| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MOTIVATING CONSUMERS": |
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Motivating Consumers, 2002.
This paper discusses consumer behavior and advertising.
1,900 words (approx. 7.6 pages), 5 sources, $ 71.95
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Abstract
This paper relates the things that motivate consumers to purchase one item or brand over another. The author points out the susceptibility to mass-market advertising. The paper evaluates consumers who the crowd and the differences between genders in advertising reactions.
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Consumer Motivations for Establishing a School, 2008.
An analysis of consumer motivations for the establishment of an English as a second language (ESL) school for Chinese students in Vancouver, Canada.
3,196 words (approx. 12.8 pages), 10 sources, APA, $ 92.95
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Abstract
This paper looks at the issue of international education and considers the consumer decision-making process that motivates, in particular, Chinese students to enroll in educational institutions in Vancouver, Canada. It also examines the pressures and incentives that may induce Chinese students to study in Vancouver and offers a marketing plan for the successful development of a new English as a second language (ESL) school. The paper discusses the social, cultural and educational considerations, as well as a general economic outlook for the future.
Table of Contents:
Introduction
Industry Overview
Consumer Identification
Analysis of Consumer Motivation
Marketing implications
Conclusion
From the Paper
"Another important point to be addressed in the literature is the quick turnaround offered by the school. As an intensive, short-duration course, the academy will offer students the most efficient methods of learning and using English to pass the exam (if this is their stated goal). As we have also seen, there is a tremendous amount of money in the ETL book publishing industry. This is a market which is largely unregulated and there are few standard texts accepted by all institutions. Therefore, the development of a unique teaching curriculum supported by an in-house publishing wing may offer a long-term and lucrative source of income. As Vancouver is home to a number of universities, colleges and other educational institutions, as well as a thriving Chinese community, it may be possible to co-develop a series of educational books that take into account the realities - and pressures - faced by Chinese ESL learners."
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Marketing to Gay Consumers, 2004.
This paper evaluates two issues in regard to reaching gay consumers, spendable income and the sexual content of advertising.
3,865 words (approx. 15.5 pages), 15 sources, APA, $ 105.95
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Abstract
This paper explains, after the author?s research of academic literature and an extensive review of the advertising trade literature, it is apparent that the urban myth, which states that gays have more disposable income than other groups, remains, while the gay psyche is no different from the psyches of other identifiable marketing target groups. The author points out that differences in how marketing is handled arise from the necessity of deciding whether to advertise in mainstream media as well as in gay-specific media. The paper relates that the problem arises because, while the necessary images may be acceptable in the gay-specific press, they may be regarded as less acceptable by straight consumers when they appear in mainstream media.
Table of Contents
Introduction and Statement of Hypotheses
Literature Review
Application
Review and Evaluation
Conclusion
From the Paper
"Not surprisingly, the marketers claim the only thing they have to fear these days is the right wing as the middle has already become comfortable with the idea. In addition, of course, there is the need, in stagnating economies, to tap into a good market, no matter what. In 2004, it was estimated that the GLBT population was about 15 million (somewhat under the Kinsey estimate of eleven years earlier), with $485 million in spending power. ?Though it?s a smaller niche than the African-American and Latino markets, gays are a consumer group with a high proportion of discretionary income?.
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Consumers and eCommerce, 2005.
Examines consumer behavior relating to websites.
1,575 words (approx. 6.3 pages), 2 sources, $ 62.95
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Abstract
This paper describes research into the way consumers interact with sites for e-commerce. The paper notes the growth of this sort of business, the habits of online consumers, some of the concerns raised by online consumers, and some of the information needed to design websites for selling and to satisfy the needs of the consumer. It also looks at what a bank loan officer needs to know to be certain that an entrepreneur suggesting an e-business knows the field and takes this information into account.
From the Paper
"The following is a report on a bank manager who must make decisions whether to finance business trying to enter the world of e-commerce. What Jerry Ordonez needs is to understand the nature of the online consumer so as to be able to judge proposals made to him by entrepreneurs trying to create an e-business. Ordonez has found that these entrepreneurs give him different data. Based on the data he has gathered in his research, the task is to write an informational report profiling the online consumer for comparison to other reports by other loan applicants."
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Why Consumers Purchase Products They Never Use, 2002.
This paper is a report of a class marketing research project which asked why consumers purchased produces that they never used.
2,205 words (approx. 8.8 pages), 4 sources, APA, $ 68.95
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Abstract
This paper is a research project that asked the respondents to go to their garage or basement, locate one product they purchased six months or more ago and not used recently and then asked why they purchased the product. This paper reports that unused household and automotive purchases are made for specific reasons, indicating that the motivating factor in purchasing most of these products is an occurrence or planned occurrence in the home. The author points out that a significant number of respondents said that unused products were purchased to have them on hand because they were either staples or emergency need products.
Table of Contents
Introduction
Survey of Related Literature
Methodology and Results
Synthesis
Conclusions
From the Paper
"They [reporting on a literature review of a study about unused food products] found that the majority of unwanted food and pantry purchases were made for a specific reason, rather than on impulse or marketing enticements. These purchases went unused because the specific reason or event for which they were made never happened. Though the study does not go into detail on the topic, it is also stated that at least some purchases went unused because the consumer did not like the product upon trying it. Because the consumers making disliked purchases must have been somehow enticed to try initially the product, this group of responses would indicate that marketing was the determining factor in making the purchase."
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Children and Consumers, 2007.
An analysis of the relationship between consumer behavior and children.
2,067 words (approx. 8.3 pages), 6 sources, MLA, $ 65.95
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Abstract
Children wield enormous purchasing power, both directly and indirectly. They are able to persuade and influence parents on what to buy. The aim of this paper is to see by which means children "learn" to act as consumers and what they buy, according to their age, their social status and the message children want to express through the things they buy. It looks at how marketing to children is all about creating pester power, because advertisers know what a powerful force it can be.
Outline:
Importance of the Children's Market
Socialization of Child Consumers: Role of Parents and Peers
What do Children Consume
How Marketers Target Kids: Advertising to Children
From the Paper
"Age is a primary factor in determining how children manage the decision process. Young children depend almost exclusively on internal factors when making decisions, product choices. The decision and adoption processes are driven by satisfying his or her internal needs or wants. As children grow into adolescence and the teenage years, their experiences and identities continue to develop and the external factors, the learned behaviour, begins to dominate the consumer decision process. Reference groups influence behaviour by means of providing examples of behaviour for teens to draw social comparisons of themselves to others
The socialization process is a function of growth and maturation. It is also shaped by other sociocultural factors such as schools, peers, social class, self-concept, family and media. "
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Targeting the African-, Hispanic-, and the Asian-American Consumers, 2002.
This paper looks at the ways in which companies can branch out their consumer marketing.
1,522 words (approx. 6.1 pages), 9 sources, MLA, $ 50.95
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Abstract
The paper identifies and analyzes the characteristics of these three consumer market groups and then discusses ways in which marketers can use those characteristics to profitable advantage. The writer employs statistics to give a numerical focus to the population in the United States today, outlining characteristics of each population and giving marketing strategies for reaching each consumer group.
From the Paper
"The best way to reach these immigrants (and their potential dollars) is through the distribution of radio commercials and staff-produced stories on Spanish-language radio programs. Moreover, because the country at large expects strong increases in the Hispanic people, media companies are spending large amounts of money hiring consultants to help them do a better job of reaching Hispanics (Medina, Saegert, & Gresham, 1996)."
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Japanese and American Consumers, 1999.
Compares the impact of economics and culture, psychological aspects, marketing, pricing, and saving vs. spending.
1,800 words (approx. 7.2 pages), 17 sources, $ 63.95
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Abstract
"The purpose of this research is to examine issues surrounding Japanese and American consumers from the standpoint of human behavior and cultural differences. The plan of the research will be to set forth in general terms the background and context for considering differences in consumer behavior in the U.S. and Japan, and then to discuss how differences between the two cultures in general and consuming subcultures in particular influence buying and saving habits.
In order to understand consumer behavior, it is essential to appreciate that consumerism is at least in part a response to market behavior in general and the psychology of marketing in particular.
From the Paper
"The purpose of this research is to examine issues surrounding Japanese and American consumers from the standpoint of human behavior and cultural differences. The plan of the research will be to set forth in general terms the background and context for considering differences in consumer behavior in the U.S. and Japan, and then to discuss how differences between the two cultures in general and consuming subcultures in particular influence buying and saving habits.
In order to understand consumer behavior, it is essential to appreciate that consumerism is at least in part a response to market behavior in general and the psychology of marketing in particular. Modern theories of marketing are grounded in appreciation of their connection to social, cultural, and political history and indeed in connection with evaluations of ..."
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The Powers of Advertising and its Negative Effects on the Consumers, 2004.
Explores the evolving view of the purpose of marketing activities.
12,636 words (approx. 50.5 pages), 33 sources, APA, $ 242.95
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Abstract
This research paper attempts to show that advertising and marketing are not quantifiable sciences like the physical sciences where certain results can be expected after inputs of a certain amount have been put in. The paper shows that marketing is a social science, which changes a lot with society and is currently going through a phase of transition due the new information technologies. Furthermore, the paper demonstrates that the job of advertising is to pass on the information about products and services to consumers, and this method itself is undergoing change due to the changing influences of the Internet. This new medium gives the consumers many options, and the possibility of passing on misinformation to them in a convincing manner is becoming limited.
Literature Review
Is Advertising Untrue?
Reactions to Advertising (?) Failures / Negative Effects
The Development of New Media
From the Paper
"Modernization has also led to a situation where the ownership of media is getting fragmented, and the progress of the information from the marketing organization to the consumer is no longer passing through clear stages. There are now cases where the information is going directly from the marketing organization to the consumer, and in that case, it is difficult to classify it strictly as advertising. The role of the marketing organization is now the most predominant in the entire process of advertising in whatever form it may be. The negative effects, whatever they may be is thus the responsibility of the marketing organizations as they are the most powerful in the triumvirate of the marketing organization, advertising agency and the media owner."
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Consumers' Willingness to Buy Books Online, 2005.
A review of e-commerce focusing primarily on the purchasing of books.
1,350 words (approx. 5.4 pages), 15 sources, $ 53.95
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Abstract
This paper discusses and analyzes the factors that affect consumers' buying behaviour by means of the internet. The purpose of this research is to identify the factors that impact peoples' attitudes when purchasing books online.
From the Paper
"With the spread of globalization, the contemporary state of the interdependent global economy has emerged in the 21st century with influential prosperity by creating both new business opportunities and challenges for corporations alike. The use of advanced technology and the global trend of e-commerce transformed the way in which consumers shop for products."
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Marketers and Consumers, 2007.
This paper reviews the article "The Marketing Relevance Imperative" by Peter DeLegge.
723 words (approx. 2.9 pages), 1 source, MLA, $ 25.95
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Abstract
This paper shows how Peter DeLegge, in his article "The Marketing Relevance Imperative," identifies the challenges marketers must overcome in order to reach consumers who do not want to see advertisements. The paper describes how DeLegge recommends alternative approaches to those of many advertisers. The paper is of the opinion that this is an excellent article. A copy of the DeLegge's article is appended to the paper.
From the Paper
"DeLegge's article is excellent, for it relates directly to course concepts such as marketing strategy, marketing environment, marketing research, consumer behavior, consumer and business behavior, market segmentation, targeting, and positioning. Every one of these concepts is discussed as DeLegge analyzes the difficulties marketers are experiencing trying to formulate advertising campaigns they hope can somehow address the strategic problem of consumer hostility to ads."
"Analyzing the marketing concepts demonstrated in the article indicates that one of the weaknesses of current marketing strategies is that many advertisers are relying on syndicated research services to quantify and qualify the audiences of the programs on which they advertise. This is not effective in today's marketing environment, for DeLegge notes that traditional methods of media planning and buying do not address the effectiveness of a commercial in terms of reaching this targeted audience."
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Men and Women as Consumers, 2002.
A discussion of who is the better shopper, man or woman and what makes them better.
640 words (approx. 2.6 pages), 0 sources, $ 22.95
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Abstract
This paper examines the role of men and women as consumers. It looks at how they view shopping, use different products and think differently about coupons and sale prices. It evaluates the standard stereotypes, that women shop for food and clothes while men for cars and homes andshows how these sterotypes have not changed even though the roles of men and women in society is constantly changing.
From the Paper
"Most women's main role is to take care of the family, even if they work, so they tend to do make a majority of purchases related to home and the family. This makes them more familiar with products, prices, sale times, and bargain hunting. In fact, more and more advertising is being geared to women, because advertisers realize they are responsible for the bulk of purchases for the family. Many more women are also taking responsibility for major purchases, such as homes and cars, and even investing, and advertising reflects this. Watching television advertising, you see more ads geared to women, including car ads, liquor ads and investing ads."
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Organizational Buyers and Consumers, 2005.
A discussion of biodiesel groups and their purchasers.
675 words (approx. 2.7 pages), 0 sources, $ 26.95
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Abstract
This a brief description of the organizational buyers groups and consumers who will be purchasing the biodiesel products.
From the Paper
"Those targeted, as biodiesel consumers exist within three separate groups. One group represents the general population of consumers and small business owners (i.e. farmers, construction workers, contractors). The other two groups represent a significantly large population and whose annual diesel consumption is an extremely important factor in the success of the Ford biodiesel product. These consumer groups are known on the organization level as "Producers" and "Intermediaries" and are described below: Producers: The "producers" represent large company who are service providers and who main concern deals with trucking, transportation and freight. A few example companies chosen on the basis of their market capitalization are: JB Hunt Transport, Yellow Roadway, Landstar Systems and Heartland Express. Each of these companies is located nationally and penetrates all markets and have delivery routes in all given metropolitan areas in the United States ("Industry Center-Trucking", 2005)."
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Creative Consumers Consultants, 2005.
An evaluation of two different types of allocations regarding the balance sheet of branch companies.
675 words (approx. 2.7 pages), 1 source, APA, $ 26.95
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Abstract
This paper deals with the evaluation of two different types of allocations regarding the balance sheet of branch companies. Each method includes costs but some are traceable and some are not. Each method is briefly analyzed and evaluated to determine which one is more beneficial.
From the Paper
"Obviously costs are allocated to allow departments, accountants and owners/investors etc... to easily see where spending is occurring within a company (Horngren & Sundem, 1990, p. 65). In addition to this, allocations allow a trend of activity to be traceable, which will aid in forecast development for the future. These forecasts can also address the reduction of costs to be determined as a possible new objective for the next business year. We often forget that in order to make money that money must be spent. Costs are a "necessary evil" for all businesses. These costs/expenses can range in many different areas and often include travel expenses and fees, which are incurred to service clients in addition to general offices expenses. In the case for Creative Consumers Consultants, all costs assessed are listed in traceable and non-traceable account listings. "
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Personality Theory and Consumers, 2002.
This paper examines how Sigmund Freud's and Karl Jung's theories are used to sell products.
1,650 words (approx. 6.6 pages), 7 sources, $ 62.95
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Abstract
This paper examines how companies are categorizing people according to the types of people that they are and appealing to each group directly. Examples of the different types of people are listed as well as their characteristics.
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