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Online Advertisements, 2005.
This paper covers the topic of online audio and video advertisements.
1,130 words (approx. 4.5 pages), 6 sources, APA, $ 39.95
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Abstract
This paper examines the state of the art of online audio and video advertisements. The author points out who uses these ads. The paper outlines three hypotheses of what might happen with this type of advertising in the near future and suggests methodology for researching these hypotheses.
From the Paper
" Video advertising is rapidly replacing pop-up ads on the internet as the way to reach potential buyers. The technology produces television-quality video and audio without the technical problems usually associated with streaming media across the internet. The video commercial online format delivers full-screen broadcast-quality video over the internet in the form of .... megabyte .... second video spots from companies and advertisers such as Pepsi, McDonald's, A.T.& T and Honda The full-screen advertisements use a patented pre-cached delivery method whereby the ad is prepared during idle user ..."
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Online Journalism, 2007.
A case study comparison of an online newspaper with its printed version.
4,567 words (approx. 18.3 pages), 7 sources, MLA, $ 118.95
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Abstract
This paper discusses the theory and practice of online journalism. It presents a case study of online journalism and analyzes and compares an online newspaper with its paper edition. The paper focuses on the nature of online journalism and analyzes the role of the online journalist in the virtual newsroom. In addition, the paper analyzes online journalism by means of a comparison between the content of the online version to the paper edition of the same date. The paper also contains an example of an online newspaper and its printed version at the end of the paper.
Table of Contents:
Introduction
Case Study: The Star
Newspapers
Newspaper Journalists
Technology in Newspaper Reporting
Online Newspapers
Comparison
Content
Focus of the Articles
Timeliness
Length
Advertisements
User Friendliness
Interactivity
Conclusion
Online Star Newspaper: 27 April 2007
Printed Version
From the Paper
"When scrutinising advertisements in the two editions of the newspaper it is visible that the products and target markets were different based on the media being used. Despite that fact, advertisements are important to both versions of the newspaper. In terms of user friendliness, both newspaper versions have their problems and advantages, with the paper edition being part of a societal and historical habit, despite being more difficult to navigate compared to the electronic version. The electronic version tends to overcrowd the homepage, leading to confusion at times. Finally, interactivity is the element that best separates the two versions of newspaper that have been compared. The paper version is a classic that has been and will be around for a very long time; however, it cannot compete with the vast interactivity offered by the electronic version. Ultimately, online journalism adds a new and useful dimension to a profession that always has use for new forms of communication and information."
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Online Retail in the Taiwanese Market, 2004.
Thesis paper discussing methods for increasing online consumer purchases in the Taiwanese market.
9,251 words (approx. 37.0 pages), 47 sources, APA, $ 191.95
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Abstract
This paper investigates strategies that can be used by online retailing stores to encourage and increase online consumer purchasing behavior. The paper focuses on the Taiwanese market and considers relevant factors, such as trends, behavior patterns of customers, purchasing habits, product lines, and ideas that work in Western markets that are applicable to Taiwanese markets.
Strategy and Planning for Online Stores
Measuring Effectiveness of Websites of Online Stores
SWOT Analysis of Operating an Online Retail Store
Strengths of Online Retailing in Taiwan
Weaknesses of Online Retailing in Taiwan
Opportunity for Online Retailing in Taiwan
Threats Faced by Online Retailing in Taiwan
The Taiwanese Market and the Market's Readiness for Online Retailing
P.E.S.T. Analysis of Taiwan
Porter's Market Analysis of the Online Retail Market
From the Paper
"There is no doubt that the environment within which the organization operates has a great influence on the market share of the product lines of the company. Similarly, there is no doubt that the environment within which the organization operates has a great influence on the sales that the company can hope to make using online retail concepts. For example, a market that has a large number of Internet users will have larger volume of online purchasers. At the same time however, the Internet can also offer individuals located at destinations that are very geographically apart an option to purchase products that might have otherwise not been available to them. Therefore, a customer in Taiwan could purchase a product from a store based in the U.S., U.K. or Australia without ever having to leave their homes."
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Online Banking in Britain, 2000.
A discussion of online banking in Britain, its problems as well as its advantages and security.
1,881 words (approx. 7.5 pages), 10 sources, MLA, $ 60.95
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Abstract
This paper is a personal research project about online banking in the United Kingdom. It describes its history, how it works, security issues and its advantages and it introduces online banking facilities. It provides an appendix summarizing the services of each of the main British banks.
Table of Contents
What is online banking?
How online banking works
The security of online banking
The advantages of online banking
The disadvantages of online banking
Prediction of the prospects of online banking.
From the Paper
"The online banking will be a step to a new stage in the future. By that time, the banks will definitely offering more attractive services online and the competition of online banking will be complicated because more banks will have online banking services. Another progression is the development of wireless banking such as Digital TV and Mobile banking or so called WAP (Wireless Application Protocol). Nowadays, mobile phones are used everywhere, and many leading telecom companies and software companies have joined the WAP forum. Such as Nokia, Ericsson and Motorola."
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Online Video Advertising, 2007.
An analysis of the online advertising marketplace.
1,300 words (approx. 5.2 pages), 3 sources, MLA, $ 43.95
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Abstract
The paper defines the online advertising marketplace size, growth and market dynamics, including the differences in approaches to presenting advertising messaging. The paper discusses the growth of online advertising and its implications for the corresponding growth of online video advertising. The paper illustrates this groundswell of interest in online video sites by looking at Google's acquisition of YouTube.com, News Corporation's acquisition of MySpace and Yahoo's continued efforts to bring video content into the mainstream of its users. Finally, the paper provides an analysis of how animation is becoming more mainstream as a result of online video sharing.
Outline:
Executive Summary
Online Advertising Marketplace Forecast
Factors Driving Online Advertising Growth
Online Video Advertising
Animation as a Medium
From the Paper
"Many analysts have contended that when the growth rate for online advertising begins to outpace traditional advertising, the dominance of online advertising will become clear. This milestone first happened during 2005 when full-year U.S. Internet advertising accounted for 7% of spending while the total advertising market grew by only 3%. According to many investment analysts contend that 14% or more of total advertising spending by 2010 will be from online advertising, and within the total set of digital marketing spending, search advertising will be the largest growth area."
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Online Academic Communities for Artists, 2004.
Examines the possibility of establishing online academic communities for artists.
7,100 words (approx. 28.4 pages), 17 sources, APA, $ 158.95
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Abstract
This paper studies the different concepts related to networks and communications, as well as the establishment of an online academic community for artists. It looks at the online academic community that Stanford University has started in the pursuit of determining whether such a community can be beneficial for all the artist students. The paper includes graphs and tables.
Paper Outline:
Introduction
Review of Literature
Network Defined
Social Networks
The Upsurge of Different Social Networks
The Role that Social Networks Play
Communication Networks
Computer Mediated Networks and Hyperlink Networks
The Internet Phenomenon
Community Web Sites
Emergence of Networks' Commercial Markets
Privatization and Rising up of World Wide Webs
Academic Networks
Personal or Face-to-Face Networks
Online Networks
Implication to Communication and Information Networks
Barriers to Network Communication
On Freedom
On Control
Establishment of an Online Community
Comparison of an Online Community versus Physical Community
The Artist
The Artist as An Inventor and Scientist
The Artist As Part of An Online Academic Community
Case Study (Club Nexus)
Discussion
Advantages of putting up an Online Academic Community
Other Areas to Consider
Conclusion
From the Paper
"Meanwhile, the coming of the new millennium has brought new and more challenging technologies. Different forms of communications such as Internet, mobile phones and SMS, Internet chat or MIRCs, and e-groups penetrated majority of the countries around the world. Communication through computer - generated networks became very visible. This enables any individual to talk with someone you cannot see in a face-to-face basis, to buy something and have it delivered without having to go out of your home, to research for any information with just one click on the Internet, or to meet new friends. Even on - line studies or distance education through computer - generated communication sprouted like mushrooms. More and more schools started to offer distance form of learning to accommodate students who, due to lack of time, opted to enroll in a much "scheduled-free" learning method. Furthermore, the idea of learning through online gave birth to online academic communities, as pioneered by Stanford University's Club Nexus. This academic community brings the students of the same preference closer to one another and at the same time broadens the students "world"."
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Online Education, 2007.
This paper offers a partial research about whether online students receive the same quality of education as their classroom counterparts.
1,065 words (approx. 4.3 pages), 6 sources, MLA, $ 37.95
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Abstract
The paper discusses how many well-respected universities are changing their format to include online options so that their students can do their course work online. The paper contends that while online education can provide a valuable benefit to the students of the world, it is important to ascertain the strengths and weaknesses of such a path so that future courses can become even better. The paper hypothesizes that with today's advanced levels of online education, students receive the same if not better instruction in an online course as they would in a traditional setting. The paper concludes that if experts in the field of education can ascertain what benefits online education offer, they can plan future curriculum with those benefits in mind and have solutions in place for any weaknesses.
Outline:
Problem Statement
Purpose Statement
Research Question and Hypothesis
Fundamental Theories
Literature Review
Methodology
Conclusion
From the Paper
"As the field continues to expand attention turns to evaluating its effectiveness. Online opportunities abound because of the advantages however, there have been recent concerns about the quality of education that they provide. The teacher is not face to face with the students. If they have questions they must wait until they get an email or chat response. There are more opportunities for academic dishonesty without in person discussion and testing. While online education can provide a valuable benefit to the students of the world it is important to ascertain the strengths and weaknesses of such a path so that future courses can become even better."
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Online Profiling, 2007.
This paper argues for online profiling engagement rules to be strengthened and regulated.
2,456 words (approx. 9.8 pages), 17 sources, MLA, $ 74.95
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Abstract
The paper discusses how the extensive collection, sharing and exchange of information between online companies to create profiles of individuals has become a major concern for privacy advocates. The paper defines online profiling and looks at the three primary categories of privacy concerns and the three segments of consumers who hold different views on privacy. The paper examines the benefits and concerns and contends that consumers deserve better protection of their online privacy. The paper maintains that the solution for the above problems is to make opting-in mandatory for all online profiling. The paper shows how there is no need for businesses to violate privacy rights as they are currently doing by insisting on invasive online profiling practices.
Outline:
Introduction
Online Profiling Defined
Privacy Concerns
Public Perception
Benefits and Concerns
Self-Regulation
Compliance with Self Regulation
Conclusion and Recommendations
From the Paper
"Online profiling may involve the collection of anonymous transactional data and it may also involve the merger of this click stream data with personally identifiable information such as name, address, telephone number, credit card number, social security number, email address, etc. (Sax, 1999) A click stream is the sequence of clicks or pages requested as a visitor explores a Web site. The click stream data collected may include information such as Web sites and Web pages visited, the time and duration of the visit, search terms typed in search engines' forms, and other queries, purchases, "click through" responses to advertisements, and the previous page visited (Mulligan, 1999)."
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Women's Image in Advertisements, 2007.
This paper is an analysis of the portrayal of women's image in magazine advertisements in the United Arab Emirates (UAE), as based on a content analysis of the literature and on a convenience sample survey of 50 female students.
17,435 words (approx. 69.7 pages), 34 sources, APA, $ 249.95
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Abstract
This paper states that the the main purpose of this study is to determine the characteristics of women's image in advertisements' contents as depicted in the most widely circulated Arab women magazines in the United Arab Emirates (UAE) and to identify the effect of such contents in formulating the societal image of women. The study also examines how women feel about the presented image of women in advertising. The author points out that, in the UAE, women not only are gaining ground in workforce participation but also are filling positions once held primarily by men; however, this is not always reflected in ads. The paper indicates that the majority of female students felt that the relationship between the woman's image in published advertisements and society's view towards her is a highly positive one. The paper includes the data generated by the survey and several figures, tables and quotations.
Table of Contents:
Introduction
Introduction
Need for the Study
Purpose of the Study
Research Questions
Procedures
Research Hypotheses
Review of Literature
Background and Overview
United Arab Emirates Today
The Impact of Advertisement
The Importance of the Visual Image in Advertisements
The Women's Image in the Visual Advertisements
Depiction of Women in Magazine Advertisements
Methodology
Sample
Instrumentation
Data Collection Procedures
Results
Data Analysis
Discussion and Conclusion
Discussion of Results
Recommendations
Questionnaire
From the Paper
"Arab information media have by and large been established on a weak economic base throughout the Middle East. For example, Arab newspapers were introduced when national incomes and populations were small, and the literacy rates were low; as a result, both advertising revenues and mass-circulation sales (the two primary sources of commercial newspaper income elsewhere), were restricted. Even after World War II, as the Arab economies enjoyed a new level of prosperity, advertising remained sufficiently insignificant to most Arab businessmen, and did not appear to represent a viable avenue of revenue-generation in the modest-circulation press, to enable newspaper publishers to generate many advertisements in the first place."
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Online Brand Building and Management, 2006.
Analyzes the different ways a company can establish and maintain a brand presence online.
1,895 words (approx. 7.6 pages), 13 sources, APA, $ 60.95
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Abstract
This paper analyzes the transition of b2c versus b2b to the internet. It provides recommendations for the brand manager to establish a brand presence online, including: search engine optimization, paid search, emails, rich media, sponsorship and banner advertisements. Each of these items is then digressed upon to show how a brand manager would measure the results and associated success of the online branding tools.
The paper includes a graph.
From the Paper
"Mass emails were once an effective tool for a marketing manager, but new legislation, and the increasing annoyance with SPAM, puts a bad light on any company looking to use this option. In B2B many marketing managers have turned to business newsletters, a less frequent communication with higher informational content. Business newsletters provide more value to the receiver than a mass email, and are more likely to be read. Clow and Baack state that the number of individuals who complain that they received many e-mail ads rose from 44% to 70% over the last two years. The authors go on to say that the number who report they delete ads without even looking at them rose from 31% to 55% over the same time period (2004). Marketing managers must turn to new forms of brand building to increase the effectiveness of their advertising dollars."
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Online Therapy, 2004.
This paper discusses the ethical and clinical considerations of online therapy.
3,590 words (approx. 14.4 pages), 11 sources, APA, $ 100.95
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Abstract
This paper relates that on-line therapy has transformed the mental health community forever. The author stresses that some of the ethical considerations of online therapy are the complexities of providing the patient with the proper assessment because the lack of verbal and nonverbal cues available online and issues concerning security, privacy and confidentiality of working over the Internet. The paper concludes that online therapy provides individuals with a convenient way to get the help that they need.
Table of Contents
Introduction
Definition of Online Therapy
Ethical Considerations
Intricacy of Providing Proper Assessment
Issues Concerning Security, Privacy and Confidentiality
Complexity of Ensuring the Identity of the Practitioner or the Client
Practitioners Not Aware of the Proper Local Resources for Referrals
Problems with Avoiding Inappropriate Relationships
Poor Access for Low-Income or Under-Educated Clients
The Lack of Specificity
The Responsibilities of Psychologists
Clinical Considerations
The Effectiveness of Online Therapy
Technological Training
Reconstruction of the Mental Health Delivery System
Legal and Liability Issues
Discussion and Conclusion
From the Paper
"The vast majority of people in the mental health community feel that there is a huge ethical burden that online therapists are required to bear. These ethics are really no different from the ethics that are in place at traditional practices. However, these ethics are more difficult to enforce because of the lack of physical contact that the therapist and the patient have. For this reason, psychologists must be given a clear description of the ethical challenges that they face and how they can be addressed. Carlson and Harvey (2003) assert that many organizations in the mental health arena have begun to address these issues and make them clear to practitioners."
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Violent Online Video Games.
This paper is a research proposal to study the effect of violent Online video games on adolescent behavior.
14,570 words (approx. 58.3 pages), 165 sources, APA, $ 249.95
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Abstract
This paper explains that the video game industry is the fastest growing entertainment industry and second only to music in profitability, but there is concern regarding the link between violent video games and a number of negative behaviors in children and adolescents who play them. The author lists the goals of this research project, which are (1) to study the violence level of adolescents who regularly play on-line video games, (2) to examine the relationship between violent on-line game exposure and violence level of adolescents, and (3) to recommend ways to reduce the effect of violent online video games on adolescents. The paper reports that this research will use a confidential email questionnaire drawn from a sample population of participants from online game centers in Hong Kong, soliciting their video game usage and opinions about how it affects them. Illustration and graph.
Table of Contents
Introduction
Statement of the Problem
Aims of the Research
Hypotheses
Literature Review
Myths and Facts
The Online Gaming Industry
The Atmosphere of an Online Gaming Center
Effects of Violent Online Games
Risk and Protective Factors for Youth Violence
Theoretical Perspectives
Methodology
Ethics
Participants
Design and Materials
Procedure
Survey Instrument
Sample and Implementation
Analysis
Positives
Negatives
Summary of Findings
Observational Studies
Self-Report Studies
Experimental Studies
Other Studies
Conclusion
From the Paper
"Two features of video games have generated a renewal of interest by researchers, public policy makers, and the general public. First, the active role required by video games is seen as both beneficial and negative. It helps educational video games serve as invaluable teaching tools for motivational and learning process reasons. However, it also may make violent video games more hazardous than violent television shows or movies. In addition, the arrival of a new generation of violent video games resulted in large numbers of children and youths actively participating in entertainment violence that went way beyond what is available on television or in movies. Recent video games reward players for murdering citizens, police, and prostitutes, using guns, knives, flame throwers, swords, baseball bats, cars, and martial arts. Some include movie clips of strippers and drug deals. In some games, the player plays the hero, while in others he is the criminal."
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Online vs. Traditional Degrees, 2004.
This paper compares online or distance degrees through the Internet and traditional degrees by attending class.
845 words (approx. 3.4 pages), 4 sources, MLA, $ 30.95
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Abstract
This paper explains that, although many experts believe an online degree is simply not as effective as a traditional degree, studies consistently show there is little difference in the outcomes between online and traditional learning. The author points out that most experts agree that, for meaningful online education, there must be student-to-student interaction and well-timed, student-to-teacher feedback. The paper stresses that, to succeed in online education, students must be motivated to complete the course on their own, be comfortable in an insulated environment where they do not have face-to-face contact with other students and their instructor, and must be extremely comfortable with computers and technology; procrastinators will not survive many online courses.
From the Paper
"While many more schools are jumping on the distance education bandwagon, the question remains, how effective is distance education versus traditional in-class education? Many educators believe there are many positive outcomes from distance education, as one expert notes, "Contrary to intuition, current Web-based online college courses are not an alienating, mass-produced product. They are a labor-intensive, highly text-based, intellectually challenging forum which elicits deeper thinking on the part of the students and which presents, for better or worse, more equality between instructor and student". However, much of the business community is still quite hesitant to recognize online education as a viable alternative to the traditional degree process."
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Online Courses, 2004.
An examination of the advantages and disadvantages of online learning.
4,146 words (approx. 16.6 pages), 16 sources, MLA, $ 111.95
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Abstract
This paper looks at how the advent of the Internet has revolutionized the traditional educational environment and how online learning has become the norm even at the most prestigious universities and institutions of higher learning. It evaluates several research methodologies, determining the success rate in learning styles for online education courses by focusing on past studies and the factors needed to strengthen future studies.
Outline
Introduction
Online Learning Courses
Advantages/Disadvantages
Success Rates in Learning Styles For Online Education Courses
Study of Graduate Students
Interactive Learning Style
Team Learning Approach
Self Paced vs. Instructor Led
Effective Curriculum Design
Distributed Learning Theory
Factors Equated With Success in the Online Learning Environment
What Factors are Needed to Strengthen Future Studies?
Discussion and Conclusion
From the Paper
"Academic flexibility is so important because the independent that internet course provide are one of their main appeals. The article contends that this flexible learning style is important for adult learners. The flexibility is important because graduate students tend to be busy professionals that need to control their time. (Arbaugh 2000) In this particular study, flexibility was measured in terms of how well students were able to incorporate coursework into work and family life. There were two variables, which included course flexibility and program flexibility."
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Massive Multi-Player Online Role-Playing Games, 2006.
A review of the role of Massive, Multi-Player Online Role-Playing Games in developing online relationships.
1,575 words (approx. 6.3 pages), 4 sources, $ 62.95
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Abstract
This paper discusses how MMORPGs provide an environment in which satisfying relationships can be built. However, the compatibility that players feel with others in the game may be artificially enhanced by game-based pre-selection. The paper further discusses how it is possible, also, that individuals are concealing information that may lead to other players drawing other conclusions about them, if that information was known. Research on MMORPG relationships is scarce, however, existing research shows that players experience greater emotional involvement in these games, rather than outside of them.
From the Paper
"Jason DesFlam is a husky young man with bright red hair, secured by a blue skullcap. He wears a silver chain-mail tunic, overlaid with a yellow doublet and leggings of red dragon scales. In Ultima Online, Jason is a powerful paladin warrior, capable of both armed combat and simple spell-casting. His blue ostard--a creature that is a combination of an ostrich and a lizard--is not the most powerful of creatures, but is a swift mount that possesses some combat skills of its own. Yet when Jason logs out in the inn, another identity emerges, a forty-five-year-old woman. No one in the game knows who "Jason" really is. They believe she fits the standard demographic of the game, a young man between the age of seventeen and twenty-four."
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