| Papers [1-15] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "MORAL LIMITS ADVERTISING": |
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Moral Limits In Advertising, 2002.
A review of business ethics with special reference to acceptable codes in Canada.
900 words (approx. 3.6 pages), 6 sources, $ 35.95
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Abstract
This paper discusses Prof. Shaw and his book on ethics. The paper looks at various facts related to business ethics. The paper also discusses the issues in ethical advertising and explains some definitions in ethics. The paper also covers some industry acceptable code of ethics in Canada.
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Morality and Advertising, 2002.
A discussion about the fact that there must be moral limits to acceptable advertising.
2,150 words (approx. 8.6 pages), 8 sources, $ 80.95
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Abstract
This paper discusses the role and function of advertising in a free market, and the necessity of regulating it for the sake of social justice. The paper argues that there must be moral limits to acceptable advertising.
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Limitations Of the Price Limit Model, 2002.
This paper analyzes the various assumptions of the limit pricing model and assesses whether it is an acceptable model or not.
1,280 words (approx. 5.1 pages), 2 sources, MLA, $ 43.95
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Abstract
The following paper critically analyzes the Limit Pricing Model, which uses limit pricing which is when companies form collusion or a cartel and try to maintain price levels which may or may not not maximize their profits or stop the entry of new firms in the market. One of the major limitations of the model discussed in this paper is that the model assumes collusion. Another limitation examined is that the model assumes the products to be homogeneous. The writer concludes, after discussing eight limitations of the model, that it is completely inappropriate.
From the Paper
"In an oligopoly there are a few entrepreneurs who are in tight competition with each other and due to this the market price is sticky or we can say downward rigid. Oligopolists do not usually decrease price (?sticky downward prices?), and tend to change prices together. Rivals match each others price decrease which leads to a ?price- war? and obviously they do end up losing in it and form a cartel. Cartels are an example of a collusive industry. Collusion occurs when firms in an industry agree to fix prices, divide the market among themselves, or otherwise restrict competition in some way."
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Free Speech and Truth in Advertising, 2007.
A discussion of whether limitations should be placed on advertising and the forms these regulations should take.
1,210 words (approx. 4.8 pages), 7 sources, APA, $ 41.95
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Abstract
This paper discusses the struggle between free market commerce and free speech. It considers the question of what, if any, limitations ought to be placed upon commercial speech. It analyzes the arguments concerning the venues and content of advertising and then the paper attempts to draw conclusions about the need for regulation and the form it should take.
From the Paper
"Historically there have been a number of issues which have required addressing in order to analyze the appropriate place for advertising in a society. The first is where and how in the public space advertising should be allowed. The second is what types of content should be allowed. The issue of venue involves considerations of whether there are some places and times which should be immune from the intrusion of marketing speech, but also considerations of whether certain audiences - such as children - ought to be protected from advertising. The question of content involve concerns of whether business should be allowed to say anything it wants to say - and buyer beware! - or whether there should be some enforcement of truth-in-advertising policies that require businesses to be responsible and accurate in the information they relay about their products."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, $ 55.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, $ 71.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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| Term Paper # 87969 |
temporarily unavailable
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The Ethics of Advertising to Children, 2008.
A discussion of the ethics of advertising to children.
2,630 words (approx. 10.5 pages), 9 sources, MLA, $ 79.95
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Abstract
This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.
Outline:
Introduction
History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion
From the Paper
"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."
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Advertising, a Different Perspective, 2006.
A look at the uses of advertising to organizations and the advertising agency's perception of the common man.
1,189 words (approx. 4.8 pages), 5 sources, MLA, $ 40.95
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Abstract
This paper elucidates a few modes of advertising in the ancient and modern worlds. It looks at how advertisements have become indispensable tools to the governments and the private organizations as well as the role of advertising agencies in reaching out to the common man.
From the Paper
"The fastest growing segment in the entire world is the telecom sectors specifically the cellular phones. It isn't surprising to say that there is more number of cellular phone users than computers today, in particular the developing countries. The biggest beneficiary of the telecom boom is the advertisement industry since it is blessed with one additional source to reach the public domain. With the costs of computers and last mile connectivity coming down, Internet penetration is improving in the developing countries."
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Cigarette Advertising, 2008.
This paper explores the issue of cigarette advertising from a normative ethical perspective.
1,443 words (approx. 5.8 pages), 5 sources, MLA, $ 47.95
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Abstract
The paper explores the complex ethical questions involved in the debate over limiting the power of cigarette manufacturers to advertise. The paper explains that while limiting advertising can be justified from a utilitarian perspective, from a Kantian perspective of rights, such a limitation presents grave implications for the future of our society. The paper argues that a normative approach to this issue would be to recognize the importance of "rule utilitarianism" as opposed to pure utilitarianism as the key determinant of government action.
From the Paper
"The current situation would suggest that there is a clear and present for governments to take action given the need to protect the public interest, together with the need to counteract the resources available to the tobacco industry to sell their product. Indeed, the history of cigarette advertising is such that it would seem this argument is almost unquestionable. For example, this industry has a long history of using advertising to appeal to young people and the public at large by covertly covering up the effects of tobacco. Following following the end of World War II, the RJ Reynolds Tobacco Co. boasted that "More Doctors Smoke Camels Than Any Other Cigarette" (Waxman). This advertising claim carried the clear implication that the medical community as a whole endorses "Camels" cigarettes. While no tobacco company would dare to make such a statement today, that does not stop the industry from trying to make smoking appear cool to teenagers."
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Advertising in the Retail Sector, 2005.
A comparative study of rational advertising vs. emotional advertising in the retail sector.
3,375 words (approx. 13.5 pages), 8 sources, $ 133.95
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Abstract
This paper discusses the respective approaches that Wal-Mart and target corporations take vis-a-vis advertising. The paper takes on the form of a SWOT analysis, outlining the relative merits and demerits of each approach, while offering a brief assessment of what possibly lies ahead for each. More than that, the paper suggests that the present battle being waged between them will only escalate as target proves itself a worthy adversary.
From the Paper
"Advertising has always been the lifeblood of businesses everywhere. In recent years, however, the level of sophistication found in American advertising has grown exponentially. The following paper will look at two sophisticated businesses - Walmart and Target - and assess the relative merits and demerits of their advertising strategies. If Walmart is habitually referred to as an organization preferring "rational" advertising, then Target must surely be an organization that stresses innovation and high quality as part of its 'sales pitch' to America - and to the rest of the World. "
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Political Advertising, 2006.
An in-depth analysis of political advertising from 1952 till the present.
3,558 words (approx. 14.2 pages), 9 sources, MLA, $ 99.95
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Abstract
The paper describes how political advertising is not limited to election campaigns, but also issues that require public attention. The paper analyzes the debate on the appropriate content and format of political advertising and its influence. The paper examines how the presidential elections of 2004 have highlighted the role of media in general and advertising in particular. The paper describes how experts devise a media and advertising strategy as the politician with the most influence in advertising can actually win the race, as was the case in the 2004 presidential elections in the USA.
Table of Contents:
Television Advertising
Presidential Campaigns
1952
1956
1960
1964
1968
1970s
1980s
1990s
The New Century
Other Channels
Negative Appeals
Regulations on Political Campaigns
The Role of Advertising Consultants
Conclusion
From the Paper
"In a scenario where spending on media campaigns have increased over the years and negative aspects have also come to the surface, the issue of regulations and regulatory bodies become very important. The criticism hurled at the American election system is more about the lack of regulation to control the campaigns of candidates. Very few regulations have been imposed to control the whole process. In 1971, the Federal Election Campaign Act (FECA) was passed in the United States. "The Federal Election Campaign Act (FECA) of 1971 (revised in 1974), set limits on the amount of contributions that individuals ($1,000 per candidate per election, with primary and general elections treated as separate elections)" (Johnston & kaid, p. 8)."
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The Effectiveness of Advertising, 2002.
Presents an analysis of the effectiveness of advertising and a discussion of whether advertising influences some types of people more than others.
1,900 words (approx. 7.6 pages), 8 sources, $ 71.95
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Abstract
This eight-page senior level research paper examines whether advertisements are effective in persuading consumers to buy products or services. The author also discusses whether a certain type of people are more susceptible to ads than others.
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Advertising Strategies, 2005.
A look at different advertising strategies and what companies must consider when running an advertising campaign.
5,204 words (approx. 20.8 pages), 21 sources, APA, $ 129.95
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Abstract
This paper discusses the tangible and intangible methods of communication in advertising and uses a case study of a small Greek business to illustrate effective advertising strategies.The paper describes the different tools and method available for advertising, the approach to advertising that small businesses should use, and makes recommendations for the small business described in the case study.
From the Paper
"Advertising strategies differ significantly. This is based on the industry and the product being sold. In addition, the target market and the financial constraints experienced by the company wishing to advertise also will determine the medium and the intensity of advertisement that can be undertaken. Companies should also understand the culture and ethics of the region in which they are advertising and the nature of the product (essentials, luxury goods or status goods) that the market can support. In the book "Effective Advertising," the author Gerard J. Tellis is of the opinion that advertising is "a complex task" as it has to address the attention span of the market being targeted and nature of processing of the advertised information done by the average individual. (Tellis, 2004) To further complicate matters, potential customers should also have the ability to recall the advantages and benefits of the product when they are in the market to purchase this product."
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| Term Paper # 90866 |
temporarily unavailable
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