| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "NATIONAL BANK CUSTOMER SURVEY": |
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National Bank Customer Survey, 1999.
A completed research on satisfaction and the attitudes of the bank's customers. Discusses field interviews, target groups, questionnaires and data analysis. Includes tables.
1,575 words (approx. 6.3 pages), 5 sources, $ 55.95
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Abstract
National Bank has commissioned Our Agency, Inc. to do a complete customer satisfaction survey. The bank wants data that can be used to create more effective customer service strategies.
This survey involved field interviews, target groups, mailed questionnaires and follow up questionnaires.
From the Paper
"CUSTOMER SATISFACTION SURVEY PROFILE FOR
NATIONAL BANK
Overview
National Bank has commissioned Our Agency, Inc. to do a complete customer satisfaction survey. The bank wants data that can be used to create more effective customer service strategies.
This survey involved field interviews, target groups, mailed questionnaires and follow up questionnaires.
This survey lasted for four months and was organized in this fashion.
Wave One: Field Interviews
Wave Two: Target Groups
Wave Three: Questionnaires
Wave ..."
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Bank Customer Satisfaction, 2002.
This paper is a discussion of the topic of improvement of customer satisfaction with their banks.
2,758 words (approx. 11.0 pages), 5 sources, MLA, $ 82.95
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Abstract
In an attempt to improve customer satisfaction, banks around the world are training and empowering employees directly involved in service delivery to undertake a broad range of tasks. The paper looks at what are the skills necessary to improve customer satisfaction, how to calculate the level of customer satisfaction, and methods of training employees to improve their ability to satisfy customers.
From the Paper
"In analyzing customer satisfaction as an adjunct of qualified activity-based management (ABM) four activities are typically considered: Costs, Quality, Time and Innovation. Most of the emphasis in the current business literature focuses on activity-based costs (ABC) and TQM (total quality management). This is probably because ABC and TQM are easier, or more convenient to measure. Results are more quantifiable. The analysis of time and Innovation are harder since those two terms dip into areas like "mind," "motivation," and other terms that are hard to chart and analyze (Trapp, 1997)."
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Customer Service in Banking, 2002.
Outlines the concept of customer service in the banking industry, focusing on China and the United States.
2,390 words (approx. 9.6 pages), 5 sources, APA, $ 73.95
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Abstract
From both the management's and the customer's point of view, customer service is a component of a business that is needed by both the deliverer and the user. The paper discusses the concept of customer service and how this concept changes in a global environment, taking the international banking industry as an example. The paper shows that a bank in the US would have to operate differently in China, as it would have to be more attune to the needs of the Chinese consumers rather than the American customers, even though its base and corporate governance is American. The paper discusses Christopher Earley and Miriam Erez's book "The Transplanted Executive" which explores the issue. The paper also shows how most banking organizations base their plans and strategies on three tiers: Coordination Tier, Boundary Tier and Customer Tier.
From the Paper
"According to Schneider and Bowen [1995] in a service oriented organization, customers are the foundation for the business. Without them there is no business, therefore the main aim of the organization has to focus on servicing them, catering to their needs and meeting their expectations. For every organization and depending on the service that it provides, there are certain expectations and criteria that customers judge them. For example in the banking industry it is about in-depth knowledge of the industry, the monetary environment, the kind of services available as products and the speed at which the service is being delivered. Some of the common features that customers expect are security, trust and fairness in dealings, which is what service excellence is all about."
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Customer Protection in the Banking Industry, 2004.
An explanation of the new practices in the banking industry designed to protect the customer.
4,927 words (approx. 19.7 pages), 7 sources, MLA, $ 125.95
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Abstract
This paper presents an overview of the changes in the banking system, since the introduction of the Internet into the industry. The paper begins by describing the needs of customer's since Internet banking and computer know-how became more evident. The paper then compares the old payment systems with the new, more technological systems available today. The writer then discusses why Internet banking benefits the customer and what security measures need to be taken to ensure complete transparency and security.
Contents:
Introduction
New Payment Systems
Existing Payment Systems
Key Issues in Internet Banking
Internet Payment Options
Discussion
Conclusion
From the Paper
"Banks have been using electronic transfer for large sums of money for approximately fifty years. However, the current system in place hardly meets the needs of the new emerging marketplace. This system is set up for large transactions and is expensive to use. The market place needs to develop a system that will accomplish the same task, only on a scale that makes it feasible for the small customer to utilize it without incurring disproportionate fees. The current system exists as a set of incompatible systems, this clearly cannot work considering the needs of the new emerging marketplace."
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Impact of E-Banking on the Banking Industry, 2006.
An in-depth analysis of individual commercial banks and how they service their customers.
13,765 words (approx. 55.1 pages), 31 sources, APA, $ 249.95
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Abstract
This paper discusses individual commercial banks and how they service their customers. It analyzes the quality of banking services that a customer gets and how the services are provided to the customer. It describes the three main channels for banking today - through branches, through the internet and on telephone.
Table of Contents:
Introduction
Chapter I
How Internet Banking Has Grown In The Last Decades, Especially Regarding New Product Being Offered
Evolution of Internet Banking
Present Status and Profile of E-Banking Offered By Banks
Nature of Product Offered
Chapter II
The Operations of Banks In Different Areas: What Is The Contribution?
Effects of E-Banking on Banking Operations: What Is The Contribution of Internet Banking Toward The Business?
Chapter III
General Benefits of Banks From E-Business and Other Communication
Performance Measurement
Chapter IV
Reality of System Risks and Control
Conclusion
From the Paper
"To understand the relationship that can develop between the Internet and banks, one has to first understand the nature of both these items. The first to be understood is the banks. So far as banks are concerned, at the beginning of the twenty-first century, central banking which is the source of all banking activity would appear to be at a crossroads in their future. Earlier it was the lender of last resort, active participant in stabilizing economic fluctuations, and now the present main function is being the guardian of price stability. As it is still the monetary authority, much is expected from them. At one stage, fiscal policy was considered to be the main instrument of economic policy, the situation changed to an ascendancy of monetary policy and that was noted by the late 1980s in most parts of the industrialized world. This had a lot of implications for the role of the central bank."
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E-Banking in China, 2005.
This paper discusses e-banking services especially its customer satisfaction and the development of e-banking in China.
6,680 words (approx. 26.7 pages), 16 sources, APA, $ 152.95
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Abstract
This paper explains that viewing the Internet as only a marketing tool is a vast mistake because the Internet has vast applications to making the way of doing business not only easier and less costly, but also completely different than traditional banking. The author points out that Chinese banks, like the China Merchant Bank, will be able to strengthen relationships with existing customers by allowing them to access via its Website previously inaccessible decision-support information, such as detailed account reports, product specifications and interest rate comparisons at their own convenience. The paper, using many strategy analysis tools, concludes that e-banking is a viable solution to the problem of escalating costs of human tellers dealing with smaller depositors; therefore, Chinese banks, who are focused on ROI (return-on-investment) in order to prioritize and evaluate its goals, should develop an e-strategy.
Table of Contents
Introduction
Overall Review of E-Banking Industry
Customer Loyalty
Customer Needs and Meeting Them
Strategy for Building Customer Loyalty
China Merchant Bank
Risk Prevention in E-Banking of China
From the Technical View
E-Supply Chain Management
Procurement
Enterprise Resource Planning (ERP)
From the Managerial View
Strategic Plan
SWOT Assessment
Porter Five Forces
Porters Five Force Model
Customer Bargaining Power - High
Threat of Substitute Products and Services - Emerging
Supplier Bargaining Power--low
Threat of New Entrants - Emerging
The Overall Level of Rivalry - Moderate
Value Chain Model
Conclusions
From the Paper
"Contrary to popular retail belief, customers are not looking for the lowest price. Thompson writes, "the savvy business can only be differentiated by price." Businesses need to take into an account not only the traditional way to compete with a commodity is to lower cost of manufacturing and then lower the price to drive additional sales to make it up on volume. A company should consider other factors like the value of their service or product but also to consider the value of add-ons to product. Such incentives can rationalize asking a higher price and the customer will be happy with additional quality found in the added value. Customers need to see the value, once they know it is there then the price is not an object."
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Customer Retention, 2005.
This paper is a study of the economics of the retention of customers.
10,950 words (approx. 43.8 pages), 0 sources, APA, $ 216.95
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Abstract
This paper presents a general review of the literature on customer loyalties to understand the return on investment (ROI) for holding a member for one, five or ten additional years and to understand the cost-effectiveness and programs of various companies in the banking, computers, and other competitive environments to demonstrate in what way membership organizations channel their resources. The author uses an exploratory comparative case study to analyze specific companies: Pacific Coffee Company, Canadian Imperial Bank, First Union Bank City Super, USAA, Mercedes, SunExpress, Telesales and PC Universe. The paper states that companies must develop a strategic that focuses their energy and resources totally on customer retention, customer relationships and the creation of customer loyalty and value so that attrition can be quickly identified and remedied and defection can be prevented. Tables
Table of Contents
Introduction
Introduction
Background
Purpose of the Study
Hypotheses
Definitions of Terms
Organization of the Remainder of the Study
Literature Review
Customer Loyalty
The Customer Loyalty Pyramid
Store Loyalty and Brand Loyalty
Return in Investment (ROI) of Customer Retentions
Customer Lifetime Value (CLV)
Research Methodology
Purpose of this Study
Introduction
Participant Samples
Research Design
Conclusion
Research Findings
Pacific Coffee Company
Canadian Imperial Bank
First Union Bank
USAA
Mercedes
SunExpress
Research Analysis
Conclusion
Recommendations
From the Paper
"Determining the CLV, or economic worth of a customer, is, in principle, a straightforward exercise. To calculate CLV, project the net cash son, household, or company whose revenues over time exceed, by an acceptable amount, the company costs of attracting, selling, and servicing that customer. This excess is called customer lifetime value (CLV). Customer lifetime value should be an important construct in designing and budgeting a number of marketing decisions such as customer acquisition programs (Dwyer, 1989). Recognizing its importance, many researchers in direct marketing have studied CLV and its managerial applications "
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Customer Satisfaction Processes, 2008.
Examines extensively customer-centricity and customer and employee satisfaction in organizational structures and processes.
11,520 words (approx. 46.1 pages), 51 sources, MLA, $ 225.95
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Abstract
This paper explains that customer-centricity as a concept is applicable to virtually every area of the business paradigm. The paper also points out that customer satisfaction, as determined by many quantitative and qualitative factors, is the primary measure of the successful customer-centric organization.The paper further emphasizes that customer satisfaction and employee satisfaction can be seen as two sides of the same process. The paper then looks at ways that various companies utilize a consumer-centric approach that encourages the testing of new or amended policies in real-world situations.
Table of Contents:
Introduction
Customer Satisfaction and Total Quality Management
Customer Relations: Caring for the Customer as a Unique Individual
Marketing Programs
Sales Automation
Support/Services Automations Software
Employee Satisfaction
Working Environment and the Happy Employee
Good Customer Service and Treating Employees Fairly
Human Resources Management
Business Intelligence
Conclusion
From the Paper
"As computer manufacturers, Acer, and companies like it, would probably appreciate the electronic help that has become available in recent years within the field of customer relations. In today's business world, customer-centric organizations may take advantage of applications that are specially designed to handle the overall problems of customer relations. Customer Relationship Management, or CRM, software consists of programs designed to serve the needs of a company's customers - wherever those customers might be found."
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Customer Satisfaction or Loyalty?, 2008.
This paper explores the importance of customer loyalty vs. customer satisfaction for healthcare consumers.
1,274 words (approx. 5.1 pages), 6 sources, APA, $ 43.95
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Abstract
The paper looks at health care information via the Internet that has changed the way individuals manage their health and receive health care information. The paper explains that this has greatly impacted customer loyalty to a doctor since one can order medication or research symptoms, treatments and long-term prognoses online. The paper therefore concludes that customer satisfaction has become much more important to the healthcare consumer than customer loyalty to a doctor.
From the Paper
"When it comes to healthcare, people want to be satisfied. They often feel as thought they are not getting enough for their money, their doctors charge them too much, and their insurance companies do not pay for enough treatments and procedures. This being the case, they also doctor-shop to either (a) find a doctor that actually works the way they think he or she should, or (b) find a doctor that tells them what they want to hear. This comes down to a difference between customer loyalty (to one doctor, for example), and customer satisfaction (going from one doctor to the next until one is satisfied with the answer)."
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Banking Strategies, 2001.
A discussion on how banks retain customers and maximize cross selling opportunities.
1,960 words (approx. 7.8 pages), 6 sources, $ 62.95
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Abstract
This paper discusses some of the strategies that banks employ for customer retention and cross selling, and then takes a look at the expectations for the future in these areas.
From the Paper
"Traditionally, banks got and obtained their customers through a combination of advertising, word of mouth, acceptable rates on saving and checking accounts, and sheer luck of geography. It was typical for a customer to choose a bank based on having a branch close to his or her home or otherwise easily accessible on the drive to work. Most customers stayed loyal to their banks, kept in the fold by a ceramic piggy bank or toaster when they opened a new account or took out a home loan; and they typically did all their banking with a banker their family may have known for years. Tellers were expected to be friendly, bank officers were not."
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Books about Customer Service, 2008.
This paper compare two books "The Myth of Excellence" by F. Crawford and R. Mathews and "Branded Customer Service" by J. Barlow and P. Stewart, which address the complex customer service issues.
1,550 words (approx. 6.2 pages), 2 sources, APA, $ 50.95
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Abstract
This paper states that Barlow and Stewart's "Branded Customer Service" does an adequate job of exploring the relationship between customer service and branding; however, Crawford and Mathews' "The Myth of Excellence" is a much more insightful and provocative study of advanced service management today. The author points out that Barlow and Stewart state that, in order to add value to a brand, the modern business enterprise must focus first and foremost upon customer service. The paper relates that Crawford and Mathews study the importance of customer service from not only a business perspective but also a cultural, social and psychological context. The author stresses that the central concepts of Crawford and Mathews are the values, which they argue, consumers are seeking in their relationships with modern businesses: clarity, ease, certainty and trust.
From the Paper
"Consider, for example, the common business practice of "high-low" pricing to sell new inventory at a higher price, and they radically discount it at sale prices later. The authors note that consumers began to become "suspicious" of this pricing strategy in the 1960s so that today: "The real problem with the traditional high-low method of pricing is that consumers simply don't trust it. They don't feel they're being rewarded at the lower sale price but, rather, that they're screwed at the higher regular price." The authors use this insight to explain the extraordinary popularity of the Every Day Low Price philosophy of the most successful retailer on the planet: Wal-mart."
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Internal Customer Service, 2007.
A survey analysis of internal customer service of the Performance Food Group Company (PFG).
1,340 words (approx. 5.4 pages), 4 sources, MLA, $ 45.95
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Abstract
This paper examines an organization with business problems that can be addressed through the application of business research principles. The paper includes three possible outcomes for the research problem, an operational definition of the research problem and identification of the constructs for the operational definition selected. The paper furthermore identifies the benchmarks used to measure the constructs and includes a comparison of the expected outcomes to the operational definition. Finally, using the management-research hierarchy, the paper discusses an outline of the business research process for addressing or finding a solution to the selected problem.
Outline:
Abstract
Survey Analysis on Internal Customer Service at PFG
Conclusion
From the Paper
"Defining the problem is the first step to solving the problem (Gomez-Mejia , 2002 p.7). The PFG-Little Rock procurement department has received complaints about the adequacy of customer service provide by the procurement department associates to the outside sales associates. In investigating the symptoms associated with the complaints, sales associates indicate procurement associates respond with the correct information while exhibiting an appropriate attitude but not as quickly as preferred by the sales associate. With the analysis of the information, the question should be posed; does the response time of a procurement associate influence a sales associate's perception of adequate internal customer service?"
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Wal-Mart and Customer Relationship Management, 2008.
This paper explores how a customer relationship management (CRM) strategy can improve Wal-Mart's customer satisfaction levels.
2,528 words (approx. 10.1 pages), 15 sources, MLA, $ 76.95
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Abstract
The paper focuses on the declining trend in its customer satisfaction metrics within Wal-Mart's retail locations. The paper examines how a customer relationship management (CRM) initiative can reverse this. The paper shows how, for Wal-Mart, its CRM strategy must be anchored with an emphasis on personnel driven CRM solutions within the store, since its IT infrastructure and related CRM technology platforms are already industry leading applications. The paper explains how Wal-Mart can create a personal relationship with its customers and the closest retail location to those customers.
Outline:
Overview
CRM in Detail
An Example of CRM at Work
CRM's E-Commerce Solutions
Emergent Models
Conclusion
From the Paper
"CRM strategies have been in existence since commerce became a human endeavour and companies have historically always sought to satisfy their customers. Often an organization's CRM strategy is nothing more than a business owner's attempt to build a relationship with the organization's customers and this aspect still rests with executive leadership today (De Koning & Maravanyika). However, in the contemporary retail business environment CRM has been appropriated by IT applications and products designed to automate CRM efforts. Companies are rushing to automate and better manage their methods in which they have traditionally dealt with customers, including people who might not be considered customers yet, as well as develop completely new concepts in managing the customer from a service perspective. CRM applications incorporate the business functions of marketing materials, developing and maintaining customer histories, and coordinating a company's multi-faceted approach to interactions with customers."
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Successful Customer Service, 2005.
This paper discusses efficient and successful customer service and provides a book report of 'Raving Fans: A Revolutionary Approach to Customer Service' By Ken Blanchard.
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
In this paper, the writer discusses that in making adjustments and adaptations to the particular business environment, the Area Manager has learned how to process customer service with the success and reliability that consistency offers. The writer points out that this is the final premise of 'Raving Fans: A Revolutionary Approach to Customer Service' by Ken Blanchard. The writer looks at how Blanchard presents a plot related to developing success and consistency in customer service relations in the business community.
From the Paper
"This book report will evaluate and understand customer service in 'Raving Fans: A Revolutionary Approach to Customer Service' By Ken Blanchard. Through realizing the three aspects of vision, customer needs, as well as incremental steps needed to apply these criterion in customer relations, Blanchard reveals the secrets of success for "Raving Fans" or customers. By analyzing the character of the golfer in relation to his fairy godmother, there is a storyline that reflects all of these principles in presenting a solid forum for customer service excellence. The first aspect of vision, is essential the lesson that the fairy godmother, Charlie, presents to an "Area Manager", whom she sponsors."
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Starbucks Case Study: Customer Satisfaction, 2005.
This paper is based on Harvard Review article 2004 discussing Starbucks' 2002 decision to invest in customer satisfaction.
1,575 words (approx. 6.3 pages), 0 sources, $ 62.95
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Abstract
This paper explains that Starbucks' survey results indicated that customer satisfaction, not just customer service, had to be improved quickly and that Starbucks' head office had failed to see a changed customer base. The author points out that, inspiring customer loyalty requires local store level efforts to remove the public's perception of a corporation only interested in generating more stores. The paper relates that based on this information Starbucks decided to invest in more labor hours for its 4500 stores.
From the Paper
"The case explores the realization of the executive of Starbucks that its marketing had to reform in the direction of basic customer satisfaction (Moon & Quelch, 2004). An error had been made of presuming that good customer service standards and ongoing growth meant that Starbucks' customers were satisfied. Unfortunately, a long focus on expansion and profit returns had drawn attention from changes of customer base and customer tastes that were important to the company's continuing developments. The concept of having a proven and successful approach, as pioneered in the early 1980s, predictably, has needed a few revisions, 20 years later."
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