agency services, event services, convention hosting, arena services, sport complex management, resorts, parks, clubs, tourism and transportation services related to the other segments of the industry. It show how this complex industry accounts for more jobs, sales and tax revenues than any other single industry in most countries and how the segments of the hospitality industry are interdependent and rely on one another for overall success.
Outline
Introduction
Defining Hospitality
Importance of Industry
Structure of Text
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality
Agency Relations Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality
Agency Relations
Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Strategic Management
Industry Relationships
External Environment
Importance of Change
Planning
Finance Management
Revenue Control
Yield Management
Cost Control
Financial Statement Analysis
Balance Sheet
Income Statement
Cash Flow Statement
Legal Issues
Contract Law
Liability Exposure
Diversity Issues
Discrimination Law
Employment Law
Information Management
Computer Systems
Data Management
Data Analysis and Application
Operational Technology
Check-In and Check-Out
Security Technology
Guest-Oriented Technology
Guest Room
Technology
Special Facilities
Operations Management
Security and Loss Prevention
Sanitation Issues
Maintenance Management
Energy Management
Organizational Management
Organizational Structure
Organizational Behavior
Organizational Communication
Organization of Work
Human Resource Management
Functions
Recruitment and Retention
Compensation Management
Marketing Management
Planning
Strategy Development
Promotion
Sales Management
Developing Customer Value
Lodging Management
Food and Beverage Management
Casino Management
Event Management
Conventions
Conferences
Resort Management
Professional Standards
Codes of Conduct
Best Practices
Benchmarking
From the Paper
"In 1988, tourism once again began a rise. This time, however, the crisis in the Middle East that eventually erupted into the Gulf War brought tourism to a screeching halt. When the Gulf War ended, tourism was once again expected to begin a growth phase. By that time, however, the United States had entered into another economic recession, and economic activity in most of the other industrial nations had begun to slow. At that time, recovery in the travel industry was not expected to occur until the mid-1990s."
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Online Retail in the Taiwanese Market, 2004.
Thesis paper discussing methods for increasing online consumer purchases in the Taiwanese market.
9,251 words (approx. 37.0 pages), 47 sources, APA, $ 191.95
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Abstract
This paper investigates strategies that can be used by online retailing stores to encourage and increase online consumer purchasing behavior. The paper focuses on the Taiwanese market and considers relevant factors, such as trends, behavior patterns of customers, purchasing habits, product lines, and ideas that work in Western markets that are applicable to Taiwanese markets.
Strategy and Planning for Online Stores
Measuring Effectiveness of Websites of Online Stores
SWOT Analysis of Operating an Online Retail Store
Strengths of Online Retailing in Taiwan
Weaknesses of Online Retailing in Taiwan
Opportunity for Online Retailing in Taiwan
Threats Faced by Online Retailing in Taiwan
The Taiwanese Market and the Market's Readiness for Online Retailing
P.E.S.T. Analysis of Taiwan
Porter's Market Analysis of the Online Retail Market
From the Paper
"There is no doubt that the environment within which the organization operates has a great influence on the market share of the product lines of the company. Similarly, there is no doubt that the environment within which the organization operates has a great influence on the sales that the company can hope to make using online retail concepts. For example, a market that has a large number of Internet users will have larger volume of online purchasers. At the same time however, the Internet can also offer individuals located at destinations that are very geographically apart an option to purchase products that might have otherwise not been available to them. Therefore, a customer in Taiwan could purchase a product from a store based in the U.S., U.K. or Australia without ever having to leave their homes."
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Online Journalism, 2007.
A case study comparison of an online newspaper with its printed version.
4,567 words (approx. 18.3 pages), 7 sources, MLA, $ 118.95
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Abstract
This paper discusses the theory and practice of online journalism. It presents a case study of online journalism and analyzes and compares an online newspaper with its paper edition. The paper focuses on the nature of online journalism and analyzes the role of the online journalist in the virtual newsroom. In addition, the paper analyzes online journalism by means of a comparison between the content of the online version to the paper edition of the same date. The paper also contains an example of an online newspaper and its printed version at the end of the paper.
Table of Contents:
Introduction
Case Study: The Star
Newspapers
Newspaper Journalists
Technology in Newspaper Reporting
Online Newspapers
Comparison
Content
Focus of the Articles
Timeliness
Length
Advertisements
User Friendliness
Interactivity
Conclusion
Online Star Newspaper: 27 April 2007
Printed Version
From the Paper
"When scrutinising advertisements in the two editions of the newspaper it is visible that the products and target markets were different based on the media being used. Despite that fact, advertisements are important to both versions of the newspaper. In terms of user friendliness, both newspaper versions have their problems and advantages, with the paper edition being part of a societal and historical habit, despite being more difficult to navigate compared to the electronic version. The electronic version tends to overcrowd the homepage, leading to confusion at times. Finally, interactivity is the element that best separates the two versions of newspaper that have been compared. The paper version is a classic that has been and will be around for a very long time; however, it cannot compete with the vast interactivity offered by the electronic version. Ultimately, online journalism adds a new and useful dimension to a profession that always has use for new forms of communication and information."
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The Chrysler Building, 2004.
A description of the famous building in New York City called the Chrysler Building.
2,003 words (approx. 8.0 pages), 7 sources, MLA, $ 63.95
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Abstract
This paper offers a look at the history and design of the famous Chrysler Building. The writer describes both the exterior and interior of the building, as well as the architectural structure. The paper then offers some information on the architect himself, William Van Alen, and the original deal that led to the purchase of the site and plans to build the building.
From the Paper
"Architect William Van Alen originally designed the Chrysler Building for real estate speculator William H. Reynolds, but in 1928, Walter Percy Chrysler, head of the Chrysler Motor Corporation, purchased the site on the corner of Lexington Avenue and 42nd Street in midtown Manhattan, as well as Van Alen's plans. (Sandler, 1996) Those plans were changed as the design began to reflect Chrysler's forceful personality. The project soon became caught up in the fixated quest for height that swept through the city's commercial architecture in the 1920s and 1930s. Buildings rose taller and taller as owners sought both to maximize office space as well as to increase consumer visibility. Van Alen's initial design anticipated a 925-foot building with a rounded, Byzantine or Moorish top. At the same time, however, Van Alen's former partner, H. Craig Severance, was building the 927-foot Bank of the Manhattan Company on Wall Street. Not to be outdone, Van Alen revised his plans, with Chrysler's blessing, to include a new tapering top that culminated in a spire, bringing the total height to 1,046 feet and establishing the Chrysler Building as the world's tallest, briefly anyway."
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Online Banking in Britain, 2000.
A discussion of online banking in Britain, its problems as well as its advantages and security.
1,881 words (approx. 7.5 pages), 10 sources, MLA, $ 60.95
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Abstract
This paper is a personal research project about online banking in the United Kingdom. It describes its history, how it works, security issues and its advantages and it introduces online banking facilities. It provides an appendix summarizing the services of each of the main British banks.
Table of Contents
What is online banking?
How online banking works
The security of online banking
The advantages of online banking
The disadvantages of online banking
Prediction of the prospects of online banking.
From the Paper
"The online banking will be a step to a new stage in the future. By that time, the banks will definitely offering more attractive services online and the competition of online banking will be complicated because more banks will have online banking services. Another progression is the development of wireless banking such as Digital TV and Mobile banking or so called WAP (Wireless Application Protocol). Nowadays, mobile phones are used everywhere, and many leading telecom companies and software companies have joined the WAP forum. Such as Nokia, Ericsson and Motorola."
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Building on Landfill, 2002.
This paper discusses the issues of building multistory buildings on areas of landfill, areas of dumped discarded items such as debris and garbage, using Battery Park City, New York City as an example.
1,330 words (approx. 5.3 pages), 5 sources, APA, $ 44.95
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Abstract
This paper reports that one way that builders are finding available land is by using places previously thought unsafe or unsuitable to build on, such as landfill sites. This paper explains that landfill sites can safely be used to build high-rise buildings, provided the density of the landfill, the size of the foundation pieces and the deepness of the foundation pilings are taken into consideration. The author points out that there have been no reported problems from the settling of the landfill site on which Battery Park City was built.
From the Paper
"First, it is important to understand what landfills are and why they are here. Landfills are areas where the city or other municipality has dumped discarded items such as debris and garbage. The city often dumps large items there, as well, and eventually the landfill reaches its capacity. Landfills are important because debris and garbage has to go somewhere, but many people remain concerned that landfills are dangerous, and that hazardous materials are being dumped into landfills, which could harm people in the future. When someone decides to build on a landfill site, as the one in Battery Park City, the question of stability comes up. After all, they are essentially building on garbage and debris, which seems likely to shift and move as it settles."
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Improving Building Codes and Their Administration, 2001.
An examination into the trend towards the adoption of a single building code throughout the U.S.
19,203 words (approx. 76.8 pages), 34 sources, MLA, $ 249.95
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Abstract
The regulation of building construction can be traced back 4,000 years to cultures such as the Chinese, Greek, and Roman empires. Building regulations arose from the attempts of our ancestors to establish ways to control or avoid devastation from building fires and construction failures. Today, there are a number of specific parameters that affect the cost of buildings, including government building codes, which are enacted to protect public health and safety; these can take the form of both prescriptive and performance requirements, as well as industry demands that may not be reflected in actual building codes themselves, which consist of such desirable factors as climate control, elevators, and other aesthetics. Based on the efficiencies provided by standardized codes, the trend toward adoption of such codes nationally and internationally would seem to be a prudent choice for builders and municipalities. This study examines what the three code-making bodies within the United States were doing, are doing, and how they are now working together to produce a common building code for the United States to improve the safety, aesthetics, and functionality of the building conditions required for the entire country. The hypothesis of this paper is that, as a result of this leadership and innovation in the United States, improvements in building codes will extend to the developing countries of the world.
From the Paper
"Gene Fessenbecker, author of Building Codes and the Construction Contractor, says that, ?The regulation of building construction can be traced back 4,000 years to cultures such as the Chinese, Greek and Roman empires. Building regulations arose from the attempts of our ancestors to establish ways to control or avoid devastation from building fires and construction failures. George Washington and Thomas Jefferson tried to establish some of the earliest design and construction regulations in America for the purpose of protecting public health and safety? (Fessenbecker 1). Today, there are a number of specific parameters that affect the cost of buildings including government building codes, a which are enacted to protect public health and safety; these can take the form of both prescriptive and performance requirements, as well as industry demands which may not be reflected in actual building codes themselves which consist of such desirable factors as climate control, elevators and other aesthetics. This study is intended to examine what the three code-making bodies within the United States were doing, are doing and how they are now working together to produce a common Building Code for the United States to improve the safety, aesthetics, and functionability of the building conditions required for the entire country. The hypothesis of this paper will be that as a result of this leadership and innovation in the United States, improvements in building codes will extend to the developing countries of the world."
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Online Video Advertising, 2007.
An analysis of the online advertising marketplace.
1,300 words (approx. 5.2 pages), 3 sources, MLA, $ 43.95
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Abstract
The paper defines the online advertising marketplace size, growth and market dynamics, including the differences in approaches to presenting advertising messaging. The paper discusses the growth of online advertising and its implications for the corresponding growth of online video advertising. The paper illustrates this groundswell of interest in online video sites by looking at Google's acquisition of YouTube.com, News Corporation's acquisition of MySpace and Yahoo's continued efforts to bring video content into the mainstream of its users. Finally, the paper provides an analysis of how animation is becoming more mainstream as a result of online video sharing.
Outline:
Executive Summary
Online Advertising Marketplace Forecast
Factors Driving Online Advertising Growth
Online Video Advertising
Animation as a Medium
From the Paper
"Many analysts have contended that when the growth rate for online advertising begins to outpace traditional advertising, the dominance of online advertising will become clear. This milestone first happened during 2005 when full-year U.S. Internet advertising accounted for 7% of spending while the total advertising market grew by only 3%. According to many investment analysts contend that 14% or more of total advertising spending by 2010 will be from online advertising, and within the total set of digital marketing spending, search advertising will be the largest growth area."
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Abbey National Building Society, 2005.
Explains what building societies are and gives a history of the Abbey National Building Society.
3,008 words (approx. 12.0 pages), 10 sources, MLA, $ 88.95
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Abstract
This paper explains that a building society is a Financial Institution that is owned by all its members rather than by its shareholders which plays the role of paying interests on the deposits made by the members and also of lending money to its members by proposing to keep the property as security in order to enable them to buy a house of their own. The paper then details the history of the Abbey National Building Society from its beginnings in 1944 to the present day as well as what Abbey National Building Society has had to do to remain successful.
From the Paper
"The market conditions at the time were very strict and regulated, and there was stiff competition everywhere. The 1986 occurrence of the 'Big Bang' served to break down all the traditional barriers that a person would expect in a Bank, and soon banks and other financial institutions became more capable of offering a wide range of financial services that hitherto had not been done. Abbey Building Society had at this time already demonstrated its free and independent thinking by breaking away from the Cartel of building societies that had insisted on certain fixed basic mortgage rates for everyone. Therefore when the decision to convert into a plc was taken in 1989, and after the conversion had actually taken place, there was a dramatic increase in the number of shareholders in the United Kingdom: the numbers rose from 6 million to 9.5 million, a 50% increase. (Conversion to plc, the Background)"
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Online Academic Communities for Artists, 2004.
Examines the possibility of establishing online academic communities for artists.
7,100 words (approx. 28.4 pages), 17 sources, APA, $ 158.95
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Abstract
This paper studies the different concepts related to networks and communications, as well as the establishment of an online academic community for artists. It looks at the online academic community that Stanford University has started in the pursuit of determining whether such a community can be beneficial for all the artist students. The paper includes graphs and tables.
Paper Outline:
Introduction
Review of Literature
Network Defined
Social Networks
The Upsurge of Different Social Networks
The Role that Social Networks Play
Communication Networks
Computer Mediated Networks and Hyperlink Networks
The Internet Phenomenon
Community Web Sites
Emergence of Networks' Commercial Markets
Privatization and Rising up of World Wide Webs
Academic Networks
Personal or Face-to-Face Networks
Online Networks
Implication to Communication and Information Networks
Barriers to Network Communication
On Freedom
On Control
Establishment of an Online Community
Comparison of an Online Community versus Physical Community
The Artist
The Artist as An Inventor and Scientist
The Artist As Part of An Online Academic Community
Case Study (Club Nexus)
Discussion
Advantages of putting up an Online Academic Community
Other Areas to Consider
Conclusion
From the Paper
"Meanwhile, the coming of the new millennium has brought new and more challenging technologies. Different forms of communications such as Internet, mobile phones and SMS, Internet chat or MIRCs, and e-groups penetrated majority of the countries around the world. Communication through computer - generated networks became very visible. This enables any individual to talk with someone you cannot see in a face-to-face basis, to buy something and have it delivered without having to go out of your home, to research for any information with just one click on the Internet, or to meet new friends. Even on - line studies or distance education through computer - generated communication sprouted like mushrooms. More and more schools started to offer distance form of learning to accommodate students who, due to lack of time, opted to enroll in a much "scheduled-free" learning method. Furthermore, the idea of learning through online gave birth to online academic communities, as pioneered by Stanford University's Club Nexus. This academic community brings the students of the same preference closer to one another and at the same time broadens the students "world"."
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