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Microsoft Word and PowerPoint, 2008. This paper discusses training sessions regarding Microsoft Word and PowerPoint. 750 words (approx. 3.0 pages), 3 sources, APA, $ 26.95 »
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Abstract In this article, the writer looks at two training sessions attended by the writer which offered insights into how best to apply Microsoft Word and PowerPoint applications. The writer focuses attention on Microsoft Word's business templates application and its flash spring application for PowerPoint presentations. The paper outlines the highlights of the sessions and the benefits resulting from each one. In addition, the writer looks at the shortcomings of each session.
Outline:
Abstract
Introduction
Microsoft Word Training Session
PowerPoint Training Session
From the Paper "The highlights of the Microsoft training session involving its business templates application really clustered around gaining a familiarity for each of the different templates and when they should be used. Moreover, knowing that templates could be customized was a blessing, as well. Additionally, the comprehensive, two-hour-and-thirty-minute online session this writer was fortunate enough to sit in gave students the tools needed to distinguish between global templates and document templates; how to save a document as a template; how to set up and use workgroup templates; and - lastly - how to quickly find the location of templates on one's computer. Suffice it to say, all of these learning steps were highlights and it is difficult to separate one from the other; though, once again, simply gaining a confidence and familiarity with the various templates was an enormously rewarding experience."
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Training PowerPoint, 2002. Explores the results of a training project for individuals to learn Microsoft PowerPoint. 1,900 words (approx. 7.6 pages), 6 sources, $ 71.95 »
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Abstract This paper provides an overview, purpose exploration and response to a learning assessment survey illustrating training for students in Microsoft PowerPoint. This paper demonstrates that while the overall goal of the training exercise was successful in that greater than seventy- five percent of the students responded by demonstrating learning, the exercise itself could be more effective if standardization procedures were applied prior to the beginning of the training exercise.
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PowerPoint as Consumer Communication, 2007. This paper discusses Ian Parker's article "Absolute PowerPoint" about the limitations of PowerPoint presentations. 1,332 words (approx. 5.3 pages), 3 sources, MLA, $ 44.95 »
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Abstract This paper examines PowerPoint, a communication mode that blends visuals with the spoken and written word in a succinct and visually appealing manner. The paper looks at Ian Parker's article "Absolute PowerPoint," where he maintains that PowerPoint presentations sometimes cause the ideas presented to go unexamined and just consumed un-refuted by observers. The paper discusses the advantages of PowerPoint such as its multimedia abilities that allows for maximum information transfer. The paper argues, however, that PowerPoint's multimedia nature ultimately distracts the audience from the central ideas, The paper concludes that PowerPoint is effective only when it is used as a visual aid that enhances whatever ideas the presenter is putting forth, instead of merely packaging and glossing over those ideas.
From the Paper "The room goes dark and the projector hums to life. The presenter reads from his slides, his PowerPoint presentation clicking from one visual to the next, while the audience sits silently. When the presentation ends, there is sparse applause and the presenter looks pleased as he ushers himself off stage."
"As the Western culture has drifted more towards the visual and technological as its prime modes of communication, so has the forms of information presentation; the opening descriptive scene is a typical one: PowerPoint has emerged as a mode to blend visuals with the spoken and written word in a succinct and visually appealing manner. As such, the program is used in a variety of settings, prominently in classrooms and business transactions."
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Microsoft Office, 2004. An examination of project management evolution for Microsoft Office at Microsoft Corporation. 2,375 words (approx. 9.5 pages), 4 sources, MLA, $ 72.95 »
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Abstract This paper provides a critical analysis of Alan MacCormack and Kerry Herman?s ?Microsoft Office 2000? (June 20, 2000), to profile the differences in project management in the different permutations of Microsoft Office, followed by a summary of the research in the conclusion. Several graphics are also included.
From the Paper "In July 1975, Bill Gates and Paul Allen started a company, originally known as Micro-Soft (the hyphen was removed later). At this time, the market for personal computers was in its infancy; however, Gates and Allen believed personal computers would play a key role in the future (Rosenbaum 1998). This ability to forecast the future has been a continuing theme in Microsoft's growth into the 21st century. Today, Microsoft is a leading developer of personal-computer software systems and applications. Microsoft also publishes books and multimedia titles and offers electronic mail services. The company has sales offices throughout the world but does virtually all of its research and development at its corporate headquarters in Redmond, Washington (Lazich 2000). Microsoft developed the operating system for the PC, the first personal computer sold by International Business Machines Corporation (IBM). Millions of copies of the Microsoft Disk Operating System (MS-DOS) were sold for use with IBM and IBM-compatible personal computers and the vast majority of PCs use Windows today. Since it is hard to argue with success, understanding how Microsoft has managed its product development can provide some useful insights and background for how and why the company continues to dominate the marketplace today. To this end, this paper will provide a critical analysis of Alan MacCormack and Kerry Herman?s ?Microsoft Office 2000? (June 20, 2000), to profile the differences in project management in the different permutations of Microsoft Office, followed by a summary of the research in the conclusion."
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Microsoft's Anti-Trust Case, 2005. This paper discusses Microsoft's company history and the history of Microsoft's anti-trust case. 1,975 words (approx. 7.9 pages), 9 sources, MLA, $ 62.95 »
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Abstract This paper explains that, in 1993, the Justice Department (DOJ) began an investigation into the allegations that (1) Microsoft used predatory pricing tactics to destroy competitors and eliminate competition in the marketplace and (2) erected technical barriers within their operating systems to make it difficult or impossible for non-Microsoft software to run on Windows; on July 15, 1994, in a consent decree, Microsoft agreed that it would not tie other Microsoft products into its Windows operating system. The author points out that this dominance was due to Microsoft's (1) development of a common user interface, which allows users to use similar commands in each of the individual application products, (2) concept of backward compatibility so that the older versions of applications work with newer versions of the operating system and (3) integration of its individual applications allowed users to create and use data between applications such as a spreadsheet created in Excel could be imported into a PowerPoint presentation. The paper continues to describe several other anti-trust cases such as the 2004 agreement with the Computer and Communications Industry Association (CCIA) and Novell.
From the Paper "In order to understand the environment in which the Microsoft anti-trust actions occurred, it is necessary to examine the beginnings of Microsoft. After an early career as a hacker, Bill Gates and Paul Allen founded Traf-O-Data in Seattle, Washington, a company started to develop and market a machine to generate traffic flow statistics. This machine was not the success that Gates and Allen hoped for, however. It may have been the youthfulness of the owners (Gates was 16), or it may have been that the state of Washington began to offer the same services for free."
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The Microsoft Case, 2006. An economic analysis of the United States vs. Microsoft Corporation, complaint 98-1232. 5,119 words (approx. 20.5 pages), 22 sources, MLA, $ 128.95 »
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Abstract Since its formation in 1975, Microsoft has grown rapidly to become one of the largest and most successful companies in the world. However, since 1990, it has been plagued by a series of investigations by the US Fair Trade Commission (FTC) and the U.S. Department of Justice (DOJ) on various antitrust allegations. This culminated in a major antitrust lawsuit filed against the company 18 May 1998. This paper provides an analysis of the above case, including the findings of facts, conclusions of law, the remedies proposed, the outcome of appeals filed as well as the proposed settlement reached in November 2001. The paper first, presents some background information on Microsoft and its major products. This is followed by a review of its conduct which resulted in the above-mentioned lawsuit filed against it. Next, the paper outlines the allegations made by the plaintiffs against Microsoft as well as the position taken by the company. This is followed by an account of the findings of fact, which found Microsoft guilty of almost all the allegations against it, conclusions of law, proposed remedies, outcome of appeals filed and settlement pact.
Paper Outline:
Introduction
What is Microsoft all About?
Microsoft Responds to the Internet Revolution
The Plaintiff's Attack
Microsoft Defends Itself
The Judge Releases his Findings of Fact
Assessment of Findings of Fact
Aftermath of Findings of Fact
Conclusion
References
From the Paper "To do so, it began by investing US$100 million a year in Internet research and development and developed its own browser, the Internet Explorer (IE). It then carried out a slew of measures to promote IE as the browser of choice among Internet users. These included the free distribution of the browser software; bundling its browser with the Windows operating system when selling it to PC manufacturers and refusing to offer them the option of purchasing the operating system without the browser; and preventing PC makers from removing IE from the operating system, including the visible means of user access to the IE software, such as the IE icon on the Windows desktop or the IE entry in the "Start" menu."
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Microsoft India, 2005. This paper discusses how the Microsoft company has launched a Microsoft India in order to make the most of the market potential in this area. 2,700 words (approx. 10.8 pages), 0 sources, $ 106.95 »
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Abstract This paper discusses the business climate and other elements affecting the operations of Microsoft in India. The writer notes that Microsoft has seen the potential in this region of the world and has opened a Microsoft India to develop and utilize the Indian workforce and to take advantage of less expensive labor while also attacking the huge market that can be developed in that country.
From the Paper "Microsoft is the world's leading provider of computer operating systems. The company has been successful in the U.S. market and used this to move into the world market, achieving great growth through the dissemination of its MS-Dos and Windows operating systems in the last three decades. India is a country that has adapted slowly but surely to the computer revolution, to the point that today, many companies outsource various processes and functions to workers in India. India is a very populous but not very wealthy country, and the computer industry might be a key to increasing the GDP to a more acceptable level. Microsoft has seen the potential in this region of the world and has opened a Microsoft India to develop and utilize the Indian workforce and to take advantage of less expensive labor while also attacking the huge market that can be developed in that country."
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'Marketing Myopia' and Microsoft, 2007. A look at the article 'Marketing Myopia' by Dr. Theodore Levitt, comparing the issues discussed in this article to that of the Microsoft Corporation. 1,343 words (approx. 5.4 pages), 2 sources, MLA, $ 45.95 »
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Abstract This paper takes the issues discussed in Dr. Theodore Levitt's article, 'Marketing Myopia' and applies his theory to the Microsoft Corporation. This paper defines how the Microsoft culture had become so myopically focused on their own technologies and the processes used to create them. The paper also looks at the reversal that happened after their dominance of the PC Desktop came under serious risk. The paper goes on to say that Microsoft's epiphany regarding their myopic view of themselves is perfectly defined in Dr. Levitt's classic article.
Outline:
Curing Myopia
Improving Microsoft
Microsoft Nearly Misses the Internet due to Myopia
Microsoft's Marketing Euphony
Battling For the Desktop
Markets and Competitors
From the Paper "Based on the strategies of gaining greater voice-of-the-customer data, committing to only build applications after customers had provided feedback and quantification of market demand, instituting customer satisfaction ratings for the first time, and requiring every product have integration to the Internet in its first release, Microsoft had to also completely re-align its organizational strategy not around technologies, but markets. In response to the threat of losing the Desktop, Microsoft created divisions specifically aligned to customer needs. Just as Marketing Myopia, 1975 points out, for companies to survive they must become owners of markets and not technologies, Microsoft took this path with the result being the creation of entirely new types of operating systems including Windows XP Professional, Windows XP Home, Office 11, and widespread adoption of the XML protocol which is highly efficient integration approach customers have en masse adopted in their own companies as well. "
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Working for Microsoft, 2007. This paper evaluates the Microsoft company as a potential employer. 2,251 words (approx. 9.0 pages), 3 sources, MLA, $ 69.95 »
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Abstract This paper presents an overview of the reasons for Microsoft's success, followed by a review of its corporate culture. The paper then assesses the types of employees the company is looking for and evaluates the ownership structure of the company. In addition, the paper provides a review of strategies for gaining employment with the company. Itr concludes with a strengths, weaknesses, opportunities and threats (SWOT) analysis of Microsoft and recommendations for its future direction.
Outline:
Microsoft Overview
Microsoft's Corporate Culture
Types of Employees the Company Is Looking For
Microsoft's Approach to Ownership
Strategies for Gaining Employment
Microsoft SWOT Analysis and Future Strategy Recommendations
Conclusions and Recommendations
From the Paper "The ability to quickly respond to market conditions from a pricing, product, distribution, and especially from a marketing and promotional standpoint has transformed Microsoft into the world's largest and most successful software company. The company's successes have come from an ability to quickly determine unmet customer needs in a variety of segments including small and medium businesses, enterprises that require complex servers to run their businesses, consumers, state and local governments, and educational institutions."
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Breakup Of Microsoft, 2002. Discusses the microeconomic effects of the breaking up of Microsoft. 1,800 words (approx. 7.2 pages), 8 sources, $ 63.95 »
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Abstract Discusses microeconomic effects of breaking up Microsoft. Microsoft as a monopolistic company. Its oligopoly market structure. Expansion of Microsoft. Analysis of the market in which Microsoft competes. Competition within that market.; Netscape. Pricing strategy. Justice Department ruling. Dividing Microsoft into two different companies (operating systems and applications software).
From the Paper "Introduction
The modern industrial age has given rise to companies which span international borders and which can employ hundreds of thousands of individuals. There are considerable profits to be made in this global environment, and companies often seek to become as large as possible in order to realize economies of scale as well as pose significant competition to others. Monopolies and trusts have long come under fire from government regulators, and Microsoft is only the latest company to struggle against possible government intervention. But it is not always clear what the long-term ramifications of breaking up large monopolies will be. For example, the breakup of Standard Oil resulted in several large oil companies, including Exxon and Mobil, which are now considering mergers with other oil companies. This research ..."
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Case Study: Microsoft Zune, 2008. This paper is a marketing analysis of Microsoft's Zune, its answer to Apple's iPod. 1,465 words (approx. 5.9 pages), 4 sources, APA, $ 48.95 »
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Abstract This paper explains that Microsoft is a competitive corporation, which is always searching for new talents and new ideas to keep their monopolistic products on line before another company can destroy its image and overrun its productive inventory. The author points out that, nonetheless, after Apple's iPod came out, Microsoft expanded its product line into the music entertainment industry by presenting the old iPod with the new Zune. The paper presents Microsoft's promotional mixes, target audience, positioning strategy and overall IMC coordination to evaluate if Zune will make a breakthrough from Apple's iPod. The author states that she would have not brought the product to market with out having tested it thoroughly to insure that all the logistic requirements were correct. The paper recommends that the target market be expanded beyond the present younger generation.
Table of Contents:
Introduction
Microsoft's Promotional Mix
Target Markets to Target Audiences of Microsoft's Promotional Mix
Microsoft's Positioning Strategy
Microsoft's IMC Effort
How to Improve the IMC
From the Paper "Microsoft's attempt to reach out to the younger generation by claiming its product is revolved around the social network failed to mention that the sharing feature only allows shared music to be played three times before expiring. Basically, this feature annoys the target audience it is trying to reach. Microsoft is trying to control every aspect of the music industry by trying to gain revenue on every purchased song, by limiting Zune owners to the Zune's marketplace."
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Microsoft Access?, 2002. A basic overview of Microsoft's standard database package Microsoft Access?. 1,547 words (approx. 6.2 pages), 0 sources, $ 50.95 »
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Abstract This paper gives a brief insight into Microsoft Access??, the database program included in the Microsoft Office? pack, an easy way to manage or share data. It examines the concept of its design so that the entire database works together as a database application and how it intimately relational with the rest of the Office package. It describes how tables, relationships, forms, queries and macros may be created with ease and gives basic examples of how to build them.
From the Paper "There are three different ways to create tables in Access?. Tables can be created in design view, by using the wizard or by simply entering data. In design view, there are three columns to be filled in. They are field name, data type and description. The field name is simply the name of a field within that particular table. In the categories tables, a field name was also called categories. Its description could be simply categories of various products. Field names can be up to 64 characters long but the default is set at 50."
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Human Resource Management (HRM) at Microsoft, 2002. A study of Microsoft's successful human resource management. 2,690 words (approx. 10.8 pages), 10 sources, MLA, $ 80.95 »
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Abstract This paper focuses on Microsoft?s employee management methods including how they recruit and retain their staff. It presents information on the human resource practices at Microsoft by describing why they are effective. The author states that Microsoft?s success is based on the effectiveness of their employees and is an example of excellent human resource management. Microsoft offers two advancement path, allowing those with technical skills to advance as technical experts, just as those with conceptual skills advance as managers. The paper examines the reward system at Microsoft, which is a prime example of the focus on a partnership by rewarding valued employees with shares of the company.
Table of Contents
Human Resource Management at Microsoft
Recruitment And Selection - In The Beginning
Recruitment And Selection - Later Stages
Employee Satisfaction And Loyalty
Employee Rewards
Analysis Of Human Resource Management at Microsoft
Recruitment And Selection
Employee Motivation
Employee Loyalty And Satisfaction
Employee Rewards
Bibliography
From the Paper "Microsoft is one of the wealthiest and most successful companies in the world. Even more important, from a human resource perspective, is the fact that Microsoft is an employee-driven organization. While other organizations base their success on better manufacturing techniques, or better technology, Microsoft?s success is based on the effectiveness of their employees. Essentially, Microsoft value their staff and realize the importance of their staff. This focus on employees may, in the future, expand to all organizations. Microsoft then, is worth studying as an example of best practice in human resource management."
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Microsoft Anti-Trust Lawsuit, 2005. Explores the anti-trust claims brought against computer giant, Microsoft. 1,760 words (approx. 7.0 pages), 4 sources, MLA, $ 56.95 »
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Abstract The anti-trust lawsuit brought against Microsoft Corporation is based on a variety of Microsoft strategies that are claimed to affect the browser industry at large. This paper analyzes the claims brought against Microsoft, as stated in the anti-trust lawsuit and the defense of Microsoft's business practices, as conveyed by news reports and press releases from the offices of Microsoft executives. These points of view, taken together, are an attempt to determine whether or not Microsoft's business strategies in the browser market have been an illegal method of obtaining a true monopoly of the industry, one which genuinely prohibits alternative browser development by non-Microsoft sources.
From the Paper "AOL executive John Rose explained to the court that Compaq, one of the industry's leading manufacturers of personal computers, pre-installs both Microsoft and Netscape browsing software on all of its machines. [22] Thus, consumers are free to change their browsers at will, as often as they like. This testimony is a level blow to the idea that consumers are forced to use one type of browser over another. Yet it does not address the fact that when Internet Explorer comes pre-installed on any other type of PC, the end-user will still have easier access to the Internet via IE, if only because it saves the consumer the hassle of having to manually install a separate browser."
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Microsoft?s Monopoly, 2002. A consideration of the market in which Microsoft competes, the type of competition within that market and the microeconomic effects of breaking up Microsoft. 1,991 words (approx. 8.0 pages), 8 sources, MLA, $ 63.95 »
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Abstract This paper discusses the concepts of monopolies in the modern industrial age and how monopolies and trusts have long come under fire from government regulators. In particular it examines how and why Microsoft is one of the latest companies to struggle against possible government intervention. It also analyzes whether Microsoft should be considered a monopoly or an oligopoly.
Outline
Analysis
Pricing Strategy
Problems with Oligopolies
Effects of the Breakup
Conclusion
From the Paper "The Justice Department argued that Microsoft is a monopoly in part because of the company's pricing strategy, particularly as this strategy applied to the company's Internet browser. In that market, Microsoft competed with Netscape, which was the dominant browser at the time that Microsoft came into the market. Microsoft started "bundling" its browser with its operating system (Windows) which essentially reduced the price of the browser to zero--customers received the browser when they purchased Windows regardless of whether they wanted the browser or not. According to Netscape, there was now no reason for anyone to purchase Netscape's browser, which certainly fit the concept of predatory pricing."
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