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Nike Canada, 2007.
This paper discuses the marketing structure of Nike Canada including the four P's of marketing---product, place, promotion and price.
1,465 words (approx. 5.9 pages), 4 sources, APA, $ 48.95
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Abstract
This paper explains that Nike Canada quality high-end products, especially athletic shoes, are sold by shaping the company's image to the consumer through endorsements from professional athletes. The author points out that Nike's early leadership in the athletic shoe industry demonstrated that there was a large consumer base that would pay a higher price for premium athletic shoes. The paper relates that buyers believe that wearing a Nike shoe shows other people that this wearer uses the "right" products and has the wherewithal to do so as well as the discernment to know the need.
From the Paper
"The pricing strategy for Nike is interesting. From the first, it was decided that Nike shoes would be geared first to the serious athlete, and that providing performance for this market meant a high price for the shoes. The price carries with it a certain aura, convincing people that paying such a high price must mean higher quality, though many people are buying image more than performance with these shoes today. When Nike has pursued an aggressive price-cutting policy, as it did in 1984, the result has been reduced sales and lower profits."
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Competitive Advantages of Nike, 2006.
A look at the Nike Company and its success.
1,302 words (approx. 5.2 pages), 17 sources, MLA, $ 43.95
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Abstract
This paper takes a look at one of the leading developers, designers, manufacturers and global marketers of footwear, apparel, equipment and accessories, the Nike Company. According to the paper, Nike is perhaps most well known for its manufacture of footwear for men, women and children.The paper reports that Nike also has a sports apparel product line, as well as a performance equipment product line that includes golf clubs, sports balls, eyewear, timepieces, skates, bats, electronic media devices, and other equipment specifically for sports activities.
Outline:
Economic Forces Faced by Nike
Technological Forces Faced by Nike
Sociocultural Forces Faced by Nike
Demographic Forces Faced by Nike
Political and Legal Forces Faced by Nike
Global Forces Faced by Nike
Nike's Suppliers
Nike's Distributors
Nike's Customers
Nike's Competitors
Conclusion/Recommendations
From the Paper
"As the world becomes increasingly globalized, sociocultural forces will become increasingly more globally diverse. One of the primary sociocultural factors that Nike will have to contend with is society's outlook on responsible manufacturing, particularly in Third World countries. The 1990s saw Nike as the "global poster child for corporate ethical fecklessness" (Zadek). 2000 saw the company recalling more than 100,000 pairs of Little Air Jordan shoes, because of concerns of lead paint ("Lead Paint"). However, today the organization has been able to develop ethically responsible business practices."
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Nike, 2005.
An overview of the Nike company.
3,325 words (approx. 13.3 pages), 15 sources, MLA, $ 94.95
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Abstract
The paper begins by providing an introduction and history of Nike. It then looks at the culture of Nike and further examines the company's social responsibilities. A discussion of the manner in which Nike performs in the international market is presented, which is followed by an examination of how Nike manages conflict. It concludes with a look at Nike's organizational structure.
Outline:
Let Us Introduce You To Nike
The Culture of Nike
Social Responsibility
Operation in Foreign Countries
Diversity, Conflict & Employee Treatment
Organizational Structure
Let Us End With This
From the Paper
"As business continued, Bill Bowerman was working on improving the designs of Tiger shoes and two new faces got involved in the new business, Nike. Steve Prefontaine, a gifted middle-distance runner at U of O and Jeff Johnson, who was a former rival of Phil Knight, got involved in Nike. Johnson was the first full time employee at Blue Ribbon Sports, and Prefontaine was the first major track athlete to wear Nike. He had a great influence on the design of Nike running shoes and Johnson was credited with giving Nike its name. Over thirty years later "Nike is the largest sports and fitness company in the world" ("NikeBiz")."
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A Nike Extension Product, 2008.
A marketing plan for the Nike extension product of a Nike gym.
927 words (approx. 3.7 pages), 3 sources, APA, $ 32.95
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Abstract
This paper describes the Nike extension product, which is a Gym utilizing Nike equipment exclusively. The paper details the goals and objectives involved as well as their marketing strategies. The paper reveals that because of Nike's existing market recognition and brand equity, its extension product, the Nike Gym, will be given immediate credibility. The paper points out, however, that the long-term success will depend on how effectively it integrates its marketing strategy into its operations strategy.
Outline:
Product Overview
Promotion
Recommendations & Response
From the Paper
"The target market for this product are both male and female professional between the ages of 22 and 45 with disposable incomes, limited time, and a deep interest in name brands. There are additionally fairly large localized markets that can be segmented by region that cross the gender divide in terms of offering another option to parents in the targeted communities to pursue their fitness goals that move beyond the traditional gym format."
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| Term Paper # 22626 |
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| Term Paper # 106636 |
temporarily unavailable
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Nike Strategic Analysis, 2007.
A strategic analysis for Nike, based on the Ansoff Matrix and the Boston Consulting Groups' Growth/Share matrix strategic market planning frameworks.
3,178 words (approx. 12.7 pages), 21 sources, APA, $ 92.95
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Abstract
This paper discusses Nike's increasing reliance on branding, marketing, in-channel synchronization, execution and stabilizing of their supply chains. It analyze the implications for Nike's strategy based on the use of two strategic planning concepts - the Ansoff Matrix and the Boston Consulting Groups' Growth/Share matrix strategic market planning frameworks.
Table of Contents:
Executive Summary
Ansoff Matrix as a Strategic Planning Tool
Analyzing Nike Makes Ansoff Matrix Limitations Clear
Applying the BCG Growth/Share Matrix to Nike
Nike's BCG Matrix
From the Paper
"Market penetration strategy - The strategies in this quadrant collectively define series market strategies based on the company's existing products where no product modifications are made. In the case of Nike, this quadrant represents their heavy investments in branding to maintain a high level of unaided awareness and product loyalty in their existing customer base, the continual fine-tuning of their supply chain which has in the past impacted their ability to fulfill customer demand globally, and the continued retail-driven sales strategy which includes financial and product incentives to maintain shelf-space in all major retailers. A market penetration strategy specifically focuses on retaining existing customers and making them more brand-loyal."
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The Nike Apparel Company, 2005.
A paper concerning the potential negative effects for the Nike Company that may come as a result of the resignation of the company's longtime CEO, Philip H. Knight.
1,363 words (approx. 5.5 pages), 7 sources, MLA, $ 45.95
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Abstract
This paper describes some of the fallout that may occur from Knight's resignation as CEO of Nike and what measures Nike should implement in order to avoid future problems for the company. The paper discusses Nike's strengths and why it has been successful and presents an outline for an internal public relations action plan that should help Nike adjust to a new CEO.
From the Paper
"The Nike apparel company is a steadfast company in the minds of most athletic gear and apparel consumers and in the industry as a whole, with substantial earnings growth even in the last few years of recession it has still managed to record substantial growth. The company has even coined household phrases like "Just Do It" a mark of American influence over the global market. Much of this success has long been attributed to the solid nature of its upper management, namely its long time CEO and co-founder Phillip H. Knight. Nike recently made international news when it announced the retirement of Knight to the press, which in the business world can mean at least short-term trouble."
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The Nike Corporation, 2005.
This paper discusses the international business of the Nike Corporation.
1,390 words (approx. 5.6 pages), 7 sources, MLA, $ 46.95
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Abstract
This paper explains that Nike began in the 1960s when Bill Bowerman handcrafted track shoes for his team at the University of Oregon and Phil Knight developed a business plan at Stanford University business school; Nike started exporting of its product in 1989. The author points out that Nike is developing a golf equipment company and its soccer boots became the biggest seller in the largest five European countries in the 4th quarter of 2004. The paper concludes that it is vital that Nike continues to make progress in improving the working conditions in its third-world country manufacturing plants as well as adjusting the labor costs to a range that is "fair" for these employees.
Table of Contents
Statement of Thesis
Introduction
In the Beginning - Nike Corporation
Growth and Expansion
Financials
Nike Corporation Strategy
Community Service
Complications in Production
SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Competitors
Future Outlook
Recommendations
From the Paper
"Nike owned subsidiaries are Converse, Inc. a designer, marketer and distributor of footwear, apparel, equipment as well as accessories for an array of fitness and sports activities. Bauer NIKE Hockey Inc. is a leader in the design and distribution of hockey equipment; Cole Haan is a leading designer as well as marketer of designer luxury shoes, purses, accessories as well as coats; Hurley International LLC is a designer, marketer and distributors of athletic footwear as well as designing and marketing apparel for the value chain retail."
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Nike vs. Adidas, 2004.
This paper, in the form of a memo, discusses the differing marketing techniques of Nike vs. Adidas.
2,368 words (approx. 9.5 pages), 11 sources, MLA, $ 72.95
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Abstract
The report details a market analysis for Nike compared to the Number Two competitor, Adidas. Among the findings discussed are the differing marketing and advertising strategies Nike has successfully used to beat out the competition. Part of Nike?s success is due to the creativity utilized in marketing campaigns. It explains how Nike has also actively sought out celebrity endorsements and sponsorships, which have resulted in positive associations with the product, nationally and worldwide. Also discussed is the global positioning of the Nike product in Europe, the Asia-Pacific region, the Middle East, and the Netherlands.
From the Paper
"Part of Nike?s success is due to its commitment to specialization of product. For this reason I would not recommend that Nike branch out into too many other areas, such as offering additional excessive accessories or lines of other sportswear such as hockey products as Adidas recently did. Nike has purchased some subsidiaries that offer specialized lines, including some golf products, hockey wear and luxury sports wear. In this respect Nike has been successful, and the subsidiaries operate utilizing their own names still. Adidas has recently ventured into other territories, having similarly partnered with a major European corporation to sell accessories and other specialty types of sports products."
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Nike's Acquisition of Converse, 2003.
Examines why Nike's recent acquisition of Converse strengthens their competition against the likes of Reebok, Adidas, and Puma.
1,680 words (approx. 6.7 pages), 8 sources, MLA, $ 54.95
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Abstract
This essay shows that Nike's acquisition of Converse increases Nike's competitiveness as they increase their overall market share through entering the 'retro'-style sports fashion market segment with an established brand, Converse, without damaging the positioning of Nike as an ultramodern technology sports brand. The paper explains that compared to Adidas, Reebok and Puma which may weaken their core positioning by their brand extension strategy, Nike will keep leadership in sports without leaving the 'retro' shoe market to their competitors.
1. Introduction
2. Why Does Nike's Recent Acquisition of Converse Strengthens its Competition?
2.1 Market Segmentation
2.2 Brand Strategy
3. Risks
4. Conclusion
5. Reference List
From the Paper
"Nike is the largest sports goods manufacturer in the world. For reason of simplification this essay concentrates on the sports shoe market only. The word "Nike" is used for both, the "Nike company" as well as for the "Nike brand".
Nike, as market leader, is especially known for its ultramodern, technology driven sports shoes serving under its corporate brand "Nike" the various sports categories: e.g. "Nike Basketball, Nike Running, Nike Tennis, Nike Golf" (Nike.com, 2003) with the 'best for athletes' image. This strategy is underlined by Nike's top sport star endorsements such as Tiger Woods, Andre Agassi, James LeBron etc.
The main competitors in sports shoes as well as in the other sports goods categories of Nike are Adidas, Reebok and Puma.
Converse, a relatively small sports shoe manufacturer, however with a long, 90 years' tradition is particularly famous for its 'Chuck Taylor Allstar', the first basketball shoe ever."
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Nike, 2002.
A look at the marketing strategies of Nike and many other aspects of the company ranging for human resources to finance.
3,005 words (approx. 12.0 pages), 30 sources, MLA, $ 88.95
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Abstract
This paper analyzes and examines Nike, one of the major shoe companies. Part II discusses the numerous marketing issues related to Nike, including distribution, price, and product. In Part III, the various issues associated with Nike, including the Chief Executive Officer?s management style, employee and labor relations, and management structure are outlined. Part IV reviews the financial issues related to Nike, including a summary of the company?s performance over the past 5 years, with ratios comparing Nike with other companies in the same industry such as Adidas, LA Gear, and Reebok.
From the Paper
"When examining Nike?s marketing practices, it is essential to analyze and examine distribution, price, and product. In terms of distribution, Nike utilizes a plethora of alternatives to advertise and sell its products. For example, Nike clothing, shoes, and other products are available for purchase from authorized Nike dealers such as Macy?s, Nordstrom?s, and almost every other well-known department store that sells sports-related clothing, shoes, and other accessories. In addition, Nike has its own store, Niketown, where its clothing, shoes, and other products are available for purchase. Lastly, consumers residing in Asia-Pacific (Japan, Hong Kong, Japan, and Taiwan), Canada, Europe (France, Germany, Italy), Latin America (Portugal and Spain), and the United States may purchase Nike clothing, shoes, and other products directly from Nike.com."
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The Ugly Face of Globalization in Canada, 2002.
Undermines the assumption that free market trade, or globalization, does inevitably benefit everyone in Canada.
1,400 words (approx. 5.6 pages), 3 sources, $ 53.95
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Abstract
Globalization's social, political and economic repercussions are often presented in a positive light. Even though Canadians are being told that globalization allows them to pay less for their "Nike's" and offers them an economy "that operates at full employment" (McBride, Shields 28), there are significant negative effects resulting from this process which are, for the most part, swept under the proverbial rug. This economic venture has serious socio-political repercussions in Canada and abroad that require further analysis.
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Promotion for Nike's "Shox iD" Shoe, 2004.
Analysis of Nike's advertising and marketing approach for its "Shox iD" shoe.
1,232 words (approx. 4.9 pages), 3 sources, APA, $ 41.95
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Abstract
This paper takes a look at the manner in which Nike has chosen to promote its "Shox iD" shoe. The paper analyzes Nike's Internet marketing strategy for the shoe, the message Nike tries to convey about the shoe, and how Nike continues to capitalize on its image as a great shoe company.
From the Paper
"However, in terms of promotions, Nike still is masterful in conveying a strong message to a targeted segment of the running shoe market as well as eking out, if not dominance, then a still secure area of the sports apparel industry. One recently promoted shoe of great importance to Nike is that of the new Nike Shox iD running shoe. The Nike Shox iD running shoe has not been marketed in a general fashion, however, on television, Internet, and the print media in the same diffuse manner as, for instance, the Air Jordans of the past. This was because many non-basketball players wore Air Jordans to convey their solidarity with the great basketball player and themselves as his great fans."
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The Nike Shoe Company, 2006.
An overview of the Nike shoe company, its growth, strengths, advantages and international operations.
886 words (approx. 3.5 pages), 4 sources, APA, $ 31.95
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Abstract
This paper briefly examines the Nike shoe company and explains the reasons for the company's success. By examining Nike's international operations and the international business environment in which it operates, the paper explains why Nike has been able to use the fact that it is such a global company to its advantage. The paper further explains that governments of developing countries view large corporations such as Nike as vital to the enhancement and growth of their economies.
From the Paper
"What started as a plan to make better running shoes, has grown into a sports and fitness company. Innovative changes have made Nike what it is today. They currently sell over 800 models for use in over 25 sports, and they do not stop there. Physiologists and mechanical engineers study athletes and their shoes, and even publish research. Every six months shoes are updated so as to entice customers to want more and better pairs of shoes. Nike continues to grow and is a formidable company in the global market."
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