| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "NEGATIVE ELECTION CAMPAIGN ADVERTISING": |
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Negative Election Campaign Advertising, 2002.
An overview of the issue of negative campaign ads and their effects.
2,100 words (approx. 8.4 pages), 6 sources, APA, $ 65.95
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Abstract
The controversy over negative campaign advertising amongst political opponents has been the source of much debate in the past few years. The 2002 American congressional election proved to be no exception to the use of negative ads. This paper provides information concerning the issue of negative campaign ads. It explores the statistical data available about the subject and the effects that negative ads have on the voting public. In addition provides information concerning the impact of negative campaign ads on candidates and political parties.
From the Paper
"In another election featuring Myrth York as the democratic candidate for Governor and Don Carciri as the Republican Candidate negative ads also played a role in the loss of the election. By all accounts York was ahead in the polls but her negative attacks against he opponent proved to be her undoing. This was the second time that she had run foe office and in her pervious attempt she had also lost because of negative campaigning. In the most recent instance the ads that she promoted rubbed constituents the wrong way and proved to be unfounded. This is yet another case of a candidate crossing the line and engaging in negative campaign."
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Election Campaigns, 2004.
Compares the election campaigns of contenders for the U.S. House of Representatives from Indiana and Florida.
2,128 words (approx. 8.5 pages), 27 sources, MLA, $ 66.95
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Abstract
This paper compares and contrasts the election campaign of Democrat Julia Carson with her main opponent, Republican Brose McVey, and the election campaign of Republican Diaz-Balart with that of his main opponent, Democrat Annie Betancourt. The paper compares a variety of aspects of the campaigns, including campaign financing, platform and support, candidate profiles, media coverage, scandal, redistricting, and election results.
From the Paper
"McVey ran on a platform of economic growth and job creation, stating that Indiana has been sliding compared to the rest of the nation. McVey claimed that "there are many federal issues, such as funding for transportation and airport projects to changes in the tax code, which can have an impact on Indiana's economy. 'She's been in office six years... I haven't heard one word about what Carson is doing and advocating for.? McVey also cited Carson?s votes against President Bush?s tax cut package and against ?fast-track? trade authority. McVey?s views on political issues were much more conservative than Carson?s. He supported an amendment that would make flag burning illegal. opposed partial-birth abortion, and supported the right to bear arms. McVey also supported Bush?s policies on Iraq and taxes."
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Negative Campaign Advertising, 2001.
A look at the use of negative campaign advertising and political and social debates around the concept.
3,535 words (approx. 14.1 pages), 18 sources, $ 99.95
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Abstract
This paper explores the concept of negative campaign advertising. The author examines how politicians make use of negative advertising, the effects of such advertising, the legal concerns of negative advertising and the moral and ethical debates around the issue.
From the Paper
"Since the early 1980s, negative political advertising has become the dominant strategy of most campaigns for high-visibility offices in the United States and other countries. Negative political advertising is political advertising that implicitly or explicitly places the opposition in an inferior position, providing an argument that calls his/her fitness for office or leadership ability into question. (Johnson-Cartee and Copeland, p.20). Political consultants are less than eager to admit they actively participate in negative political advertising, creatively renaming negative ads in ?value-positive? euphemisms and skirting the issue. This causes the extended inference that any type of negative advertising, even that which attempts to honestly educate the voter regarding legitimate shortcomings of a political opponent is inherently ?bad?. "
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Election Campaigns: The Effect of New Technologies., 2002.
Looks at the effects new technologies have had on election campaigning in Canada and the U.S. in the last twenty years.
2,650 words (approx. 10.6 pages), 7 sources, $ 97.95
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Abstract
This paper discusses how new technologies have changed election campaigning in Canada and the United States in the last twenty years. The effects of non-stop campaigning, television, direct-mail, political consultants, constant polling, and high tech fundraising are examined and analyzed as well.
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Advertising Campaigns, 2004.
This paper examines the advertising campaigns of sportswear giant, Nike; small microbrewer, Stone Brewing; and Internet-based Amazon.com.
1,125 words (approx. 4.5 pages), 5 sources, MLA, $ 38.95
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Abstract
This paper explains that effective advertising campaigns are essential to a company?s financial success; a good ad campaign can be a key to a company?s success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based Amazon.com is like Nike?s in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. Amazon.com places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.
From the Paper
"Smaller companies, such as those listed in "Inc." magazine, work with a smaller budget and therefore generally produce less dramatic television commercial spots. Moreover, smaller companies cannot afford the prime time Olympics spots like Nike can. Even so, a host of smaller companies do produce effective, engaging advertisements that target a specific consumer group and leave definite brand imprints. One example is a microbrewery based out of San Marcos, California. Listed in the Inc 500 list, Stone Brewing delivers an effective, artistically brilliant and humorous advertising campaign that manages to bypass television or radio. Instead, Stone Brewing focuses its attention on trade magazines and specialty publications and relies more on clever marketing than on slick ads."
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Republican Advertising Campaigns, 2002.
Examines advertising in America in the 1980s by focusing on two Republican political party advertisement campaigns.
2,145 words (approx. 8.6 pages), 4 sources, MLA, $ 67.95
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Abstract
This paper begins by providing an historical background of the society in America in the 1980s and how advertising was geared towards this society. The writer explains that as older party and political structures declined, advertising became central to campaigns by the 1980s. In order to compare two advertising forms, the writer looks at two particularly effective campaigns, both by Republicans; one positive and one negative.
From the Paper
"The positive campaign, for the 1984 Reagan re-election campaign, had the theme "Morning in America." The specific images were forgettable enough--family picnics and the like, shot in a soft-focus flavor if not literally with soft focus, but the campaign achieved its enormous effectiveness from its background. The decade of the 1970s had been a dismal one for the United States, beginning with the Vietnam War and civil disorder, and ending with oil crises and the Iranian embassy hostage crisis. The central theme of the 1984 ad campaign was that Reagan, almost through sheer force of personality, had halted this national decline; we had passed through the dark night and under Reagan it was indeed Morning in America again."
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Dole Fruit - Winter Advertising Campaign, 2006.
An examination of Dole Fruit's winter marketing campaign.
1,641 words (approx. 6.6 pages), 5 sources, APA, $ 53.95
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Abstract
This paper examines the Dole Fruit ad campaign set to target a group of consumers whose lives are busy and whose lifestyles do not allow them to make the wisest nutritional choices possible. The paper explains that Dole wants to encourage their consumers to trust and take advantage of the added nutritional values that the Dole products have and the affordability they offer.The writer explains the SWOT analysis and discusses the company's objective (as set in the SWOT analysis) - to remind the consumer that Dole offers a superior product at a very competitive price. The writer also discusses the costs involved in the marketing plan and explains that the budget must be approved before final approval of the campaign can be made.
Outline:
Objectives
SWOT
Target Market
Campaign Message
Tracking, Feedback and Control
Effective Feed Back Mechanism
Campaign Distribution
Feedback Mechanism
Costs
From the Paper
"The advertising campaign should be set for the winter months starting in November and set to run approximately 3 to 4 months. Also the target groups of this campaign are those who wish to maintain the nutritional benefits and benefit from cost savings. They are concerned with trying to maintain healthy diets and offer this same to their families (i.e. children, spouses, parents, and friends)."
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Negative Campaigning, 2002.
This paper discusses negative campaigning in political elections.
2,580 words (approx. 10.3 pages), 11 sources, MLA, $ 77.95
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Abstract
This paper examines the use of negative campaigning mentioning how Abraham Lincoln, one of the most respected politicians in history, resorted to mudslinging, the most popular form of negative campaigning. The author defines negative campaigning, gives examples, gives various views of negative campaigning, looks at its different aspects, illustrates how it works, and looks at its negative effects.
From the Paper
"The United States has a history of negative campaigning that is hard to shake. Abraham Lincoln, who is considered one of the most respected politicians in history, resorted to mudslinging, the most popular from of negative campaigning, during his career (Swint, 1998). Lincoln often mocked and mimicked his opponent's appearance, speech and mannerisms during campaigns.
But the politicians are simply giving their audience what consultants and some researchers say is most effective.
To date, there is inconclusive evidence that negative campaigning will lead to backlash from voters. In fact, many researchers say that negative campaigning makes voters feel more secure in their decisions about candidates. Additional research shows that the use of negative campaigning provides candidates with a larger audience and creates more of an impact on voters."
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Re-Election Support Statement, 2002.
A position paper on George W. Bush's projected re-election campaign in 2004.
650 words (approx. 2.6 pages), 6 sources, $ 26.95
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Abstract
A position paper on George W. Bush's projected re-election campaign in 2004. Cites examples from Gore/Bush race in 2000, as well as news articles and official Bush platform material. Draws on the integrity of his cabinet members as well as his own personal standard of honesty. Emphasis on educational reforms and foreign policy, projected successes.
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Political Advertising, 2006.
An in-depth analysis of political advertising from 1952 till the present.
3,558 words (approx. 14.2 pages), 9 sources, MLA, $ 99.95
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Abstract
The paper describes how political advertising is not limited to election campaigns, but also issues that require public attention. The paper analyzes the debate on the appropriate content and format of political advertising and its influence. The paper examines how the presidential elections of 2004 have highlighted the role of media in general and advertising in particular. The paper describes how experts devise a media and advertising strategy as the politician with the most influence in advertising can actually win the race, as was the case in the 2004 presidential elections in the USA.
Table of Contents:
Television Advertising
Presidential Campaigns
1952
1956
1960
1964
1968
1970s
1980s
1990s
The New Century
Other Channels
Negative Appeals
Regulations on Political Campaigns
The Role of Advertising Consultants
Conclusion
From the Paper
"In a scenario where spending on media campaigns have increased over the years and negative aspects have also come to the surface, the issue of regulations and regulatory bodies become very important. The criticism hurled at the American election system is more about the lack of regulation to control the campaigns of candidates. Very few regulations have been imposed to control the whole process. In 1971, the Federal Election Campaign Act (FECA) was passed in the United States. "The Federal Election Campaign Act (FECA) of 1971 (revised in 1974), set limits on the amount of contributions that individuals ($1,000 per candidate per election, with primary and general elections treated as separate elections)" (Johnston & kaid, p. 8)."
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Advertising Strategies, 2005.
A look at different advertising strategies and what companies must consider when running an advertising campaign.
5,204 words (approx. 20.8 pages), 21 sources, APA, $ 129.95
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Abstract
This paper discusses the tangible and intangible methods of communication in advertising and uses a case study of a small Greek business to illustrate effective advertising strategies.The paper describes the different tools and method available for advertising, the approach to advertising that small businesses should use, and makes recommendations for the small business described in the case study.
From the Paper
"Advertising strategies differ significantly. This is based on the industry and the product being sold. In addition, the target market and the financial constraints experienced by the company wishing to advertise also will determine the medium and the intensity of advertisement that can be undertaken. Companies should also understand the culture and ethics of the region in which they are advertising and the nature of the product (essentials, luxury goods or status goods) that the market can support. In the book "Effective Advertising," the author Gerard J. Tellis is of the opinion that advertising is "a complex task" as it has to address the attention span of the market being targeted and nature of processing of the advertised information done by the average individual. (Tellis, 2004) To further complicate matters, potential customers should also have the ability to recall the advantages and benefits of the product when they are in the market to purchase this product."
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The 2004 Canadian Federal Election, 2005.
This paper discusses the 2004 Canadian Federal election, which was a watershed election in the political history of Canada because it shows the trend towards coalition governments as in Italy.
1,958 words (approx. 7.8 pages), 9 sources, MLA, $ 62.95
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Abstract
This paper explains that the Canadian Federal Elections 2004, also called the 38th General Election, which were held on June 28, 2004, resulted in the Liberal government of Prime Minister Paul Martin losing its majority but still were able to form a minority government, being the single largest party. The author points out that the elections were preceded by a 36-day intensive election campaign, which was marked by the fact that all the leaders of the three major national parties were changed after the 37th General Elections of 2000. The paper relates that Prime Minister Paul Martin was expected to have an easy victory and form the fourth consecutive Liberal majority government, but the impact of sponsorship scandal reduced the margin of victory and the Liberals could not have a clear majority.
Table of Contents:
Introduction
Issues
Gender Mix in Nomination
Seats Won
Division of Votes (%)
From the Paper
"The Conservative party leader was quite sanguine when he said: "We will accept the verdict of the Canadian people but will remind the government...they will be held accountable." The threat of the Conservative party was a Damocles' sword having over the head of the Liberal government. The Liberal win had the seeds of its own defeat in its victory. Historically, Canada had nine minority governments and none of them lasted for more than two years. These minority governments have been limited by their ability to get their bills passed. Stephen Harper, leader of the Conservative party, realized that Ontario is the most important province where he did not fare well."
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The 2004 U.S. Presidential Election, 2005.
This paper discusses the 2004 U.S. Presidential election, including background, election results and an assessment of what each campaign did right and wrong.
1,700 words (approx. 6.8 pages), 5 sources, APA, $ 55.95
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Abstract
This paper explains that, although the 2004 Presidential elections were not as contentious as the 2000 election and may not go down in history as one of the worst election in history, it certainly changed the way many politicians look at elections and the way the Democratic Party will attack elections in the future. The author points out that the campaign issues were quite clear and quite emotional on both sides: President Bush ran on a conservative ticket, opposing moral issues such as gay-marriage, abortion and gun control: whereas, Senator Kerry's focused on the positive and was far more liberal on just about every issue, from gay marriage to foreign policy. The paper states that Senator Kerry's campaign could not rouse the American people as much as President Bush's could and it seems that many of Kerry's supporters and political advisors did not know how to advise Kerry; therefore, he seemed to "flip-flop" on many of his positions.
From the Paper
"Election week was a flurry of campaigning, political ads, and polls. In the Showdown States, many voters complained of numerous phone calls and in-person visits from both parties, along with many special interest groups who were employing every measure they could in a last ditch effort to elect their specific candidate. The polls showed the election was extremely close (nearly 50-50), and so, the campaigning was much more intense than many people remembered in previous years. The battle for electoral votes seemed all in Kerry's favor early in the election results, when many East Coast polls closed. Kerry won in many East Coast states, including New York and Massachusetts, but Bush carried the states in the Midwest, such as Missouri, Illinois, Iowa, Nebraska, and of course, Ohio. These states tend to be more conservative in their outlook, and are traditionally Republican strongholds, and this was the case in 2004."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Athletes in Advertising, 2005.
This paper explores the relationship between Michael Jordan and Nike in Nike's advertising campaign of the late 1980s and 1990s.
900 words (approx. 3.6 pages), 4 sources, $ 35.95
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Abstract
This paper examines how the image of Michael Jordan as an African-American was used to sell Nike apparel and how a particular lifestyle was used to promote Nike products. The author points out that will 'rebelliousness' may have been at the heart of Jordan advertising blitz, at least in the early years of the campaign; however, what Nike was really after was a consumer base that would indiscriminately purchase Nike items. The paper concludes that the relationship of Michael Jordan with Nike was one of the most successful partnerships in the history of sports marketing.
From the Paper
"This paper explores the relationship between Michael Jordan and Nike. Along the way, this paper looks at how the image of Michael Jordan as an African-American was used to sell Nike apparel and also at how a particular lifestyle was used to promote Nike products. Additionally, this paper focuses briefly on some of the racial dynamics at play in the classic Nike ads featuring Jordan as well as upon how Nike used the concept of 'rebellion' to sell the Jordan line - even if consumer rebellion was hardly what they had in mind. In conclusion, this paper should reinforce yet again how the metaphors found in any commercial reveal deeper truths about a society's yearnings and attitudes. The relationship of Michael Jordan with Nike was one of the most successful partnerships in the history of sports marketing."
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